Rescue Chocolate

Name

Rescue Chocolate

Legal name

Virtual Reality Aids, Inc.

Website

https://rescuechocolate.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Specialty Confectionery

NAICS

Chocolate and Confectionery Manufacturing (31135), Dog and Cat Food Manufacturing (311111)

SIC

Sugar & Confectionery Products (2060)

akta.pro primary industry

Chocolate & Chocolate Confectionery (CRADABAA)

akta.pro secondary industries

Confectionery Manufacturing (Chocolate, Candy, Gum) (AFAKAAAD), Chocolate & Candy Snacks Manufacturing (AFAKAIAM)

Keywords

• Artisan dark chocolate
• Vegan confectionery
• Pet treats and snacks
• Animal rescue fundraising
• Kosher chocolate bars

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Chocolate Product Sales: Sales of vegan chocolate bars for humans (priced at $6.00 per bar) and dog treats (ranging from $15.92 to $79.99). All net profits are donated to animal rescue organizations.
2. Dog Treat Sales: Sales of dog treats including macarons and jerky treats. Products sold include 3-Box Dog Macarons Combo Gift Pack ($79.99), Dog Macarons Box of 6 ($23.99), and PetLabCo jerky treats ($15.92).
3. Bulk/Resale to Rescue Groups: Bulk sales to animal rescue groups at below-wholesale rates for fundraising purposes. Groups resell at regular retail prices and keep the difference as fundraising income.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Rescue Chocolate is a Brooklyn-based chocolate company that manufactures and sells vegan, kosher dark chocolate bars and pet treats under animal-rescue-themed branding. The company donates 100% of its net profits to animal rescue organizations, combining specialty confectionery manufacturing with a charitable giving model. Products are sold direct-to-consumer online and through select retail outlets.

Product overview

Rescue Chocolate is a Brooklyn-based chocolate company founded in January 2010 that sells vegan, Kosher-certified dark chocolate bars for humans and specialty dog treats through an e-commerce store. The product portfolio includes two main categories: (1) For Humans - six chocolate bar flavors (Forever Mocha, Foster-iffic Peppermint, Peanut Butter Pit Bull, Pick Me! Pepper, The Fix, and Up & Up Pbj Pup), all priced at $6.00 and made in the Belgian tradition; and (2) For Dogs - dog treats including macarons by Bonne et Filou (box of 6 at $23.99, 3-box combo at $79.99) and jerky treats by PetLabCo (beef and turkey varieties at $15.92 on sale). The company donates 100% of net profits to animal rescue organizations. Additional product lines include holiday-themed gifts and combo gift packs.

Differentiator

Problem solved

Functional benefit

Products and services

• Forever Mocha 70% dark chocolate bar with hazelnut praline and coffee, sold by Rescue Chocolate as part of its vegan, kosher specialty bar line for individual consumers.
• Foster-iffic Peppermint 70% dark chocolate bar with mint and cacao nibs, part of Rescue Chocolate's vegan, kosher specialty bar line.
• Peanut Butter Pit Bull 66% dark chocolate bar with crispy peanut butter, part of Rescue Chocolate's vegan, kosher specialty bar line.
• Pick Me! Pepper 70% dark chocolate bar with pasilla and mulato peppers, part of Rescue Chocolate's vegan, kosher specialty bar line.
• The Fix Pure 70% dark chocolate bar sold by Rescue Chocolate as a single-origin, unadulterated dark chocolate option.
• Up & Up Pbj Pup Dark chocolate bar filled with peanut praline and raspberry, offered by Rescue Chocolate as a dessert-style bar.
• Dog Macarons (Box of 6) by Bonne et Filou Box of 6 gourmet dog macarons retailed by Rescue Chocolate at $23.99, targeted at pet owners.
• 3-Box Dog Macarons Combo Gift Pack by Bonne et Filou Three-box gift pack of dog macarons by Bonne et Filou retailed by Rescue Chocolate at $79.99.
• Easter Dog Treats Gift Box by Bonne et Filou Seasonal Easter-themed gift box of dog treats by Bonne et Filou retailed by Rescue Chocolate at $69.99.
• Beef Jerky Dog Treats by PetLabCo Beef jerky dog treat product by PetLabCo retailed by Rescue Chocolate at $15.92.
• Organic Turkey Jerky Dog Treats by PetLabCo Organic turkey jerky dog treat product by PetLabCo retailed by Rescue Chocolate at $15.92.

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Hope For PawscoreStrategic or Co-development Partner · 1 January 2023Current beneficiary organization receiving a portion of affiliate marketing proceeds generated through Rescue Chocolate's website starting in 2023. Hope For Paws is an animal rescue organization.
• Howl of a DogcoreStrategic or Co-development Partner · 1 January 2023Current beneficiary organization receiving a portion of affiliate marketing proceeds generated through Rescue Chocolate's website starting in 2023. Howl of a Dog is an animal rescue organization based in Romania.
• Animal AidminorStrategic or Co-development Partner · 1 January 2019January 2019 featured beneficiary. 501(c)(3) nonprofit no-kill animal rescue and welfare organization serving animals since 1969. Provides assistance to abused, homeless, injured, and sick animals.
• Petfinder FoundationminorStrategic or Co-development Partner · 1 January 2015Past featured beneficiary in 2015. Petfinder Foundation supports animal rescue organizations through grants and resources.
• Difference MediacoreOthers · 1 January 2010The new website owner as of 2023. A portion of proceeds generated via affiliate marketing by Difference Media goes to Hope For Paws and Howl of a Dog animal rescues.
• Old Dog HavenminorStrategic or Co-development Partner · 1 January 20102018 featured beneficiary. Network of foster homes providing care for senior dogs abandoned in western Washington state. Has rescued over 5,000 senior dogs and covers nearly $90,000 per month in vet bills.
• Tumbador Chocolate FactoryminorStrategic or Co-development Partner · 1 January 2010Chocolate manufacturing partner where founder Sarah Gross worked with executive chef Jean Francois Bonnet to create new flavors for the product line.
• Alley Cat AlliesminorStrategic or Co-development Partner · 1 January 2010Listed as a Rescue Chocolate Partner Organization. National advocate for stray and feral cat welfare and Trap-Neuter-Return programs.
• Best Friends Animal SocietyminorStrategic or Co-development Partner · 1 January 2010Listed as a Rescue Chocolate Partner Organization and past beneficiary. Major animal welfare organization working to promote the no-kill movement.
• Austin Pets Alive!minorStrategic or Co-development Partner · 1 January 2010Listed as a Rescue Chocolate Partner Organization and past beneficiary. Major no-kill animal shelter and rescue organization in Austin, Texas.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Alter Eco: Fair trade, organic, non-GMO chocolate and pantry brand. Directly comparable as an ethically sourced, premium chocolate company targeting conscious consumers with certified supply chain claims.
• Hu Kitchen: Vegan, paleo-friendly, and organic premium chocolate and snack brand. Comparable as a contemporary vegan chocolate brand positioned on clean-ingredient credentials, with DTC-led growth.
• Bocce's Bakery: NYC-based premium dog treat bakery selling limited-ingredient baked treats through DTC and retail. Directly comparable to Rescue Chocolate's premium dog treat line in pricing, positioning, and urban DTC-led distribution.
• Endangered Species Chocolate: Mission-driven chocolate brand that donates 10% of net profits to wildlife and habitat conservation. Directly comparable as a premium, ethically positioned chocolate bar company with cause-marketing as its core differentiator.
• Tony's Chocolonely: Dutch chocolate company built around a mission to end slavery in the cocoa industry. Comparable as a higher-scale, mission-marketed chocolate brand selling premium bars with a strong ethical story and selective U.S. distribution.

Broad incumbents

• Ghirardelli Chocolate Company: Major premium chocolate manufacturer with broad retail and gifting footprint. Comparable as a wider-incumbent premium chocolate brand with overlapping gifting and bar-format SKUs.
• Castor & Pollux: Organic and natural pet food/treat brand (owned by Midwestern Pet Foods). Comparable as a wider incumbent in the natural and premium dog treat category that competes for similar shelf and shelf-aspiration positioning.
• Mars Petcare: Global pet food and treat conglomerate behind brands like Milk-Bone, Greenies, and Pedigree. Comparable as the dominant incumbent in pet treats against which any premium dog treat challenger must compete.
• Green & Black's: Established organic and fair trade chocolate brand owned by Mondelēz. Comparable as a premium organic/fair trade chocolate player, though operating at mass scale with broader retailer distribution.

Emerging players

• The Wild One: DTC-first premium pet care brand. Comparable as a digitally native, design-led premium pet brand chasing conscious pet owners—a similar target audience to Rescue Chocolate's pet treat buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/rescuechocolate
• Facebookfacebook.com/rescuechocolate
• LinkedInlinkedin.com/company/rescue-chocolate

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rescue Chocolate