Wayfindr
- Company typePrivate
- Founded2015
- HeadquartersSheung Wan, Hong Kong SAR China
- Headcount51–100
- GTM typeB2B
- OfferingServices
Wayfindr firmographics
Firmographics- Name
- Wayfindr
- Legal name
- C&B Investment Partners Limited
- Website
- https://wayfindr.io
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Wayfindr industry classification
Industry- Product category
- Fourth-Party Logistics (4PL) Services
- NAICS
- Freight Transportation Arrangement (488510), Support Activities for Transportation (488)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Tower-by-Mode Managed Transportation (Air/Ocean/Rail/Truck Control Towers) (TLAIABAC)
- akta.pro secondary industries
- Supply Chain Orchestration & Network Design (Multi-Carrier, Multi-Node) (TLAIABAB), Cross-Border & Trade Compliance Management (Customs, Duty, Documentation) (TLAIABAD), Final-Mile / White-Glove Delivery & Installation (Asset-Based) (TLAIAMAE), Managed Transportation Services (MTS) / Outsourced TMS Operations (TLAIAEAB)
Keywords
Where Wayfindr is headquartered
LocationHeadquarters
- HQ city
- Sheung Wan
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices6 records
Markets served
Wayfindr business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- 4PL Managed Logistics Services: Full-service 4PL model managing freight forwarding, customs clearance, warehousing, fulfillment, last-mile delivery, and returns under one team and platform. Revenue generated through negotiated rates based on volumes, weights, service levels, and market conditions including carrier increases, peak charges, fuel surcharges, and currency adjustments.
- Freight Forwarding: Air, ocean, sea-air, and road freight services from Asian manufacturing hubs (China, Vietnam, Southeast Asia) to destination markets. DDP (Delivered Duty Paid) invoicing available through Asia or US entity.
- Warehousing & Fulfillment: Pick, pack, ship operations across 300+ warehouses in 5 global regions. Includes branded packaging, kitting, assembly, subscription fulfillment, and managed returns. Standard minimum 500 orders per month.
- Referral Program Revenue: Partners can earn referral commissions: Standard referral earns 5% of first 12 months of commercials; Premium referral earns USD $500 + 3% of first 12 months of commercials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Wayfindr Go - Full Service |
| Subscription | Multi-year contract | Wayfindr Lift - B2B Logistics |
| Subscription | Multi-year contract | Wayfindr Flex - Essentials |
| Subscription | Multi-year contract | Wayfindr+ - Value-Added Services |
| Subscription | Multi-year contract | Wayfindr Explore - Market Access |
| Subscription | Multi-year contract | Standard Referral |
| Subscription | Multi-year contract | Premium Referral |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
Wayfindr product offering
Product offeringCore offering
Wayfindr is a tech-enabled fourth-party logistics (4PL) partner that manages the full international logistics operation for B2B and D2C brands, from freight forwarding and customs clearance through warehousing, fulfillment, last-mile delivery, and returns. Operations are orchestrated through Bundle, Wayfindr's proprietary control tower platform that integrates 300+ carriers across 110+ countries and provides real-time visibility, AI-powered exception alerts, and consolidated invoicing.
Product overview
Wayfindr is a tech-enabled 4PL (fourth-party logistics) company offering a portfolio of productised tiers — Wayfindr Go (full-service), Wayfindr Lift (B2B freight), Wayfindr Flex (modular services), Wayfindr+ (value-added partner services), and Wayfindr Explore (market advisory) — all orchestrated through its proprietary Bundle platform. Bundle serves as the unified control tower, integrating real-time shipment tracking, inventory management, order management, and carrier analytics across 300+ logistics locations in 110+ countries. Wayfindr's service stack covers freight forwarding (air, ocean, sea-air, road), warehousing and fulfillment (with branded packaging, kitting, subscription, and returns management), and last-mile delivery. The company operates across 5 regions: Americas, UK, EU, MEA, and APAC.
Differentiator
Problem solved
Functional benefit
Products and services
- Bundle Proprietary 4PL control tower platform that gives Wayfindr customers real-time visibility and management of shipments, inventory, orders, freight, customs status, and carrier performance across 300+ carriers and 110+ countries.
- Wayfindr Go Full-service 4PL tier that outsources the entire logistics operation to Wayfindr, covering freight forwarding, warehousing, fulfillment, and last-mile delivery under one team, one platform, and one point of accountability.
- Wayfindr Lift B2B logistics tier that manages commercial freight at scale, covering ocean, air, customs, warehousing, and distribution for pallets, containers, and project cargo.
- Wayfindr Flex Modular logistics tier that lets brands select specific services from the Wayfindr network, including freight, warehousing, fulfillment, or returns, without handing over full control or replacing their existing provider.
- Wayfindr+ Value-added services tier that gives brands access to complementary services from vetted partners, including localization, Duty & Tax solutions, and other logistics-adjacent offerings.
- Wayfindr Explore Strategic advisory service that helps brands explore new international markets, design logistics programs for expansion, and make decisions aligned with their brand promise.
- Warehousing & Fulfillment E-commerce warehousing and fulfillment across 5 global regions and 300+ warehouses, including branded packaging, kitting, same-day dispatch, subscription fulfillment, and managed returns (Grade A restocked, Grade B disposed).
- Freight Forwarding Freight forwarding service for e-commerce and B2B brands sourcing from Asia, covering ocean, air, sea-air, and road freight, with origin coordination, customs clearance, and DDP (Delivered Duty Paid) invoicing.
Quantifiable outcome
- 14 days from first call to fully live for warehousing-only switches
- +3 more outcomes
Companies that use Wayfindr
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Wayfindr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Wayfindr partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- 300+ Logistics ProviderscoreNetwork of 300+ logistics providers including carriers, warehouses, customs brokers, and last-mile specialists integrated into Wayfindr's 4PL model. Providers held to KPIs for on-time delivery, COD collection rates, damage rates. Underperformers replaced.
- Carriers (Air, Ocean, Road)coreMulti-modal carrier network covering ocean freight, air freight, sea-air combinations, and road freight across trade lanes. Negotiated rates through volume pooling unavailable to individual brands.
- Marketplace PartnerscoreAmazon (de, fr, es, it, sa, ae), Zalando, Bol.com, Cdiscount, Allegro, Noon marketplace preparation and fulfillment integration services.
- Free Zone OperatorscoreJAFZA, Dubai South, Dubai CommerCity in UAE; duty-deferred storage, entity ownership, re-export capabilities. Rotterdam port and Amsterdam Schiphol for EU operations.
- Relay Point NetworksminorRelay point networks in France (*points relais*) enabling collection at local shops, tabacs, and petrol stations for French consumers.
Scale indicators18 records
Recent moves6 records
Expansion highlights5 records
Wayfindr competitors and assessment
Company assessmentDirect peers
- ShipMonk: ShipMonk is a multichannel fulfillment and 3PL provider offering warehousing, pick-and-pack, returns, and inventory management software to growing e-commerce brands. Comparable to Wayfindr in serving mid-market D2C brands with technology-led fulfillment, though ShipMonk is predominantly US-centric while Wayfindr is globally distributed.
- ShipBob: ShipBob is a tech-enabled global fulfillment and logistics platform serving D2C and e-commerce brands with warehousing, pick-pack-ship, and distributed inventory across multiple regions. Like Wayfindr, ShipBob targets the same mid-market D2C segment seeking outsourced fulfillment with technology-driven visibility, though ShipBob is more fulfillment-led while Wayfindr is freight-and-control-tower-led.
- Flexport: Flexport is a tech-enabled global freight forwarder and logistics platform that arranges ocean, air, and trucking shipments while offering warehousing and fulfillment services to brands. Both companies target D2C and B2B brands seeking a modern, technology-first alternative to traditional 3PLs, and compete directly for cross-border logistics mandates.
- Radial: Radial (formerly eBay Enterprise) is a technology-led e-commerce fulfillment and 4PL provider offering warehousing, fulfillment, omnichannel integration, and customer care for enterprise brands. Radial competes directly with Wayfindr for global D2C and omnichannel brand logistics programs at the enterprise end of the market.
Broad incumbents
- DSV: DSV is a large European-headquartered global transport and logistics company offering air, sea, road, and contract logistics solutions. Comparable to Wayfindr as a multi-modal logistics partner for brands shipping internationally, though DSV serves a much broader customer base beyond D2C/4PL e-commerce.
- XPO Logistics: XPO Logistics is a major asset-based 3PL operating freight transportation and last-mile delivery services, with a strong presence in Europe and North America. Comparable as a large-scale logistics services provider serving enterprise and B2B customers across multiple modes, though with very different asset intensity and customer mix from Wayfindr.
- DHL Supply Chain: DHL Supply Chain is the contract logistics arm of Deutsche Post DHL Group, offering warehousing, fulfillment, transport management, and integrated value-added services globally. It competes with Wayfindr for enterprise omnichannel and e-commerce contract logistics mandates, with substantially greater infrastructure footprint and brand recognition.
- Kuehne+Nagel: Kuehne+Nagel is a global logistics incumbent with leading air and ocean freight forwarding, contract logistics, and integrated supply chain solutions. It is comparable as a full-stack 4PL/contract logistics competitor pursuing similar enterprise cross-border and e-commerce mandates, but at materially greater scale than Wayfindr.
- C.H. Robinson: C.H. Robinson is one of the largest global 3PLs and freight forwarders offering managed transportation, warehousing, and supply chain solutions across multiple modes and geographies. It is a broad incumbent that competes with Wayfindr for multi-modal managed logistics mandates, though it operates a much larger asset-heavy and asset-light network.
- Maersk Logistics & Services: Maersk Logistics & Services is the integrated logistics arm of A.P. Møller-Maersk, offering end-to-end supply chain management, ocean and air freight, contract logistics, and customs. It is directly comparable as a global integrated logistics operator competing with Wayfindr for end-to-end cross-border and e-commerce mandates, with the advantage of being owned by the world's largest container shipping line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Wayfindr social profiles
Digital presenceWayfindr compliance and trust
Trust signalCompliance4 records
Wayfindr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wayfindr leadership team
Management profileNumber of profiles
Profiles8 records
Wayfindr funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wayfindr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wayfindr
What does Wayfindr do?
Wayfindr is a tech-enabled fourth-party logistics (4PL) partner that manages the full international logistics operation for B2B and D2C brands, from freight forwarding and customs clearance through warehousing, fulfillment, last-mile delivery, and returns. Operations are orchestrated through Bundle, Wayfindr's proprietary control tower platform that integrates 300+ carriers across 110+ countries and provides real-time visibility, AI-powered exception alerts, and consolidated invoicing.
Is Wayfindr a public or private company?
Wayfindr is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wayfindr founded?
Wayfindr was founded in 2015. It employs 51 to 100 people.
Where is Wayfindr based?
Wayfindr is headquartered in Sheung Wan, Hong Kong SAR China, in the Asia region.
How does Wayfindr make money?
Four revenue lines are on record. 4PL Managed Logistics Services are the primary driver. The others are freight Forwarding, warehousing & Fulfillment and referral Program Revenue.
Who are Wayfindr's main competitors?
Direct peers on record are ShipMonk, ShipBob, Flexport and Radial. Broad incumbents are DSV, XPO Logistics, DHL Supply Chain, Kuehne+Nagel, C.H. Robinson and Maersk Logistics & Services.
Does Wayfindr have an API?
No public API is recorded for Wayfindr.
What industry is Wayfindr in?
Wayfindr's product category is Fourth-Party Logistics (4PL) Services. Its primary akta.pro industry code is TLAIABAC, Tower-by-Mode Managed Transportation (Air/Ocean/Rail/Truck Control Towers), with a secondary code of TLAIABAB, Supply Chain Orchestration & Network Design (Multi-Carrier, Multi-Node). Its NAICS code is 488510 and its SIC code is 4731.