Stehmann
Stehmann is a German family-owned apparel company that designs, manufactures, and sells women's trousers and related apparel under the Stehmann and st.Ann brands through a Shopify-powered DTC online store, a B2B wholesale partner program, and warehouse sales, serving women in Germany and Europe.
- Company typePrivate
- Founded1971
- HeadquartersFürth, Germany
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Stehmann does
Stehmann is a privately-held, family-owned German apparel company headquartered in Fürth, Germany, that designs, manufactures, and sells women's trousers and related apparel under two brands: the core Stehmann label and the st.Ann sub-brand. The company has operated for approximately 50 years and emphasizes "Made in Germany" production, with a catalog of 283+ products spanning styles such as Straight Fit, Slim Fit, Relaxed Fit, Jogpants, and a dedicated DENIM line, offered in sizes XS through 52. Sub-brand st.Ann targets a sportier, more casual customer with Tec Jersey and HighTec Bi-Stretch materials and accessories including canvas bags.
The company's technology and commercial infrastructure is built on a Shopify-powered e-commerce storefront at stehmann-store.de, which handles checkout, payments (credit card, PayPal, Klarna, Sofortüberweisung, Apple Pay, and others), cart management, and customer accounts, supplemented by Pandectes for cookie consent compliance. Distribution is multi-channel: direct-to-consumer e-commerce is the primary motion, complemented by a B2B-Händler wholesale partner program for third-party retailers and physical warehouse sale (Lagerverkauf) events for inventory clearance. Marketing is conducted through Facebook, Instagram, email newsletters, digital lookbooks, and SEO-optimized storefront pages.
Stehmann generates revenue through one-time retail transactions on its DTC storefront, with product prices ranging from €29.95 (sale) to €159.95 (premium), regular full-price items typically €69.95-€139.95, and seasonal discounts up to 50%. The company is privately held with no disclosed external investors, no funding rounds, and no public ticker, and it reports no AI/ML capabilities, patents, awards, or third-party enterprise customers in the available data.
Stehmann firmographics
Firmographics- Name
- Stehmann
- Legal name
- Stehmann
- Website
- https://stehmann-store.de
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Stehmann is a German family-owned apparel company that designs, manufactures, and sells women's trousers and related apparel under the Stehmann and st.Ann brands through a Shopify-powered DTC online store, a B2B wholesale partner program, and warehouse sales, serving women in Germany and Europe.
- Ownership category
- akta.pro rank
Stehmann industry classification
Industry- Product category
- Women's Apparel and Trousers
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Women's Clothing Stores (5621), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Athletic / Performance & Activewear Brands (CRAAAAAD)
Keywords
Where Stehmann is headquartered
LocationHeadquarters
- HQ city
- Fürth
- HQ country
- Germany
- HQ region
- Europe
Markets served
Stehmann business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
Revenue model
- Direct-to-Consumer E-commerce: Stehmann generates revenue through direct retail sales of women's pants via their Shopify-powered online store. Customers purchase individual items at listed prices with one-time transactions. The company offers various payment methods including credit card, PayPal, Sofortüberweisung, Klarna, and others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Retail Pricing - One-time purchase of women's pants |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Stehmann product offering
Product offeringCore offering
Stehmann designs, manufactures, and sells women's trousers and related apparel under two proprietary brands (Stehmann and st.Ann) through a Shopify-based direct-to-consumer online store at stehmann-store.de. The Stehmann brand focuses on classic and elegant trousers in Straight Fit, Slim Fit, Relaxed Fit, and Jogpants styles, while the st.Ann sub-brand targets sportier, casual styles such as jogpants, Tec Jersey pants, and culottes, with an accessories line including canvas bags.
Product overview
Stehmann operates as an online fashion retailer specializing exclusively in women's pants, offering products under two distinct brands: Stehmann (the primary brand) and st.Ann (a secondary sub-brand). The Stehmann brand focuses on classic and elegant women's trousers including Straight Fit, Slim Fit, Relaxed Fit, and Jogpants, with materials ranging from denim to linen blends and viscose jersey. The st.Ann brand targets a sportier, more casual market segment with jogpants and Tec Jersey pants. Both brands share the same e-commerce platform (stehmann-store.de) and collectively offer over 283 women's pants styles in sizes XS to 52, emphasizing quality, comfort, perfect fit, and made-in-Germany craftsmanship with a focus on sustainability. The portfolio also extends to accessories under st.Ann, including canvas bags.
Differentiator
Problem solved
Functional benefit
Brands
- st.Ann: Women's pants sub-brand featuring sporty Tec Jersey styles, jogpants, culottes, and casual designs. Offers higher comfort-focused styles with materials like Tec Jersey, HighTec Bi-Stretch.
Products and services
- Stehmann (main brand women's trousers) The primary Stehmann brand offering women's pants in various styles including Straight Fit, Slim Fit, Relaxed Fit, and Jogpants, made with high-quality materials in a wide range of colors and sizes (XS to 52). Designed for women seeking versatile, comfortable trousers suitable for business, casual, festive, and travel occasions.
- st.Ann (sub-brand women's trousers) A secondary brand under the Stehmann family offering women's pants with a focus on sporty and casual styles, including Jogpants, Sporty Tec Jersey pants, culottes, and versatile everyday wear. Targeted at women who prefer comfort-focused, sporty aesthetics.
- DENIM by Stehmann A dedicated denim line within the Stehmann brand featuring women's jeans in various fits including Powerstretch Denim styles, targeted at women seeking stretch denim trousers.
- st.Ann Canvas Bags (Beach Bag and Beauty Bag) Canvas accessory bags (Beach Bag and Beauty Bag) offered by the st.Ann brand, extending the product line beyond trousers into complementary fashion accessories.
Companies that use Stehmann
Customer profileSegments1 record
Ideal customer profiles2 records
Stehmann technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
Stehmann partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Stehmann competitors and assessment
Company assessmentBroad incumbents
- Zara: Fast-fashion leader with rapid trouser collection turnover; relevant as a category-setting competitor that defines trend cycles and pricing expectations for women's pants in the German market.
- Gerry Weber: Established German women's apparel brand with broader assortment (dresses, knitwear, pants) and a comparable DACH wholesale plus D2C footprint — overlapping on women's pants but competing as a fuller wardrobe brand.
- H&M: Mass-market apparel retailer whose broad women's bottoms assortment competes on price and trend cycle, particularly relevant as Stehmann's warehouse-sale discount channel overlaps with H&M's value proposition.
- Mango: Large European apparel retailer with a strong trousers assortment at accessible mid-market price points; competes with Stehmann on occasion wear and casual styles across DACH markets.
- Escada: German heritage women's fashion house with a premium price positioning; relevant as a German-based women's apparel incumbent but operating at a higher luxury tier than Stehmann.
Direct peers
- Apanage: German specialist in women's trousers with a strong fit, size-range, and comfort narrative — overlapping directly with Stehmann's core persona and inclusive sizing (XS-52) value proposition.
- BRAX: German heritage trousers and casualwear brand with a near-identical focus on men's and women's premium pants, 'Made in Europe' positioning, multi-channel D2C and wholesale distribution, and a similar mid-premium price band — the closest head-to-head competitor to Stehmann in the German pants market.
- Eileen Fisher: US women's apparel brand built on timeless, comfort-focused design and sustainability — comparable to Stehmann on style-plus-comfort positioning, inclusive sizing philosophy, and D2C-led distribution.
- NYDJ (Not Your Daughter's Jeans): US-based women's bottoms specialist built on comfort, fit technology (lift-tucker), and inclusive sizing — closely comparable to Stehmann's positioning on flattering, comfort-first women's pants sold direct-to-consumer.
Emerging players
- Lululemon: Global leader in women's performance bottoms (joggers, leggings, technical trousers). Overlaps with Stehmann's st.Ann Tec Jersey and Bi-Stretch jogpants segment, defining the aspirational performance-comfort benchmark.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Stehmann social profiles
Digital presenceStehmann financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stehmann leadership team
Management profileNumber of profiles
Stehmann funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stehmann M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stehmann
What does Stehmann do?
Stehmann designs, manufactures, and sells women's trousers and related apparel under two proprietary brands (Stehmann and st.Ann) through a Shopify-based direct-to-consumer online store at stehmann-store.de. The Stehmann brand focuses on classic and elegant trousers in Straight Fit, Slim Fit, Relaxed Fit, and Jogpants styles, while the st.Ann sub-brand targets sportier, casual styles such as jogpants, Tec Jersey pants, and culottes, with an accessories line including canvas bags.
Is Stehmann a public or private company?
Stehmann is a private company. It is classified as family owned and is currently operating.
When was Stehmann founded?
Stehmann was founded in 1971. It employs 51 to 100 people.
Where is Stehmann based?
Stehmann is headquartered in Fürth, Germany, in the Europe region.
How does Stehmann make money?
One revenue line is on record: direct-to-Consumer E-commerce.
Who are Stehmann's main competitors?
Broad incumbents on record are Zara, Gerry Weber, H&M, Mango and Escada. Direct peers are Apanage, BRAX, Eileen Fisher and NYDJ (Not Your Daughter's Jeans). Lululemon is listed as an emerging player.
Does Stehmann have an API?
No public API is recorded for Stehmann.
What industry is Stehmann in?
Stehmann's product category is Women's Apparel and Trousers. Its primary akta.pro industry code is CRAAAAAD, Athletic / Performance & Activewear Brands. Its NAICS code is 458110 and its SIC code is 5621.