Zweet Sport
Zweet Sport is a single-location boutique fitness studio in Alexandria, Virginia, offering group fitness classes, indoor cycling, personal training, and nutrition coaching to local residents through subscription memberships and class packs.
- Company typePrivate
- Founded2012
- HeadquartersAlexandria, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Zweet Sport does
Zweet Sport is a privately held, single-location boutique fitness studio operating at 727 N. Henry St., Alexandria, VA 22314. Founded in 2012 by Marja Toan, the business evolved from an athleisure collection into a Hot Yoga Studio (2014) and then into its current form as a Total Fitness Studio (2016). The studio offers group fitness classes (30 and 45-minute high-intensity workouts combining strength, cardio, power, mobility, and core stability), indoor cycling using Stages Indoor Bike Technology in a dark-room immersive environment, one-on-one personal training, holistic nutrition coaching, fitness workshops, and private group events. The company serves individual fitness consumers in the Alexandria, Virginia area, with a stated target of all fitness levels from beginners to advanced athletes, plus secondary use cases for group events and corporate wellness.
The studio's technology infrastructure relies on the third-party MindBody Online booking platform (Studio ID: 43233) for class scheduling, membership management, gift card sales, and payments, supplemented by dedicated iOS and Android mobile apps. No proprietary AI, ML, or data systems are disclosed; competitive differentiation comes from the immersive cycle studio experience (Stages bikes, custom lighting, sound engineering, stadium-style seating) and the founder's integrated wellness expertise spanning personal training, holistic nutrition, and yoga/Pilates philosophy. Pricing is structured across three monthly membership tiers with 3-month minimum commitments and auto-renewal (Unlimited $200/mo, 8-class $180/mo, 4-class $110/mo), non-commitment class packs (5-pack $145, 10-pack $270), drop-in classes at $30, and a $39 new-resident introductory offer.
Zweet Sport operates a direct-to-consumer go-to-market model with all revenue generated through a single physical location. The customer base consists entirely of local Alexandria-area residents and small groups; no enterprise contracts, franchise locations, or geographic expansion have been disclosed. Distribution occurs through the physical studio, the company website (zweetsport.com), MindBody's e-commerce storefront, and native mobile apps. Marketing relies on community-driven word-of-mouth, a $39 new-member acquisition offer, and content/blog presence rather than paid acquisition channels. The company has raised no outside funding and remains founder-owned and operated.
Zweet Sport firmographics
Firmographics- Name
- Zweet Sport
- Legal name
- Zweet Sport
- Website
- https://zweetsport.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Zweet Sport is a single-location boutique fitness studio in Alexandria, Virginia, offering group fitness classes, indoor cycling, personal training, and nutrition coaching to local residents through subscription memberships and class packs.
- Ownership category
- akta.pro rank
Zweet Sport industry classification
Industry- Product category
- Fitness Studio Services
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)
- akta.pro secondary industries
- Cycling/Spin Classes (HSADABAE), General Personal Training (In-Person & Virtual) (HSADAAAA)
Keywords
Where Zweet Sport is headquartered
LocationHeadquarters
- HQ city
- Alexandria
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Zweet Sport business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Membership Subscriptions: Monthly recurring memberships for Group Fitness + Cycle classes with 3-month minimum commitment. Options include Unlimited ($200/mo), 8-class ($180/mo), and 4-class ($110/mo) plans. Auto-renewal model provides predictable recurring revenue.
- Class Pack Sales: Non-commitment class packs available in 5-class ($145) and 10-class ($270) bundles with 60-90 day expiration windows.
- Drop-in Classes: Single class purchases at $30 per class with 30-day validity for occasional visitors.
- Personal Training: One-on-one personal training services with dedicated trainers for customized fitness programs.
- Nutrition Services: Holistic nutrition counseling services complementing fitness training programs.
- Group Events: Private group events for parties, corporate wellness, and team building activities.
- Fitness Workshops: Specialized fitness workshops and events offering unique training experiences.
- Gift Cards: Gift cards sold through MindBody platform for gifting fitness experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Unlimited Membership - $200/month |
| Subscription | Monthly | 8-Class Membership - $180/month |
| Subscription | Monthly | 4-Class Membership - $110/month |
| Unit Pricing | Pay-as-you-go | 5-Class Pack - $145 |
| Unit Pricing | Pay-as-you-go | 10-Class Pack - $270 |
| Subscription | Pay-as-you-go | New Member Intro - $39 |
| Unit Pricing | Pay-as-you-go | Drop-in Class - $30 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Zweet Sport product offering
Product offeringCore offering
Zweet Sport is a single-location total fitness studio in Alexandria, VA offering group fitness classes, indoor cycling, one-on-one personal training, nutrition coaching, fitness workshops, and private group events. The studio operates a subscription-based model with monthly memberships (Unlimited at $200/mo, 8-class at $180/mo, 4-class at $110/mo), class packs (5-pack and 10-pack), drop-in classes ($30), and an introductory new member offer ($39).
Product overview
Zweet Sport is a total fitness studio offering a comprehensive suite of fitness services centered around group fitness classes, indoor cycling, personal training, and nutrition coaching. The studio operates on a service-based model with multiple class types and membership tiers. Core services include Group Fitness (30 and 45-minute high-intensity workouts combining strength, cardio, power, mobility, and core stability), Cycle (immersive indoor cycling using Stages Indoor Bike Technology in a dark room environment), Personal Training (one-on-one sessions), Nutrition services, Fitness Workshops & Events, and Group Events. Membership options include monthly auto-renewing plans (3-month minimum), class packs (5-pack, 10-pack), new member introductory offers, and single drop-in classes. The studio also offers a proprietary mobile app for iOS and Android. The MindBody Online platform integrates for class scheduling and booking management.
Differentiator
Problem solved
Functional benefit
Companies that use Zweet Sport
Customer profileSegments2 records
Ideal customer profiles2 records
Zweet Sport technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Zweet Sport partnerships and signals
Strategic signalScale indicators2 records
Recent moves7 records
Expansion highlights4 records
Zweet Sport competitors and assessment
Company assessmentBroad incumbents
- Title Boxing Club: National boxing fitness franchise offering group classes and personal training. Comparable to Zweet Sport in boutique group fitness class model with single-modality focus, though at lower price point.
- Equinox: Premium multi-service fitness operator offering group classes, personal training, cycling, and wellness amenities. Comparable to Zweet Sport in premium pricing and full-service model, but operates at significantly larger scale.
Direct peers
- CorePower Yoga: Boutique yoga/fitness studio chain offering integrated yoga, fitness, and holistic wellness programming. Comparable to Zweet Sport's pre-2016 Zweet Sport Hot Yoga Studio model and holistic wellness positioning.
- Rumble Boxing: Premium boutique boxing-inspired fitness studio combining strength and cardio. Comparable to Zweet Sport in premium pricing, immersive class experience, and urban demographic focus.
- F45 Training: Functional training group fitness franchise with 30-45 minute HIIT classes. Comparable to Zweet Sport's group fitness offering in duration, intensity, and franchise-style delivery model.
- SoulCycle: Premium indoor cycling studio offering immersive, dark-room spin classes similar to Zweet Sport's Cycle studio. Closely comparable in product format, target demographic, and premium pricing model.
- Pure Barre: Boutique barre fitness franchise offering group classes with personal training elements. Comparable to Zweet Sport in small-group class format, female-skewing demographic, and premium membership pricing.
- CycleBar: Indoor cycling franchise offering premium spin classes with theatrical lighting and sound. Directly comparable to Zweet Sport's Stages-bike-based cycle offering, with franchise expansion model.
- Barry's Bootcamp: Boutique fitness studio combining HIIT strength training with indoor cycling (the 'Double Floor' model). Comparable in premium positioning, immersive dark-room experience, and target affluent customer.
- Orangetheory Fitness: Group fitness franchise offering 30-45 minute HIIT workouts combining strength, cardio, and power intervals. Directly comparable to Zweet Sport's Group Fitness class format and time-efficient workout philosophy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Zweet Sport social profiles
Digital presenceZweet Sport financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zweet Sport leadership team
Management profileNumber of profiles
Profiles1 record
Zweet Sport funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zweet Sport M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zweet Sport
What does Zweet Sport do?
Zweet Sport is a single-location total fitness studio in Alexandria, VA offering group fitness classes, indoor cycling, one-on-one personal training, nutrition coaching, fitness workshops, and private group events. The studio operates a subscription-based model with monthly memberships (Unlimited at $200/mo, 8-class at $180/mo, 4-class at $110/mo), class packs (5-pack and 10-pack), drop-in classes ($30), and an introductory new member offer ($39).
Is Zweet Sport a public or private company?
Zweet Sport is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Zweet Sport founded?
Zweet Sport was founded in 2012. It employs 11 to 50 people.
Where is Zweet Sport based?
Zweet Sport is headquartered in Alexandria, United States, in the North America region.
How does Zweet Sport make money?
Eight revenue lines are on record. Membership Subscriptions are the primary driver. The others are class Pack Sales, drop-in Classes, personal Training, nutrition Services, group Events, fitness Workshops and gift Cards.
Who are Zweet Sport's main competitors?
Broad incumbents on record are Title Boxing Club and Equinox. Direct peers are CorePower Yoga, Rumble Boxing, F45 Training, SoulCycle, Pure Barre, CycleBar, Barry's Bootcamp and Orangetheory Fitness.
Does Zweet Sport have an API?
No public API is recorded for Zweet Sport.
What industry is Zweet Sport in?
Zweet Sport's product category is Fitness Studio Services. Its primary akta.pro industry code is EDALAIAE, Group Fitness, Personal Training & Wellness Coaching, with a secondary code of HSADABAE, Cycling/Spin Classes. Its NAICS code is 713940 and its SIC code is 7997.