Styrkr

What Styrkr does

Styrkr is a UK-based endurance sports nutrition company, founded in 2021 and headquartered in Crawley, that develops and sells a portfolio of science-backed fuel products targeting everyday endurance athletes across cycling, running, triathlon, hiking, and other long-duration disciplines. The product range centers on dual-carbohydrate formulations combining maltodextrin and fructose at a 1:0.8 ratio, with proprietary PlasmaTECHTM hydration technology and L-glutamine for fatigue reduction, including GEL30/GEL50 energy gels, MIX60/MIX90 drink mixes, BAR30/BAR50 energy bars, SLT07/SLT+ electrolyte tablets, quad-blend electrolyte powders, and a body care line (anti-friction, cooling, and warming creams). Supporting accessories such as water bottles, soft flasks, caps, socks, and the Training Kit bundle extend the basket.

The company operates a primarily direct-to-consumer e-commerce model through a Shopify storefront with global shipping to 25+ countries, supplemented by three regional B2B distributors: Upgrade Bikes (UK), TRAFFIC GmbH (EU), and TheFeed (USA), plus an EU warehouse in Germany enabling duty-paid intra-EU fulfillment. Pricing is positioned below dual-carb competitors on a price-per-gram-of-carbohydrate basis, with most SKUs under $70 and a Training Kit bundle at $59.99. Distribution is supported by community-led growth via Styrkr Athletes ambassadors, Strava clubs, a Destination Next podcast, a The Podium loyalty program, and earned media in Forbes, GQ, Runner's World, Men's Health, Women's Health, and Cyclist. The company claims 100,000+ customers, 495 verified reviews at 4.81/5, and is privately held with no disclosed external funding.

Name

Styrkr

Legal name

Styrkr

Website

https://styrkr.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Styrkr is a UK-based endurance sports nutrition brand founded in 2021, selling dual-carb gels, drink mixes, bars, electrolyte tablets, and body care products to everyday endurance athletes via D2C e-commerce and regional distributors across 25+ countries.

Ownership category

akta.pro rank

Product category

Endurance Sports Nutrition

NAICS

Food (Health) Supplement Retailers (456191), Nonchocolate Confectionery Manufacturing (31134), Sugar and Confectionery Product Manufacturing (3113)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Sports Nutrition, Hydration & Recovery Products Distribution (CRAOAJAL)

Keywords

• Endurance sports nutrition
• Dual-carb energy gels
• Electrolyte hydration tablets
• Energy bar nutrition
• Sports drink mixes

Headquarters

HQ city

Crawley

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales of endurance nutrition products (gels, bars, drink mixes, electrolytes) through Shopify-powered online store. Primary revenue stream with global shipping.
2. B2B Distributor Sales: Wholesale distribution through regional partners including Upgrade Bikes (UK), TRAFFIC GmbH (EU), and TheFeed (USA).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Styrkr manufactures and sells endurance sports nutrition products — including dual-carb energy gels, drink mixes, energy bars, recovery bars, hydration tablets (1000mg sodium), electrolyte powders, and body care creams — formulated with a maltodextrin-to-fructose 1:0.8 ratio, L-glutamine, and pH-balanced systems, supported by bottles, soft flasks, caps, performance socks and a Training Kit bundle. All products are 100% vegan, non-GMO, and UK-manufactured, and are sold primarily through the company's own Shopify e-commerce store globally and via regional B2B distributors in the UK, EU, and USA.

Product overview

Styrkr is an endurance sports nutrition brand offering a unified product portfolio of science-backed fuel products engineered for endurance athletes. The core offering consists of dual-carb energy gels (GEL30, GEL30 Caffeine+, GEL50), dual-carb drink mixes (MIX60, MIX90), energy bars (BAR30, BAR50), recovery bars, hydration tablets (SLT07 with 1000mg sodium, SLT+), and quad-blend electrolyte powders—all formulated with maltodextrin and fructose at a 1:0.8 ratio for optimal carbohydrate oxidation. Supporting products include body care creams (anti-friction, cooling, warming), accessories (water bottles, soft flasks, cycling and running caps, performance socks), and bundles (Training Kit). The brand positions itself as an affordable, vegan, non-GMO alternative to competitors, targeting everyday endurance athletes across cycling, running, hiking, and other endurance sports.

Differentiator

Problem solved

Functional benefit

Products and services

• SLT07 Hydration Tablets (1000mg Sodium) A super-convenient, highly effective rehydration tablet containing 1000mg of sodium per serving, designed to replace electrolytes lost during endurance exercise for endurance athletes.
• SLT+ Electrolyte Variety Pack Elite-level high-strength hydration product in a variety pack of 6 tablets featuring Styrkr's high-strength electrolyte blend for endurance athletes seeking more advanced electrolyte replacement.
• MIX90 Dual-Carb Energy Drink Mix Advanced dual-carbohydrate drink mix designed for endurance athletes, providing quick-release energy through maltodextrin and fructose at the proprietary 1:0.8 ratio.
• MIX60 Dual-Carb Drink Mix Dual-carbohydrate drink powder formulated to sustain strength and improve performance during endurance activities for endurance athletes.
• GEL30 Dual-Carb Energy Gel Dual-fuel energy gel providing crucial energy boost during endurance activity, with 30g of carbohydrates per gel for endurance athletes.
• GEL50 Dual-Carb Energy Gel Dual-fuel energy gel with dual transportable carbohydrates (maltodextrin and fructose) at a 1:0.8 ratio, providing rapid energy release during endurance activity for endurance athletes.
• GEL30 Caffeine+ Dual-Carb Energy Gel Caffeine-infused dual-carb energy gel providing enhanced performance and stimulation during endurance activities for endurance athletes seeking caffeine.
• BAR50 Energy Bar High-carbohydrate rice-based energy bar providing 50g+ of carbohydrates per bar for sustained energy release during endurance activity for endurance athletes.
• BAR30 Energy Bar Compact energy bar providing balanced nutrition for endurance athletes requiring a lower-carbohydrate option than BAR50.
• Recovery Plant-Based Protein Bar Plant-based protein recovery bar designed for post-workout recovery with a protein and rice combination, targeted at endurance athletes seeking vegan recovery nutrition.
• Quad-Blend Electrolyte Powders Hydration electrolyte powders formulated with a quad-blend of electrolytes to deliver optimal rehydration during endurance exercise for endurance athletes.
• Body Care Creams Range of topical body protection products for endurance athletes, including anti-friction cream rich in hemp oil, a muscle cooling gel with menthol and camphors, and a muscle warming cream with menthol, eucalyptus globulus and hemp essential oils.
• Training Kit Bundle Comprehensive marathon training bundle containing 8x GEL50 gels, 3x BAR50 bars, 1x SLT07 electrolyte tablets, 3x BAR30 bars, 4x MIX60 drink powders, and 1x 500ml bottle, with free UK delivery and a 30-day money-back guarantee, priced at $59.99 (was $75.38).

Quantifiable outcome

• 30g carbs per gel (vs 22g SiS GO Isotonic, 25g Maurten Gel 100)
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Upgrade Bikes LtdcoreChannel Partner/ Reseller/ DistributorUK distributor for Styrkr products. Located at Units A-B, Star Road, Partridge Green, West Sussex RH13 8RA. Handles UK-wide wholesale distribution.
• TRAFFIC GmbHcoreChannel Partner/ Reseller/ DistributorEuropean distributor for Styrkr products. Located at Richard-Byrd-Str. 12, 50829 Cologne, Germany. Handles EU-wide distribution.
• TheFeedcoreChannel Partner/ Reseller/ DistributorUSA distributor for Styrkr products. Located at 224 Commerce Street, Suite A1, Broomfield, CO 80020, USA.
• FareShareminorOthersFor every Styrkr product purchased, 1% of profit is donated to FareShare, the UK's longest running food redistribution charity helping hungry children.
• SUMS SocksminorStrategic or Co-development PartnerCollaboration on STYRKR x SUMS Performance Socks - engineered for endurance athletes with light compression, anti-blister cushioning, and breathable mesh.
• ATTAINminorGTM or Marketing PartnerCollaboration on STYRKR x ATTAIN SoftTech Caps - not-for-profit cap brand raising mental health awareness, partnered with Campaign Against Living Miserably (CALM).
• The Mountain Races (TMR)minorStrategic or Co-development PartnerPartnership celebrating legendary mountain races. Exclusive TMR x STYRKR 750ml bottle designed for ultra-endurance events.

Scale indicators3 records

Recent moves3 records

Expansion highlights6 records

Emerging players

• Huma: Chia-based energy gels positioned for endurance athletes with a natural, clean-label proposition. Overlaps with Styrkr on endurance gel format and consumer demographic, but differentiates on chia-based ingredients rather than dual-carb.
• Veloforte: UK natural energy bars and fueling products targeting endurance cyclists and runners. Comparable on UK positioning, natural ingredient story, and endurance athlete customer base, though focused more on bars than gels.
• Skratch Labs: Sports hydration and fueling brand founded by a pro cyclist, focused on real-food sports nutrition. Comparable target customer (endurance athletes, cyclists) and DTC e-commerce model.

Direct peers

• Tailwind Nutrition: US-based endurance fuel brand offering all-in-one drink mixes for ultra and endurance athletes. Comparable product format (drink mixes), target customer (endurance athletes), and direct-to-consumer e-commerce model.
• GU Energy Labs: Established US endurance gel and chews brand with strong marathon and trail-running presence. Comparable on gel format and dual-carb carbohydrate science, with broader US distribution and athlete sponsorship scale.
• Science in Sport (SiS): UK-listed endurance nutrition company offering gels, powders, bars, and hydration. Competes head-to-head with Styrkr in the UK cycling and running community; SiS is the established incumbent against which Styrkr benchmarks its 30g gel and pricing claims.
• Precision Fuel & Hydration: UK endurance fueling brand specialising in PH-balanced electrolyte drinks and gels. Closely comparable on pH-balanced positioning, dual-carb approach, and direct-to-endurance-athlete GTM.
• Maurten: Swedish premium endurance nutrition brand built around hydrogel dual-carb technology. Styrkr directly competes in gels and drink mixes with comparable dual-carb science positioning, but at a lower price point.
• High5: UK sports nutrition manufacturer with deep endurance and cycling heritage, offering gels, drinks, bars, and recovery products. Direct competitor in UK specialty and independent bike retail channels.

Broad incumbents

• Gatorade (PepsiCo): Mass-market sports drink giant with expanding endurance and performance nutrition portfolio. Represents the broader incumbent threat: deep R&D, retail scale, and athlete sponsorship budgets dwarfing specialist brands like Styrkr.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/styrkr.uk
• Xx.com/styrkruk
• LinkedInlinkedin.com/company/styrkr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Styrkr