Tailgating Pros

What Tailgating Pros does

Tailgating Pros (legally Johnson Enterprises LLC) is a privately held, bootstrapped direct-to-consumer e-commerce retailer founded in 2013 by Emory Johnson and based in Henrico, Virginia. The company sells premium cornhole boards and bags, complementary accessories (carrying cases, score keepers, LED edge lights), adjacent giant yard games (4-in-a-Row, Tumbling Towers, Ladder Ball, Giant Dice), and a DIY/raw materials line (fabric rolls, resin pellets, empty bags, screws) primarily to U.S. individual consumers and a secondary wholesale segment. Products are manufactured in the USA using 12oz cotton duck canvas, double-stitched construction, and Baltic Birch plywood for tournament-grade offerings, with ACA regulation compliance for official play.

The business operates a single BigCommerce-hosted storefront with self-serve checkout, same-day shipping for orders before 3pm EST, and multi-carrier fulfillment (USPS, UPS, LTL freight) across the contiguous U.S. Revenue is transactional with no recurring component; pricing is unit-based with bundle and volume tiers (e.g., 1,000+ yard fabric rolls for LTL freight). A wholesale inquiry workflow targets bulk and event buyers separately. The company is founder-owned with no institutional investment, employs 1-10 people across a Henrico warehouse and a West Point corporate address, and has no disclosed AI, software platform, or international operations.

Name

Tailgating Pros

Legal name

Johnson Enterprises LLC

Website

https://tailgatingpros.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Tailgating Pros is a Virginia-based DTC e-commerce retailer, founded in 2013, selling Made-in-USA cornhole boards, bags, accessories, yard games, and DIY raw materials to U.S. consumers and wholesale buyers via a BigCommerce storefront.

Ownership category

akta.pro rank

Product category

Outdoor Lawn Games

NAICS

Sporting Goods Retailers (45911), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

akta.pro primary industry

Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

akta.pro secondary industry

Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI)

Keywords

• Cornhole equipment
• Outdoor lawn games
• Cornhole bags
• Tailgating accessories
• Yard game boards

Headquarters

HQ city

Henrico

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Retail E-commerce Sales: Direct-to-consumer sales of cornhole boards, bags, accessories, and yard games through their online store. Products sold as one-time purchases with no recurring revenue component. Volume discounts available for DIY materials (1000+ yards of fabric).
2. Wholesale/Bulk Sales: Wholesale pricing offered for cornhole boards and bulk DIY materials (fabric rolls, resin pellets). Orders processed through wholesale inquiry form with freight quotes provided prior to invoicing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Tailgating Pros is an e-commerce retailer that sells premium cornhole boards, cornhole bags, accessories (carrying cases, score keepers, LED lights), oversized yard games (Giant 4 In a Row, Giant Tumbling Towers, Ladder Ball, Giant Dice), and DIY materials (fabric rolls, all-weather resin pellets, empty bags). Products are manufactured in the USA using premium materials such as 12oz cotton duck canvas and Baltic Birch wood, and sold direct-to-consumer through a BigCommerce online storefront with a separate wholesale inquiry channel.

Product overview

Tailgating Pros is an e-commerce retailer specializing in premium cornhole games and outdoor yard games. The product portfolio centers on Cornhole Boards (regulation 4'x2' wooden boards available in Lightweight and Tournament Grade options) and Cornhole Bags (available in corn-filled, resin-filled, and pro style varieties), complemented by Cornhole Accessories (carrying cases, score keepers, LED lights) and Yard Games (Giant 4 In a Row, Giant Tumbling Towers/Jenga, Ladder Ball, Giant Dice). The company also offers a DIY category with raw materials for customers who wish to build their own cornhole sets. Products are primarily manufactured in the USA and sold through BigCommerce-powered online store with wholesale options available.

Differentiator

Problem solved

Functional benefit

Products and services

• Cornhole Boards Premium wooden cornhole boards in regulation 4'x2' size, offered in Lightweight Regulation (15lbs each, folding legs, carrying case) and Tournament Grade Baltic Birch variants (rounded holes, anti-bounce support braces, polyurethane finish). Designs include Patriotic, Pyramid & Stripe, Man Cave, Beach/Fun, State/Country Flag, Woodgrain, Wedding, Plain, and Unfinished sets.
• Cornhole Bags Handmade cornhole bags in Corn Filled (12oz duck canvas, 15-16oz whole kernel corn, regulation 6"x6"), All Weather Resin Filled (mold-resistant), Pro Style Stick & Slick (12oz duck cloth with Microsuede and premium resin pellets), and Professional variants. Available in 28 solid colors, camo patterns, and themed designs.
• Cornhole Accessories

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Shopify Inc. (BigCommerce)coreTechnology or IntegrationE-commerce platform provider hosting the online store. The Terms of Service states 'Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.'
• LTL Freight CarriersminorChannel Partner/ Reseller/ DistributorVolume orders of 1000+ yards of fabric shipped via LTL Freight. Large products (boards) cannot be shipped to Hawaii, Alaska, or U.S. territories.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• GoSports: Direct-to-consumer brand offering cornhole sets, ladder ball, giant yard games, and tailgating products — overlapping product lines and target use cases (tailgating, backyard parties).
• Victory Tailgate: Tailgating-focused brand selling cornhole boards and game sets, competing for the same tailgating/backyard recreation customer with overlapping product SKUs.
• Slick Woody's Cornhole Boards: Specialized cornhole equipment manufacturer and retailer competing directly with Tailgating Pros on premium boards, bags, and accessories with similar ACA-compliant tournament positioning.

Broad incumbents

• Amazon: Dominant marketplace where commodity cornhole boards, bags, and DIY materials are sold by multiple third-party sellers, setting the price reference that any premium DTC retailer must clear.
• Wayfair: Large online home goods and outdoor recreation marketplace where cornhole sets, yard games, and DIY materials are widely listed by third-party sellers — competing for the same online consumer traffic.
• EastPoint Sports: Larger outdoor and indoor game brand carried across mass retail, offering cornhole, ladder toss, and similar yard games — competing on the same shelves as Tailgating Pros but at lower price points through broader distribution.
• Tractor Supply Co. Rural-lifestyle retailer stocking outdoor games, tailgating accessories, and bulk DIY materials — overlapping with Tailgating Pros on DIY/fabricator supply and casual outdoor recreation SKUs.
• Academy Sports + Outdoors: Multi-category sporting goods and outdoor retailer with a strong backyard/tailgating assortment, competing for the same consumer occasions at mass-market price points.
• Dick's Sporting Goods: National full-line sporting goods retailer that sells cornhole sets, bags, and outdoor games at scale, capable of undercutting Tailgating Pros on price and capturing impulse purchases.

Emerging players

• Triumph Sports: Smaller challenger brand in outdoor recreational games including cornhole, with comparable direct-to-consumer e-commerce distribution and similar price band.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TailgatingPro
• LinkedInlinkedin.com/company/tailgating-pros

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tailgating Pros