Scenic Motorcycle Adventure App

What Scenic Motorcycle Adventure App does

Scenic is a motorcycle-specific GPS navigation application operated by Applified Life Limited, a Hong Kong-registered entity governed by Israeli law under the terms of service. Founded by Guido van Eijsden, who began developing the app in 2008 and registered the company in July 2014 (originally as MotoMappers, later MotoMap, then Scenic), the product became the first motorcycle navigation app on the iOS App Store. It serves individual motorcyclists seeking scenic, twisty routes for paved and unpaved touring, with proprietary features including a curvy routing algorithm (adjustable via a curviness slider), global offline maps, a glove-friendly touch interface, round-trip generation, GPX/KML/KMZ/GDB/ITN file import, and trip recording that logs location, speed, and elevation. Native integration with Apple CarPlay and Android Auto extends routing to in-dash and aftermarket motorcycle displays, and a public GitHub-hosted Scenic API plus a desktop web app (scenicapp.space) extend planning capabilities beyond the mobile app.

The product is distributed globally through Apple's App Store and Google Play, with the Android version entering open beta in 2026 after a decade of iOS-only availability. Monetization rests on an annual Premium subscription with a free trial period, complemented by an Ambassador Program that pays influencers recurring commissions on referred subscriptions for up to five years. The platform has accumulated approximately 200,000 community members, 200,000+ public routes, 20 million hours ridden, and 130 million miles logged, and holds a 4.6 iOS App Store rating across 32,000 reviews.

Scenic is privately held, founder-led, and operates without outside investors or a parent company, with a small core team. Marketing relies on a content-led blog of route guides, organic SEO, social media (including the #ridewithscenic hashtag), and the ambassador referral program rather than paid acquisition. Hardware partnerships with Carpuride and Chigee provide exclusive discount codes to Premium users and tie Scenic into the broader motorcycle display ecosystem.

Name

Scenic Motorcycle Adventure App

Legal name

Applified Life Limited

Website

https://scenic.app

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Scenic is a motorcycle-specific GPS navigation app serving individual riders with curvy route planning, offline maps, glove-friendly UX, and community route sharing, monetized through an annual Premium subscription and an influencer ambassador program.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Premium Subscription: Annual subscription providing access to premium features including full offline maps, advanced routing options, and enhanced navigation features. Auto-renews yearly after free trial period.
2. Ambassador Referral Revenue: Ambassadors earn recurring commission (5 years) on every subscription payment made by users who sign up through their unique offer codes. Commission on first payment and all renewals.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Scenic is a motorcycle-specific GPS navigation mobile application for iOS and Android that helps riders find scenic, winding routes via a proprietary "Curvy Routing Mode" and offline global maps. The app enables route planning, turn-by-turn navigation, ride recording, and a community-shared route library, monetized through a freemium model with an annual Premium subscription unlocking unlimited offline maps and advanced routing.

Product overview

Scenic is a motorcycle navigation app built by motorcyclists for motorcyclists. The core product is the Scenic Motorcycle Navigation App available on iOS and Android, which offers route planning with curvy routing mode, thousands of user-shared public routes, offline maps, and turn-by-turn navigation designed for glove-friendly use. The premium subscription provides unlimited access to all features including offline maps. The ecosystem includes a Web App for desktop route planning, a community Forum for user discussions and route sharing, and an Ambassador Program for partner referrals. The app integrates with Apple CarPlay and Android Auto for in-dash navigation. The company maintains a small, independent team with no external investors, founded by Guido van Eijsden with the app officially registered as a company in July 2014.

Differentiator

Problem solved

Functional benefit

Products and services

• Scenic Motorcycle Navigation App Primary motorcycle navigation application for iOS and Android that helps riders find scenic routes with twisty turns, plan rides in advance or get surprised, and navigate with turn-by-turn guidance. Features offline maps, curvy routing mode, and thousands of user-shared public routes.
• Scenic Premium Subscription Annual subscription offering unlimited access to premium features including full offline maps with global coverage, advanced routing options, and all premium capabilities. Includes a free trial period with automatic renewal.
• Scenic Web App Web-based companion application for route planning and management from a desktop browser, complementing the mobile app experience.

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Scenic Ambassador Program MemberscoreGTM or Marketing PartnerInfluencers and content creators in the motorcycle space join the ambassador program to promote Scenic to their audiences. Ambassadors receive a free 1-month Premium trial, exclusive discount codes to offer followers, and earn recurring commissions on subscriptions for 5 years. 200,000 community members provide a growing social following for brand reach.
• Bike Tour AsiaminorStrategic or Co-development PartnerScenic partnered with Bike Tour Asia tour company. ScenicBTA code provides 5% discount on their tours (around $490 value). Guido tested Carpuride during a Scenic trip with Bike Tour Asia in Thailand.
• CarpuridecoreGTM or Marketing PartnerScenic negotiated exclusive discount codes for Scenic users with Carpuride (7-inch waterproof CarPlay/Android Auto display for motorcycles). Premium users get 32% off (highest available discount), non-premium users get 25% off, general code gives 20% off. Partnership drives Scenic adoption through hardware integration.
• ChigeeminorGTM or Marketing PartnerScenic blog published a review of Chigee AIO-6 MAX motorcycle computer system with CarPlay integration. Chigee discount link provided for Scenic readers.
• Apple CarPlay / Android AutocoreTechnology or IntegrationScenic integrates with Apple CarPlay and Android Auto, allowing motorcycle routing features to display on compatible in-vehicle and aftermarket motorcycle-specific displays.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Kurviger: Kurviger is a motorcycle route planner with curvy road optimization, matching Scenic's core routing engine. It directly competes for the same motorcycle touring audience with web and mobile delivery models.
• Sygic: Sygic is a general navigation app with a dedicated motorcycle mode featuring offline maps and curvy routing. It overlaps with Scenic's offline navigation and motorcycle-specific routing capabilities for paid subscribers.
• Calimoto: Calimoto is a motorcycle-specific navigation app offering curvy road routing, route planning, and community-shared routes. It is a direct competitor to Scenic with a nearly identical feature set focused on motorcycle touring enthusiasts across Europe and beyond.
• Rever: Rever is a motorcycle ride tracking and route discovery app with a community of riders sharing trips. It competes directly with Scenic on route sharing, ride recording, and community-driven content features.

Emerging players

• EatSleepRIDE: EatSleepRIDE is a motorcycle community app with ride tracking and route discovery features. It partially overlaps with Scenic's social and route-sharing functionality and is focused on community engagement over navigation.

Broad incumbents

• TomTom: TomTom offers general navigation with motorcycle routing options and offline maps. It is a larger incumbent with a broader navigation portfolio but less specialization than Scenic for motorcycle-specific use cases.
• Garmin (Zumo): Garmin's Zumo line is dedicated motorcycle GPS hardware with navigation and route planning. It is an established incumbent in motorcycle navigation with a hardware-centric business model versus Scenic's software-only approach.

Others

• Waze: Waze is a free general-purpose navigation app with community-reported routing. It is not motorcycle-specific but provides a free alternative for riders who do not need curvy routing or motorcycle-specific features.
• BMW Motorrad Connected: BMW Motorrad Connected is the OEM companion app for BMW motorcycle owners with navigation and route recording. It is adjacent to Scenic but limited to BMW owners and not a direct competitor for the broader market.
• Google Maps: Google Maps is the dominant free general-purpose navigation app with motorcycle mode in select markets. It provides a free alternative that competes for casual motorcycle riders' navigation needs at zero price point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ScenicApp_
• GitHubgithub.com/guidove/ScenicAPI
• YouTubeyoutube.com/@ScenicApp/videos
• Facebookfacebook.com/scenicapp
• LinkedInlinkedin.com/company/scenic-motorcycle-adventure-app
• Instagraminstagram.com/scenicapp_

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scenic Motorcycle Adventure App