T-mobile Center

What T-mobile Center does

T-Mobile Center is a multi-purpose arena venue in downtown Kansas City, Missouri, operating under a public/private partnership between ASM Global (a global venue management company with 325+ venues) and the City of Kansas City, Missouri, with naming rights held by T-Mobile US (NASDAQ: TMUS) through 2032. The venue originally opened in 2007 as Sprint Center and was renamed T-Mobile Center in July 2020 after T-Mobile's acquisition of Sprint. It is a top-3 arena in the United States and ranked No. 9 globally (Pollstar), anchoring more than $8 billion in downtown Kansas City reinvestment and located at the intersection of I-35, I-70, and I-29.

The venue's technology stack centers on physical arena infrastructure — 360-degree LED video screens, a multi-million dollar scoreboard, house audio systems, and video matrix walls — paired with a mobile ticketing platform (no paper tickets required) distributed through AXS and Ticketmaster. Adjacent attractions include The College Basketball Experience, an interactive basketball-themed destination. The venue hosts 100+ ticketed events annually, including Big 12 men's and women's basketball postseason tournaments (contracted through 2031), NCAA postseason events, PBR bull riding, concerts (Forrest Frank, Megan Moroney, J. Cole, Benson Boone, Zac Brown Band, Ringling Bros.), and private events. Upcoming contracted demand includes 6 FIFA World Cup 2026 matches, including a quarterfinal.

T-Mobile Center monetizes through seven revenue streams: ticket sales (transaction fees via AXS/Ticketmaster), premium experiences (Founders Club memberships with Konica Minolta as naming partner, Terrace Table packages, event suites — subscription/recurring model), food and beverage via a Legends partnership (transaction fees), parking (transaction fees), naming rights and Founding Partner sponsorships capped at 12 category-exclusive companies (licensing/royalties), private and corporate events (professional services, multi-year contracts), and group experiences for parties of 10+. Distribution is hybrid: ticketing through AXS/Ticketmaster and on-site box office, group sales and private bookings through dedicated direct-sales teams, and sponsorship through a Founding Partner program. Customer segments span concert and sports fans, corporate event planners, private event hosts, and premium/hospitality members. The venue exceeds attendance and financial projections each year and has welcomed 12 million+ guests since opening.

Name

T-mobile Center

Legal name

T-Mobile Center

Website

https://t-mobilecenter.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

501–1,000 employees

Short description

T-Mobile Center is a top-ranked US multi-purpose arena in downtown Kansas City, Missouri, operated by ASM Global under a public/private partnership with the city, hosting 100+ concerts, sporting events (Big 12, NCAA, PBR, FIFA World Cup 2026), and private events annually with naming rights held by T-Mobile.

Ownership category

akta.pro rank

Product category

Live Entertainment Arena Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

akta.pro secondary industry

Live Music Venues & Concert Bars (THAFAEAD)

Keywords

• Live entertainment venue
• Multi-purpose arena
• Event hosting services
• Premium hospitality experiences
• Private event booking

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain, Others

Revenue model

1. Ticket Sales: Primary revenue from ticket sales for concerts, sporting events, family shows and entertainment performances through AXS and Ticketmaster platforms.
2. Premium Experiences: Revenue from suite rentals, terrace table packages, Founders Club memberships, and VIP hospitality services offering priority ticket access, private entrances, reserved parking, and exclusive amenities.
3. Food & Beverage: Concessions and catering services including partnership with Legends for food and beverage operations. Venue is cash-free, accepting debit, credit and contactless payments.
4. Parking Services: Prepaid parking passes and on-site parking services for event attendees.
5. Naming Rights & Sponsorship: Naming rights partnership with T-Mobile. Founding Partner program offers category exclusivity, in-arena signage, scoreboard branding, concourse displays, VIP hospitality and activation opportunities to twelve exclusive partner companies.
6. Private Events & Catering: Revenue from hosting private events including corporate gatherings, holiday celebrations, VIP receptions, conferences, trade shows and fundraisers. Includes in-house catering services.
7. Group Experiences: Group ticket sales for parties of 10 or more for concerts and events.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

T-Mobile Center is a multi-purpose arena venue in Kansas City, Missouri that hosts live entertainment events including concerts, sporting events, family shows, and private/corporate events. The venue sells tickets through AXS and Ticketmaster, offers premium hospitality (suites, Terrace Tables, Founders Club memberships), provides private event spaces for corporate and social gatherings, and operates on-site food and beverage, parking, and mobile ticketing services. It hosts more than 100 ticketed events annually and has served over 12 million guests since opening in 2007.

Product overview

T-Mobile Center is a multi-purpose arena venue in Kansas City, Missouri operated as a public/private partnership between ASM Global and the City of Kansas City. The venue operates as a single unified entertainment service offering event hosting capabilities, private event bookings, premium hospitality experiences, and group ticketing services. Core offerings include live concert and sporting event hosting, private event spaces (The Arena, Founders Club, Grand Lobby, conference rooms), premium seating packages (suites, Terrace Tables, Founders Club memberships), group experiences, mobile ticketing, and catering services. The venue annually hosts more than 100 ticketed events and serves as the home for Big 12 basketball postseason tournaments.

Differentiator

Problem solved

Functional benefit

Brands

• Konica Minolta Founders Club: Premium membership experience at T-Mobile Center offering priority ticket access, exclusive VIP entrances, reserved parking, private patio, invitation-only events, and suite discounts.
• Terrace Tables

Products and services

• Event Hosting (Concerts, Sporting Events, Family Shows) T-Mobile Center hosts live entertainment events including concerts, sporting events, family shows, and college/postseason tournaments at its Kansas City arena venue. The service is provided to event organizers, promoters, sports leagues, and entertainment audiences.
• Private Events Booking Private event booking service for corporate gatherings, holiday celebrations, VIP receptions, conferences, trade shows, and fundraisers, with six flexible spaces: The Arena (200-20,000 capacity, 10,000 sq. ft.), Founders Club (150-250, 6,900 sq. ft.), Grand Lobby (50-1,150, 8,400 sq. ft.), Grand Boulevard Conference Room (30, 1,040 sq. ft.), South Concourse (100-1,000, 14,600 sq. ft.), and West Concourse (100-700, 7,700 sq. ft.).
• Premium Experiences (Suites, Terrace Tables, Founders Club) Premium seating and hospitality packages including Event Suites, Konica Minolta Founders Club memberships, and Terrace Tables, offering VIP amenities, priority ticket access, exclusive VIP entrances, reserved parking, in-seat service, private patios, and dedicated concierge. Available to high-value consumers and corporate buyers.
• Group Experiences Group ticket sales for parties of 10 or more people attending concerts and events, with potential discounts and special arrangements. Scout Rate ($20) and School Rate ($15) on select sections are available. Booking is handled through a dedicated group sales team.
• Mobile Ticketing Digital ticket management system allowing account holders to manage, buy, sell, and transfer tickets via mobile devices with no paper tickets required. Operates through AXS and Ticketmaster platforms.
• Catering Services Full-service catering for private events offered through a partnership with Legends Global, providing food and beverage options for corporate and private gatherings at the venue.
• Parking Services Prepaid parking passes and on-site parking services for event attendees at the downtown Kansas City venue.
• Big 12 Basketball Postseason Tournaments Hosting service for Big 12 Conference men's and women's basketball postseason tournaments, serving as the de facto home venue with contracts expiring in 2031.
• The College Basketball Experience Interactive basketball-themed attraction located adjacent to T-Mobile Center, offering immersive experiences related to college basketball.
• Founding Partner Program Category-exclusive partnership program limited to 12 partner companies, offering in-arena signage, brand recognition on scoreboard and 360-degree LED video screens, on-site brand/product integration, concourse displays, VIP hospitality, and activation opportunities.

Quantifiable outcome

• 12 million+ guests welcomed since opening in 2007
• +3 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, minor and flagship.

• Ringling Bros. and Barnum & BaileycoreStrategic or Co-development Partner · 7 May 2026Ringling Bros. is serving as official circus partner for the 2026 Big Slick Celebrity Weekend. A portion of all Kansas City Ringling ticket sales will be donated to Children's Mercy, along with 250 complimentary tickets for Children’s Mercy patients and staff. The collaboration aims to bring moments of joy and comfort to families while supporting pediatric cancer care.
• Children's MercyminorStrategic or Co-development Partner · 7 May 2026Children's Mercy is a leading independent children's health organization known for dedicated care, cutting-edge research, and commitment to training future pediatric experts. Their mission is to improve the health and potential of every child, especially those who need the most support. Partnership with Ringling Bros. and T-Mobile Center supports pediatric cancer patients and families in the Kansas City community.
• T-MobileflagshipGTM or Marketing Partner · 9 July 2020T-Mobile holds naming rights to T-Mobile Center (formerly Sprint Center). The partnership includes exclusive customer perks such as fast pass entrance on 13th Street and Grand Boulevard for T-Mobile, Metro by T-Mobile and Sprint customers. Every visitor receives free Wi-Fi. T-Mobile Center joins T-Mobile's portfolio of world-class venues including T-Mobile Arena in Las Vegas, T-Mobile Park in Seattle and Distrito T-Mobile in Puerto Rico. T-Mobile CEO Mike Sievert called Kansas City the 'home of our second headquarters.'
• ASM GlobalcoreStrategic or Co-development PartnerASM Global is the world's leading venue management and services company, formed by the combination of AEG Facilities and SMG. They manage T-Mobile Center's day-to-day operations as part of a unique public/private partnership with the City of Kansas City, Mo. ASM Global's portfolio spans five continents with more than 325 venues worldwide.
• City of Kansas City, MissouricoreStrategic or Co-development PartnerT-Mobile Center is a unique public/private partnership between ASM Global and the City of Kansas City, Mo. The city is a co-owner/stakeholder in the venue, which serves as anchor to more than $8 billion of reinvestment in downtown Kansas City.
• Founding Partners ProgramflagshipGTM or Marketing PartnerOnly twelve exclusive companies can become T-Mobile Center Founding Partners, creating brand affinity through direct association with major sporting events and live entertainment. Available elements include category exclusivity, permanent in-arena signage, brand recognition on scoreboard and 360-degree LED video screens, on-site brand/product integration, concourse displays, VIP hospitality, and activation opportunities. Contact: [email protected]
• ToyotaminorGTM or Marketing PartnerAutomotive partner visible on venue website as sponsor
• UMB BankminorGTM or Marketing PartnerFinancial institution partner visible on venue website as sponsor
• Coca-ColaminorGTM or Marketing PartnerBeverage partner visible on venue website as sponsor. Coca-Cola Holiday Caravan events hosted at venue.
• Miller LiteminorGTM or Marketing PartnerBeverage partner visible on venue website as sponsor
• Boulevard Brewing CompanyminorGTM or Marketing PartnerLocal craft brewery partner visible on venue website as sponsor
• Metropolitan Community CollegeminorGTM or Marketing PartnerEducational partner visible on venue website as sponsor
• ServprominorGTM or Marketing PartnerRestoration services partner visible on venue website as sponsor
• The University of Kansas Health SystemminorGTM or Marketing PartnerHealthcare partner visible on venue website as sponsor. Named healthcare partner for venue.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Paycom Center: Oklahoma City multi-purpose arena home to the Oklahoma City Thunder. Comparable in size and event programming, and a regional competitor for some Big 12/NCAA routing decisions in the central U.S.
• Scotiabank Arena: Toronto multi-purpose arena home to the Maple Leafs and Raptors. Comparable in scale, premium offerings, and touring-artist draw, though primarily serving the Canadian market rather than directly competing for U.S. touring routes.

Direct peers

• United Center: Chicago multi-purpose arena home to the Bulls and Blackhawks. Comparable in capacity and event mix (concerts, NBA/NHL, family shows) and competes directly for the same touring acts.
• Madison Square Garden Entertainment: Operator of Madison Square Garden in New York, a flagship U.S. arena. Closest analog for venue economics, premium-seating strategy, and high-margin entertainment revenue mix in a top-tier market.
• State Farm Arena: Atlanta multi-purpose arena home to the Atlanta Hawks. Comparable in scale, event programming (NBA, concerts, family shows), and recent technology refresh profile.
• Crypto.com Arena: Los Angeles multi-purpose arena (formerly Staples Center) operated by AEG. Directly comparable as a top-tier U.S. arena hosting NBA teams, concerts, and major entertainment with similar premium-hospitality offerings.
• Target Center: Minneapolis multi-purpose arena home to the Minnesota Timberwolves. Closely comparable in market size, capacity, and reliance on concert and event bookings alongside an NBA tenant.
• Chase Center: San Francisco multi-purpose arena that opened in 2019 as home of the Golden State Warriors. Comparable as a modern, tech-forward arena competing for the same premium concert and event bookings.
• T-Mobile Arena: Las Vegas multi-purpose arena also carrying the T-Mobile naming rights. Operates a similar concert, boxing/UFC, and event mix and provides the closest direct comparison for revenue mix, premium hospitality, and naming-rights economics.
• Ball Arena: Denver multi-purpose arena (formerly Pepsi Center) home to the Nuggets and Avalanche. Comparable in capacity, event mix, and tier of touring artists attracted, with similar premium offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tmobilecenter
• LinkedInlinkedin.com/company/t-mobilecenter
• Instagraminstagram.com/tmobilecenter
• TikToktiktok.com/@tmobilecenter

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about T-mobile Center