Southern Trace Country Club

What Southern Trace Country Club does

Southern Trace Country Club is a private, equity member-owned country club founded in 1995 and headquartered at 200 Southern Trace Parkway in Shreveport, Louisiana. The club serves individual members and event clients in northwest Louisiana through a multi-amenity lifestyle offering that includes an 18-hole Arthur Hills-designed championship golf course, seven lighted tennis courts and four dedicated pickleball courts managed by Cliff Drysdale Tennis, an Olympic swimming pool, a state-of-the-art fitness center, and four clubhouse dining venues (Franklin's, The Magnolia, The Terrace, and The Board Room). Membership is structured across three tiers — Equity Golf, Racquet Sports, and Social/Fitness — with initiation fees and recurring annual dues as the primary recurring revenue stream, supplemented by member dining and event-hosting revenue from weddings, corporate functions, and special occasions. The club transitioned to member ownership in 2020 and has since executed material capital reinvestment, including a $4.2 million golf course renovation completed in July 2022, a 70,000-square-foot practice facility, new pickleball courts with LED lighting, and a dining transformation that earned a 2026 Golden Fork Award from Golf Inc. magazine.

Name

Southern Trace Country Club

Legal name

Southern Trace Country Club

Website

https://southerntracecc.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Southern Trace Country Club is a private, equity member-owned country club in Shreveport, Louisiana, serving members through an 18-hole Arthur Hills championship golf course, racquet and fitness facilities, four dining venues, and event hosting, with reciprocal access via Troon Privé.

Ownership category

akta.pro rank

Product category

Private Country Club

NAICS

Golf Courses and Country Clubs (71391), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)

Keywords

• Private country club
• Golf membership
• Racquet sports facilities
• Club dining venues
• Private event hosting

Headquarters

HQ city

Shreveport

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Membership Dues: The club generates primary revenue through various membership categories including Equity Golf (full access), Racquet Sports, and Social/Fitness memberships. Members pay initiation fees and recurring dues for access to club amenities.
2. Event Hosting: Revenue from hosting weddings, corporate events, and special occasions at the club's venues. The club provides comprehensive event planning and catering services.
3. Dining: The club operates multiple dining venues including Franklin's, The Magnolia, The Terrace, and The Board Room, generating revenue from member dining experiences and private event catering.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Southern Trace Country Club operates a private, member-owned equity country club offering an 18-hole championship golf course, seven lighted tennis courts and four pickleball courts, an Olympic pool, a fitness center, four clubhouse dining venues, and event hosting services. Members pay initiation fees and recurring annual dues for access to amenities, with additional revenue from weddings, corporate events, and dining. The club is professionally managed through Troon and participates in the Troon Privé reciprocal privileges network.

Product overview

Southern Trace Country Club is a private country club offering a comprehensive portfolio of recreational and social services. The club operates as a unified lifestyle destination featuring an 18-hole Arthur Hills championship golf course, seven lighted tennis courts, four pickleball courts, an Olympic swimming pool, a state-of-the-art fitness center, and four distinct dining venues (Franklin's, The Magnolia, The Terrace, and The Board Room). The club offers multiple membership tiers including Equity Golf, Racquet Sports, and Social/Fitness memberships, with reciprocal access through Troon Privé Privileges. Event hosting services for weddings, corporate events, and special occasions complement the recreational offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Championship Golf Course An 18-hole championship golf course designed by Arthur Hills, recently renovated with irrigation and drainage upgrades, rebuilt greens, enhanced fairways, and a new short game practice area. Available to members and guests through the club's golf programming, tournaments, and instruction.
• Racquet Sports Facilities Racquet sports complex featuring seven lighted tennis courts and four dedicated pickleball courts managed by Cliff Drysdale Tennis, offering programs, lessons, and social play opportunities for members of all skill levels.
• Olympic Swimming Pool Olympic-sized swimming pool with poolside leisure facilities available to members and families as part of the club's lifestyle amenities.
• Fitness Center State-of-the-art fitness center offering equipment, group fitness classes, and personal training options, including specializations in Golf Fitness, Behavior Change, and Youth Fitness for members.
• Clubhouse Dining Venues
• Equity Golf Membership
• Racquet Sports Membership
• Social/Fitness Membership
• Event Hosting Services
• Troon Privé Privileges

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Troon PrivécoreStrategic or Co-development PartnerSouthern Trace Country Club is a proud member of Troon Privé, providing members exclusive access to extraordinary golf and lifestyle benefits throughout the world. Full Golf Members enjoy access to Troon Privé courses and amenities, opportunities to experience Troon Golf resort and daily fee locations at preferred rates, as well as Cliff Drysdale Tennis. All members also receive benefits with Avis Rental Cars, Ship Sticks, Entertainment, Marinas and more.
• Cliff Drysdale TenniscoreStrategic or Co-development PartnerCliff Drysdale Tennis manages the racquet sports operations at Southern Trace Country Club. Matthew Coerver serves as Director of Racquet Sports, with additional professionals including Sebastian Eriksen and Azul Malatini on staff. The club also offers Experience Membership benefits through Cliff Drysdale Tennis destinations.
• Open RoundsminorChannel Partner/ Reseller/ DistributorOpen Rounds provides reciprocal golf access for Southern Trace members, allowing them to request tee times and enjoy preferred playing opportunities at participating clubs nationwide.
• Jim Lipe (Golf Course Designer)minorOthersJim Lipe, a golf course designer and Southern Trace member, oversaw the course renovation project, ensuring the design honors the original Arthur Hills design while introducing modern improvements.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Discovery Land Company: Developer and operator of ultra-premium private golf and lifestyle clubs (Baker's Bay, Yellowstone Club, etc.). Comparable high-amenity model — championship golf, racquet sports, fitness, multiple dining venues — positioned at a higher price tier but same operating playbook.
• Cabot (Cabot Saint Lucia / Cabot Citrus / Cabot Cape Breton): Operator/developer of golf-focused luxury private clubs and resort communities with championship courses, lodging, dining, and lifestyle amenities. Comparable to Southern Trace in that golf is the anchor amenity wrapped around a full club experience, albeit with a resort overlay.
• TPC Network (PGA Tour): PGA Tour-operated network of private and resort golf clubs. Comparable premium positioning, tournament-hosting credibility (Southern Trace also runs an annual Pro-Pro championship), and championship-course pedigree.
• Invited (formerly ClubCorp): Largest owner-operator of private golf and country clubs in the US with 200+ clubs across the Invited and BigShots Golf brands. Directly comparable membership-based golf, racquet sports, dining, and event programming model at significantly larger scale; a benchmark for private club economics and member acquisition.

Direct peers

• East Ridge Country Club: Private country club in the Shreveport, Louisiana market offering golf and lifestyle amenities to the same regional member pool. Closest direct local comparable for membership pricing, amenity positioning, and local market dynamics.
• Pierremont Oaks Tennis Club: Private racquet and recreational club in the Shreveport area offering tennis and pool amenities to the same regional member pool. Notable as an adjacent racquet-sports-focused private club in Southern Trace's home market.
• Country Club of Louisiana: Private golf and country club in the greater New Orleans/Baton Rouge area with golf, dining, racquet sports, and event programming. Comparable full-amenity Louisiana private club competing for similar demographic of executives and families.
• Bayou DeSiard Country Club: Private golf and country club in Monroe, Louisiana. Comparable mid-sized private club with full amenities (golf, dining, events) serving a similar Louisiana market demographic — useful for regional pricing and membership benchmarks.

Others

• Troon: World's largest golf and private club management company, operating 850+ facilities including many comparable private country clubs. Southern Trace is administered through the Troon Privé network. Operationally aligned (same amenities, same members) but acts as a management/partner rather than direct competitor for members.
• KemperSports: Long-standing golf course and private club management company operating numerous private clubs, municipal courses, and resort properties. Comparable operating model as a third-party manager of similar private club facilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/southerntracecc
• Xx.com/southerntraceLA
• Facebookfacebook.com/southerntracecc
• LinkedInlinkedin.com/company/southerntracecc

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern Trace Country Club