Senior Network Services

What Senior Network Services does

Senior Network Services is a 501(c)(3) nonprofit organization (EIN 94-2259716) founded in 1968 and headquartered in Soquel, California. It operates as the designated Area Agency on Aging for Santa Cruz and San Benito counties, with an additional service presence in Salinas (Monterey County), delivering a mandated portfolio of programs for older adults and persons with disabilities under California's Older Americans Act and Older Californians Act framework. Core programs include Information & Assistance, Health Insurance Counseling and Advocacy (HICAP) for Medicare beneficiaries, Senior Housing Resources, a printed and online Senior Resource Directory, Long-Term Care Ombudsman services, and Cal-AIM-aligned Care Management for Medi-Cal beneficiaries.

The organization's service delivery is human-intensive and relationship-driven, relying on trained counselors, licensed care managers, and ombudsmen rather than technology platforms. Its online Senior Resource Directory and website serve as the primary digital touchpoints for beneficiaries and referral partners, while operational systems are not described in any technical detail in available data. The Long-Term Care Ombudsman function and HICAP program represent federally and state-mandated services that anchor the organization's revenue base.

The business model is that of a contracted nonprofit social services provider. Revenue is generated through a mix of government grants (federal pass-throughs, California Department of Aging, county contracts), fee-for-service reimbursement under Cal-AIM (Medi-Cal), and private donations. Services are provided free of charge to end users. The organization is led by Executive Director Corey Azevedo (appointed 2021) and governed by a board structure typical of California nonprofits of this size, with Jennifer Aclan serving as HR Director since June 2023.

Name

Senior Network Services

Legal name

Senior Network Services

Website

https://seniornetworkservices.org

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Senior Network Services is a 501(c)(3) nonprofit Area Agency on Aging founded in 1968, serving seniors and persons with disabilities in Santa Cruz, San Benito, and Monterey counties, California, through HICAP counseling, care management, ombudsman, and resource referral programs funded by government grants and donations.

Ownership category

akta.pro rank

Product category

Senior Care Coordination Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

Keywords

• Senior care coordination
• Medicare counseling services
• Long-term care advocacy
• Senior resource directory
• Care management services

Headquarters

HQ city

Soquel

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Giving: The organization accepts charitable donations from individuals, including IRA Qualified Charitable Distributions (QCDs), gifts of securities, Donor Advised Fund grants, gifts of real estate, and legacy bequests. This constitutes a significant portion of funding for nonprofit operations.
2. Government Grants and Contracts: Senior Network Services operates as a federally and state-mandated program through the Older Americans Act and Older Californians Act. The Long-Term Care Ombudsman Program receives federal and state funding for advocacy services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Senior Network Services is a California-based nonprofit that provides free senior care coordination services, including Information & Assistance, Medicare counseling through the HICAP program, Care Management, Senior Housing Resources, a Senior Resource Directory, and Long-Term Care Ombudsman advocacy. Its core function is helping older adults and their families navigate Medicare, long-term care, housing, and other aging-related needs through individualized counseling and case management.

Product overview

Senior Network Services operates as a nonprofit social services agency offering a coordinated portfolio of care coordination services for seniors and people with disabilities in Santa Cruz and San Benito counties. The organization provides six integrated core services: Information & Assistance (I&A) as the entry point connecting clients to community resources; Medicare Counseling through the Health Insurance Counseling and Advocacy Program (HICAP); Senior Housing Resources including navigation and shared housing matching; a searchable Senior Resource Directory; Care Management under California's Cal-AIM initiative; and Long-Term Care Ombudsman advocacy services. These services are designed to help seniors remain independent in their homes by addressing social, financial, and safety needs through coordinated case management and referrals.

Differentiator

Problem solved

Functional benefit

Products and services

• Information & Assistance

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• California Senior AllianceminorStrategic or Co-development PartnerPartner organization in the California aging services network, appearing on the organization's partners page with logo display.
• Santa Cruz County GovernmentminorStrategic or Co-development PartnerLocal government partner, appearing on the partners page with logo display as part of the community service network.
• California Health AdvocatesminorStrategic or Co-development PartnerStatewide advocacy organization for seniors, appearing on the partners page. California Health Advocates is the parent organization for HICAP programs in California.
• Area Agency on AgingcoreStrategic or Co-development PartnerOfficial aging services coordination body located at 234 Santa Cruz Avenue Aptos CA 95003, part of the Seniors Council network serving Santa Cruz and San Benito counties.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• USAging: National association representing Area Agencies on Aging and Title VI Native American aging programs across the U.S. Operates at the broader ecosystem level that encompasses Senior Network Services' area agency partnership, providing policy advocacy, training, and programmatic support to comparable local aging services providers.
• California Health Advocates: Statewide nonprofit that serves as the parent organization for California's HICAP (Medicare counseling) programs and provides training, oversight, and advocacy for local HICAP sites including Senior Network Services. Directly comparable mission at a statewide scale above Senior Network Services' county-level HICAP operation.
• Front Porch Communities and Services: California-based nonprofit operating senior living communities plus community-based services including care navigation, caregiver support, and wellness programs. Comparable California geographic footprint and overlapping senior services, but with a larger portfolio that includes residential living that Senior Network Services does not operate.

Direct peers

• Vivalon: Formerly Whistlestop, Vivalon is a Marin County nonprofit providing information & assistance, congregate meals, transportation, and care navigation for older adults. Highly comparable community-based service model to Senior Network Services in a similarly-sized Northern California county.
• Institute on Aging: San Francisco-based nonprofit providing care management, home care, geriatric care management, and adult day health services for older adults and adults with disabilities across the Bay Area. Directly comparable to Senior Network Services' Cal-AIM care management and Information & Assistance model in a larger urban market.
• Sourcewise: Formerly the Council on Aging Silicon Valley, Sourcewise is the Area Agency on Aging serving Santa Clara County with information & assistance, HICAP, care management, and congregate meal programs — directly comparable mandate and service mix to Senior Network Services in an adjacent Northern California county.
• ElderHelp of San Diego: San Diego-based nonprofit offering information & assistance, care management, shared housing matching, and independent living support for seniors. Closely mirrors Senior Network Services' Senior Housing Resources (shared housing) and Care Management programs in a different Southern California geography.
• St. Paul's Senior Services: San Diego-based nonprofit providing care management, home care, day programs, and senior housing navigation for older adults and disabled adults. Comparable portfolio of integrated community-based services and similar Cal-AIM-eligible service lines as Senior Network Services.

Regional players

• Aging Ahead: Missouri-based Area Agency on Aging serving St. Louis-area counties with information & assistance, care management, meals, and in-home services. Highly comparable Area Agency service portfolio to Senior Network Services but operating in a different geographic region of the country.
• Family Caregiver Alliance: San Francisco-based nonprofit providing information, assessment, care planning, respite, and training for families caring for adults with chronic, disabling health conditions. Comparable case management and care coordination model to Senior Network Services' Cal-AIM services, focused on the Bay Area.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/seniornetworkservices
• Instagraminstagram.com/seniornetworkservices
• LinkedInlinkedin.com/company/senior-network-services

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senior Network Services