Vibe Well

What Vibe Well does

Vibe Well is a privately-held lifestyle and wellness company headquartered in Fenton, Michigan, founded in 2018 by sisters Jennifer Ream, RN, BSN, and Christine Landaal, BBA, CHHC. The company operates a single physical storefront at 495 N Fenway Dr combining an organic juice bar with an on-site Wellness Studio, and sells cold-pressed juices, smoothies, açaí bowls, oat bowls, coffee, snacks, branded merchandise, and digital wellness content. Core production technology is a cold-pressed, never-heated juicing process intended to preserve nutrients, paired with online ordering through shopvibewell.com (Square-integrated payments) and Zoom-delivered remote coaching.

The product portfolio spans retail beverages (individual juices priced $9-$12, including Alignment, Nourish, Luminous, Alkalize, Radiant, Grounded), multi-tier juice cleanses (1-day, 3-day, 5-day), weekly recurring juice and elixir subscriptions (6/12/18 bottle juice tiers at $63-$188/week; 12/18/24 elixir tiers at $48-$96/week, with a 20% subscriber discount and special pricing for cancer patients), wellness coaching at $88 per 60-minute session, guided meditations, virtual workshops ($7-$11 digital downloads), e-books, and branded merchandise. The Wellness Studio hosts meditation classes, mindfulness sessions, yoga (RYT 500), hypnotherapy, sound healing, and reiki, partly delivered via partner practitioners such as Manifest Movement (Anayat).

Revenue mechanics blend one-time retail and digital purchases, weekly recurring subscriptions, professional services (coaching and speaking), and nascent B2B corporate wellness packages. Distribution is omnichannel but constrained to a single Michigan geography, with community-led go-to-market executed through a blog (2018-2022 posts), the Vibe Tribe email newsletter, podcast, and organic social. The company is bootstrapped, founder-owned, and operating with a small core team supplemented by contracted wellness practitioners.

Name

Vibe Well

Legal name

Vibe Well

Website

https://vibewell.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Vibe Well is a privately-held organic juice bar and wellness community founded in 2018 in Fenton, Michigan by sisters Jennifer Ream and Christine Landaal. It sells cold-pressed juices, smoothies, açaí bowls, wellness coaching, meditation classes, and digital content to health-conscious consumers locally and online.

Ownership category

akta.pro rank

Product category

Holistic Wellness and Juice Bar Services

NAICS

Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating & Drinking Places (5810), Beverages (2080)

akta.pro primary industry

Juice Bars & Cold-Pressed Juice Shops (THAFAKAA)

akta.pro secondary industries

Smoothie & Protein Shake Bars (THAFAKAB), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Functional & Wellness Beverage Shops (Shots, Adaptogens, Vitamin/Collagen Drinks) (THAFAKAJ)

Keywords

• Organic cold-pressed juice
• Juice cleanse programs
• Wellness coaching services
• Mindfulness meditation classes
• Healthy food retail

Headquarters

HQ city

Fenton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Juice Bar & Food Service: In-store sales of açaí bowls, smoothies, cold-pressed juice, oat bowls, coffee, snacks, and more. Customers order in-store or online for pickup.
2. Juice & Elixir Subscriptions: Weekly recurring subscription model with 3 sizes for juices (6, 12, 18 bottles) and elixirs (12, 18, 24 bottles). Subscribers receive 20% discount. Orders auto-recur weekly until paused or canceled.
3. Guided Meditations: Individual meditation recordings (Courage, Calm, Clarity, Cheerful) and personalized meditation sessions sold as digital downloads or studio sessions.
4. Virtual Workshops: Digital download workshops including Food Reset, Swap This For That, Getting Unstuck, and Sacred Spaces. One-time purchase for downloadable content.
5. Wellness Coaching & Speaking: 1-hour personalized wellness coaching sessions at $88. Available in-person, via phone, or Zoom. Private group sessions, workshops, speaking engagements, and custom corporate wellness packages also offered.
6. E-Books: Digital e-books such as Meal Prepping 101, available as downloads for busier lifestyles.
7. Merchandise: Branded merchandise including apparel (hoodies, hats, beanies) and accessories (eco tote bags) sold via the online store.
8. Corporate Wellness Packages: Custom corporate wellness packages offered upon inquiry, providing B2B revenue opportunity.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Vibe Well operates a retail organic juice bar and wellness studio in Fenton, MI, selling cold-pressed juices, smoothies, açaí bowls, oat bowls, coffee, snacks, and branded merchandise in-store and via online ordering for local pickup. Beyond food and beverage, the company sells wellness services: personalized holistic health coaching, meditation classes (Level 1 Intro, Level 2 Advanced, and personalized guided sessions), virtual workshops, and pre-recorded guided meditations, delivered in-person, by phone/Zoom, or as digital downloads. The company also runs weekly recurring juice and elixir subscriptions and multi-day juice cleanses, with corporate wellness packages offered on inquiry.

Product overview

Vibe Well is a lifestyle and health company offering a comprehensive wellness ecosystem centered around organic cold-pressed juices, smoothies, açaí bowls, and holistic health services. The product portfolio includes: core offerings of cold-pressed juices and smoothies (both individual bottles and subscription plans), organic juice cleanses (1-day, 3-day, and 5-day programs), wellness coaching services, and guided meditation/virtual workshop programs. Additional offerings include wellness studio classes (meditation, mindfulness, yoga, sound healing, reiki), e-books, and branded merchandise. The company operates from a physical location in Fenton, MI, with services available in-person, virtually, or through digital downloads.

Differentiator

Problem solved

Functional benefit

Products and services

• Cold-Pressed Juices and Smoothies (Retail) Fresh, organic cold-pressed juices and smoothies made using a never-heated process that preserves nutrients. Includes açaí bowls, oat bowls, coffee, snacks, and individual bottled juices (Alignment, Nourish, Luminous, Alkalize, Radiant, Grounded) priced $9-12 each. Sold in-store and online for pickup at the Fenton, MI location.
• Juice and Elixir Subscriptions Weekly recurring subscriptions for organic cold-pressed juices (6 bottles $63, 12 bottles $115, 18 bottles $188 per week) and elixirs (12 bottles $48, 18 bottles $72, 24 bottles $96 per week). Subscribers receive 20% discount; orders auto-recur weekly until paused or canceled. Pickup available Mon/Wed/Fri 7AM-6PM at the store.
• High Vibe Juice Cleanses Multi-day organic juice cleanse programs including Be Well Cleanse (1-day with protein shakes for athletes), Be Consistent Cleanse (balanced for regular use), Be Balanced Cleanse (lowest calorie, greenest, most intense), 3-Day Reset Cleanse, and 5-Day Detox Cleanse. Each cleanse includes a complimentary 20-minute consultation with health coaches.
• Personalized Wellness Coaching Personalized 1-hour holistic health and lifestyle coaching from Jennifer Ream, RN, BSN, and Christine Landaal, BBA, CHHC. Sessions priced at $88 each and available in-person at the Fenton studio, or via phone or Zoom. Includes private group sessions, workshops, speaking engagements, and custom corporate wellness packages. A free 15-minute consultation is available by email.
• Level 1 / Level 2 Meditation Classes Two-step in-person meditation curriculum at the Wellness Studio. Level 1: Intro to Meditation ($35, 1.5-2 hours) provides an in-depth understanding of mindfulness meditation with at least 2 meditation tools and 1 mindfulness strategy. Level 2: Expand Your Journey ($35, 1.5-2 hours) advanced workshop building on Level 1 basics, including moving meditations and additional tools. Sessions scheduled after purchase.
• Personalized Meditation Session 30-minute personalized guided meditation session at the wellness studio with a meditation instructor, priced at $10 per session. Topics include Tranquility, Transcendence, Elevation, Insight, Creation, Freedom, Purpose, and Stress Relief.
• Virtual Workshops Digital download workshops including Sacred Spaces (free, ~20 mins), Getting Unstuck ($11, ~30 mins), Swap This For That ($11, ~35 mins), and Food Reset ($7, ~15 mins). Each provides tips and tools for navigating wellness topics, delivered after purchase.
• Guided Meditations (Audio Downloads) Pre-recorded guided meditations by Jen & Christine, available as digital audio downloads for $11 each. Titles include Courage, Calm, Clarity, and Cheerful.
• Meal Prepping 101 E-Book Digital download e-book ($11) offering tips, tools, and techniques for meal prepping and planning healthy foods and beverages for a busy lifestyle.
• Wellness Studio Classes and Private Events On-site Wellness Studio at the Fenton location, available for prayer and meditation free of charge during open hours. The studio holds 8-10 people and is available for reservation for private events, classes, or workshops. Additional offerings from Manifest Movement include yoga (RYT 500), hypnotherapy, sound healing, and reiki sessions.
• Branded Merchandise Branded merchandise including Dad hat ($24), Embroidered Beanie ($22), Eco Tote Bag ($23), Unisex Hoodie (from $42), and Organic dad hat ($26.50), sold via the online store.
• Corporate Wellness Packages Custom corporate wellness packages offered upon inquiry for companies and organizations, including group wellness sessions, private workshops, and team-building events.

Quantifiable outcome

• Cleanses provide 615-1100 calories per day depending on level
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Manifest Movement (Anayat)minorOthersAnayat from Manifest Movement offers private and small group sessions at Vibe Well including Yoga (RYT 500), Hypnotherapy, Sound Healing, and Reiki. This is a practitioner arrangement where Anayat uses the Vibe Well studio space to serve clients.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tropical Smoothie Cafe: Franchised smoothie, juice, and food cafe chain with ~1,000+ U.S. locations. Directly comparable retail format and menu (smoothies, açaí bowls, cold-pressed beverages, wraps), but operates at national scale with significantly larger capital base.
• Robeks: Franchised smoothie and juice chain offering fresh juices, smoothies, and açaí bowls. Direct competitor with similar franchise-based growth model and product mix.
• Jamba: National smoothie and juice chain with franchised and company-owned stores. Directly comparable on product category (smoothies, fresh juices, bowls) and customer demographic (health-conscious consumers).
• Playa Bowls: Franchised açaí bowl, smoothie, and juice concept focused on health-conscious consumers. Comparable product mix (açaí bowls, smoothies, cold-pressed juice) and customer profile.
• Nekter Juice Bar: Franchised cold-pressed juice, smoothie, and açaí bowl concept with ~170+ locations. Direct competitor on cold-pressed juice, cleanse programs, and wellness cafe positioning.
• Clean Juice: Certified-organic juice bar franchise emphasizing cold-pressed juices, smoothies, and bowls. Closely aligned with Vibe Well on organic ingredient positioning and wellness branding.
• Smoothie King: Franchised smoothie chain with wellness-positioned menu including 'Cleanse' smoothies and meal-replacement formats. Closely comparable on product, customer, and franchise-driven scale model.
• Pressed Juicery: Premium cold-pressed juice brand with retail stores, subscription, and wholesale distribution. Closely comparable on cold-pressed process emphasis, cleanses, and subscription model.

Emerging players

• CoreLife Eatery: Fast-casual restaurant chain serving bowls, salads, and cold-pressed juices with a wellness-oriented menu. Comparable on health-focused foodservice but more sit-down/meal-focused than Vibe Well.
• Healtheon: Online wellness platform offering personalized nutrition, supplements, and virtual wellness coaching. Comparable on virtual wellness coaching and integrative health positioning, though purely digital versus Vibe Well's physical retail base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VibeWellJuice
• LinkedInlinkedin.com/company/vibewell

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vibe Well