Rocky Mountain Quarter Horse Association

What Rocky Mountain Quarter Horse Association does

Rocky Mountain Quarter Horse Association (RMQHA) is a nonprofit membership association founded in 1946 and headquartered in Brighton, Colorado. It is one of the oldest active regional affiliations of the American Quarter Horse Association (AQHA) and operates across Colorado and Wyoming, serving racers, breeders, show exhibitors (amateur and professional), youth members, ranchers, and trail riders who engage with the American Quarter Horse.

The association's core offerings span five program areas: (1) a Show Division sanctioning over 20 AQHA Approved shows annually including the Bellringer Circuit, Gold Rush Show, and Rocktoberfest; (2) a Race Division running live Quarter Horse racing at Bally's Arapahoe Park in Aurora, CO from June through August with over $500,000 in purse and stakes money across the Cherry Creek Futurity, Lucile Rowe Derby, Mile High Futurity, and Mile High Derby; (3) the Colorado Bred Program for registering stallions ($100), broodmares ($50), and foals ($35-$250) to qualify for Colorado-bred races; (4) a Youth Division serving members aged 13 and under and 14-18; and (5) the RMQHA Foundation supporting industry heritage and education. Supporting infrastructure includes a WordPress website, a direct-to-consumer merchandise storefront selling branded apparel, an active Facebook presence, and a printed magazine distributed to members.

RMQHA's revenue model is diversified across five streams: recurring membership dues ($55/year per owner, lessee, or trainer), transaction-based event entry fees across shows and races, registration and nomination fees within the Colorado Bred Program, one-time merchandise sales through its online shop, and sponsorship revenue from eight named partners including Purina Mills, Murdoch's Ranch & Home Supply, Littleton Equine Medical Center, Greeley Hat Works, Horse Logic Pro, Northwest Equine Insurance, Courtyard by Marriott, and Equine Oasis. The organization is governed by an elected Board of Directors and Executive Committee, with 11-50 employees supporting operations, and holds AQHA Board representation for Colorado.

Name

Rocky Mountain Quarter Horse Association

Legal name

Rocky Mountain Quarter Horse Association

Website

https://rmqha.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

1–10 employees

Short description

Rocky Mountain Quarter Horse Association (RMQHA) is a 1946-founded nonprofit regional affiliate of AQHA, serving Quarter Horse racers, breeders, show exhibitors, and youth across Colorado and Wyoming with sanctioned shows, live racing, the Colorado Bred Program, and branded merchandise.

Ownership category

akta.pro rank

Product category

Equestrian Association Services

NAICS

Sports Teams and Clubs (711211), Horses and Other Equine Production (112920), Professional Organizations (81392)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600), Services-Racing, Including Track Operation (7948)

akta.pro industry

PRIMARYMPAKABAG

Equestrian Teams & Stables (Racing/Show Jumping/Eventing)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Teams & Clubs

SECONDARYMPAEADAM

Racecourse Hospitality, Sponsorship & On-Track Experiences

Media, Entertainment & Sports/Gambling, Betting & Casinos/Horse Racing & Pari-Mutuel Betting

SECONDARYBPAGADAJ

Arts, Sports & Recreation-Based Youth Development Nonprofits

Business & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development Nonprofits

Keywords

• Equestrian association
• Quarter horse shows
• Horse racing events
• Breed promotion programs
• Youth equestrian programs

Headquarters

HQ city

Brighton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees provide access to programs, events, publications, and year-end awards eligibility. The membership fee is $55.00 for owners, lessees, and trainers.
2. Merchandise Sales: Direct e-commerce sales of branded merchandise including hoodies, t-shirts, hats, and accessories through the RMQHA online shop.
3. Colorado Bred Program Fees: Registration and nomination fees for the Colorado Bred Program including stallion ($100), broodmare ($50), and foal ($35-$250) registrations, as well as race nomination fees for sponsored races like Cherry Creek Futurity, Lucile Rowe Derby, Mile High Futurity, and Mile High Derby.
4. Event Entry Fees: Revenue generated from show and racing event entry fees at sanctioned AQHA events throughout Colorado and Wyoming.
5. Sponsorships: Sponsorship revenue from corporate partners including Horse Logic Pro, Northwest Equine Insurance, Purina Mills, Murdoch's Ranch & Home Supply, Littleton Equine Medical Center, Greeley Hat Works, Courtyard by Marriott, and Equine Oasis.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

A nonprofit membership association founded in 1946 that promotes the American Quarter Horse breed through organized horse shows, racing events, youth programs, and the Colorado Bred breeding program for horse owners, breeders, riders, and enthusiasts in the Rocky Mountain region. It also operates a charitable Foundation division and sells branded merchandise.

Product overview

RMQHA operates as a membership-based association offering a unified portfolio of services centered on the American Quarter Horse. The core offerings include: (1) Show Division services sanctioning over 20 AQHA Approved shows annually including the Bellringer Circuit, Gold Rush Show, and Rocktoberfest; (2) Race Division services featuring Quarter Horse racing at Arapahoe Park with over $500,000 in purse and stakes money, including Cherry Creek Futurity, Lucile Rowe Derby, Mile High Futurity, and Mile High Derby; (3) Colorado Bred Program for registering and certifying Colorado-raised Quarter Horses; (4) Youth Division programs; (5) RMQHA Foundation for industry heritage and education; and (6) an online merchandise store selling branded apparel including hoodies, t-shirts, hats, and trucker caps. The association also offers membership benefits including magazine subscriptions, communications, convention voting rights, and networking opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Memberships
• Quarter Horse Shows
• Quarter Horse Racing Events
• Youth Equestrian Programs
• Colorado Bred Program
• RMQHA Foundation
• RMQHA Branded Merchandise

Quantifiable outcome

• $500,000+ in purse and stakes money at Arapahoe Park racing events
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Horse Logic ProminorGTM or Marketing PartnerHorse Logic Pro is listed as a proud sponsor of RMQHA, providing marketing and promotional support for the association's events and programs.
• Northwest Equine InsuranceminorGTM or Marketing PartnerNorthwest Equine Insurance is listed as a proud sponsor of RMQHA, supporting the association with equine insurance services and sponsorship.
• Purina MillsminorGTM or Marketing PartnerPurina Mills is listed as a proud sponsor of RMQHA, providing feed and nutrition brand sponsorship for the association's events and programs.
• Murdoch's Ranch & Home SupplyminorGTM or Marketing PartnerMurdoch's Ranch & Home Supply is listed as a proud sponsor of RMQHA, supporting the ranch and home supply needs of the equestrian community.
• Littleton Equine Medical CenterminorGTM or Marketing PartnerLittleton Equine Medical Center is listed as a proud sponsor of RMQHA, providing veterinary medical services sponsorship for the association.
• Greeley Hat WorksminorGTM or Marketing PartnerGreeley Hat Works is listed as a proud sponsor of RMQHA, providing western headwear brand sponsorship for the association.
• Courtyard by MarriottminorGTM or Marketing PartnerCourtyard by Marriott is listed as a proud sponsor of RMQHA, providing lodging accommodations for members and event attendees.
• Equine OasisminorGTM or Marketing PartnerEquine Oasis is listed as a proud sponsor of RMQHA, providing equestrian facility and services sponsorship.
• Bally's Arapahoe ParkcoreStrategic or Co-development PartnerBally's Arapahoe Park in Aurora, CO serves as the primary venue for RMQHA's live Quarter Horse racing events from June through August, featuring over $500,000 in purse and stakes money. This is a flagship partnership for the racing division.
• American Quarter Horse Association (AQHA)coreStrategic or Co-development PartnerRMQHA is directly affiliated with AQHA and has representation of Directors on the AQHA Board from Colorado. As one of the oldest active regional affiliations of AQHA, the association abides by all AQHA Rules and Regulations and provides the primary connection for regional members to national Quarter Horse programs.
• Colorado Horsemen's CouncilminorStrategic or Co-development PartnerRMQHA works in conjunction with the Colorado Horsemen's Council to advocate for and protect horsemen's interests in state legislation and industry matters.
• American Horse CouncilminorStrategic or Co-development PartnerRMQHA works in conjunction with the American Horse Council on industry-wide advocacy and legislative matters affecting the horse industry.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• American Quarter Horse Association (AQHA): AQHA is the national parent breed registry for American Quarter Horses and the direct national affiliate of which RMQHA is a regional chapter. Both organizations promote the breed through shows, racing, breeding programs, youth activities, and member services, with AQHA providing the national framework that RMQHA operationalizes at the regional level.

Direct peers

• American Morgan Horse Association: AMHA is a national breed association for Morgan horses offering registry services, shows, youth programs, and membership. It mirrors RMQHA's nonprofit breed-association structure and event-driven membership value proposition.
• American Paint Horse Association (APHA): APHA is a national breed association for American Paint Horses operating a similar portfolio of breed registration, approved shows, racing, youth programs, and membership services. Several RMQHA board members hold dual AQHA/APHA credentials, indicating close operational overlap between the two associations' programming models.
• American Saddlebred Horse Association: ASHA is a national breed association providing registration, shows, youth programs, and membership services for American Saddlebred horses. Its structure parallels RMQHA's breed-specific association model even though it serves a different breed.
• National Reining Horse Association (NRHA): NRHA is a national equestrian sport association focused on reining competitions, offering member services, approved shows, and major events comparable to RMQHA's Show Division. RMQHA's Show Division explicitly includes reining classes, putting both organizations in the reining discipline space.
• Texas Quarter Horse Association: TQHA is another AQHA regional affiliate operating in Texas with a comparable portfolio of shows, racing events, breeding programs, youth divisions, and membership services. It is the most direct structural analog to RMQHA, providing comparable program mix and member value proposition in a different geography.
• California Quarter Horse Association: CalQHA is an AQHA regional affiliate serving California with similar programs including AQHA Approved shows, racing support, youth programs, and membership. Its scale and breadth of activities parallel RMQHA's structure, making it a directly comparable regional peer organization.
• Arabian Horse Association: The Arabian Horse Association is a national breed registry and show organization offering registration, distance/performance events, youth programs, and member benefits. It operates the same nonprofit breed-association model as RMQHA but for the Arabian breed.
• National Cutting Horse Association (NCHA): NCHA is a national equestrian sport association for cutting horse competitions with member services, approved events, and youth programs. Its cattle-discipline focus overlaps with RMQHA's cattle-related show classes, making it a comparable event-driven equestrian association.

Others

• American Horse Council: The American Horse Council is a national nonprofit advocacy organization representing the U.S. horse industry. RMQHA maintains a partnership with the Council for legislative advocacy, making it an enabling/ecosystem peer rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RMQHA
• LinkedInlinkedin.com/company/rocky-mountain-quarter-horse-association

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocky Mountain Quarter Horse Association