Run Flagstaff
Run Flagstaff is a privately held specialty running retailer in Flagstaff, Arizona, selling footwear, apparel, nutrition, and accessories online and at a single Route 66 storefront, while also providing race timing services for events across the Southwest.
- Company typePrivate
- Founded2006
- HeadquartersFlagstaff, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Run Flagstaff does
Run Flagstaff is a privately held, single-location specialty running retailer founded in 2006 and operated by co-owners Vince and Sarah Sherry in Flagstaff, Arizona. The business sells running footwear, apparel, accessories, nutrition, and recovery products across road, trail, and racing categories from approximately 20 leading brands (Nike, Brooks, Hoka, Altra, On Running, Saucony, Salomon, Asics, New Balance, Adidas, Tracksmith, Maurten, Garmin, Coros, among others), pricing items from roughly $10 to $500. Distribution operates through a physical storefront at 204 Historic Route 66 in Flagstaff and a Shopify-hosted e-commerce site that ships to the lower 48 U.S. states, with an in-store pickup option.
Beyond retail, Run Flagstaff offers professional race timing and event management services for road races, cross country, triathlons, and cycling events across the Southwest region, with tiered service packages (Standard, Discount, and Event Management). The company monetizes a community-driven go-to-market model through weekly group runs, athlete sponsorships (Rory Linkletter, Jacob Thomson, Annika Reiss), the Out & Back Podcast, the Wilde Wednesday Reviews blog, and partnerships with NAU and NATRA. Revenue is generated primarily via one-time product unit sales and secondarily via professional-services contracts for race timing, with a rewards program ($25 credit per $250 spent) supporting repeat purchases. Technology infrastructure is intentionally lightweight — Shopify for e-commerce and Chronotrack/RFID for race timing — with no proprietary software, AI, or data platform disclosed.
Run Flagstaff firmographics
Firmographics- Name
- Run Flagstaff
- Legal name
- Run Flagstaff
- Website
- https://runflagstaff.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Run Flagstaff is a privately held specialty running retailer in Flagstaff, Arizona, selling footwear, apparel, nutrition, and accessories online and at a single Route 66 storefront, while also providing race timing services for events across the Southwest.
- Ownership category
- akta.pro rank
Run Flagstaff industry classification
Industry- Product category
- Specialty Running Retail
- NAICS
- Shoe Retailers (4582), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)
- SIC
- Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Performance Running Specialty Retail (CRAMACAA)
- akta.pro secondary industries
- Outdoor Performance Footwear & Apparel Retail (Trail/Hike) (CRAMACAI), Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ), Running & Endurance Wear (CRAAAEAD)
Keywords
Where Run Flagstaff is headquartered
LocationHeadquarters
- HQ city
- Flagstaff
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Run Flagstaff business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Product Sales: Retail sale of running footwear, apparel, and accessories through physical store and e-commerce website. Includes own branded merchandise (Run Flagstaff custom apparel).
- Race Timing Services: Event timing and management services for races throughout the Southwest, including chip timing, manual timing, equipment rentals, and full event management packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | Footwear |
| Unit Pricing | Pay-as-you-go | Apparel |
| Unit Pricing | Pay-as-you-go | Accessories |
| Other | Multi-year contract | Event Management Package |
| Other | Multi-year contract | Standard Timing Package |
| Other | Multi-year contract | Discount Timing Package |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Run Flagstaff product offering
Product offeringCore offering
Run Flagstaff operates a specialty running retail business selling road, racing, trail, and youth running footwear, technical apparel, accessories, GPS watches, nutrition, and recovery products from over 20 major brands through a physical store and a Shopify-powered e-commerce site. The company additionally provides professional race timing and event management services—including chip timing, manual timing, equipment rentals, USATF course certification, and full event management packages—to race organizations across the Southwest.
Product overview
Run Flagstaff is a specialty running retail store and event management company located in Flagstaff, Arizona. The company operates a comprehensive e-commerce platform offering running footwear (road, racing, and trail shoes), technical apparel, accessories, nutrition products, and youth running gear from over 20 major brands including Nike, Adidas, Brooks, Hoka, Altra, New Balance, On Running, Salomon, Saucony, and Asics. The product portfolio spans shoes, apparel, wearables, nutrition, recovery tools, and accessories. Beyond retail, Run Flagstaff provides race timing services for events throughout the Southwest, hosts group run programs including Route 66 Run Club and Team Run Flagstaff, produces the Out & Back Podcast featuring professional athletes, and curates trail resources for the Flagstaff and Sedona areas. The store also offers custom-branded merchandise under the Run Flagstaff label.
Differentiator
Problem solved
Functional benefit
Products and services
- Road Running Shoes
Companies that use Run Flagstaff
Customer profileSegments4 records
Ideal customer profiles2 records
Run Flagstaff technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Run Flagstaff partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Rory LinklettercoreProfessional marathoner and co-host of the Out & Back Podcast, recorded at Run Flagstaff. Represents the store's brand through elite athlete sponsorship and content creation.
- Jacob ThomsoncoreProfessional marathoner and co-host of the Out & Back Podcast. Training out of Flagstaff, Arizona, contributing to the store's content and community engagement.
- Annika ReissminorNAU Cross Country/Track athlete, NCAA All-American, and professional runner for Under Armour Dark Sky Distance. Works at Run Flagstaff.
- Northern Arizona University (NAU) Running ClubminorWeekly running club meets at NAU Campus, fostering connection between the store and university running community.
- Northern Arizona Trail Runners Association (NATRA)minorSaturday morning group runs at various locations, co-organized with the store to promote trail running community.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Run Flagstaff competitors and assessment
Company assessmentDirect peers
- Running Warehouse: Running Warehouse is an online-led specialty running retailer carrying the same premium road/trail/racing footwear brands (Hoka, Brooks, Nike, Saucony, Salomon) and apparel that Run Flagstaff carries, with strong fit guidance and content — Run Flagstaff's e-commerce competes for the same online customer.
- Fleet Feet: Fleet Feet is the largest U.S. specialty running retail franchise with 200+ stores, directly comparable to Run Flagstaff in core product (road, trail, racing footwear and apparel), in-store fit expertise, group run programming, and race event sponsorships — though at significantly larger scale and with a franchise model.
- Boulder Running Company: Boulder Running Company is an independent specialty running retailer in Colorado with a community-driven model — group runs, local event partnerships, expert fit, and a curated premium footwear mix — that closely mirrors Run Flagstaff's positioning.
- JackRabbit: JackRabbit is a specialty running and active lifestyle retailer with locations across the U.S., offering the same core mix of road, trail and racing footwear, apparel, accessories, gait analysis, and community running programs as Run Flagstaff.
- Roadrunner Sports: Roadrunner Sports is a specialty running retailer (retail plus e-commerce) carrying premium road/trail footwear, apparel, and accessories with fit expertise — a direct competitive analog to Run Flagstaff's retail and online channels.
- Runners' Lane: Runners' Lane is an independent specialty running store in Southern California offering curated road/trail footwear, apparel, expert fitting, and community group runs — a same-format, single/multi-store peer to Run Flagstaff.
Regional players
- Charm City Run: Charm City Run is a Mid-Atlantic specialty running retailer with multiple stores and event timing services (Charm City Run events, timing partnerships) — directly comparable to Run Flagstaff on retail + race timing combination, but regional to the Baltimore area.
- Marathon Sports: Marathon Sports is a New England-based independent specialty running chain known for fit expertise and community programming — closely matching Run Flagstaff's experiential specialty retail model, though concentrated in the Northeast.
- Big Peach Running Co. Big Peach Running Co. is a multi-store specialty running retailer based in the Southeast U.S. with the same community/fit-centric model as Run Flagstaff (group runs, local event timing, gait analysis), though operating in a different geography.
Broad incumbents
- REI Co-op: REI is a large national outdoor and active-lifestyle co-op retailer carrying running footwear, apparel, accessories, and GPS watches alongside a much broader outdoor product portfolio — a broad incumbent that competes for the same running customer but does not specialize in Run Flagstaff's running-only niche.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Run Flagstaff social profiles
Digital presenceRun Flagstaff financial estimates
Financial estimateRevenue estimate
Valuation estimate
Run Flagstaff leadership team
Management profileNumber of profiles
Profiles9 records
Run Flagstaff funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Run Flagstaff M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Run Flagstaff
What does Run Flagstaff do?
Run Flagstaff operates a specialty running retail business selling road, racing, trail, and youth running footwear, technical apparel, accessories, GPS watches, nutrition, and recovery products from over 20 major brands through a physical store and a Shopify-powered e-commerce site. The company additionally provides professional race timing and event management services—including chip timing, manual timing, equipment rentals, USATF course certification, and full event management packages—to race organizations across the Southwest.
Is Run Flagstaff a public or private company?
Run Flagstaff is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Run Flagstaff founded?
Run Flagstaff was founded in 2006. It employs 1 to 10 people.
Where is Run Flagstaff based?
Run Flagstaff is headquartered in Flagstaff, United States, in the North America region.
How does Run Flagstaff make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are race Timing Services.
Who are Run Flagstaff's main competitors?
Direct peers on record are Running Warehouse, Fleet Feet, Boulder Running Company, JackRabbit, Roadrunner Sports and Runners' Lane. Regional players are Charm City Run, Marathon Sports and Big Peach Running Co.. REI Co-op is listed as a broad incumbent.
Does Run Flagstaff have an API?
No public API is recorded for Run Flagstaff.
What industry is Run Flagstaff in?
Run Flagstaff's product category is Specialty Running Retail. Its primary akta.pro industry code is CRAMACAA, Performance Running Specialty Retail, with a secondary code of CRAMACAI, Outdoor Performance Footwear & Apparel Retail (Trail/Hike). Its NAICS code is 4582 and its SIC code is 5661.