De Zaak
De Zaak is a Dutch content and tools platform, founded in 1992, that provides news, guides, comparison tools, and partner referrals to Dutch entrepreneurs, freelancers (ZZP'ers), and small businesses across finance, legal, operations, and personnel topics.
- Company typePrivate
- Founded1992
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What De Zaak does
De Zaak B.V. is a Dutch online knowledge and resource platform founded in 1992 and headquartered in Amsterdam. It serves Dutch entrepreneurs, freelancers (ZZP'ers), and small and medium-sized businesses (MKB) with editorial content, practical tools, and decision-support resources across nine topic categories: Bedrijfsvoering (Business Operations), Financiën (Finance), Juridisch (Legal), Marketing & Sales, Pensioen (Pension), Personeel (Personnel), Technologie & IT, Vaste Lasten (Fixed Costs), and Verzekeringen (Insurance).
The product portfolio includes a content library of articles, guides, and whitepapers; a personal account portal called MijnZaak; self-assessment scans (e.g., Schijnzelfstandigheid, AOV); comparison tools (Vergelijkers) across business services; interactive decision guides (Keuzehulpen); weekly news summaries (Weekoverzichten); and a weekly email newsletter (De Zaak Nieuwsbrief). The platform operates a service-partner directory (De Zaak Diensten) that funnels users to third-party providers in accounting, insurance, fuel, factoring, investments, and credit. Distribution relies on organic search, the dezaak.nl website, email newsletter, and a substantial social media footprint including a LinkedIn group with over 3.3 million members, plus Facebook, YouTube, and Instagram channels.
The business model combines three revenue streams: (1) advertising sold via a dedicated "Adverteren" section, (2) partner/service referral and affiliate income from third-party providers reached through embedded CTAs, comparators, and whitepapers, and (3) subscription/recurring revenue via the MijnZaak membership portal. Pricing is not publicly disclosed. The company employs between 11 and 50 people, is privately held with no disclosed parent or institutional investors, and operates exclusively in the Netherlands. No public funding rounds, M&A activity, or leadership changes are reported.
De Zaak firmographics
Firmographics- Name
- De Zaak
- Legal name
- De Zaak B.V.
- Website
- https://dezaak.nl
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- De Zaak is a Dutch content and tools platform, founded in 1992, that provides news, guides, comparison tools, and partner referrals to Dutch entrepreneurs, freelancers (ZZP'ers), and small businesses across finance, legal, operations, and personnel topics.
- Ownership category
- akta.pro rank
De Zaak industry classification
Industry- Product category
- SME business information and content services
- NAICS
- Web Search Portals and All Other Information Services (51929)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Budgeting & Cash-Flow Management (FSAGADAA)
Keywords
Where De Zaak is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
De Zaak business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Advertising: The platform generates revenue through advertising, with a dedicated 'Adverteren' (Advertising) section on the website for businesses to promote their services to the entrepreneur audience.
- Partner/Service Referrals: Revenue through referral partnerships with service providers including accounting, AOV insurance, fuel cards (tanken), factoring, investment services, and other business services. The platform features comparators, scans, and whitepapers that drive traffic to partner services.
- Subscription Services (MijnZaak): The platform offers a 'MijnZaak' (My De Zaak) member portal suggesting subscription-based services for entrepreneurs to manage their business.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
De Zaak product offering
Product offeringCore offering
De Zaak is a Dutch online content platform that provides news, guides, and digital decision-support tools to entrepreneurs, freelancers, and small businesses across nine topical areas including finance, legal, HR, marketing, pensions, technology, fixed costs, and insurance. Its core commercial activity consists of editorial content (articles, whitepapers, weekly digests), interactive tools (scans, vergelijkers/comparators, keuzehulpen), a member portal (MijnZaak), and referral traffic to partner service providers in accounting, insurance, finance, and HR.
Product overview
De Zaak is a Dutch online knowledge and resource platform for entrepreneurs and small business owners (mkb). The platform offers a comprehensive content library organized into topic categories including Financiën (Finance), Juridisch (Legal), Marketing & Sales, Pensioen (Pension), Personeel (Personnel), Bedrijfsvoering (Business Operations), Verzekeringen (Insurance), and Vaste lasten (Fixed Costs). The core offering consists of informational articles, expert guides, and practical tools. The digital product portfolio includes MijnZaak (personal account portal), De Zaak Diensten (service directory), Scans (self-assessment tools for topics like self-employment classification and income insurance), Vergelijker tools (service comparison platforms), Keuzehulpen (decision guides), Whitepapers (expert downloadable guides), Weekoverzichten (weekly news summaries), and the Nieuwsbrief newsletter. The platform serves as an informational resource rather than a software product, connecting entrepreneurs with knowledge and third-party service providers.
Differentiator
Problem solved
Functional benefit
Products and services
- MijnZaak Personal account portal for De Zaak users to access member services, manage their subscription, and use platform resources; positioned as the subscription-based access point to the De Zaak platform.
- De Zaak Diensten Online service directory on De Zaak where entrepreneurs can find and connect with partner service providers across accounting, insurance, fuel, HR/payroll, financing, and other business service categories.
- De Zaak Scans Online self-assessment tools that let Dutch entrepreneurs evaluate specific situations, including the Schijnzelfstandigheid scan for self-employment classification risk and an AOV scan for income protection insurance needs.
- Vergelijker (Comparison Tools) Interactive comparison tools that allow entrepreneurs to compare options across business services such as business acquisition, investing, factoring, and credit, driving referral traffic to partner providers.
- Keuzehulpen Interactive decision-support guides that walk Dutch entrepreneurs through structured choices on topics such as investment options, helping them arrive at a decision and connecting them with relevant partners.
- Adverteren (Advertising on De Zaak) B2B advertising offering that lets external businesses promote their services to De Zaak's Dutch entrepreneur and SMB audience via the dezaak.nl website.
Companies that use De Zaak
Customer profileSegments3 records
Ideal customer profiles3 records
De Zaak technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
De Zaak partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- NOTRSminorNOTRS appears as a co-branding partner on certain content pieces (indicated by 'i.s.m. NOTRS'), suggesting a marketing or content collaboration where both parties jointly produce or promote business-related content to the entrepreneur audience.
- PleaseminorPlease is featured as a co-branding partner on payroll and personnel-related content (indicated by 'i.s.m. Please'), indicating a content or marketing partnership focused on HR and payroll services for entrepreneurs.
- Service Partners NetworkcoreDe Zaak maintains a network of service partners across categories including administration/accounting (administratie), AOV (income protection insurance), tanken (fuel cards), beleggen (investments), factoring, credit, and various other business services. Partners are featured through dedicated partner sections, comparators, and service pages throughout the platform.
Recent moves5 records
Expansion highlights5 records
De Zaak competitors and assessment
Company assessmentDirect peers
- Frankwatching: Dutch content platform covering marketing, communication, and digital professional topics. Comparable content-led model with monetisation through advertising, partner content, and events targeting a Dutch professional audience.
- e-Boekhouden.nl: Dutch online accounting platform for ZZP and small businesses. Direct comparable serving the same Dutch entrepreneur audience with software + content to manage administratie.
- Moneybird: Dutch accounting/invoicing SaaS targeting ZZP'ers and small businesses. Comparable Dutch SMB focus and overlap with De Zaak's administratie and boekhoudtools content, monetised via subscription rather than ads.
- MT/Sprout: Leading Dutch business media platform targeting managers and entrepreneurs with editorial content, newsletters, and events. Closest comparable on content-led, ad + paid subscription monetisation serving Dutch SMB decision-makers.
- Brookz: Dutch platform and content brand focused on bedrijfsovername (business acquisition) for MKB. Directly comparable on niche-vertical Dutch SMB content + comparator/referral monetisation.
- Boekhouder.nl: Dutch platform connecting SMBs to accountants and bookkeeping services. Same content + referral lead-gen model targeting Dutch entrepreneurs across the administratie vertical.
Broad incumbents
- Exact: Dutch-founded SMB/accounting software vendor serving Dutch and European MKB with broad ERP, accounting, and HR functionality. Larger incumbent that overlaps in target customer and content category but operates primarily as software, not media.
- Visma: Nordic- and Netherlands-active SMB software conglomerate (includes AccountView, Visma eAccounting). Overlaps with De Zaak's audience through embedded ZZP/MKB software distribution; competitor for partner budgets.
Regional players
- Knab: Dutch online bank specifically targeting ZZP'ers and small businesses with business banking, factoring, and accountant integrations. Comparable Dutch SMB focus and partner-integration model with De Zaak's finance content verticals.
Others
- Kamer van Koophandel (KVK): Dutch Chamber of Commerce providing official SMB information, registration, and advice. Overlaps in audience and informational mission with De Zaak, but is a public/quasi-public body rather than a private commercial platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
De Zaak social profiles
Digital presenceDe Zaak financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Zaak leadership team
Management profileNumber of profiles
De Zaak funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Zaak M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Zaak
What does De Zaak do?
De Zaak is a Dutch online content platform that provides news, guides, and digital decision-support tools to entrepreneurs, freelancers, and small businesses across nine topical areas including finance, legal, HR, marketing, pensions, technology, fixed costs, and insurance. Its core commercial activity consists of editorial content (articles, whitepapers, weekly digests), interactive tools (scans, vergelijkers/comparators, keuzehulpen), a member portal (MijnZaak), and referral traffic to partner service providers in accounting, insurance, finance, and HR.
Is De Zaak a public or private company?
De Zaak is a private company. It is classified as unknown and is currently operating.
When was De Zaak founded?
De Zaak was founded in 1992. It employs 11 to 50 people.
Where is De Zaak based?
De Zaak is headquartered in Amsterdam, Netherlands, in the Europe region.
How does De Zaak make money?
Three revenue lines are on record. Advertising is the primary driver. The others are partner/Service Referrals and subscription Services (MijnZaak).
Who are De Zaak's main competitors?
Direct peers on record are Frankwatching, e-Boekhouden.nl, Moneybird, MT/Sprout, Brookz and Boekhouder.nl. Broad incumbents are Exact and Visma. Knab is listed as a regional player. Kamer van Koophandel (KVK) is listed as an others.
Does De Zaak have an API?
No public API is recorded for De Zaak.
What industry is De Zaak in?
De Zaak's product category is SME business information and content services. Its primary akta.pro industry code is FSAGADAA, Budgeting & Cash-Flow Management. Its NAICS code is 51929 and its SIC code is 8742.