Schock Boats
Schock Boats is a family-owned Southern California boat dealership operating showrooms in Huntington Harbour and San Diego, selling new and pre-owned boats from Grady-White, Jeanneau, and DB Yachts to recreational boaters, anglers, and coastal cruisers, with financing, insurance, and service support.
- Company typePrivate
- Founded1946
- HeadquartersSan Diego, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Schock Boats does
Schock Boats is a family-owned boat dealership founded in 1946 by W.D. 'Bill' Schock and currently operated by Steve and Ruth Schock, headquartered in Huntington Harbour, California, with a second showroom in San Diego. The company is an authorized dealer for three premium boat manufacturers — Grady-White, Jeanneau, and DB Yachts — and sells new boats across center consoles, dual consoles, express cabins, NC weekenders, walkarounds, and premium day boats, alongside a Pre-Loved (used) inventory. The product portfolio spans roughly 21-foot coastal explorers to a 45-foot flagship center console (Grady-White Canyon 456) and 13.5m premium day boats (Jeanneau DB/43 OB), giving the dealership a multi-tier price ladder across recreational, fishing, and coastal cruising use cases.
The business operates a consultative, showroom-anchored go-to-market: a discovery intro call, tailored model presentations, test drives, custom or inventory ordering, a dedicated Delivery Manager, and personalized 1-on-1 driver training. Revenue is generated through four streams: new boat sales, pre-loved boat sales, financing referral through third-party institutions, and an in-house service operation covering routine maintenance, engine mechanical repairs, electronics/upgrades, fiberglass and gelcoat repairs, and bottom paint. Pricing is unit-based and quote-based, with no public price disclosure.
Schock Boats pairs its sales operation with community-building activities — including the Boats & Tacos Open House, Fishing Gear Swap Meets, participation in San Diego, Newport Beach, Los Angeles, and Balboa boat shows, and co-presented boating safety classes with the US Coast Guard Auxiliary and Balboa Angling Club. The company maintains an active social and content presence on Facebook, Instagram, YouTube, and a multi-topic blog covering boat reviews, buying guides, and safety. The company is privately held with no disclosed revenue, headcount, funding, or institutional ownership.
Schock Boats firmographics
Firmographics- Name
- Schock Boats
- Legal name
- Schock Boats Showroom & Sales
- Website
- https://schockboats.com
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Schock Boats is a family-owned Southern California boat dealership operating showrooms in Huntington Harbour and San Diego, selling new and pre-owned boats from Grady-White, Jeanneau, and DB Yachts to recreational boaters, anglers, and coastal cruisers, with financing, insurance, and service support.
- Ownership category
- akta.pro rank
Schock Boats industry classification
Industry- Product category
- Boat Dealership
- NAICS
- Boat Dealers (441222), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Motor Yacht Manufacturing (IMAJAEAB)
- akta.pro secondary industries
- Luxury Motor Yacht Manufacturing (IMAJAMAD), Recreational Fishing & Sportfishing Boat Manufacturing (IMAJAEAH)
Keywords
Where Schock Boats is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Schock Boats business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Boat Sales: Sale of new boats from manufacturers Grady-White, Jeanneau, and DB Yachts including various categories such as center consoles, dual consoles, express cabins, weekenders, and walkarounds.
- Pre-Loved (Used) Boat Sales: Resale of pre-owned boats from various manufacturers.
- Financing Services: Providing financing options for boat purchases in partnership with financial institutions.
- Service and Maintenance: Boat service offerings including routine maintenance, engine mechanical repairs, electronics and upgrades, fiberglass and gelcoat repairs, and bottom paint and detailing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Contact for Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Schock Boats product offering
Product offeringCore offering
Schock Boats is a Southern California boat dealership that sells new and pre-owned recreational boats from Grady-White, Jeanneau, and DB Yachts through retail showrooms in Huntington Harbour (Huntington Beach) and San Diego. The company provides a guided buying experience covering discovery consultation, tailored options presentation, order placement, delivery coordination, and 1-on-1 driver training. In addition to sales, Schock Boats delivers financing and insurance facilitation, routine maintenance, engine and mechanical repairs, electronics and upgrades, fiberglass and gelcoat repairs, and bottom paint and detailing services.
Product overview
Schock Boats is a boat dealership with over 75 years of experience, selling new and pre-owned boats from Grady-White, Jeanneau, and DB Yachts manufacturers. The company operates from Huntington Harbour (Huntington Beach) and San Diego locations in Southern California. Their product portfolio includes a diverse range of boat types: center consoles (Grady-White Canyon, Fisherman, and Leader CC series), dual consoles (Grady-White Freedom series), express cabins (Grady-White Express series), walkaround cabins (Jeanneau Leader WA and Cap Camarat series), NC weekenders and sport models (Jeanneau NC series), coastal explorers (Grady-White CE series), and DB Yachts premium day boats (DB/37 and DB/43 models in both inboard and outboard configurations). They provide comprehensive boat services including financing, insurance, routine maintenance, engine mechanical repairs, electronics upgrades, fiberglass repairs, and bottom paint services. Schock Boats also offers a buying experience with personalized assistance including boat selection consultation, delivery coordination, and driver training for new boat owners.
Differentiator
Problem solved
Functional benefit
Products and services
- Grady-White New Boat Sales Authorized dealer for new Grady-White boats including Canyon, Freedom, Express, Fisherman, and CE series center consoles, dual consoles, express cabins, and coastal explorers, sold to recreational boaters and fishing enthusiasts.
- Jeanneau New Boat Sales Authorized dealer for new Jeanneau boats including Leader (walkaround and center console), NC (weekender and sport), and Cap Camarat series recreational vessels.
- DB Yachts New Boat Sales Authorized dealer for DB Yachts premium day boats (DB/37 and DB/43 in inboard and outboard configurations) featuring Michael Peters hull design and Camillo Garroni styling.
- Pre-Loved (Used) Boat Sales Resale of pre-owned boats across center consoles, dual consoles, express cabins, NC weekenders, and walkaround cabin categories from multiple manufacturers.
- Boat Financing & Insurance Financing and insurance facilitation services for boat purchases, coordinated with third-party financial institutions.
- Boat Maintenance & Repair After-sale boat service including routine maintenance, engine mechanical repairs, electronics and upgrades, fiberglass and gelcoat repairs, and bottom paint and detailing.
- Driver Training & Delivery Service Personalized 1-on-1 driver training and coaching for new boat owners, plus dedicated Delivery Manager handling order updates, QC, pre-delivery, sea trial, and handover coordination.
Companies that use Schock Boats
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Schock Boats technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Schock Boats partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Grady-White BoatscoreSchock Boats is an authorized dealer for Grady-White Boats, a leading manufacturer of fiberglass outboard boats. The dealership offers new Grady-White models including Canyon, Freedom, Express, Fisherman, and CE series boats.
- JeanneaucoreAuthorized dealer for Jeanneau boats including NC series, Leader, DB Yachts, and Cap Camarat models. Jeanneau is a French boat manufacturer offering a wide range of recreational vessels.
- DB YachtscoreDealer for DB Yachts, a premium boat brand offering DB/37 and DB/43 models featuring Michael Peters hull design and Camillo Garroni design.
- United States Coast Guard Auxiliary Flotilla 06-02minorCo-presents Suddenly in Command Boating Safety Classes designed for those not generally at the helm to learn basics in case of emergency. Classes held at Schock Boats Huntington Harbour location.
- Balboa Angling ClubminorCo-sponsor of boating safety classes and community events. Hosts Fishing Gear Swap Meets at Schock Boats Huntington Harbour location.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Schock Boats competitors and assessment
Company assessmentEmerging players
- Boat Trader: Boat Trader is a leading online marketplace for new and used boats for sale, also owned by Boats Group. It competes with Schock Boats for digitally-discovering boat shoppers and pressures traditional dealers to adopt online pricing transparency.
- YachtWorld: YachtWorld is the largest online boat and yacht marketplace globally, owned by Boats Group. It is an emerging/digital competitor in the boat-buying funnel — Schock Boats' reliance on "Contact Us" pricing is partially pressured by YachtWorld's transparent listings ecosystem.
Regional players
- Jeff Brown Yachts: Jeff Brown Yachts is a Southern California-based yacht dealership representing brands like Grady-White, Regulator, and Albemarle with multiple locations. It is a direct regional peer competing with Schock for the same fishing and family boating customers in the SoCal market.
- Hinckley Yachts: Hinckley Yachts is a builder and direct retailer of premium American-built yachts based in New England with showrooms in several coastal markets. It is a regional competitor in the luxury/premium yacht retail space, comparable to Schock's DB Yachts premium offerings but anchored in a different geography.
Direct peers
- MarineMax: MarineMax is the largest recreational boat and yacht dealer in the United States, operating over 130 locations across the country. It is a direct peer as a multi-brand boat retailer selling new and pre-owned vessels with financing, insurance, and service — directly overlapping with Schock Boats' business model, just at vastly greater scale.
- SkipperBud's: SkipperBud's is a multi-location boat dealership group in the Midwest and Southeast selling new and pre-owned boats from brands like Sea Ray, Cruisers Yachts, and Tiara with full-service operations. It is a direct peer operating the same authorized-dealer business model as Schock Boats across different geographies.
- Sun Country Marine: Sun Country Marine is a Southern California-based boat dealer representing multiple premium brands including Sea Ray and Boston Whaler, with locations in Huntington Beach and other SoCal cities. It directly competes with Schock Boats in the same geography for similar recreational boating customers and product categories.
- Denison Yachting: Denison Yachting is a major yacht broker and dealer representing multiple premium brands with locations in Florida, California, and other coastal markets. It competes directly with Schock Boats for luxury and motor yacht buyers in Southern California, particularly in the DB Yachts/Jeanneau segment.
- Galati Yacht Sales: Galati Yacht Sales is a multi-generational, family-owned boat and yacht dealership with a strong Southern California presence representing premium brands. It directly competes with Schock Boats for affluent coastal buyers in the SoCal market, with comparable full-service sales/financing/service offerings.
Broad incumbents
- West Marine: West Marine is the largest specialty retailer of marine supplies, parts, and accessories in North America with over 130 stores. As a broad incumbent in the marine retail space, it overlaps with Schock's service/parts business and competes for marine customer wallet share, though it does not sell new boats.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Schock Boats social profiles
Digital presenceSchock Boats financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schock Boats leadership team
Management profileNumber of profiles
Profiles2 records
Schock Boats funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schock Boats M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schock Boats
What does Schock Boats do?
Schock Boats is a Southern California boat dealership that sells new and pre-owned recreational boats from Grady-White, Jeanneau, and DB Yachts through retail showrooms in Huntington Harbour (Huntington Beach) and San Diego. The company provides a guided buying experience covering discovery consultation, tailored options presentation, order placement, delivery coordination, and 1-on-1 driver training. In addition to sales, Schock Boats delivers financing and insurance facilitation, routine maintenance, engine and mechanical repairs, electronics and upgrades, fiberglass and gelcoat repairs, and bottom paint and detailing services.
Is Schock Boats a public or private company?
Schock Boats is a private company. It is classified as family owned and is currently operating.
When was Schock Boats founded?
Schock Boats was founded in 1946. It employs 1 to 10 people.
Where is Schock Boats based?
Schock Boats is headquartered in San Diego, United States, in the North America region.
How does Schock Boats make money?
Four revenue lines are on record. New Boat Sales are the primary driver. The others are pre-Loved (Used) Boat Sales, financing Services and service and Maintenance.
Who are Schock Boats's main competitors?
Emerging players on record are Boat Trader and YachtWorld. Regional players are Jeff Brown Yachts and Hinckley Yachts. Direct peers are MarineMax, SkipperBud's, Sun Country Marine, Denison Yachting and Galati Yacht Sales. West Marine is listed as a broad incumbent.
Does Schock Boats have an API?
No public API is recorded for Schock Boats.
What industry is Schock Boats in?
Schock Boats's product category is Boat Dealership. Its primary akta.pro industry code is IMAJAEAB, Motor Yacht Manufacturing, with a secondary code of IMAJAMAD, Luxury Motor Yacht Manufacturing. Its NAICS code is 441222 and its SIC code is 3730.