What Enrichd Group does

Enrichd Group is a privately held media agency headquartered at Level 1, 44 Martin Place, Sydney, Australia, operating as a professional services firm with 11-50 employees. The company positions itself around the tagline 'Impact That Matters' and serves enterprise and mid-market clients across four verticals: sports and athletics, nonprofit and social impact, wellness and health, and consumer brands. Representative clients include Goanna Academy, OzHarvest Ventures, Central Coast Mariners, GlobalRez, Rapid Wellness, NSWRL, Rabbitohs, JBL, ASICS, and IGCC. In 2024 the firm was named Mumbrella Specialist Agency of the Year.

The company delivers an integrated three-pillar service offering: Media (full media planning, buying, and campaign execution designed to shift behaviour and prove ROI), Consulting (strategy and platform design for community impact programs), and Talent (specialized expertise leverage for cultural impact initiatives). There is no proprietary technology platform, AI/ML capabilities, patents, or software products disclosed; the offering is delivered through human-driven creative and consulting services, with technology used in execution rather than as a productized asset. Pricing is not publicly disclosed and is described as quote-driven and project-based, consistent with a custom professional services model.

Revenue is generated exclusively through professional service fees for media and consulting engagements, acquired via a sales-led go-to-market motion featuring direct outreach, case study showcase, and industry award credibility. The firm operates as an independent, privately held business with no disclosed parent company, institutional investors, funding rounds, or subsidiary structure. Geographic scope is limited to Australia, with no international operations or partners identified.

Name

Enrichd Group

Legal name

Enrichd Group

Website

https://enrichd.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Enrichd Group is a Sydney-based private media agency that delivers integrated media, consulting, and talent services to enterprise clients across the sports, nonprofit, wellness, and consumer brand sectors in Australia.

Ownership category

akta.pro rank

Product category

Media Agency Services

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

akta.pro secondary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

Keywords

• Media planning buying
• Brand strategy consulting
• Digital campaign management
• Sports marketing services
• Advertising agency services

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Media Services: Full-service media agency offering including media strategy, campaign execution, and performance measurement. Revenue generated through professional service fees for media planning, buying, and campaign management.
2. Consulting Services: Strategic consulting services for designing community impact strategies and platforms.
3. Talent Services: Leveraging talent to help drive brands' cultural impact.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Enrichd Group is an award-winning media agency that grows brands through media by connecting culture with performance. The agency delivers three integrated service lines: a full media offering (strategy, campaign execution, and ROI measurement), strategic consulting (designing community impact strategies and platforms), and talent services (leveraging expertise to drive cultural impact). Engagements are project-based, targeting enterprise and mid-market clients across sports, wellness, nonprofit, and consumer brand sectors in Australia.

Product overview

Enrichd Group is an award-winning media agency operating as a unified service offering rather than a software platform. The company provides three integrated core services: Media (full media offering for behaviour shifting and brand growth), Consulting (strategy and community impact platform design), and Talent (cultural impact expertise). These services work together to deliver the company's mission of 'Impact That Matters' by connecting culture with performance.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Full media offering built to shift consumer behaviour, grow brands, and prove ROI. Includes digital campaigns, sports marketing, and brand movement campaigns delivered to enterprise and mid-market clients across sports, wellness, nonprofit, and consumer brand sectors.
• Consulting Strategic consulting services providing expertise in designing strategies and platforms that create lasting community impact, supporting clients in ideating, developing, and amplifying mission-driven programs.
• Talent Talent services enabling brands to leverage Enrichd Group's expertise to help drive cultural impact for their organisations, complementing the Media and Consulting offerings.

Quantifiable outcome

• 15:1 ROI delivered in category-defining digital campaign for Rapid Wellness
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Dentsu Creative Australia: Major network agency in Australia with full media and creative capabilities; competes for the same enterprise brand clients as Enrichd but operates globally.
• R/GA Australia: Global digital product + experience agency with Australian presence; adjacent in combining media, consulting, and tech-led delivery, threatening Enrichd's specialist position.
• TBWA Australia: Australian operation of TBWA's disruption-led network; comparable in targeting culture-driven, behaviour-shifting brand work for large clients.
• Ogilvy Australia: Global network agency with an Australian presence; overlaps with Enrichd on integrated media, brand campaigns, and community impact work.
• M&C Saatchi Australia: Australian arm of the global M&C Saatchi network; broader service portfolio but overlapping work in sports, consumer brands, and social-impact-style campaigns.

Direct peers

• Thinkerbell: Australian integrated creative + media agency of similar specialist size known for blending culture, creative, and performance marketing — a direct rival to Enrichd's Media + Consulting + Talent stack.
• Cummins&Partners: Independent Australian agency of similar size focused on creative effectiveness and integrated brand campaigns; directly competitive for Enrichd's enterprise clients.
• Special Group: Specialist Australian-NZ creative and media agency operating in similar sports/consumer brand verticals with an integrated cultural + performance offering.
• BMF (Barton Moss Falvey): Australian award-winning independent creative agency; comparable scale and specialisation in behaviour-shifting campaigns with strong performance outcomes.
• Hulsbosch: Australian agency blending brand, PR, and media for similar mid-market enterprise clients; comparable full-service positioning to Enrichd.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/enrichd.group
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enrichd Group