Sellmore Protection
- Company typePrivate
- Founded-
- HeadquartersWestfield, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Sellmore Protection firmographics
Firmographics- Name
- Sellmore Protection
- Legal name
- SellMore, LLC
- Website
- https://sellmoreprotection.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Sellmore Protection industry classification
Industry- Product category
- Automotive F&I Software
- akta.pro primary industry
- Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)
Keywords
Where Sellmore Protection is headquartered
LocationHeadquarters
- HQ city
- Westfield
- HQ country
- United States
- HQ region
- North America
Markets served
Sellmore Protection business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Transaction Fees - VSC Sales: SellMore charges per Vehicle Service Contract (VSC) sale. Standard pricing is $99 per VSC sale with $0 monthly, acquisition, or onboarding costs. For PCRS users, the fee is $104 per VSC sale.
- Transaction Fees - Ancillary Sales: SellMore charges per ancillary F&I product sale. Standard pricing is $49 per ancillary sale. For PCRS users, the fee is $54 per ancillary sale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Launch Pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Sellmore Protection product offering
Product offeringCore offering
Sellmore Protection provides an automated F&I (Finance & Insurance) sales platform for automotive dealerships, combining text- and email-based renewal outreach, second-chance reconsiderations for declined buyers, and an online F&I marketplace embedded on dealer websites. The platform charges dealerships only on successful transactions, with $0 monthly fees and per-sale fees on Vehicle Service Contracts and ancillary products.
Product overview
SellMore Protection offers a unified F&I (Finance & Insurance) selling platform with four integrated modules: Renew with SellMore (automated renewal outreach using claims data), Reconsider with SellMore (automated follow-up for declined customers via text and email), Marketplace with SellMore (online F&I product sales via dealer websites), and Pro (Portal) (CRM-based data management for TPAs and F&I administrators). The platform automates F&I product sales through text-based outreach and seamless online checkout, helping dealerships recover missed revenue opportunities.
Differentiator
Problem solved
Functional benefit
Products and services
- Renew with SellMore
Quantifiable outcome
- Automated text-based outreach drives F&I product renewals without manual sales calls
- +1 more outcomes
Companies that use Sellmore Protection
Customer profileSegments1 record
Ideal customer profiles1 record
Sellmore Protection technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature5 records
Sellmore Protection partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- StripecoreStripe provides payment processing for the SellMore platform, enabling customers to purchase F&I products instantly through mobile-friendly checkout. All transactions are processed through Stripe's payment infrastructure.
- Budco FinancialcoreBudco Financial provides 0% financing options for customers purchasing F&I products through the SellMore platform. This enables flexible payment options that increase conversion and customer satisfaction.
- TPA Partners (Third Party Administrators)coreSellMore built a Digital Hub (SellMore CRM) that connects TPAs and F&I menus, allowing them to pass customer and product information to the platform. Partners manage this data and decide which customers to market to.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Sellmore Protection competitors and assessment
Company assessmentBroad incumbents
- Dealertrack (Cox Automotive): Cox Automotive's F&I and dealer software suite including F&I menus, e-contracting, and digital retailing. Comparable as the dominant incumbent in the F&I software stack that SellMore integrates alongside and competes against for dealer wallet share.
- RouteOne: Major F&I platform connecting dealers with lenders and product providers, including credit application, e-contracting, and F&I menu functionality. Comparable as an incumbent F&I infrastructure provider that dealerships already use.
Direct peers
- iTapMenu: F&I menu and electronic contracting platform also founded by SellMore's founder Shawn McCool. iTapMenu is the most directly comparable peer because it addresses the same dealership F&I workflow, is led by the same entrepreneur, and serves as the upstream menu/data system that can feed SellMore.
- F&I Express: F&I product administration and online marketplace platform for dealerships and TPAs. Directly comparable because it offers a similar online marketplace for F&I products and TPA-facing tooling that overlaps with SellMore's Marketplace and Pro Portal modules.
- MaximTrak (StoneEagle): F&I menu, e-contracting, and digital sales platform widely used by dealerships and TPAs. Comparable as a direct competitor in F&I menu and digital F&I product presentation, where SellMore's Marketplace and Pro Portal overlap.
Emerging players
- myKaarma: Dealership communication and customer engagement platform with two-way texting, scheduling, and service-lane tools. Comparable because it competes for the same dealership SMS/text outreach budget and customer engagement workflows that SellMore's Renew and Reconsider modules target.
- AutoAlert: Dealer customer lifecycle marketing and equity-mining platform. Comparable as an emerging player targeting the same dealership revenue-recovery use case (resurrecting missed/canceled F&I and service opportunities) using data-driven outreach.
- Drive Motors: Digital retailing and online F&I/financing checkout platform for dealerships. Comparable as an emerging player in the online F&I purchase experience that SellMore's Marketplace module also aims to enable for dealer websites.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sellmore Protection social profiles
Digital presenceSellmore Protection compliance and trust
Trust signalCompliance1 record
Sellmore Protection financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sellmore Protection leadership team
Management profileNumber of profiles
Profiles3 records
Sellmore Protection funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sellmore Protection M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sellmore Protection
What does Sellmore Protection do?
Sellmore Protection provides an automated F&I (Finance & Insurance) sales platform for automotive dealerships, combining text- and email-based renewal outreach, second-chance reconsiderations for declined buyers, and an online F&I marketplace embedded on dealer websites. The platform charges dealerships only on successful transactions, with $0 monthly fees and per-sale fees on Vehicle Service Contracts and ancillary products.
Is Sellmore Protection a public or private company?
Sellmore Protection is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sellmore Protection founded?
Sellmore Protection was founded in -1. It employs 1 to 10 people.
Where is Sellmore Protection based?
Sellmore Protection is headquartered in Westfield, United States, in the North America region.
How does Sellmore Protection make money?
Two revenue lines are on record. Transaction Fees - VSC Sales are the primary driver. The others are transaction Fees - Ancillary Sales.
Who are Sellmore Protection's main competitors?
Broad incumbents on record are Dealertrack (Cox Automotive) and RouteOne. Direct peers are iTapMenu, F&I Express and MaximTrak (StoneEagle). Emerging players are myKaarma, AutoAlert and Drive Motors.
Does Sellmore Protection have an API?
No public API is recorded for Sellmore Protection.
What industry is Sellmore Protection in?
Sellmore Protection's product category is Automotive F&I Software. Its primary akta.pro industry code is FSAJALAD, Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors).