New Directions of Horry County

Name

New Directions of Horry County

Legal name

New Directions of Horry County

Website

https://helpnewdirections.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

New Directions of Horry County is a non-profit operating four emergency and transitional shelter facilities serving homeless individuals and families in Myrtle Beach, South Carolina, across Horry and Georgetown Counties via case management, addiction recovery programs, and pathways to permanent housing.

Ownership category

akta.pro rank

Product category

Homeless and Social Services

NAICS

Temporary Shelters (624221), Community Housing Services (62422), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300)

akta.pro primary industry

Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC)

akta.pro secondary industries

Housing Assistance & Homeless Services (BPAGAEAB), Public & Affordable Housing Programs (Subsidies, Vouchers, Public Housing) (BPAIANAA)

Keywords

• Homeless shelter services
• Emergency housing programs
• Addiction recovery support
• Transitional housing services
• Social services nonprofit

Headquarters

HQ city

Myrtle Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Direct donations from individuals via the organization's website and in-person giving.
2. Government Grants and Funding: Federal DHHS funds awarded through the City of Myrtle Beach ($500k two-year grant for Addiction & Recovery Outreach in 2020); Horry County funding for women's shelter expansion; City of Myrtle Beach partnership funding.
3. Foundation Support: Funding from foundations including The Chapin Foundation for mental health services and United Way of Horry County's Breaking Barriers program.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

New Directions of Horry County operates a coordinated shelter system providing emergency and transitional housing for homeless men, women, and families in Horry County, South Carolina. The organization combines four shelter facilities with comprehensive supportive services including individualized case management, addiction recovery through the Pathways Program and 12 Step Facilitation Method, peer support, mental health counseling, the Homeless Court diversion program, and the Rolling Forward bike library to address transportation barriers. All services are provided free of charge.

Product overview

New Directions of Horry County operates a coordinated shelter system providing emergency and transitional housing, along with comprehensive supportive services. The organization offers four shelter facilities (New Directions for Men with 140 beds, New Directions for Women, Snug Harbor Transitional Apartments, and Myrtle Beach Haven for Families), supported by core programs including Back To Work, Back To Life (signature case management program), Pathways Program (combining 12-step recovery with resource connection), Addiction & Recovery Outreach, and complementary services such as Homeless Court, Rolling Forward bike library, and mental health counseling. This is a social services organization, not a technology product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Back To Work, Back To Life Signature comprehensive case management program that identifies and addresses underlying causes of homelessness including addiction, mental health issues, legal issues, physical health issues, transportation barriers, and displacement. For clients of New Directions shelter facilities.
• Pathways Program Recovery and resource-connecting program that combines the core focus of Back To Work, Back To Life with the 12 Step Facilitation Method recovery model, helping clients address underlying barriers of homelessness, poverty, and addiction while developing a toolkit for life beyond the shelter.
• Addiction & Recovery Outreach (ARO) Peer support and recovery outreach initiative serving Horry and Georgetown Counties, expanded from the original Opioid Initiative to provide increased recovery services within shelters and the broader community.
• New Directions for Men Emergency shelter for single men with 140-bed capacity (expanded from 90 beds in 2021), including dormitory, bathrooms, storage, beds, and living areas.
• New Directions for Women Emergency shelter for women and women with children who are victims of domestic violence.
• Snug Harbor Transitional Apartments Transitional apartment facility providing long-term housing support for women and children transitioning from emergency shelter to independence.
• New Directions for Families (Myrtle Beach Haven) Emergency shelter for families added in August 2015, providing housing stability services for families experiencing homelessness.
• Essentials Emergency Stay Low-barrier emergency shelter service for homeless men not yet ready for programs, providing a safe night of shelter to ease the transition between unsheltered and sheltered homelessness.

Quantifiable outcome

• Served over 12,000 individuals and 706 families in 12 fiscal years
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• United Way of Horry CountycoreStrategic or Co-development Partner · 1 January 2020Partnership through Breaking Barriers program providing mental health and substance use disorder counseling services at New Directions shelters.
• Coastal Carolina University SociologycoreStrategic or Co-development Partner · 1 January 2017Conducted client survey in 2017 to identify top barriers to housing. Established Rolling Forward Project - a free bike library at Men's Shelter (later expanded to Women's Shelter and Snug Harbor) to address transportation barriers.
• City of Myrtle BeachcoreStrategic or Co-development Partner · 1 January 2016Partnership began in 2016 for the Opioid Initiative peer support program. Expanded in 2020 with $500k DHHS funds through the city for Addiction & Recovery Outreach (ARO) serving Horry & Georgetown Counties. Also partnered for Homeless Court voluntary diversion program in 2019.
• The Center of Counseling & WellnesscoreStrategic or Co-development PartnerProvides free on-site, outpatient mental health and substance use disorder counseling services to homeless, uninsured, underinsured, low to moderate-income, and rural population. Initially supported by The Chapin Foundation, continues through United Way of Horry County's Breaking Barriers program.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Family Promise: National nonprofit network operating shelter and housing-stabilization programs for families experiencing homelessness, directly comparable to New Directions' family shelter and case management model.
• Haven for Hope: San Antonio-based nonprofit operating a comprehensive campus providing shelter, recovery, mental health, and workforce services — closely parallels New Directions' consolidated multi-program integrated-services approach.
• Coalition for the Homeless: NYC-based nonprofit operating emergency shelter and housing programs while also coordinating public-private partnerships, comparable to New Directions in its blend of direct services and municipal collaboration.
• People Serving People: Minneapolis-based nonprofit operating the largest emergency shelter for families in the Upper Midwest, combining shelter with case management, mental health, and early education — similar integrated-services framework.
• Atlanta Mission: Multi-site Atlanta nonprofit providing men's, women's, and family shelter alongside recovery and workforce programs, with a comparable consolidated-service operating model and similar facility footprint.
• The Bowery Mission: NYC nonprofit offering emergency shelter, residential recovery programs, and case management for individuals experiencing homelessness and addiction, directly comparable in program mix and population served.

Broad incumbents

• Catholic Charities USA: Federated nonprofit providing emergency assistance, housing, and case management in communities nationwide; comparable to New Directions in mission and funding model (donations, grants, government contracts).
• The Salvation Army: Large national nonprofit providing emergency shelter, transitional housing, addiction recovery, and social services across the U.S., overlapping with New Directions' integrated shelter-plus-recovery model but at far greater scale and breadth.

Others

• United Way: National umbrella funder that currently supports New Directions through the Breaking Barriers program; United Way is not a direct competitor but rather a critical ecosystem partner and funder for community-based shelter operators.
• National Low Income Housing Coalition: National advocacy and research organization focused on affordable housing policy, an adjacent peer rather than direct service provider; comparable in that it shapes the policy and funding environment New Directions operates within.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/helpnewdirections
• LinkedInlinkedin.com/company/new-directions-of-horry-county

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Directions of Horry County