United Way of Horry County

Name

United Way of Horry County

Legal name

United Way of Horry County, Inc.

Website

https://unitedwayhorry.org

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Community Human Services

NAICS

Community Housing Services (62422), Other Community Housing Services (624229), Child and Youth Services (62411), Social Advocacy Organizations (8133)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

akta.pro secondary industries

Housing Assistance & Homeless Services (BPAGAEAB), Civil Liberties & Constitutional Rights Advocacy (BPAGAFAA), Public & Affordable Housing Programs (Subsidies, Vouchers, Public Housing) (BPAIANAA)

Keywords

• Community fundraising
• Nonprofit grantmaking
• Case management services
• Disaster relief coordination
• Free tax preparation

Headquarters

HQ city

Conway

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Annual Campaign Donations: UWHC's primary fundraising mechanism runs September through May, collecting charitable contributions from businesses, volunteers, and residents to support community programs. Workplace campaigns with payroll deduction enable convenient employee giving.
2. Planned Giving and Estate Gifts: Legacy giving options including bequests (specific, percentage, residual, contingent), IRA distributions (up to $105,000 annually for donors 70.5+), life insurance beneficiary designations, and real estate gifts.
3. Competitive Investment Grants: UWHC awards $10,000-$40,000 grants to nonprofits addressing community needs, funded through the annual campaign. Capacity Building Grants up to $5,000 support organizational infrastructure.
4. Event Sponsorships: Corporate sponsorships for signature events including Day of Caring, Annual Meeting, Moon & Stars, State of Our Families, and Community Baby Shower provide revenue and visibility for sponsors.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

United Way of Horry County is a 501(c)(3) nonprofit that mobilizes charitable donations and grants to fund community programs in Horry County, South Carolina. It operates as a backbone organization for collective impact, delivering direct services through programs such as THRIVE case management, Breaking Barriers mental health counseling, 211 referral helpline, VITA free tax preparation, and Mission Ready early childhood education. The organization also administers competitive investment grants and capacity-building grants to local nonprofit partners aligned with four pillars: Youth Opportunity, Healthy Community, Financial Security, and Community Resiliency.

Product overview

United Way of Horry County is a locally governed nonprofit organization that offers a comprehensive portfolio of community service programs rather than a traditional technology product. The organization serves as a backbone organization for community impact through four strategic pillars: Youth Opportunity, Healthy Community, Financial Security, and Community Resiliency. Key programs include THRIVE (intensive case management), Breaking Barriers (mental health counseling), 211 Resource Line (24/7 referral service), VITA (free tax preparation), Mission Ready (early childhood education), and HC3 (community collaborative of 75+ organizations). These programs are supported by grant funding mechanisms, volunteer coordination, and strategic frameworks including the Community Game Plan and Community Needs Assessment. The organization does not offer a traditional technology product platform but delivers community services through direct programs, partnerships, and volunteer engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Mission Ready: Early education initiative for children from birth to age five, supporting early learning, language development, and school readiness.
• Breaking Barriers
• THRIVE
• ALICE
• VITA (Volunteer Income Tax Assistance)
• HC3 (Horry County Community Collaborative)

Products and services

• THRIVE
• Breaking Barriers
• 211 Resource Line
• VITA (Volunteer Income Tax Assistance)
• Mission Ready
• Disaster Response and Community Resiliency
• HC3 (Horry County Community Collaborative)
• Grant Programs
• Ready, Set, Kindergarten!
• Community Baby Shower

Quantifiable outcome

• Over 16,500 tax returns prepared through VITA program since 2005
• +4 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

28 partnerships are on record, tiered minor and major.

• Bellamy Law FirmminorOthersLocal law firm sponsor of UWHC events and programs.
• Blue Cross Blue Shield of South CarolinamajorOthersHealth insurance partner sponsor supporting UWHC health-related initiatives.
• Brittain Resorts & HotelsminorOthersLocal hospitality company sponsor of UWHC events.
• City of Myrtle BeachmajorOthersMunicipal government partner supporting UWHC community initiatives.
• Conway Medical CentermajorOthersHealthcare partner that secured The Duke Endowment funding for Breaking Barriers mental health program.
• Coastal Carolina UniversitymajorStrategic or Co-development PartnerLong-standing educational partnership delivering Caring for Kindergarteners program with student athletes. CCU athletes read to kindergarten students across Horry County.
• Horry County GovernmentmajorOthersCounty government partner providing funding through CDBG for Breaking Barriers mental health program.
• HTCmajorOthersLocal technology company and major sponsor of Mission Ready, Caring for Kindergarteners, and Day of Caring events.
• The Jackson CompaniesmajorOthersLocal development company and sponsor of Moon & Stars donor appreciation event.
• McLeod HealthmajorOthersHealthcare system sponsor of UWHC programs.
• PublixminorOthersGrocery retailer sponsor supporting UWHC community initiatives.
• Santee CoopermajorOthersUtility company partner running Community Cares assistance program through UWHC. Also sponsors Volunteer Appreciation Lunch and Day of Caring.
• SC ThrivemajorStrategic or Co-development PartnerState partner for THRIVE program funding and tax preparation services for South Carolina residents.
• Elliott RealtymajorOthersLocal realty company and presenting sponsor of Community Baby Shower and Volunteer Appreciation Lunch.
• United for ALICEmajorStrategic or Co-development PartnerNational initiative providing ALICE research, data, and interactive dashboards to help communities understand and address financial hardship.
• Lowcountry Food BankmajorStrategic or Co-development PartnerFood bank partner providing regular meal services, pantry support, and community food distributions across Horry County.
• United Way of Greenville CountymajorStrategic or Co-development PartnerPartnership for VITA (Volunteer Income Tax Assistance) program providing free tax preparation services.
• The Center for Counseling and WellnessmajorStrategic or Co-development PartnerMental health counseling partner providing Breaking Barriers outpatient services in Horry County. Contact: (843) 663-0770.
• Coastal Samaritan Counseling CentermajorStrategic or Co-development PartnerMental health counseling partner providing Breaking Barriers services for Myrtle Beach residents. Contact: (843) 448-4820.
• The Basics WaccamawmajorStrategic or Co-development PartnerCommunity awareness program supporting early learning and brain development for all children. UWHC promotes The Basics through Community Baby Shower events.
• HeggertyminorOthersPhonemic awareness curriculum partner being brought into community through local childcare centers.
• Triple P (Positive Parenting Program)minorOthersEvidence-based parenting program partner. UWHC is Level 2 trained to offer parenting classes.
• Waccamaw VOADmajorStrategic or Co-development PartnerVoluntary Organizations Active in Disaster - nonprofit collaboration for disaster response and recovery support.
• Your Neighborhood Child Development CenterminorOthersHeggerty partner site for early childhood education.
• Growing Tree PreschoolminorOthersHeggerty partner site for early childhood education.
• YMCA of Coastal CarolinaminorOthersHeggerty partner site and after-school/summer camp partner for youth programs.
• Horry County SchoolsmajorStrategic or Co-development PartnerEducational partner hosting Caring for Kindergarteners, United to Read, Ready Set Kindergarten, and Breaking Barriers services.
• Horry County Adult Education CenterminorOthersVenue for HC3 full collaborative meetings.

Scale indicators15 records

Recent moves13 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/UnitedWayofHorryCounty
• Instagraminstagram.com/unitedwayhorry
• LinkedInlinkedin.com/company/united-way-of-horry-county

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Way of Horry County