Tassel:Media
- Company typePrivate
- Founded-
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Tassel:Media firmographics
Firmographics- Name
- Tassel:Media
- Legal name
- Tassel Media
- Website
- https://tasselmedia.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Tassel:Media industry classification
Industry- Product category
- Out-of-Home Advertising
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830), Indoor and Outdoor Display Advertising (541850)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Place-Based / Retail & Venue Media (Malls, Gyms, Cinema, Office Buildings) (BPAFALAE)
- akta.pro secondary industry
- Media Barter & Trade Media Buying (BPAFABAL)
Keywords
Where Tassel:Media is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tassel:Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- OOH Advertising Sales: Revenue generated from selling out-of-home advertising placements across the campus media network, including wall postings, digital displays, and micro mobility sponsorships. Services include media buying, planning, reporting and analytics.
- Experiential Activations: Revenue from events and activations that immerse students in brand messaging at the heart of campus locations.
- Creative and Production Services: In-house creative design and turnkey production services provided to advertisers as part of the full-service offering.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Tassel:Media product offering
Product offeringCore offering
Tassel:Media is an independent out-of-home advertising firm that sells campus-based advertising placements and full-service campaign support to brands targeting the 18-24 college-age audience. Its offering combines owned OOH media (wall postings, micro mobility sponsorships, mobile and display advertising), experiential activations on campus, geofencing and mobile retargeting, and in-house creative and production services across U.S. and LATAM campuses.
Product overview
Tassel:Media is an independent Out-of-Home (OOH) advertising firm offering a comprehensive suite of campus advertising solutions. The company operates as a single integrated platform comprising: OOH Media (owned campus advertising placements with 24/7 presence), Activation + Experiential (event-based brand activations on campus), Mobile Retargeting (geofencing and device-based targeting), Creative Services (in-house design from ideation to execution), and Production Services (turnkey campaign production). Additional offerings include wall postings, micro mobility sponsorships, mobile & display advertising, and buying/planning/reporting services. The company specializes exclusively in reaching the A18-24 college audience across U.S. and LATAM campuses.
Differentiator
Problem solved
Functional benefit
Companies that use Tassel:Media
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
Tassel:Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Tassel:Media partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Tassel:Media competitors and assessment
Company assessmentEmerging players
- Simpli.fi: Simpli.fi provides programmatic digital and connected-TV/CTV advertising with geo-targeting capabilities. Comparable in audience targeting sophistication and advertiser overlap (Target, PNC-style buyers), but operates in digital programmatic rather than physical OOH.
- Carvertise: Carvertise runs car-wrap and rideshare-based advertising campaigns reaching consumers in target geographies. Comparable as an alternative physical-format mobile OOH player targeting specific audiences, though with a vehicle-based rather than campus-based inventory model.
- GroundTruth: GroundTruth (formerly xAd) is a location-based mobile advertising platform using geofencing and visit data to target audiences. Directly comparable to Tassel:Media's mobile retargeting capability, but operates purely in digital/mobile rather than combining it with owned physical OOH inventory.
- Wrapify: Wrapify operates a vehicle-wrap advertising network reaching consumers across geographies through branded car fleets. Comparable as a non-traditional OOH player targeting specific demographics and geographies, though with a fundamentally different physical format than campus-based placements.
Broad incumbents
- OUTFRONT Media: OUTFRONT Media is a large publicly traded out-of-home advertising company operating billboards, transit, and place-based media across the U.S. Overlaps with Tassel:Media in OOH inventory and advertiser relationships, but lacks the exclusive college focus and full-service campus creative/production offering.
- JCDecaux: JCDecaux is the world's largest outdoor advertising company, specializing in street furniture and transit advertising globally. Comparable as an OOH incumbent, particularly relevant given Tassel:Media's LATAM presence, but operates at city/infrastructure scale rather than campus-venue scale.
- Lamar Advertising: Lamar Advertising is a major U.S. outdoor advertising company operating billboard and transit media. Comparable as a broad OOH incumbent competing for the same enterprise advertising budgets, but without Tassel:Media's college-specific audience focus or integrated creative/production services.
- Link Media (formerly Intersection): Link Media operates place-based digital and static OOH in transit hubs, airports, and urban environments. Comparable for its place-based OOH model and ability to reach high-dwell audiences, but targets commuters and travelers rather than the 18-24 college cohort.
Direct peers
- Her Campus Media: Her Campus Media is a college-age media and advertising network targeting female college students through content, events, and brand partnerships. Comparable to Tassel:Media as a campus-centric advertising platform serving enterprise brands seeking to reach the 18-24 demographic, though with a content-led rather than OOH-led model.
- Capture Media: Capture Media operates a college-focused OOH advertising network across U.S. campuses, directly competing with Tassel:Media for the same 18-24 audience and enterprise advertising budgets. Both companies monetize physical campus media placements and complementary digital activations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Tassel:Media social profiles
Digital presenceTassel:Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tassel:Media leadership team
Management profileNumber of profiles
Tassel:Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tassel:Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tassel:Media
What does Tassel:Media do?
Tassel:Media is an independent out-of-home advertising firm that sells campus-based advertising placements and full-service campaign support to brands targeting the 18-24 college-age audience. Its offering combines owned OOH media (wall postings, micro mobility sponsorships, mobile and display advertising), experiential activations on campus, geofencing and mobile retargeting, and in-house creative and production services across U.S. and LATAM campuses.
Is Tassel:Media a public or private company?
Tassel:Media is a private company. It is classified as unknown and is currently operating.
When was Tassel:Media founded?
Tassel:Media was founded in -1. It employs 1 to 10 people.
Where is Tassel:Media based?
Tassel:Media is headquartered in San Francisco, United States, in the North America region.
How does Tassel:Media make money?
Three revenue lines are on record. OOH Advertising Sales are the primary driver. The others are experiential Activations and creative and Production Services.
Who are Tassel:Media's main competitors?
Emerging players on record are Simpli.fi, Carvertise, GroundTruth and Wrapify. Broad incumbents are OUTFRONT Media, JCDecaux, Lamar Advertising and Link Media (formerly Intersection). Direct peers are Her Campus Media and Capture Media.
Does Tassel:Media have an API?
No public API is recorded for Tassel:Media.
What industry is Tassel:Media in?
Tassel:Media's product category is Out-of-Home Advertising. Its primary akta.pro industry code is BPAFALAE, Place-Based / Retail & Venue Media (Malls, Gyms, Cinema, Office Buildings), with a secondary code of BPAFABAL, Media Barter & Trade Media Buying. Its NAICS code is 5418 and its SIC code is 7311.