YouGrow Promo

What YouGrow Promo does

YouGrow Promo is a Netherlands-based music promotion platform that serves independent artists seeking audience growth across streaming and social channels. Founded in 2020 as part of the Actuation Group (co-founded by Josh Brust and Jeroen Dekker in 2019), the company operates from Groningen and reaches 100,000+ artists globally across 38+ countries, with a self-funded, zero-external-financing capital structure.

The platform's product surface centers on five promotion channels: Spotify Promotion (playlist-based placements through a proprietary curator network with tiered packages from 2k-6k to 105k-140k streams), Meta Ads Promotion (Instagram and Facebook ad campaigns with 25-30% agency fees), YouTube Promotion (genre-targeted video view campaigns), TikTok Promotion (For You page ad placements and influencer campaigns), and Influencer Promotion (bespoke TikTok/Instagram creator campaigns). The underlying technology stack includes a real-time campaign tracking dashboard accessible via web and the YouGrow+ mobile app (iOS/Android, launched 2023), curator onboarding infrastructure (curators must show 40+ daily follower growth), and Eden Reforestation Projects integration that plants a tree per campaign. YouGrow Academy, a separate €53/month or €237 lifetime-access educational product covering 40 lessons across 5 chapters, extends the offering into artist career development content.

The revenue model combines one-time campaign purchases with subscription/recurring options (10% Spotify discount, 2-3 month minimum commitment) and a managed-services component for Meta Ads. Pricing spans €49 entry-level campaigns to €2,046 premium Spotify tiers and €800-€3,500 Meta Ads packages. Customer acquisition is primarily product-led via the e-commerce storefront with content marketing (blog, social, Trustpilot-driven referrals) supporting organic discovery. The company is positioned within a broader Actuation Group ecosystem alongside IndieMassive (distribution, Merlin member) and Actuation (label services), enabling cross-referral across the independent artist value chain.

Name

YouGrow Promo

Legal name

YouGrow B.V.

Website

https://yougrowpromo.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

YouGrow Promo is a self-funded Netherlands-based music promotion platform serving 100,000+ independent artists globally with multi-channel campaigns across Spotify, YouTube, TikTok, and Meta Ads, leveraging a proprietary curator network, real-time tracking dashboard, and subscription pricing tiers.

Ownership category

akta.pro rank

Product category

Music Promotion Services

NAICS

Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer Marketing & Creator Marketplaces (BPAMALAG)

akta.pro secondary industries

Affiliate & Performance Creator Programs (BPAFAHAG), Influencer Media Buying & Paid Amplification (BPAFABAK), Influencer Paid Amplification & Whitelisting (Spark Ads/Branded Content Ads) (MPAAAHAJ)

Keywords

• Music promotion services
• Spotify playlist promotion
• Music marketing campaigns
• Influencer music promotion
• Music advertising services

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. One-Time Campaign Purchases: Single campaign purchases for Spotify playlist promotion, YouTube views, TikTok views, and influencer campaigns. Customers select package tier based on desired reach.
2. Subscription/Monthly Campaigns: Monthly subscription model for Spotify and YouTube campaigns with 10% discount. Meta Ads subscription with 25% fixed agency fee. 2-3 month minimum commitment required.
3. Meta Ads Management: Setup fee plus agency fee (30%) plus ad budget. Ad spend is controlled by customer; company manages optimization and targeting.
4. YouGrow Academy: Educational course subscription at €53/month or €237 one-time payment for lifetime access. 40 lessons across 5 chapters covering music career development.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

YouGrow Promo sells music promotion campaigns that grow independent artists' audiences on Spotify, YouTube, TikTok, and Instagram/Meta through a curated playlist network, paid advertising, and influencer marketing. Customers buy tiered packages or monthly subscriptions on the website, after which a dedicated campaign manager executes and tracks the campaign via a real-time dashboard and the YouGrow+ mobile app.

Product overview

YouGrow Promo is a multi-channel music promotion platform operating as part of the Actuation Group ecosystem. The core offering comprises Spotify Promotion (playlist-based stream growth through a curator network), Meta Ads Promotion (Facebook/Instagram ad campaigns), YouTube Promotion (targeted video view campaigns), Influencer Promotion (TikTok/Instagram creator campaigns), and TikTok Promotion (video and account growth). The platform is built around campaign tracking accessible via the YouGrow+ mobile app and campaigns dashboard, supplemented by the YouGrow Academy educational platform. All campaigns are managed through dedicated campaign managers with reforestation impact through Eden Reforestation Projects partnerships. The platform serves independent artists seeking verified, real-audience growth across streaming and social platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Spotify Promotion Playlist-based Spotify promotion service that pitches songs to curated playlists through a network of curators. Offers tiered packages from 2k-6k to 105k-140k streams with one-time or subscription options and a dedicated campaign manager. Targeted at independent artists seeking algorithmic boost and real listener growth.
• Meta Ads Promotion Instagram and Facebook ad campaigns targeting potential fans on Meta's platform and directing them to streaming platforms. Includes a setup fee, agency fee (25-30% of total budget), and variable ad budget. Available as one-time or monthly subscription. Managed by YouGrow's campaign team.
• Playlist Ads Growth Meta Ads campaigns specifically designed to grow Spotify playlists and build playlist followers. Packages range from €700 to €2,100, combining setup fee, agency fee, and ad budget. Targeted at artists and playlist owners seeking to grow follower base.
• YouTube Music Promotion YouTube Music ad campaigns targeting viewers based on genre, comparable artists, and listener demographics. Packages range from 1.5k-2.5k to 55k-75k targeted views with geographic targeting options. Targeted at musicians seeking to grow YouTube viewership.
• YouTube General Promotion YouTube promotion service for non-music content including podcasts, gaming, tutorials, and business channels. Packages range from 2.5k-3.5k to 25k-40k targeted views. Targeted at creators beyond musicians seeking YouTube audience growth.
• Influencer Promotion Bespoke TikTok and Instagram influencer campaign service where creators produce unique videos featuring artist music. Hand-picked influencer matching based on genre, audience, and budget. Targeted at musicians seeking to leverage influencer audiences.
• TikTok Promotion TikTok promotion services including video promotion and account growth using optimized ad campaigns placed on the For You page. Packages range from 25k-50k to 270k-320k guaranteed organic listeners. Targeted at musicians and creators seeking TikTok audience growth.
• YouGrow Academy Video-on-demand music career course with 5 chapters and 40 lessons covering branding, distribution, marketing, and signing to labels. Available as monthly subscription (€53/month) or one-time lifetime access (€237). Mentors include industry professionals such as co-founder Jeroen Dekker.
• YouGrow+ Mobile App Mobile application for iOS and Android enabling artists to track campaigns and milestones in real time. Complements the web-based dashboard for on-the-go monitoring of playlist placements, stream counts, and growth metrics.

Quantifiable outcome

• 5,521 streams from single Spotify campaign (Beach Youth 'Calling')
• +5 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Eden Reforestation ProjectscoreStrategic or Co-development PartnerEnvironmental partnership where YouGrow plants a tree for every campaign order placed. Over 50,000 trees planted to date. Supports wildlife diversity, coastlines, indigenous populations, and carbon sequestration through mangrove tree planting.
• Actuation GroupcoreOthersParent company of YouGrow. Self-funded 360-degree music ecosystem including Actuation (platinum-selling record labels), IndieMassive (distribution + Merlin membership), and YouGrow (promotion services). Founded 2019 by Josh and Jeroen.
• IndieMassivecoreStrategic or Co-development PartnerMusic distribution company within Actuation Group ecosystem. Joined Merlin network. YouGrow recommends IndieMassive as a preferred distributor for artists using their promotion services.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• SoundCampaign: SoundCampaign is a Spotify playlist pitching platform offering curated promotion campaigns to independent artists. Direct competitor with similar pay-for-placement curator network model and tiered pricing.
• Groover: Groover (formerly Spotifiend) is a music promotion platform that distributes artists' tracks to curators, radios, and media outlets for guaranteed feedback. Comparable self-serve marketplace model for indie artist promotion, primarily European-focused.
• Playlist Push: Playlist Push is a Spotify playlist promotion service that connects artists with independent curators for paid placements. Direct competitor with similar curator-network model targeting independent musicians seeking streaming growth.
• SubmitHub: SubmitHub is a curated music promotion platform that connects independent artists with bloggers, playlist curators, and influencers for paid playlist pitching and PR campaigns. Directly competes with YouGrow in the indie artist playlist promotion category with similar self-serve model.
• SubmitMusic: SubmitMusic is an artist promotion service offering playlist pitching, blog outreach, and radio promotion for independent musicians. Comparable multi-channel indie promotion offerings.

Emerging players

• Daily Playlists: Daily Playlists is a Spotify playlist promotion service offering curated placements to independent artists. Smaller direct competitor in the playlist pitching niche with a similar curator-matching model.
• ToneDen: ToneDen is a self-serve marketing automation platform for musicians and artists running social media ad campaigns. Overlaps with YouGrow's Meta Ads and digital promotion services with a more general marketing automation angle.

Broad incumbents

• Chartmetric: Chartmetric is a music analytics and industry data platform serving labels, artists, and distributors. While primarily analytics-focused, it sits in the same indie artist tooling ecosystem and overlaps on artist growth optimization.
• AWAL: AWAL is a recorded music services company offering distribution, marketing, and promotion to independent artists and labels. Larger incumbent in the indie artist services space with broader label-services portfolio.
• UnitedMasters: UnitedMasters is a music distribution and artist services platform offering promotion, distribution, and brand partnerships to independent artists. Comparable audience (indie musicians) with broader distribution and master ownership focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@YouGrowPromo
• Facebookfacebook.com/yougrowpromo
• Instagraminstagram.com/yougrowpromo
• TikToktiktok.com/@theYouGrow
• LinkedInlinkedin.com/company/yougrowpromo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YouGrow Promo