Suárez Bakery

What Suárez Bakery does

Suárez Bakery is a single-location scratch bakery founded in 1992 and operated continuously from the Park Road Shopping Center at 4245 Park Rd, Charlotte, NC. The bakery serves individual consumers and families in the Charlotte metro for everyday baked goods and for occasion-driven purchases such as birthdays, weddings, and holidays. Its product portfolio centers on made-to-order custom cakes, a signature "Doughnut Cake" line, customizable iced sugar cookies, message doughnuts, and a rotating in-store selection of cupcakes, breads, and pastries. Seasonal lines include King Cakes, Thanksgiving desserts, and Christmas desserts. Production is described as scratch and handmade, with no disclosed automation or proprietary manufacturing technology beyond the signature doughnut cake product itself.

The business operates a multi-channel go-to-market: walk-in retail at the Park Road storefront (Mon-Sat 9am-5pm, Sun 10am-4pm), phone orders, preorder submissions for custom items, and online pickup or same-day delivery plus eGift card sales through the Toasttab platform. Marketing is concentrated on Instagram (@suarezbakery) and an email newsletter used to announce seasonal preorder windows and limited-time product drops. Pricing is not publicly listed; customers must call or visit for quotes. Wholesale is listed in the site footer but is not described in detail. The company is privately held, founder-owned and operated, with no disclosed institutional funding, no parent company, no subsidiaries, and headcount in the 11-50 range. There is no public revenue, no M&A history, no leadership changes, and no certifications or regulatory actions on record.

The business has accumulated a strong regional brand profile, with consecutive Charlotte Magazine BOB Awards (2021-2025), QC Nerve Best of the Nest Best Bakery (2024, 2025), a Food Network "Best Cookies in the Country" feature in 2023, and a Charlotte Observer designation as North Carolina's top bakery for holiday treats in 2022. Strategic posture is consistent with a stable, single-unit local champion extending into digital commerce and limited-time product innovation, with early signals of a second concept under the @suarezbakeryandbarra handle.

Name

Suárez Bakery

Legal name

Suárez Bakery

Website

https://suarezbakery.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Suárez Bakery is a privately held, single-location scratch bakery in Charlotte, NC, founded in 1992, serving individual consumers and families with made-to-order custom cakes, signature doughnut cakes, sugar cookies, and daily pastries through in-store, phone, and Toasttab online ordering.

Ownership category

akta.pro rank

Product category

Retail Bakery

NAICS

Baked Goods Retailers (445291), Retail Bakeries (311811)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industries

Bread & Pastry Specialty Stores (CRAHAGAC), Bakery Grab-and-Go (Pastries, Packaged Desserts, Takeaway Bread) (CRAHAKAJ)

Keywords

• Scratch bakery products
• Custom celebration cakes
• Made-to-order desserts
• Artisan doughnuts cookies
• Seasonal holiday bakery

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Retail bakery sales: Direct in-store sales of daily baked goods including cakes, doughnuts, cookies, breads, and pastries. Customers visit the physical storefront at Park Road Shopping Center to purchase items.
2. Pre-order products: Made-to-order custom cakes, personalized sugar cookies, and message doughnuts are available via preorder system on the website. Preorders allow customization and guarantee availability.
3. Online ordering and delivery: Customer orders placed through Toasttab platform for pickup or same-day delivery.
4. Wholesale: Wholesale distribution channel mentioned in footer navigation, suggesting B2B sales to other retailers or businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Suárez Bakery is a single-location scratch bakery in Charlotte's Park Road Shopping Center that produces and sells made-to-order custom cakes, signature Doughnut Cakes, personalized sugar cookies, and message doughnuts alongside a rotating daily in-store selection of cakes, doughnuts, cookies, cupcakes, breads, pastries, and seasonal holiday desserts. Customers can buy daily items in-store until sold out, preorder custom items online, or order pickup/delivery via the Toasttab platform.

Product overview

Suárez Bakery is a scratch bakery operating as a single-location retail bakery with multiple distinct product lines. The core offerings include made-to-order custom cakes, signature doughnut cakes (their most notable innovation), sugar cookies, message doughnuts, and daily in-store pastries. Seasonal offerings include King Cakes, Thanksgiving items, and Christmas desserts. The bakery also offers digital gift cards through Toast Tab and accepts orders via phone or in-store only for most items, with limited online ordering through Toast Tab for same-day pickup or delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Made-to-Order Cakes Custom cakes personalized and ordered in advance by customers for birthdays, weddings, and special occasions, with designs including shell border, vintage, and wedding styles; available via preorder request submission.
• Doughnut Cakes Signature layered doughnut cake combining doughnuts and cake, marketed as Suárez Bakery's unique proprietary offering.
• Sugar Cookies Customizable iced sugar cookies offered in various themes and seasonal designs, available for online preorder.
• Message Doughnuts Doughnuts featuring customizable messages for special occasions, sold exclusively through the preorder system.
• In-Store Daily Menu Daily rotating selection of cakes, doughnuts, cookies, breads, pastries, cupcakes, and other desserts sold at the Park Road Shopping Center storefront until items sell out.
• Preorder Menu Advance ordering system allowing customers to reserve custom cakes, sugar cookies, and message doughnuts for future pickup dates.
• eGift Cards Digital gift cards purchased and redeemed through the Toasttab platform, usable for Suárez Bakery products.
• Cupcakes Rotating selection of cupcakes with various flavors and fillings, including limited-time seasonal offerings such as Lemon Blueberry and Strawberry Cheesecake.
• King Cakes Seasonal King Cakes produced for the Mardi Gras season, recognized by WCNC Charlotte as the best outside New Orleans.
• Thanksgiving Desserts Holiday-specific dessert and treat lineup released for the Thanksgiving season.
• Christmas Desserts Holiday-specific dessert and treat lineup released for the Christmas season.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Park Road Shopping CentercoreOthersPhysical retail location partner - Suárez Bakery is located within the Park Road Shopping Center, a key retail destination in Charlotte, NC. The partnership provides foot traffic and community visibility for the bakery.
• ToasttabcoreTechnology or IntegrationToasttab provides the online ordering and eGift card platform for Suárez Bakery. Customers can order for pickup or delivery and purchase gift cards through toasttab.com/suarez-bakery. The platform handles digital transactions and order management.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Carlo's Bakery: Hoboken-born celebrity bakery (Cake Boss) specializing in custom cakes, Italian pastries, and cookies with retail storefronts and shipping. Comparable on custom celebration cake focus, signature-product positioning, and gift/occasion-driven retail model.
• Insomnia Cookies: Late-night cookie delivery and retail bakery chain with strong direct-to-consumer ordering. Comparable on cookie category leadership, online ordering emphasis, and late-night/occasion-driven demand model.
• Magnolia Bakery: Iconic American retail bakery famous for custom celebration cakes, cupcakes, and banana pudding across multiple storefronts. Comparable on product mix (custom cakes, cupcakes, daily pastries) and direct-to-consumer retail bakery model.
• Tiff's Treats: Cookie delivery-focused bakery chain with warm-cookie delivery as its core differentiator. Comparable on cookie-led product line, direct-to-consumer delivery model, and occasion-driven gifting positioning.
• Sprinkles Cupcakes: National specialty cupcake and custom cake retailer with retail bakeries and cupcake ATMs. Comparable on cupcake core product, rotating flavor LTOs, custom cake line, and direct-to-consumer retail focus.
• Amélie's French Bakery: Charlotte-based scratch bakery and café with multiple locations serving cakes, pastries, sandwiches, and coffee. Comparable as a local, multi-channel retail bakery competing for the same Charlotte occasion-based and daily-treat customer spend.
• Milk Bar: Multi-city retail bakery known for signature cakes (birthday cake, crack pie) and cookies with strong brand and DTC shipping. Comparable on signature-product-led positioning, custom celebration cakes, and digitally savvy consumer brand.
• Crumbl Cookies: Franchised cookie and dessert retailer with rapid multi-state expansion and a rotating weekly flavor LTO model. Comparable on cookie category leadership, rotating LTO-driven demand, and digital/social marketing approach.

Broad incumbents

• Nothing Bundt Cakes: Large franchised bakery chain specializing in bundt cakes for celebrations across hundreds of US locations. Comparable as a specialty cake retailer with broad footprint, serving the same celebration/occasion customer occasion.
• Krispy Kreme: National doughnut and sweet-baked-goods chain with retail shops, wholesale, and e-commerce. Comparable on doughnut category leadership, retail/wholesale distribution, and signature-product (Original Glazed) brand halo.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/suarezbakery
• Xx.com/suarezbakery
• Facebookfacebook.com/suarezbakery
• LinkedInlinkedin.com/company/suarez-bakery-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suárez Bakery