Oakland School

What Oakland School does

Oakland School is a nonprofit, co-educational private school founded in 1950, operating on a 450-acre campus at 128 Oakland Farm Way in Troy, Virginia (Fluvanna County, outside Charlottesville). The school serves students from second grade through high school who have language-based learning differences, including dyslexia, dysgraphia, dyscalculia, and ADHD, as well as students who benefit from personalized instruction regardless of formal diagnosis. Its core offering is a K-12 academic program built around small class sizes, individualized instruction, and structured teacher-student relationships, supported by a differentiated equine program used for experiential and confidence-building outcomes.

The school's product portfolio consists of three core offerings: a full-year academic program (second grade through high school, college-preparatory at the upper levels), a 4.5-week summer camp that blends intensive academics with traditional camp activities, and an equine program. The summer camp operates both as a standalone fee-based program and as a structured, low-friction funnel into full-time enrollment. Oakland does not employ proprietary educational technology platforms; instruction is delivered by teaching staff in person on campus, and admissions inquiries are processed via the third-party TADS platform. There are no app products, APIs, or disclosed digital products.

The revenue model is tuition-based, with families paying recurring annual fees for the academic program and separate fees for summer camp. Pricing is not publicly disclosed. The go-to-market approach is direct-to-consumer: prospective families discover Oakland through the school's website, parent testimonials, and word-of-mouth referrals, then engage via campus visits and submit inquiries through TADS. Marketing is concentrated in Virginia, with stated outreach to families across the broader United States. The school's leadership team is led by Lisa Williams, who was appointed to a newly created Executive Director role on May 22, 2026, after previously serving as Business Director; her mandate includes enrollment growth, fundraising, curriculum inclusivity, faculty development, and equine program expansion.

Name

Oakland School

Legal name

Oakland School

Website

https://oaklandschool.net

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

Oakland School is a nonprofit private K-12 school founded in 1950 on a 450-acre campus in Troy, Virginia, serving students with language-based learning differences (dyslexia, dysgraphia, dyscalculia, ADHD) via personalized small-class instruction, equine program, and summer camp.

Ownership category

akta.pro rank

Product category

Special Education Private K-12 Schooling

NAICS

Elementary and Secondary Schools (6111), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Nonsectarian Independent Day Schools (EDAJABAA)

akta.pro secondary industries

Emotional & Behavioral Disorders (EBD) / Therapeutic Day Schools (EDAKAAAC), Academic Enrichment Camps (General Studies) (EDAMALAB)

Keywords

• Special education services
• Language-based learning differences
• Private K-12 schooling
• Summer academic programs
• Equine-assisted learning

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tuition and Fees: Oakland School generates revenue primarily through tuition charged to families for its private school programs serving students with language-based learning differences from second grade through high school. The school also offers a summer camp program with separate fees.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Oakland School is a nonprofit private K-12 day school (second grade through high school) delivering personalized academic instruction, a four-and-a-half-week summer camp, and an equine program on a 450-acre campus near Charlottesville, Virginia, targeting students with language-based learning differences such as dyslexia, dysgraphia, dyscalculia, and ADHD. Revenue comes from tuition and fees paid by families, with the summer camp functioning as both a standalone paid offering and a conversion funnel into full-time enrollment.

Product overview

Oakland School is a unified private educational institution offering a comprehensive program for students with language-based learning differences. The school provides a K-12 academic program (serving second grade through high school), a summer camp experience, and an equine program. All offerings share a common approach centered on personalized instruction, small class sizes, and individualized support to help neurodivergent learners succeed academically and personally.

Differentiator

Problem solved

Functional benefit

Products and services

• Oakland School Day Program (K-12) Private, co-educational day school serving students from second grade through high school who have language-based learning differences such as dyslexia, dysgraphia, dyscalculia, and ADHD, as well as students who benefit from personalized instruction. Delivered on a 450-acre campus outside Charlottesville, Virginia, with small class sizes, individualized instruction, and a college-preparatory curriculum.
• Oakland Summer Camp A four-and-a-half-week summer program blending intensive, personalized academics with traditional summer activities. Helps students stay on track academically, build confidence and independence, and serves as a low-pressure pathway for families exploring full-time enrollment at Oakland School.
• Equine Program Equestrian program offered as a key differentiator, providing students with joyful, experiential learning through horseback riding activities and supporting confidence-building alongside academic work.

Quantifiable outcome

• Student closed a four-year reading gap in two years
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• The Gow School: Private boarding and day school in New York serving students in grades 5-12 with dyslexia and other language-based learning differences. Strong peer given matching LD specialization, residential/day model, and small-class structured approach.
• Howard School: Private school in Atlanta serving students with language-based learning differences and ADHD through grades K-12. Directly comparable given shared LD specialization, individualized instruction model, and college-preparatory mission.
• Landmark School: Private residential/day school in Massachusetts serving students with language-based learning differences (dyslexia and related challenges). Closely comparable to Oakland in mission, LD specialization, and structured-small-class pedagogy.
• Chartwell School: Independent school in California specifically serving students with dyslexia and other language-based learning differences. Direct peer given its nearly identical specialization, small class sizes, and individualized instruction model.
• Carroll School: Independent school in Massachusetts serving students in grades 1–9 with language-based learning differences, particularly dyslexia. Comparable to Oakland in K-12 LD specialization, structured literacy approach, and small class sizes.
• Winston Preparatory School: Network of private day schools in New York and Connecticut serving students with learning disabilities including dyslexia, ADHD, and executive functioning challenges. Comparable to Oakland in individualized instruction, multisensory teaching, and LD specialization.
• The Lab School of Washington: Private K-12 school in Washington, D.C. serving students with learning differences including dyslexia, ADHD, and related challenges. Highly comparable given shared focus on language-based LD, individualized instruction, and arts-integrated experiential programming.
• The Vanguard School: Private school in Pennsylvania serving students with dyslexia, ADHD, and other learning differences through grade 12. Directly comparable in mission, LD specialization, small class structure, and individualized instruction philosophy.
• The Brehm School: Residential school in Illinois serving students with complex learning disabilities including dyslexia and language-based differences. Comparable to Oakland in fully individualized LD programming, residential/day options, and college-preparatory outcomes.

Broad incumbents

• The Nueva School: Independent K-12 school in California with strong focus on differentiated learning for diverse learners including those with LD. Broader incumbent peer — not solely LD-specialized but widely regarded for personalized instruction models comparable to Oakland's pedagogy.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/oaklandschool

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oakland School