What Split Arrow Solutions does

Split Arrow Solutions LLC is a privately held, bootstrapped professional services firm headquartered in Jacksonville, North Carolina, founded by Dan David in 2013. The company delivers custom software development, web design and development, conversion rate optimization (CRO), UX/UI design, data and analytics, and product strategy services to US-based clients ranging from startups and small businesses to mid-market firms and large corporations. Its core technology stack is conventional rather than proprietary, with the Angular framework used as demonstrated in the FinCW estate-planning web application case study. The differentiator is the proprietary AIM methodology (Accountability, Impact, Measurement) and a six-stage CRO process (Analyze, Hypothesize, Prioritize, Test, Evaluate, Implement), which is positioned as an outcome-driven, revenue-first alternative to traditional deliverable-focused agency work.

The business model is project-based professional services revenue, with quote-based pricing per engagement and no publicly disclosed rate cards. The firm offers a free cost/savings analysis to qualify prospects and reports case-study outcomes of 20-50% average conversion improvement, with individual examples including a 105% conversion increase for Globein, a 233% conversion increase for Firefold, and a 50% conversion increase for Royal Granite. Go-to-market is consultative and primarily sales-led, supported by content marketing (25+ blog articles), a presence at the Small Business Expo in Atlanta, and direct inbound via website contact forms and phone. The firm has no disclosed funding rounds, no parent company, and no documented M&A activity, operating as a founder-owned entity with fewer than ten employees.

Name

Split Arrow Solutions

Legal name

Split Arrow Solutions LLC

Website

https://splitarrow.io

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Split Arrow Solutions is a Jacksonville, NC-based custom software, web development, and CRO agency serving US startups, SMBs, and larger corporations, applying its proprietary AIM methodology to drive measurable conversion outcomes.

Ownership category

akta.pro rank

Product category

Custom Software and Web Development Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM)

akta.pro secondary industry

Enterprise Architecture & Technology Roadmapping (BPAEAAAC)

Keywords

• Custom software development
• Web design services
• Conversion rate optimization
• UX UI design services
• Product strategy consulting

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Custom Software Development: Project-based custom software development services tailored to client business needs. Projects include requirements analysis, wireframing, design, development, and post-launch support. Revenue is generated through one-time project fees for custom builds.
2. Web Design & Development: Website design and development services focused on conversion optimization. Includes site mapping, wireframing, design, development, and one month of follow-up support.
3. Conversion Optimization (CRO): Ongoing CRO services including website analysis, hypothesis development, A/B testing, evaluation, and implementation. Works with clients to improve conversion rates through systematic optimization.
4. UX/UI Design: User experience research and design services including persona creation, wireframing, prototyping, user testing, and implementation support.
5. Product Strategy: Strategic consulting services including market research, competitive analysis, product roadmap creation, and ongoing strategy refinement.
6. Data & Analytics Services: Analytics auditing, monitoring, and analysis services to help clients make data-driven decisions about their digital properties.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Split Arrow Solutions is a custom software and web development agency that builds conversion-focused digital solutions for businesses. The firm delivers Web Design & Development, custom Software Development, Conversion Rate Optimization (CRO), UX/UI Design, Data & Analytics, and Product Strategy services as integrated engagements. All projects are executed under their proprietary AIM (Accountability, Impact, Measurement) methodology, embedding revenue-driven optimization from project inception rather than treating it as a post-launch add-on.

Product overview

Split Arrow Solutions is a web and software development company that offers a portfolio of professional services centered on conversion-focused digital solutions. The core service offerings include Web Design & Development, Software Development, Conversion Optimization (CRO), UX/UI Design, Data & Analytics, and Product Strategy. These services are designed to work together as an integrated approach: Web Design & Development and Software Development provide the technical foundation, while UX/UI Design ensures intuitive user experiences, Data & Analytics enables informed decision-making, and Product Strategy aligns development with market needs. The company's unique positioning emphasizes CRO as a differentiator, claiming 20-50% average conversion rate increases for clients. Projects like the FinCW financial planning web application demonstrate their ability to deliver full-stack custom solutions using frameworks like Angular, combining multiple services into cohesive client outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design & Development

Quantifiable outcome

• On average, clients see a 20-50% increase in conversion rate
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves5 records

Expansion highlights10 records

Broad incumbents

• WebFX: WebFX is a large full-service digital marketing agency offering web design, SEO, CRO, and content services. It is a broader incumbent that competes across the same service categories as Split Arrow but at significantly greater scale and with a wider portfolio.
• Straight North: Straight North is a digital marketing and web development agency that provides web design, SEO, and lead generation. It overlaps with Split Arrow's web design and conversion-focused offerings for SMB and mid-market buyers.
• Blue Fountain Media: Blue Fountain Media is a digital agency that delivers web design, branding, and custom development. It operates in the same digital agency space as Split Arrow but serves enterprise clients at much larger scale and across a broader service portfolio.

Direct peers

• Klientboost: Klientboost is a CRO-focused agency that also offers paid media, landing page design, and web development. Like Split Arrow, it sells outcome-driven conversion optimization bundled with custom design and development services to SMB and mid-market clients.
• Conversion Sciences: Conversion Sciences is a CRO agency that combines conversion audits, experimentation, and landing page development. Its service mix and emphasis on testing-driven conversion lifts make it a direct peer to Split Arrow's CRO practice.
• Wider Funnel: Wider Funnel is a conversion rate optimization agency that combines analytics, A/B testing, UX, and web development. It is a direct peer to Split Arrow's CRO practice, with a comparable methodology-driven, testing-led approach to optimization.
• User Conversion: User Conversion is a CRO and web design agency serving small and mid-sized businesses with A/B testing, UX, and landing page optimization. It targets the same SMB segment as Split Arrow and competes for similar outcome-driven engagements.
• Invesp: Invesp is a CRO and UX agency that provides conversion optimization, A/B testing, and web design services. It is comparable to Split Arrow in its integrated CRO + UX + development offering and similar SMB-to-mid-market customer focus.

Emerging players

• Codal: Codal is a digital product agency that builds custom web and mobile applications, with UX design and product strategy as core offerings. It is comparable to Split Arrow's software development and UX/UI practices, particularly for clients seeking custom application builds.
• The Good: The Good is a digital experience agency that combines UX design, web development, and conversion optimization. Its integrated UX + CRO + development stack mirrors Split Arrow's positioning, though it tends to serve a slightly larger mid-market client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/split-arrow

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Split Arrow Solutions