User Conversion
User Conversion is a Manchester-based conversion rate optimization agency founded in 2015 that provides testing-led CRO services to enterprise advertisers and brands. Acquired by Brainlabs in February 2021, it now operates as Brainlabs' specialist CRO division serving clients globally.
- Company typePrivate
- Founded2015
- HeadquartersManchester, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What User Conversion does
User Conversion is a conversion rate optimization (CRO) agency founded in 2015 and headquartered in Manchester, United Kingdom. The firm provides testing-led CRO services designed to improve digital performance for enterprise advertisers and brands, with a disclosed client roster that has included Boots (Retail/Pharmacy) and BrewDog (Beverage/Consumer Goods). Its core offering centers on a systematic experimentation methodology — running structured tests across websites and digital funnels — to drive measurable improvements in conversion rates, rather than a proprietary software platform.
The company's competitive positioning rests on domain specialization in CRO accumulated over six years of operation. Its outputs are delivered as professional services engagements — optimization strategy, testing program design, and implementation support — sold directly to enterprise clients through consultative relationships, rather than as a SaaS product. User Conversion monetizes through professional services fees, with no publicly disclosed pricing. The team is described in source material as having "world-class products" and leadership depth anchored by founders David Mannheim, Mark Leach, and Ryan Jordan.
On February 25, 2021, User Conversion was fully acquired by Brainlabs, a larger UK-based digital marketing agency. Following the acquisition, the User Conversion team and its three founders became the specialist CRO branch of Brainlabs, with the unit's services now delivered globally across the combined business. As a result, User Conversion no longer operates as a standalone agency — its current commercial trajectory is structurally tied to Brainlabs' broader performance-marketing demand.
User Conversion firmographics
Firmographics- Name
- User Conversion
- Legal name
- User Conversion
- Website
- https://userconversion.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- User Conversion is a Manchester-based conversion rate optimization agency founded in 2015 that provides testing-led CRO services to enterprise advertisers and brands. Acquired by Brainlabs in February 2021, it now operates as Brainlabs' specialist CRO division serving clients globally.
- Ownership category
- akta.pro rank
User Conversion industry classification
Industry- Product category
- Conversion Rate Optimization Services
- NAICS
- Graphic Design Services (541430)
- akta.pro primary industry
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
- akta.pro secondary industries
- Conversion Rate Optimization (CRO) & Landing Page Optimization (MPAAACAF), Conversion Rate Optimization (CRO) & Landing Page Optimization (BPAFACAH)
Keywords
Where User Conversion is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
User Conversion business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- CRO Agency Services: Professional services revenue from providing conversion rate optimization services to advertisers and brands, including optimization strategy, testing, and implementation
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
User Conversion product offering
Product offeringCore offering
User Conversion is a conversion rate optimization (CRO) agency that provides testing-led CRO services to enterprise brands and advertisers. The company optimizes digital performance through structured testing methodology and implementation support for clients seeking to improve conversion rates on their digital platforms. Following its 2021 acquisition by Brainlabs, it functions as the specialist CRO branch within Brainlabs' broader digital marketing operations.
Product overview
User Conversion is a Conversion Rate Optimization (CRO) agency founded in 2015 and based in Manchester, UK. The company offers specialist CRO services with a testing-led approach, serving clients including Boots and BrewDog. Following its acquisition by Brainlabs in February 2021, User Conversion operates as Brainlabs' specialist CRO branch, providing optimization capabilities for advertisers seeking to improve digital performance.
Differentiator
Problem solved
Functional benefit
Products and services
- Conversion Rate Optimization Services
Companies that use User Conversion
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
User Conversion technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
User Conversion partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BrainlabscoreBrainlabs acquired User Conversion on February 25, 2021. The User Conversion team, including founders David Mannheim, Mark Leach, and Ryan Jordan, became the specialist CRO branch of Brainlabs. This partnership enables Brainlabs to expand its optimization capabilities and service client demand globally. The acquisition represents a strategic combination of digital expertise, with User Conversion bringing CRO specialization to Brainlabs' broader suite of digital marketing services.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
User Conversion competitors and assessment
Company assessmentDirect peers
- SiteTuners: SiteTuners is a US-based specialist CRO agency offering testing-driven conversion optimization services to mid-market and enterprise brands. It is highly comparable in service mix, testing methodology, and enterprise client focus.
- KlientBoost: KlientBoost is a digital marketing agency combining paid acquisition, landing page design, and CRO services. It is comparable to User Conversion in its blend of performance media and conversion optimization for growth-stage and enterprise clients.
- Conversion.com: Conversion.com is a UK-based specialist CRO agency offering conversion rate optimization, A/B testing, and landing page optimization to enterprise advertisers. It is directly comparable in geography, service mix, and testing-led methodology.
- Disruptive Advertising: Disruptive Advertising is a digital marketing agency offering paid media, CRO, and landing page optimization. It is comparable to User Conversion in its testing-led, performance-driven CRO engagements for mid-market and enterprise advertisers.
Emerging players
- VWO (Visual Website Optimizer): VWO is a CRO platform offering A/B testing, heatmaps, and personalization tools. It competes at the tooling layer, enabling self-serve CRO that may displace some agency spend otherwise flowing to User Conversion.
- Optimizely: Optimizely is an experimentation and personalization SaaS platform (formerly Optimizely Web Experimentation). It is partial overlap as a tooling substitute that can displace or complement User Conversion's agency-led CRO services.
- AB Tasty: AB Tasty is a CRO and personalization SaaS platform enabling brands to run A/B tests and personalize experiences. It is partial overlap as both an enablement tool for in-house teams and a competitor to agency-led CRO services.
- Crazy Egg: Crazy Egg provides heatmaps, session recording, and A/B testing tools targeting SMB and mid-market websites. It is partial overlap as a tooling alternative for conversion-rate diagnostics that competes with agency-led testing services.
Broad incumbents
- WebFX: WebFX is a large full-service digital marketing agency with established CRO, paid media, and SEO practices. It is comparable to the broader agency environment in which User Conversion's CRO specialization competes.
- Brainlabs: Brainlabs is User Conversion's parent company and a broader multi-service digital marketing agency spanning paid media, SEO, programmatic, and data. It is the broad incumbent in whose portfolio User Conversion's CRO specialization now operates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
User Conversion social profiles
Digital presenceUser Conversion financial estimates
Financial estimateRevenue estimate
Valuation estimate
User Conversion leadership team
Management profileNumber of profiles
Profiles3 records
User Conversion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
User Conversion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about User Conversion
What does User Conversion do?
User Conversion is a conversion rate optimization (CRO) agency that provides testing-led CRO services to enterprise brands and advertisers. The company optimizes digital performance through structured testing methodology and implementation support for clients seeking to improve conversion rates on their digital platforms. Following its 2021 acquisition by Brainlabs, it functions as the specialist CRO branch within Brainlabs' broader digital marketing operations.
Is User Conversion a public or private company?
User Conversion is a private company. It is classified as corporate owned and is currently acquired.
When was User Conversion founded?
User Conversion was founded in 2015. It employs 11 to 50 people.
Where is User Conversion based?
User Conversion is headquartered in Manchester, United Kingdom, in the Europe region.
How does User Conversion make money?
One revenue line is on record: CRO Agency Services.
Who are User Conversion's main competitors?
Direct peers on record are SiteTuners, KlientBoost, Conversion.com and Disruptive Advertising. Emerging players are VWO (Visual Website Optimizer), Optimizely, AB Tasty and Crazy Egg. Broad incumbents are WebFX and Brainlabs.
Does User Conversion have an API?
No public API is recorded for User Conversion.
What industry is User Conversion in?
User Conversion's product category is Conversion Rate Optimization Services. Its primary akta.pro industry code is BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO), with a secondary code of MPAAACAF, Conversion Rate Optimization (CRO) & Landing Page Optimization. Its NAICS code is 541430.