Rosemary

Name

Rosemary

Legal name

Rosemary

Website

https://meetrosemary.com

Company type

Private

Operating status

Operating

Short description

Rosemary provides AI-powered advance care planning services to US healthcare organizations, enabling value-based care practices to identify Medicare patients, run ACP conversations, and capture signed documentation without physician time, delivered via AI voice, human specialists, or athena EHR integration.

Ownership category

akta.pro rank

Product category

Advance Care Planning Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach) (HLACAEAO)

akta.pro secondary industry

Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL)

Keywords

• Advance care planning
• Healthcare workflow automation
• Value-based care services
• AI voice patient outreach
• EHR-integrated workflows

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Healthcare Organization ACP Services: Rosemary provides AI-powered advance care planning services to healthcare organizations. Revenue appears to be derived from service contracts with healthcare organizations (value-based care practices, hospitals, clinics) who implement ACP programs. The company captures shared savings from Medicare value-based care arrangements and generates ROI through reduced unwanted care.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Rosemary is an AI-powered advance care planning (ACP) service for healthcare organizations that identifies high-need Medicare patients, conducts ACP conversations through an AI voice agent or remote human specialists, and produces signed documentation and billing-ready records. It is delivered via three deployment options — Rosemary Voice (fully automated AI voice), Rosemary Expert (human ACP specialists for complex cases), and Rosemary Workflow (athena EHR-integrated tools for existing staff) — and goes live within four weeks of contract signing.

Differentiator

Problem solved

Functional benefit

Brands

• Rosemary Voice: Fully automated AI voice agent for ACP engagement plus completed advance directives.
• Rosemary Expert
• Rosemary Workflow

Products and services

• Rosemary Voice Fully automated voice solution using an AI voice agent to conduct advance care planning conversations with Medicare patients, requiring zero provider time and delivering ACP engagement plus a completed advance directive at scale for value-based care practices.
• Rosemary Expert Human-led ACP service in which remote Rosemary ACP specialists conduct advance care planning conversations with patients who need human guidance, including complex situations, serious illness cases, or patients who prefer human interaction.
• Rosemary Workflow Comprehensive workflow tools integrated into athenahealth for providers and care coordinators to facilitate advance care planning during patient visits, including patient identification, outreach, visit summaries, directive reviews, signatures, and automatic documentation and billing capture within the athena patient chart.

Quantifiable outcome

• 60%+ ACP completion rate for Annual Wellness Visits and post-hospital patients
• +8 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature4 records

Partnerships

One partnership is on record.

• athenahealth (athena)coreTechnology or IntegrationWorkflow product integrated into athena EHR for providers and care coordinators. Integration enables ACP facilitation during patient visits including: patient identification, visit summaries, directive reviews, signatures, and automatic documentation/billing capture within the athena patient chart.

Scale indicators12 records

Emerging players

• Vesta Healthcare: 24/7 home-based care and care management for complex Medicare and dual-eligible populations, including ACP and serious-illness support. Comparable as an emerging player serving overlapping value-based care and complex elder care populations.
• Cake: Consumer-facing advance care planning and end-of-life planning platform. Comparable in domain (ACP) but reaches consumers directly rather than healthcare organizations, making it an adjacent rather than direct competitor.

Direct peers

• WiserCare: Shared decision-making and advance care planning platform used by providers to engage patients in care planning conversations. Comparable to Rosemary as a patient-facing ACP engagement and documentation tool.
• Iris Plans: Serious illness care management and advance care planning services delivered via telehealth, often partnering with health plans and providers. Directly comparable to Rosemary's Expert service for complex ACP conversations.
• Vital Decisions: Advance care planning and end-of-life counseling services delivered through telehealth to patients with serious illness. Directly comparable to Rosemary's remote specialist-led ACP conversations.
• Vynca: Advance care planning technology platform for healthcare providers, offering electronic POLST and end-of-life care planning integrated into EHR workflows. Closest direct competitor to Rosemary's Workflow product on the technology side.
• ACP Decisions: Video-based advance care planning program used by health systems to support serious illness conversations. Comparable to Rosemary's Expert service, particularly for complex or serious-illness ACP use cases.

Broad incumbents

• athenahealth: Major ambulatory EHR vendor and Rosemary's integration partner. Comparable as a broad incumbent that could in-source ACP functionality and as a strategic channel for Rosemary's distribution today.
• Lumeris: Value-based care enablement platform and services company serving Medicare Advantage and ACO populations. Comparable as a broader VBC infrastructure partner whose customers are the same buyers Rosemary sells into.
• Aledade: Value-based care network for independent primary care practices, including ACO REACH and MSSP programs. Comparable because Aledade's ACO members are the exact value-based care buyer segment Rosemary targets.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosemary