What Minerva does

Minerva is an AI-native consumer intelligence and marketing platform founded in 2023 and headquartered in Brooklyn, NY. The company serves consumer brands — primarily in sports and entertainment, luxury travel and hospitality, financial services, and real estate — that struggle with fragmented first-party customer data scattered across e-commerce, CRM, ticketing, analytics, and warehouse systems. Minerva's platform unifies this first-party data with a proprietary identity graph covering 270 million US consumer records and 1,000+ attributes (demographics, financial indicators, property ownership, life stage, life events, family composition, contact data) refreshed daily since 2010 and maintained in a CCPA-compliant manner.

The core technology consists of two agentic AI systems built in collaboration with OpenAI using its Agents SDK and frontier models: the Agentic Data Engineer (ADE), which autonomously ingests, harmonizes, and unifies disparate client data into analytics-ready tables (compressing weeks of data engineering into hours and enabling roughly a 1000x throughput increase per forward-deployed engineer); and the Agentic Data Scientist (ADS), which builds predictive ML models from plain-English business questions in under 20 minutes. Layered on top are dynamic audience scoring across 140+ attributes, agentic campaign generation and activation across Meta, Google Ads, Direct Mail, and Email, and agentic measurement and reporting with proactive daily performance monitoring.

Minerva operates a dual go-to-market model: an enterprise field-sales motion anchored on a 'Book a Demo' CTA and forward-deployed engineering for implementation (typical time under 5 days, time-to-value under 30 days), alongside a self-serve/'Try Minerva' signup and an API-first distribution channel (api.minerva.io) with usage-based credit pricing. The company serves a mix of enterprise brands (NBA, Wander, Miami Dolphins, Kentucky Derby, Hard Rock Stadium Group, NEOM, Ramp), mid-market firms (Luxury Presence, Trust & Will, Clay, Dot, Range, Quint), and consumer startups (Juicebox, Honey Homes, Fly USA, Get Dynasty). Minerva has raised approximately $35 million cumulatively across 2024–2026, including a $20 million Series A in June 2026 led by The General Partnership.

Name

Minerva

Legal name

Minerva BI, Inc.

Website

https://minerva.io

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Minerva is an AI-native consumer intelligence platform that unifies fragmented first-party brand data with a proprietary 270-million-record consumer identity graph to power agentic marketing workflows. It serves consumer brands across sports, luxury travel, financial services, and real estate.

Ownership category

akta.pro rank

Product category

AI Marketing Platform

NAICS

Software Publishers (513210), Advertising Agencies (541810)

SIC

Services-Advertising (7310)

akta.pro primary industry

Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)

akta.pro secondary industries

Marketing Automation Platforms & Services (BPAFAFAC), AI/ML Engineering & Model Development Services (BPAEAHAF)

Keywords

• Consumer intelligence platform
• Ai marketing platform
• Identity resolution
• Audience segmentation
• Agentic marketing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. API Access / Data Credits: Minerva sells API access to its consumer data enrichment and identity resolution services on a credit-based or subscription model. Customers pay for API calls (resolve, enrich, segments) with rate limits varying by endpoint and subscription tier. Credits are consumed per record processed; when exhausted, a 402 Payment Required response is returned.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Minerva sells an agentic AI marketing platform that unifies a brand's fragmented first-party customer data with its proprietary 270-million-record US consumer identity graph, then uses autonomous AI agents to score audiences, generate campaigns, and report on performance across paid media, direct mail, and email channels. The offering is delivered as a subscription platform for enterprise consumer brands and as a usage-based API for developers, with implementation completed in under 5 days on average.

Product overview

Minerva is an AI consumer marketing platform comprising a unified agentic marketing platform and modular AI systems. The core platform (Minerva Agentic Marketing Platform) enables marketers to understand customers, build campaigns, and measure results by delegating operational work to AI agents. Supporting modules include the Agentic Data Engineer (ADE) for automated data harmonization and the Agentic Data Scientist (ADS) for predictive analytics pipeline creation. The Minerva API provides programmatic access to person data enrichment and identity resolution services with Resolve, Enrich, and Segments endpoints. A proprietary Consumer Graph of 270 million records with 1,000+ attributes underpins all platform capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Minerva Agentic Marketing Platform An AI-powered marketing intelligence platform that unifies a brand's fragmented first-party customer data with Minerva's proprietary consumer identity graph and uses autonomous AI agents to score audiences, generate campaigns, activate them across Google Ads, Meta, Direct Mail, and Email, and report on performance. Sold to enterprise consumer brands via subscription with forward-deployed engineering implementation; targeted at sports, luxury travel, hospitality, financial services, and high-growth consumer brands.
• Minerva API Public REST API providing person data enrichment and identity resolution services with v1 and v2 endpoints. Core capabilities include Resolve (identity matching to unique Minerva Person IDs using fuzzy matching), Enrich (comprehensive profile data including demographics, financial indicators, property ownership, life stage, family composition, work history, education, and contact information), Segments management, email validation, country inference, and LinkedIn contact lookup. Authentication via API key with usage-based credit consumption; batch limits of up to 1,000 records per resolve request and 500 per enrich request.

Quantifiable outcome

• 3.4x improvement in paid media ROAS for brands in early deployments (e.g., Wander)
• +9 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability10 records

Feature7 records

Partnerships

One partnership is on record.

• OpenAIcoreStrategic or Co-development Partner · 9 June 2026OpenAI collaborated with Minerva to create two agentic systems — the Agentic Data Engineer (ADE) and Agentic Data Scientist (ADS) — using OpenAI's frontier models and Agents SDK. OpenAI provided access to new frontier models and insight on how to best use them, heavily supporting the R&D of ADE and ADS. OpenAI's Madduru noted Minerva 'pushes the limits of what is possible with frontier models' in automating data engineering and data science challenges. Minerva publicly announced the collaboration as a key differentiator at its June 2026 launch.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Amperity: Amperity is an AI-powered customer data platform that unifies fragmented customer data, builds identity resolution, and activates audiences across marketing channels. It directly competes with Minerva's CDP-plus-agentic-AI positioning for enterprise consumer brands.
• LiveRamp: LiveRamp is a leading identity resolution and data collaboration platform serving enterprise marketers with consumer data onboarding, audience activation, and measurement. Minerva's 270M-record consumer graph and resolve/enrich API compete head-on with LiveRamp's RampID.
• Zeta Global: Zeta Global is a marketing cloud built on a proprietary consumer data asset (ZetaHub) with AI-driven personalization, scoring, and multichannel activation. It is one of the closest public-company comparables to Minerva's data-plus-AI marketing platform model.
• ActionIQ: ActionIQ is a composable customer data platform with AI-augmented audience building and activation for enterprise marketing teams. It competes with Minerva on enterprise CDP use cases and AI-driven segmentation.
• mParticle: mParticle is a customer data platform focused on data quality, identity resolution, and multi-channel activation for enterprise brands. It overlaps directly with Minerva's data unification and audience activation capabilities.
• Hightouch: Hightouch is a composable CDP and reverse-ETL platform that activates warehouse data into marketing and operational systems. It competes with Minerva on enterprise data activation and is increasingly layering AI features.
• Klaviyo: Klaviyo is a marketing automation platform focused on consumer brands (especially e-commerce), combining customer data, segmentation, and personalized email/SMS campaigns. It is a publicly traded comparable for Minerva's consumer-brand marketing focus.

Broad incumbents

• Twilio Segment: Segment is one of the most widely deployed CDPs, offering identity resolution, audience building, and data activation for enterprise and mid-market customers. As part of Twilio, it is a broad incumbent against which Minerva's identity graph and agentic capabilities compete.

Emerging players

• Blueshift: Blueshift is an AI-driven customer engagement platform combining CDP, predictive segmentation, and cross-channel orchestration for consumer brands. It overlaps with Minerva's agentic audience and campaign-generation features.
• Clay: Clay is an AI-powered data enrichment and outbound platform that uses third-party data providers to build enriched contact profiles. While focused on B2B sales rather than consumer marketing, it competes for developer/AI-builder mindshare and API-based consumer-data workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minerva