Shining Carz Private Limited

What Shining Carz Private Limited does

Shining Carz Private Limited is an India-based, privately held car care services company founded in 2012 and headquartered in Noida, with regional offices in Gurgaon and Jaipur and a registered office in New Delhi. The company provides professional car washing, interior and exterior detailing, paint correction, ceramic and Teflon coating, engine bay detailing, tire and wheel cleaning, and headlight restoration. Its core commercial offerings are two flagship packages, an Exterior Wash priced at Rs. 1,499 and a Full Spa priced at Rs. 2,999, supplemented by specialty protective coatings and individual add-on services.

The company's operating model combines 23 physical service centers across Delhi NCR (Noida, Greater Noida, Gurgaon) and Jaipur with a doorstep mobile service that dispatches teams to the customer's location. Bookings are taken through the company website and the app at app.shiningcarz.com. Under its June 2025 Terms of Service, Shining Carz describes itself as a platform connecting customers with third-party car cleaning and detailing vendors, with payment flowing directly from customers to vendors via UPI or QR code. The company positions its technology as eco-friendly, using biodegradable shampoos and water-saving/water-recycling methods.

Revenue is generated primarily from individual car owners on a pay-per-service basis, with secondary business from automotive brands and adjacent car-care operators (e.g., Volvo, Detailing Devils, Bright Car Wash). Shining Carz is founder-owned with no disclosed institutional investors, no parent company, no funding rounds, and no revenue disclosures; the management team is not detailed in the available data. Headcount is in the 11-50 range, consistent with a regional services operator rather than a scaled national platform.

Name

Shining Carz Private Limited

Legal name

Shining Carz Private Limited

Website

https://shiningcarz.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Shining Carz Private Limited is an India-based car care services platform founded in 2012 that delivers doorstep and in-center car washing, detailing, and protective coating services to individual owners and automotive businesses across Delhi NCR and Jaipur through 23 service centers.

Ownership category

akta.pro rank

Product category

Automotive Car Care Services

NAICS

Car Washes (811192), Automotive Body, Paint, Interior, and Glass Repair (81112)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Collision Repair, Bodywork & Paint (Light-Duty) (TLAKAAAK)

Keywords

• Car detailing services
• Doorstep car wash
• Ceramic coating services
• Automotive care platform
• Eco-friendly car wash

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Car Care Services: Revenue generated from providing professional car washing, detailing, and car care services. Services are priced per session (one-time payments) and include exterior wash, full spa, and various detailing packages. The company also offers subscription plans for regular maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Shining Carz operates a doorstep and in-center professional car care platform offering exterior washing, full interior and exterior spa treatments, paint correction, ceramic and Teflon coating, engine bay detailing, tire and wheel cleaning, and headlight restoration. Services are delivered either at the customer's location or across 23 owned service centers, with a subset of bookings fulfilled by third-party vendors connected through the platform.

Product overview

Shining Carz operates as a car care services platform offering both direct services and a marketplace connecting users with third-party car cleaning and detailing vendors. The core product portfolio centers on two main service packages: Exterior Wash (Rs. 1499) and Full Spa (Rs. 2999), supplemented by a comprehensive range of individual services including Exterior Wash & Wax, Interior Vacuuming & Cleaning, Deep Interior Detailing, Paint Correction & Protection, Ceramic Coating Application, Engine Bay Detailing, Tire & Wheel Cleaning, and Headlight Restoration. The company also offers specialty protective coatings such as Teflon Coating (lasting up to 6 months), along with a curated collection of Exterior Care Products, Interior Care Products, and Professional Tools. The Doorstep Car Wash and Home Car Wash Service provide convenient mobile cleaning options, while the platform model connects customers with third-party vendors across 23 service center locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Exterior Wash Professional exterior wash with high-pressure cleaning to remove dirt, dust, and grime from the car's body and wheels. Priced at Rs. 1,499. Targeted at individual car owners seeking a basic professional clean.
• Full Spa Comprehensive car spa service including exterior wash, interior cleaning, polishing, and conditioning for a complete refresh. Priced at Rs. 2,999. Targeted at individual car owners seeking a full inside-out detailing service.
• Exterior Wash & Wax Exterior cleaning with wax application for paint protection and shine. Targeted at individual car owners seeking enhanced exterior finish and basic paint protection.
• Interior Vacuuming & Cleaning Interior vacuuming and thorough cleaning of cabin surfaces. Targeted at individual car owners seeking routine cabin hygiene.
• Deep Interior Detailing Intensive interior cleaning including seats, carpets, dashboard, and hard-to-reach areas. Targeted at car owners seeking thorough cabin restoration.
• Paint Correction & Protection Paint correction services to remove scratches and imperfections, with protective coatings. Targeted at car owners seeking restoration of paint finish and long-term paint protection.
• Ceramic Coating Application Long-lasting ceramic coating for enhanced paint protection and gloss. Targeted at car owners seeking durable premium paint protection.
• Teflon Coating Protective Teflon coating applied during car detailing services, providing up to 6 months of paint protection against UV rays, scratches, and stains. Targeted at car owners seeking mid-term paint protection.
• Engine Bay Detailing Cleaning and detailing of the engine compartment. Targeted at car owners seeking comprehensive under-hood presentation and maintenance.
• Tire & Wheel Cleaning Professional cleaning of tires and wheels. Targeted at car owners seeking complete exterior finish.
• Headlight Restoration Restoration of foggy or oxidized headlight lenses. Targeted at car owners seeking improved nighttime visibility and vehicle appearance.
• Doorstep Car Wash Mobile car wash service that brings professional cleaning to the customer's location. Targeted at individual car owners and busy professionals who prefer at-home service across Delhi NCR, Noida, Gurgaon, and Jaipur.

Quantifiable outcome

• 98-99.8% customer satisfaction rate
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Get Spiffy: US-based on-demand mobile car wash and detailing platform. Comparable on doorstep-service business model and app-based booking, but operates in North America rather than India.

Direct peers

• Waxpol Industries: Indian manufacturer and provider of automotive car-care and detailing services including studio-format outlets. Comparable as a long-standing Indian car-care operator with both product and service offerings.
• GoWash: Indian on-demand doorstep car wash and detailing service with app-based booking. Directly comparable to Shining Carz's doorstep model and primary customer segment (individual car owners in Indian metros).
• Detailing Devils: India-based premium car detailing chain with multi-city studio footprint. Directly comparable on service portfolio (paint correction, ceramic coating, interior detailing) and Indian consumer target segment — Detailing Devils also appears in Shining Carz's enterprise customer list, indicating overlap in customer base.
• CleanMe: Indian doorstep car wash and detailing startup operating an on-demand booking model. Directly comparable on GTM (D2C doorstep service), product (exterior wash and interior detailing) and target customer (urban Indian car owners).
• Carnation Car Wash: Indian car-wash chain with physical service-center footprint across multiple cities. Closely comparable as a multi-location, fixed-facility car-care operator serving Indian urban markets.

Broad incumbents

• 3M Car Care: Global automotive care brand with authorized car-care centers across India. Comparable as a broad incumbent in premium detailing and paint-protection services targeting premium Indian car owners.
• Driven Brands: Global automotive-services platform (parent of MAACO, Take 5 Car Wash, ICWG). Comparable as a scaled multi-brand incumbent in car wash and auto services, though operating in Western markets rather than India.
• MyTVS: Large Indian multi-brand automotive service network (part of TVS group) offering car care, detailing, and broader vehicle maintenance. Comparable as a scaled incumbent in Indian automotive aftermarket services with adjacent offerings.

Emerging players

• Sparkle Car Wash: India-focused emerging car-wash and detailing operator with growing metro presence. Comparable as a newer entrant in the Indian urban car-care segment with overlapping service offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/shiningcarz
• Facebookfacebook.com/Shining.Carz
• LinkedInlinkedin.com/company/shining-carz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shining Carz Private Limited