What 11exchange does

11exchange (also branded 11Exch) operates a peer-to-peer cricket betting exchange platform headquartered for the Indian market, under the web domain 11exchbett.com.in. Unlike a traditional bookmaker, the platform matches users against each other, allowing participants to both back (bet for) and lay (bet against) outcomes on cricket events including IPL, ICC tournaments, Test matches, and bilateral series. The underlying technology is a real-time odds pricing engine supporting live ball-by-ball in-play betting, instant cash-out settlement, and cross-sport market coverage (football, tennis, kabaddi, casino). Mobile applications are available for Android and iOS, with a related sub-brand (11xplay) offering single-ID access to adjacent sports and live casino products. The company is private, has no disclosed funding history, and operates without publicly identified management team members.

Name

11exchange

Legal name

11exchbett.com.in

Website

https://11exchbett.com.in

Company type

Private

Operating status

Operating

Short description

11exchange is an India-focused peer-to-peer cricket betting exchange allowing users to back and lay wagers in real time, with secondary markets in football, tennis, kabaddi, and online casino.

Ownership category

akta.pro rank

Product category

Online Sports Betting Exchange

NAICS

Other Gambling Industries (713290), Securities and Commodity Exchanges (523210)

SIC

Commodity Contracts Brokers & Dealers (6221), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Betting Exchanges & Peer-to-Peer Sports Betting (MPAEACAL)

akta.pro secondary industries

Peer-to-Peer Financial/Spread Betting Exchanges (MPAEAIAC), In-Play (Live) Betting Exchanges (MPAEAIAD), Sportsbooks (Online & Mobile Operators) (MPAEACAA)

Keywords

• Online sports betting
• Cricket betting exchange
• Peer-to-peer betting
• Fantasy sports platform
• Live in-play betting

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Betting Exchange Commission/Margin: As a peer-to-peer betting exchange, 11Exch generates revenue by taking a commission on losing bets or earning a margin on the exchange spread between backing and laying odds. The platform claims to offer competitive odds with low betting margins compared to traditional bookmakers.
2. Welcome Bonuses and Promotions: Platform offers first-deposit bonuses (100% up to Rs 10,000), weekly cashback (5% for new players), referral bonuses, and free demo IDs. These promotional offerings help attract and retain users while the platform maintains overall economics through the exchange model.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

11exchange operates a peer-to-peer sports betting exchange where individual users can back and lay bets against each other on cricket, football, tennis, kabaddi, casino, and fantasy sports. The platform monetizes by charging a commission on the net winnings of losing bets per market, and offers live in-play betting and Cash Out features through its web and mobile apps. It also provides a white-label Agent program allowing partners to run their own branded betting exchange using 11exchange's technology.

Product overview

11 Exchange (11Exch) operates as a peer-to-peer cricket betting exchange platform primarily in India. The core offering is the Online Cricket ID system, which provides personalized access to live cricket betting markets including IPL, T20 World Cup, Test matches, and international events. The platform enables users to back and lay bets with real-time in-play odds and instant cash-out functionality. Beyond cricket, the platform extends to football, tennis, kabaddi, and an online casino with live games. Customer support is facilitated through WhatsApp, and a mobile app is available for both Android and iOS. A related sub-brand called 11xplay offers a similar single-ID approach across multiple sports and casino products.

Differentiator

Problem solved

Functional benefit

Products and services

• 11Exch Sports Betting Exchange Peer-to-peer sports betting exchange available on web, Android, and iOS, where users can back and lay bets against each other on cricket, football, tennis, kabaddi, and other sports. Designed for individual Indian sports bettors seeking better odds than traditional bookmakers.
• 11Exch Live / In-Play Betting In-play betting markets that allow users to place back and lay bets while a sports event is in progress, with continuously updated odds. Targeted at active cricket, football, and tennis bettors who trade positions during matches.
• 11Exch Cash Out Allows users to settle an open bet before the event concludes, locking in a profit or limiting a loss based on current live odds. Available within the 11Exch app and website for active sports bettors.
• 11Exch Casino Online casino games offered alongside the sports betting exchange on the 11Exch platform for users who want casino-style gaming in addition to sports markets.
• 11Exch Fantasy Sports Fantasy sports contests integrated into the 11Exch platform, allowing users to build virtual teams and compete based on real-match player performances.
• 11Exch Agent / White-Label Program White-label partnership program that lets agents and sub-operators run their own branded betting exchange backed by 11exchange's technology, odds engine, and payment infrastructure, with a Surprise Bonus and revenue share for the partner.

Quantifiable outcome

• Over 2 million users trust the platform for cricket betting
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Payment Processors (UPI, Net Banking)coreOthers11Exch integrates with Indian payment infrastructure including UPI (Unified Payments Interface), Net Banking, and digital wallets for deposits and withdrawals. These partnerships enable instant fund transfers for the betting platform. Specific processor names are not disclosed on the website.
• WhatsApp (Meta)coreTechnology or IntegrationThe platform uses WhatsApp as its primary customer acquisition and support channel, integrated via wa.link/gamewinbook. This WhatsApp integration enables instant ID creation, deposit assistance, withdrawal help, and 24x7 customer support. WhatsApp serves as the de facto customer relationship management system.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dream11: India's dominant fantasy sports platform on cricket (especially IPL); addresses overlapping Indian sports-wagering demand with a different product format (fantasy vs. exchange betting) and far larger scale.
• 1xBet: Large global sportsbook and casino operator with significant India presence, accepting INR/UPI and offering in-play cricket betting — competes directly with 11Exch on sportsbook functionality and pricing.
• Bet365: World-leading online sportsbook with deep in-play cricket markets and cash-out features; sets the UX and odds benchmark that 11Exch's exchange must outperform.
• LeoVegas: Major international operator combining sportsbook and online casino; comparable to 11Exch on the casino vertical and on multi-product single-account engagement strategy.
• Parimatch: Global sportsbook and casino operator with India-targeted cricket sponsorship and INR payment rails; directly competes for Indian betting share with 11Exch.
• Betway: Established international sportsbook and casino brand with active India go-to-market; competes on cricket and football in-play markets against 11Exch.

Direct peers

• Smarkets: P2P betting exchange offering back/lay sports markets with low commission and in-play trading; competes head-to-head with 11Exch on the exchange value proposition.
• Betdaq: Smaller P2P betting exchange focused on back/lay sports markets including football and racing; competes with 11Exch for liquidity and exchange users in international markets.
• Betfair Exchange (Flutter Entertainment): The original and largest peer-to-peer betting exchange globally; offers back/lay betting, in-play markets and cash-out across cricket and other sports — the direct structural analog to 11Exch's exchange model.

Regional players

• FairPlay: India-focused sportsbook/exchange operator targeting cricket and football with INR deposits and WhatsApp-led onboarding; closest regionally comparable Indian operator to 11Exch.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 11exchange