What Supercardriver Limited does

Supercar Driver Limited operates a membership-based community platform for supercar owners, founded in 2010 and headquartered in Sheffield, UK. The core offering is a £399 annual subscription that grants access to 150+–180+ annually curated events including breakfast meets, Sunday morning convoys, track days, driving tours across the UK and Europe, plus the flagship Secret Meet at Silverstone. Membership also unlocks a private WhatsApp community, a verified peer-to-peer marketplace for buying and selling vehicles, a bespoke iOS/Android members app, a quarterly premium coffee-table magazine, and a portfolio of partner benefits spanning finance (JBR Capital), insurance (Sovereign International), tyres (Pirelli), auction access (RM Sotheby's) and luxury hospitality.

The business model is a hybrid of subscription revenue (membership, standalone magazine at £40 UK / £80 international annually) and partnership/sponsorship income from more than 27 luxury automotive, financial and lifestyle brands. New product extensions launched in 2024–2025 include a Concierge service for brand introductions, marque-specific sub-memberships (Corsa Cavallino for Ferrari owners), and the Inner Circle business networking tier — each deepening monetisation within the existing member base rather than chasing mass-market growth. The operation is deliberately lean at 13 full-time staff and runs with no external funding.

Name

Supercardriver Limited

Legal name

Supercar Driver Limited

Website

https://supercar-driver.com

Company type

Private

Operating status

Operating

Short description

Supercar Driver Limited runs a £399/year membership club and events platform for supercar owners in the UK and Europe, serving 1,400+ members with 180+ annual events, a private WhatsApp community, mobile app and verified marketplace.

Ownership category

akta.pro rank

Product category

Supercar Membership Services

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Luxury Car Club / Membership-Based Exotic Rentals (THADAMAJ)

akta.pro secondary industry

Luxury Self-Drive Touring Packages (THADAMAI)

Keywords

• Supercar membership club
• Automotive driving tours
• Luxury owner community
• Automotive enthusiast events
• Automotive media publishing

Headquarters

HQ city

Sheffield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Subscription: Annual membership fee of £399 providing access to exclusive events, tours, partner benefits, WhatsApp community, app access, magazine subscription and member gifts worth over £130.
2. Magazine Subscription: Standalone magazine subscription at £40 annual for UK delivery or £80 international, delivering three premium coffee-table magazines per year. Auto-renews until cancelled.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Supercar Driver runs a £399-per-year membership club for supercar owners across the UK and Europe, providing access to more than 180 annual events, multi-day driving tours, a private WhatsApp community, a verified member-to-member marketplace, a quarterly premium coffee-table magazine, exclusive partner offers, and a dedicated members' mobile app on iOS and Android. Membership is approved based on owning a qualifying supercar and includes a welcome pack valued at over £130.

Product overview

Supercar Driver is a unified membership-based community platform for supercar owners. The core offering centers on the £399 annual Supercar Driver Membership, which bundles together the Members App (iOS/Android), WhatsApp Community, Verified Marketplace, exclusive partner benefits, and access to events and tours. Key products include the Supercar Driver Magazine (also available as standalone £40/yr subscription), Secret Meet (annual Silverstone flagship event), and multi-day Driving Tours across Europe. Premium sub-brands include the Inner Circle business networking tier and Corsa Cavallino (Ferrari-specific events). The ecosystem is designed to maximize supercar ownership enjoyment through community, events, and lifestyle experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Supercar Driver Membership Annual membership costing £399 for 12 months, gated on ownership of a qualifying supercar. Provides access to 180+ annual events and driving tours, the private WhatsApp community, the verified marketplace, exclusive partner offers, and a welcome pack worth over £130.
• Supercar Driver Magazine

Quantifiable outcome

• 1,400+ active members across UK and Europe
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

26 partnerships are on record, tiered minor and core.

• First PointminorOthersVehicle sourcing and acquisition specialist partner.
• PirellicoreStrategic or Co-development PartnerTyre partner providing exclusive offers and product access for members. Long-standing automotive partnership.
• RM Sotheby'scoreStrategic or Co-development PartnerOfficial auction partner providing privileged access to world-class collector car auctions and exclusive viewing opportunities for members.
• Aston Martin LagondacoreStrategic or Co-development PartnerPremium automotive brand partnership providing exclusive access, factory visits and brand experiences.
• Amalgam CollectionminorOthersHandcrafted precision model car manufacturer offering members exclusive scaled models.
• Dymag WheelsminorOthersPerformance wheel manufacturer offering exclusive products to members.
• Berry's JewellersminorOthersLuxury jewellery partner providing exclusive offers for members.
• SmarTrackminorOthersVehicle tracking and security specialist.
• RadicalminorStrategic or Co-development PartnerPerformance car manufacturer offering track experiences and exclusive access to Radical's sports car range.
• GtechniqcoreOthersPremium car care products. Provides members with Gtechniq Care Kit (worth £75) as welcome pack inclusion. Exclusive member discounts.
• Motor Racing LegendsminorStrategic or Co-development PartnerHistoric racing car specialist providing access to legendary motorsport vehicles and events.
• RegTransfersminorOthersPrivate number plate specialist offering members access to exclusive registrations and plate sourcing service.
• Global TelemetricsminorOthersVehicle tracking and security solutions provider.
• Hampshire Classics LtdminorChannel Partner/ Reseller/ DistributorClassic and performance car dealer partner.
• Ridgeback PartnersminorOthersSpecialist partner for automotive services.
• Planet LeasingminorOthersVehicle leasing specialist offering competitive rates to members.
• Surface TransformsminorOthersCarbon fibre ceramic brake disc manufacturer.
• Suspension SecretsminorOthersPerformance suspension specialist offering parts and services.
• Players WatchesminorOthersLuxury watch specialist offering exclusive pieces and access to members.
• Dallara Stradale UKminorStrategic or Co-development PartnerTrack car manufacturer providing exclusive experiences and access to Dallara's legendary track cars.
• The Car CrowdminorStrategic or Co-development PartnerRelated automotive community platform for classic and modern classic car enthusiasts. Cross-promotional relationship.
• Grantley HallminorOthersLuxury hotel venue partner hosting Supercar Driver events including Supercar Sunday.
• Kalmar AutomotiveminorOthersPerformance car specialist offering modifications and services.
• Tom Hartley JnrcoreChannel Partner/ Reseller/ DistributorElite supercar dealer and auction venue hosting exclusive Supercar Driver events including the Nigel Mansell evening.
• Inner CircleminorOthersBusiness networking initiative within Supercar Driver for entrepreneurs and business leaders from the community.
• Corsa CavallinominorOthersFerrari-specific membership tier launched in 2025 offering exclusive Ferrari-specific events.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Octane: UK-based premium magazine and digital media brand for classic and performance car enthusiasts, with events and awards. Comparable content-plus-experiences business model targeting HNW car owners in the UK.
• PistonHeads: UK-based enthusiast car community and marketplace for performance, sports and luxury cars. Comparable community-led model with strong audience, classified listings, and content that targets the same supercar-owner segment as Supercar Driver.
• Auto Vivendi: UK-based supercar membership club offering HNW owners access to a fleet of exotic and luxury vehicles on a shared-ownership / usage basis. Directly comparable premium automotive membership concept serving the same UK supercar-owner demographic with a club-style value proposition.
• The Car Crowd: UK automotive community platform for modern classic and performance car owners, with cross-promotional partnership already linked to Supercar Driver. Closely comparable membership/community concept with shared audience overlap.
• Hagerty: US-headquartered enthusiast automotive media, insurance, and membership organization serving collectors and owners of classic and exotic cars. Closely comparable model combining media, events (Radical/Car Week), and member benefits to monetize an HNW car-owner community.

Others

• RM Sotheby's: World's largest collector car auction house and a Supercar Driver core partner. Comparable in targeting the HNW supercar/collector-owner demographic, but operating an auction/transaction model rather than a recurring membership community.

Broad incumbents

• Top Gear: Global mainstream automotive media brand with editorial, video and events. Overlapping content and enthusiast audience, but at a much broader, mass-market scale rather than a curated HNW membership.
• Auto Trader: UK's largest automotive marketplace and content platform. Adjacent in serving car buyers/sellers, with some overlap in enthusiast audience, but fundamentally a transactional marketplace rather than a curated membership community.
• Goodwood: Established British motoring estate hosting the Festival of Speed, Revival and Members' Meeting. Operates a paying members' club and runs premium automotive events; broader portfolio than Supercar Driver but comparable HNW car-enthusiast positioning.

Emerging players

• Car Throttle: Digital-first automotive enthusiast community and content publisher with global reach. Comparable audience-led approach to engaging performance-car enthusiasts, though distributed rather than curated and membership-gated.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/supercardriver
• YouTubeyoutube.com/@supercardriver
• Facebookfacebook.com/supercardriver
• TikToktiktok.com/@supercardriver

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supercardriver Limited