Targeted Media Health

What Targeted Media Health does

Targeted Media Health, doing business as a point-of-care (POC) marketing division of People Inc., provides print and digital advertising solutions that place healthcare brands in front of patients and healthcare providers (HCPs) inside U.S. medical offices. The core product is a multichannel POC platform spanning the waiting-area-to-exam-room journey: Condition Guides (in-depth condition reporting), Cover Wraps (branded magazine covers), Patient & HCP Posters, Point-of-Care Video, Patient & HCP Emails (condition-specific sends to proprietary lists), Mobile Geofencing (geofenced in-app ads around medical facilities), Content Hubs, and Integrated Deals with People Inc. Digital. Distribution is anchored on a POCMA-verified network that provides validated impression and placement measurement — a key proof point for pharma ROI discussions. The underlying technology combines physical print logistics with digital ad-serving across email, mobile, and video, unified through a single enterprise sales motion.

The company sells primarily to pharmaceutical and healthcare brand advertisers through an enterprise B2B field-sales motion, with custom campaigns priced on a direct-quote basis rather than published rate cards. Its positioning rests on the brand equity of People Inc.'s consumer-publishing portfolio — People, Health, Time, Eating Well, Parents, Verywell Health — and a set of vertical sub-brands (Health Reports, Time Health Pro, People Health, Black Women's Health Guide, People En Español Salud, People Pets) that enable condition-specific and audience-specific creative. Headcount is reported at 11–50 employees, and the unit operates from 225 Liberty Street in New York as a privately held subsidiary of People Inc., with no disclosed external funding, M&A activity, or leadership transitions.

Revenue is generated through advertising services to pharma and healthcare brands; no financial figures are publicly disclosed. Reported campaign-performance metrics include 68% of patients reached at point-of-care, 82% effectiveness, 78% print performance, 60% effective rate, and 58% prescription lift driven by campaigns. The business is concentrated on the U.S. market with no disclosed international footprint, and its strategic direction is determined within the broader People Inc. media portfolio.

Name

Targeted Media Health

Legal name

People Inc.

Website

https://targetedmediahealth.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Targeted Media Health is a point-of-care marketing division of People Inc. that delivers print and digital advertising to pharmaceutical and healthcare brands inside U.S. medical offices, reaching patients and HCPs from the waiting area to the exam room.

Ownership category

akta.pro rank

Product category

Point-of-Care Healthcare Advertising

NAICS

Advertising, Public Relations, and Related Services (5418), Direct Mail Advertising (54186)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Healthcare/Pharma Creative Agencies (MPAAAAAJ)

akta.pro secondary industries

Healthcare & Life Sciences PR (MPAAADAD), Healthcare & Life Sciences PR (BPAFADAJ)

Keywords

• Point-of-care marketing
• Healthcare advertising
• Pharmaceutical marketing
• Patient engagement media
• Medical office advertising

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Healthcare Brand Advertising: Point-of-care advertising services to pharmaceutical and healthcare brands, delivering print and digital marketing solutions in medical office settings to reach patients and healthcare providers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Targeted Media Health provides print and digital point-of-care (POC) marketing solutions that pharmaceutical and healthcare brands deploy in medical office settings. Its portfolio spans waiting-area cover wraps and posters, in-office video, condition guides, patient and HCP emails, mobile geofencing, and integrated deals with People Inc. digital properties — enabling brands to engage patients and healthcare providers during clinical visits.

Product overview

Targeted Media Health is a point-of-care (POC) marketing platform providing print and digital solutions that reach patients and healthcare providers (HCPs) in medical office settings. The portfolio includes Condition Guides (in-depth healthcare reporting), Cover Wraps (magazine brand covers), Patient & HCP Posters (office displays), Point-of-Care Video (in-office video content), Integrated Deals with People Inc. Digital (cross-channel unification), Content Hubs (digital content extension), Patient & HCP Emails (condition-specific email marketing), and Mobile Geofencing (location-based mobile ads). These multichannel solutions engage patients from the waiting area through the exam room, leveraging trusted consumer brands like People, Health, Time, and Eating Well to drive real results for healthcare brands.

Differentiator

Problem solved

Functional benefit

Brands

• Point of Care: Platform for print and digital point-of-care marketing solutions reaching patients and healthcare professionals
• Health Reports
• Verywell Health
• People En Español Salud
• People Pets
• Time Health Pro
• People Health
• Black Women's Health Guide
• Eating Well
• Parents
• Time Health

Products and services

• Condition Guides In-depth healthcare reporting produced by trusted brands that delivers condition-focused content at the point-of-care, aimed at pharmaceutical and healthcare brand advertisers targeting patients and HCPs.
• Cover Wraps Branded covers placed on magazines in medical office waiting areas that put advertiser content directly in patients' hands while they wait.
• Patient & HCP Posters Posters displayed in medical offices that connect advertiser brands to trusted healthcare information for patients and healthcare providers.
• Point-of-Care Video In-office video content solution that enables a 360-degree media strategy within healthcare facilities, serving advertisers reaching patients and HCPs.
• Integrated Deals with People Inc. Digital Integration offering that unifies point-of-care messaging with People Inc. digital content across channels for healthcare brand advertisers.
• Content Hubs Content extension solution that extends advertiser reach from point-of-care settings to People Inc. digital content platforms.
• Patient & HCP Emails Condition-specific email messages delivered on behalf of advertisers to a proprietary list of patients and healthcare providers.
• Mobile Geofencing Targeted in-app mobile advertising delivered geographically near medical facilities, used by healthcare brands to reach audiences in proximity to point-of-care locations.

Quantifiable outcome

• 68% of patients reached at point-of-care
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• People Inc.coreOEM/ Whitelabel/ Licensing PartnerTargeted Media Health operates as a point-of-care marketing division of People Inc., America's largest digital and print publisher. The company leverages People Inc.'s portfolio of trusted media brands including People, Health, Eating Well, Parents, Time, and others to deliver healthcare marketing solutions at the point-of-care.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Sermo: Sermo operates a physician community and HCP market research platform used by pharma brands for messaging and engagement. It overlaps with Targeted Media Health's HCP-facing components (e.g., HCP emails and Time Health Pro), providing an alternative channel for pharma to reach prescribers at or near the point-of-care.
• Sharecare: Sharecare is a digital health platform offering health content, wellness programs, and advertising solutions spanning consumer, employer, and provider channels. It competes for pharma brand budgets targeting patient health-decision moments, with overlap in condition-specific educational content similar to Targeted Media Health's Condition Guides.

Direct peers

• PatientPoint: PatientPoint is the largest U.S. point-of-care media network, operating digital and print platforms in physician offices across waiting rooms and exam rooms. It is the most direct competitor to Targeted Media Health, offering pharma brands sponsored health content, condition-specific programs, and verified point-of-care distribution in the same medical-office channel.
• Outcome Health: Outcome Health delivers point-of-care advertising and educational content via in-office tablets, wallboards, and exam-room screens in HCP offices. It competes head-to-head with Targeted Media Health for pharma POC budgets, with overlapping products in waiting-room digital screens, exam-room content, and condition-specific programming.
• Mesmerize: Mesmerize (formerly Healthy Advice Networks) operates a point-of-care network spanning physician and dental waiting rooms with digital signage, printed health content, and condition guides. It directly competes with Targeted Media Health's print and digital in-office offerings for the same pharma brand advertising dollars.
• Staywell: Staywell provides patient engagement, health education, and point-of-care content solutions to healthcare providers and pharma brands. It overlaps with Targeted Media Health in delivering condition-specific educational content at the point-of-care and monetizing that audience reach through pharma sponsorship.
• Health Media Network: Health Media Network operates a point-of-care digital signage and content network in physician office waiting rooms. It competes with Targeted Media Health for the same pharma advertiser spend by delivering branded health content directly to patients in the waiting-room environment.

Broad incumbents

• GoodRx: GoodRx is a consumer health platform combining telehealth, prescription savings, and health content with significant pharma manufacturer advertising and educational content offerings. It is a broader incumbent competing for pharma DTC and condition-education budgets that might otherwise flow to Targeted Media Health's point-of-care channels.
• WebMD: WebMD is a leading consumer health information site and advertising platform reaching both patients and HCPs (via Medscape). While broader in scope than Targeted Media Health's office-based offering, it competes for the same pharma brand budgets targeting health-decision moments and offers overlapping advertising formats.

Others

• Doximity: Doximity is the largest professional network for U.S. physicians, monetizing through pharma advertising and sponsored content. While not a POC office-based competitor, it reaches the same HCP audience Targeted Media Health targets via Time Health Pro and HCP email lists, making it an adjacent channel competing for HCP pharma spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/targeted-media-health

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Targeted Media Health