Figo Pasta

What Figo Pasta does

Figo Pasta, legally operating as Figo On The Go, is a privately held, Atlanta-based fast-casual restaurant operator founded in 2002. The company runs a multi-cuisine platform under a single kitchen and order infrastructure, anchored by its original Italian brand (Figo Pasta — fresh pasta, ravioli, panini, salads) and extended by sub-brands including WacoTaco (crispy tenders and dipping sauces), Bright Bowls & Wraps (California-style bowls and wraps), and Uptown Chicken Fries. Two additional sub-brands — Yoshoku Teriyaki (Japanese rice bowls) and GoodKarmaKurryHouse (Indian curries) — are announced for May 2026 and April 2026 launches respectively.

The company operates from a fixed restaurant in Atlanta's Buckhead/Upper Westside neighborhood and a food truck in Edgewood/L5P, with order capture available via a proprietary iOS/Android mobile app, on-site self-ordering kiosks, digital pick-up lockers, and live order tracking. Disclosed technology features include AI-powered quality checkpoints applied to food preparation and an omnichannel ordering system supporting both real-time and scheduled orders. Beyond walk-in and takeout consumer service, the company runs a B2B catering operation offering on-the-go boxes and buffet-style service for corporate and event clients, with named enterprise references including Raymond James, Piedmont Healthcare, and Passion City Church.

Figo Pasta monetizes through direct food sales across its restaurant and food truck locations, mobile-app orders, and catering engagements; pricing is not publicly disclosed. The company is bootstrapped with no identified parent, institutional investors, or venture funding, and operates as a single-jurisdiction (Georgia, USA) entity serving the Southeast U.S. market.

Name

Figo Pasta

Legal name

Figo On The Go

Website

https://figopasta.com

Company type

Private

Founded year

2002

Operating status

Operating

Short description

Figo Pasta (legal: Figo On The Go) is a privately held, Atlanta-based fast-casual operator running a multi-cuisine platform — Italian pasta, crispy tenders, bowls and wraps, with Indian and Japanese launches slated for 2026 — serving individual consumers via two Atlanta locations and a mobile app, plus corporate catering clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Direct Food Sales: Revenue from walk-in customers ordering fresh pasta, ravioli, panini, salads, crispy tenders, bowls, wraps, and Japanese rice bowls at physical locations and food truck
2. Catering Services: Corporate and event catering revenue through on-the-go boxes and buffet style catering services for business meetings and events
3. Mobile App Ordering: Revenue generated through mobile app orders placed via iOS and Android applications

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Figo Pasta (DBA Figo On The Go) operates fast-casual restaurants and a food truck in Atlanta, serving fresh Italian pasta, ravioli, panini, salads, crispy tenders, chicken fries, bowls, and wraps. Customers order via mobile app, website, on-site self-ordering kiosks, or in person for dine-in, takeout, and digital locker pickup. The company also provides corporate and event catering through on-the-go boxes and buffet-style service across multiple cuisine brands under a single cart.

Product overview

Figo On The Go is a multi-cuisine food ordering and catering platform that operates as a unified cart offering multiple distinct cuisine brands. The core offering centers on the FIGO Italian restaurant brand (fresh pasta, ravioli, panini, salads since 2002), supplemented by sub-brands including WacoTaco (crispy tenders and sides), Uptown Chicken Fries (chicken fries), Bright Bowls & Wraps (fresh bowls and wraps), and upcoming Yoshoku Teriyaki (Japanese rice bowls, COMING May 2026) and GoodKarmaKurryHouse (Indian curries, COMING April 2026). The technology platform includes a mobile app, self-ordering kiosks, digital pick-up lockers, AI-powered quality checkpoints, and live order tracking. Catering services provide on-the-go boxes and buffet-style options. The company operates physical locations in Buckhead/Upper Westside (2080 Defoor Ave NW, Atlanta, GA 30318) and an Edgewood/L5P food truck (323 Moreland Ave NE, Atlanta, GA 30307).

Differentiator

Problem solved

Functional benefit

Brands

• WacoTaco: Crispy tenders, handcrafted sides, and a large variety of unique dipping sauces.
• Uptown Chx Fries
• Bright Bowls & Wraps
• Yoshoku Teriyaki
• Good Karma Kurry House

Products and services

• Figo Pasta (FIGO) Italian cuisine
• WacoTaco
• Uptown Chicken Fries
• Bright Bowls & Wraps
• Figo On The Go mobile app
• Catering Solutions (on-the-go boxes and buffet style)

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sweetgreen: National fast-casual chain specializing in customizable bowls and salads with strong digital ordering infrastructure. Highly comparable to Figo's build-your-own, tech-enabled fast-casual positioning; larger scale but same operating model.
• Cava Group: Mediterranean-inspired fast casual with customizable bowls, wraps, and dips plus strong digital ordering and catering. Comparable on the unified-cart, customizable bowl, tech-enabled fast-casual thesis.
• MOD Pizza: Customizable fast-casual pizza concept emphasizing speed of service and in-store experience. Shares the build-your-own, technology-enabled ordering posture that Figo uses to differentiate.
• Roti Modern Mediterranean: Fast-casual Mediterranean chain offering customizable bowls, wraps, and salads. Directly comparable build-your-own and catering operating model, though currently operating at smaller scale.
• Zoës Kitchen: Mediterranean fast-casual chain (now Cava-owned) known for bowls, pitas, and catering. Closest historical peer to a multi-cuisine, build-your-own regional fast-casual concept with corporate catering.

Broad incumbents

• Panera Bread: Large fast-casual chain with soups, salads, sandwiches, bowls and a mature catering program serving enterprise clients. Comparable on the catering-and-bowls thesis and on omni-channel digital ordering scale.
• Maggiano's Little Italy: Casual-dining Italian restaurant chain with strong group dining and catering. Comparable on the Italian-cuisine franchise and large-group/catering revenue mix, though sit-down rather than fast-casual.
• Chipotle Mexican Grill: The dominant US fast-casual customizable-bowl chain with a deeply scaled digital and catering business. Sets the broader competitive benchmark Figo competes against for corporate catering and quick service share in Atlanta.

Emerging players

• CoreLife Eatery: Emerging fast-casual chain focused on bowls, protein plates, and grain-based salads. Comparable on customizable-bowl, multi-cuisine-adjacent positioning and digital ordering experience.
• Honeygrow: Tech-forward fast-casual concept offering customizable stir-fry bowls, salads, and honeybars. Comparable on the build-your-own, mobile-app-first operating model and emerging-chain scale similar to where Figo could be in 3–5 years.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FIGOPasta
• LinkedInlinkedin.com/company/figo-pasta

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Figo Pasta