Steps N Motion Dance Studio

What Steps N Motion Dance Studio does

Steps N Motion Dance Studio is a privately-held dance education company operating three physical locations in the Charlotte, North Carolina metropolitan area: The Fountains (headquarters, 8183 Ardrey Kell Road, Charlotte, NC), Wesley Chapel (6400 Weddington Monroe Rd, Matthews, NC), and Indian Land (8356 Charlotte Highway, Indian Land, SC), with the South Carolina site extending the footprint across state lines. The studio delivers multi-level recreational, competitive, and pre-professional dance programs across ballet, jazz, hip hop, tap, tumbling, acro, and contemporary for students from age 2 through adult. Founded around 1980-1981, the studio positions itself as 'award-winning, both regionally and nationally' with alumni placements on university dance teams (University of South Carolina, Pace University) and professional careers (Royal Caribbean). Its competitive program is tiered across Performance, Competition, Company, All Star, and pre-professional Steps To Pro tracks, with performance opportunities including Charlotte's Thanksgiving Parade and Disney World's Holiday Spectacular Parade, plus an annual professional recital at Ovens Auditorium (the 'Mall Madness Revue').

The operating stack centers on the Jackrabbit Class SaaS platform, a vertical-standard tool for dance-studio registration, family portal, recurring billing, and parent communications, on which the studio is a designated Jackrabbit Approved Partner. Physical infrastructure includes injury-prevention sprung flooring and full-length mirrors. Tumbling instruction is delivered under USA Gymnastics certification and acro instruction under Acrobatic Arts certification, aligning the studio with two industry-standard bodies. Customer acquisition is direct-to-consumer and primarily driven by free trial classes, the parent portal, social media, and testimonials emphasizing a 'dance family' community, with a dedicated enrollment coordinator (Maria) handling personal outreach.

Revenue is generated principally through recurring monthly tuition (annual fee divided into nine monthly payments charged on the 3rd of each month), annual non-refundable registration fees of $65 per student or $95 per family, recital fees of $105 per student or $180 per family, non-refundable costume fees, recurring competitive-program fees for multi-day-per-week training, and seasonal Summer Camps ($230 for ages 3-8), Technique Workshops ($135-$200 by age band), and 3-week Summer Dance Classes ($60-$150/session). Pricing is uniform across programs and locations, with $10 late fees for declined payments and $35 NSF check fees. The business is privately held with no evidence of external investment, parent ownership, or acquisition activity in the available record.

Name

Steps N Motion Dance Studio

Legal name

Steps N Motion Dance Studio Inc.

Website

https://stepsnmotion.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Privately-held Steps N Motion Dance Studio operates three Charlotte-metro locations delivering multi-level recreational, competitive, and pre-professional dance instruction in ballet, jazz, hip hop, tap, tumbling, and acro for students ages 2 through adult.

Ownership category

akta.pro rank

Product category

Dance Education Services

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Youth/Student & Community Dance Recitals (MPAGADAI), Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD)

Keywords

• Dance education
• Dance classes
• Ballet instruction
• Youth dance programs
• Competitive dance teams

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Dance Class Tuition: Monthly tuition charged on the 3rd of each month. Tuition is an annual charge divided by 9 months, not by the lesson or number of lessons in a month. This provides predictable recurring revenue from enrolled students.
2. Registration Fees: Annual non-refundable registration fee of $65 per student or $95 per family, due at time of registration.
3. Costume Fees: Costume fees differ by class and number of dances. Non-refundable fees ordered in December for recital costumes.
4. Recital Fees: Recital fee of $105 per student ($180 per family) covering auditorium rental, insurance, tickets, union labor, scenery, props, Recital T-Shirt, and digital copy of recital.
5. Summer Camps and Workshops: Summer camps at $230 for ages 3-8, technique workshops ranging $135-$200 for elementary through high school, and 3-week summer class sessions at $60-$150 per session.
6. Competitive Program Fees: Competitive programs (All Star, Performance Team, Competition Team, Company Team, Steps To Pro) with additional required classes and rehearsals 1-6 days per week, generating incremental revenue from dedicated dance families.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Steps N Motion Dance Studio delivers multi-level dance classes and competitive programs in styles including ballet, jazz, hip hop, tap, tumbling, and acro for students ages 2 through adult across three Charlotte-area locations. Core offerings include year-round recreational dance classes, a multi-tier competitive dance program culminating in the pre-professional Steps To Pro track, and seasonal summer camps, workshops, and a year-end professional recital at Ovens Auditorium.

Product overview

Steps N Motion Dance Studio offers a comprehensive dance education platform centered around multi-level recreational dance classes and competitive programs. The core offering consists of recreational dance classes for ages 2+ in styles including Classical Ballet, Hip Hop, Jazz, Tumbling, Contemporary, Tap, and Acro, organized across three convenient Charlotte-area locations (Fountains, Wesley Chapel, and Indian Land). The studio supplements its core classes with competitive programs ranging from Performance Teams to pre-professional Company Teams and the Steps To Pro program. Seasonal offerings include summer dance camps, technique workshops, and ongoing classes. A year-end professional recital at Ovens Auditorium showcases student progress. The studio's multi-tiered approach accommodates everyone from toddlers exploring movement to aspiring professional dancers.

Differentiator

Problem solved

Functional benefit

Products and services

• Recreational Dance Program
• Competition Program Multi-tier competitive dance program for dedicated dancers, including Performance Team, Competition Team, Company Team, All Star Dance, and the pre-professional Steps To Pro program, with required additional classes and rehearsals 1-6 days per week, regional and national competitions, and performance opportunities including Charlotte's Thanksgiving Parade and Disney World.
• Summer Dance Camps Themed half-day summer camps for ages 3-8 running Monday through Thursday, 9:00am-12:30pm, including dance, tumble, themed crafts, story time, games, and an end-of-camp performance.
• Summer Technique Workshops Multi-day technique workshops for elementary, middle, and high school dancers covering jazz, contemporary, musical theater, ballet, and hip hop styles, with differentiated pricing by age group.
• Summer 3-Week Dance Classes Three-week summer class sessions offered in Ready Set Move, Ready Set Dance Party, and graded hip hop, contemporary, ballet, and tumbling classes, with discounts for registering for both summer sessions.
• Homeschool Dance Program Dance classes scheduled during homeschool hours, designed for homeschool families seeking structured physical education, arts curriculum integration, and daytime social activities for their children.
• Year-End Recital (Mall Madness Revue) Annual professional recital production at Ovens Auditorium featuring professional sets, lighting, and choreography, included as part of the studio's annual program (with a $105 per student / $180 per family recital fee).
• Free Trial Class Complimentary introductory dance lesson offered to prospective new students, with location-specific signup forms across the Fountains, Indian Land, and Wesley Chapel studios.

Quantifiable outcome

• Alumni successfully earn spots on university dance teams including University of South Carolina Carolina Girls Dance Team and pursue professional dance careers
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor, core and major.

• Dance Studio Owners Association (DSOA)minorOthersProfessional organization membership providing studio owners with industry resources, best practices, and networking opportunities for dance education businesses.
• USA GymnasticscoreTechnology or IntegrationTumbling coaches are USA Gymnastics certified, providing professional-level gymnastics instruction methodology integrated into dance curriculum.
• Acrobatic ArtscoreTechnology or IntegrationAcro coaches are Acrobatic Arts certified, following safe and effective progressions for acrobatic dance training developed by this industry-leading organization along with childhood education specialists.
• Jackrabbit ClasscoreTechnology or IntegrationJackrabbit Class is the online e-commerce and customer portal platform used for registration, payment processing, and parent communications. Designated as 'Jackrabbit Approved Partner'.
• National Dance Education Organization (NDEO)minorOthersProfessional organization membership demonstrating commitment to dance education standards and professional development.
• National Honor Society for Dance Arts (NHSDA)minorOthersAffiliation with national honor society recognizing outstanding middle and high school dancers.
• Ovens AuditoriumcoreStrategic or Co-development PartnerAnnual professional recital venue for Mall Madness Revue. Partnership provides professional production environment with professional sets, lighting, and entertainment value.
• Charlotte's Thanksgiving ParademajorGTM or Marketing PartnerCompetitive team performance opportunity in Charlotte's annual Thanksgiving Parade. Provides community visibility and performance experience for dancers.
• Disney World (Dance the Magic)majorGTM or Marketing PartnerCompany and Competition teams perform in Disney World's Holiday Spectacular Parade. Prestigious performance opportunity providing national visibility and magical experience for dancers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Arthur Murray International: Established national dance studio franchise primarily focused on adult ballroom and social dance. Comparable as a multi-location, recurring-tuition dance instruction operator, but skews older/adult-skewed versus Steps N Motion's youth-dominant program mix.
• Fred Astaire Dance Studios: National dance studio franchise offering ballroom and social dance instruction across ~180+ US locations. Comparable in subscription-based dance instruction business model and multi-site footprint, but serves an adult customer base rather than children/families.

Direct peers

• My Gym: Franchise of structured children's fitness and movement classes for ages 6 weeks to 10 years. Comparable in business model (monthly membership, multi-location, age-tiered programs) and target customer (parents seeking screen-free, structured enrichment for young children).
• Goldfish Swim School: Franchise of children's swim schools for ages 4 months to 12 years. Closely comparable franchise model and customer base (parents seeking structured, recurring enrichment for children), though in a different activity category.
• The Little Gym: International franchise of children's physical development and motor-skill classes (gymnastics, movement, dance). Directly comparable as a multi-location, subscription-based children's enrichment operator targeting ages 4 months to 12 years — same customer profile and recurring tuition model.
• Tutu School: Multi-location children's ballet and creative movement franchise for ages 6 months to 8 years. Directly comparable as a specialized children's dance education brand operating subscription-based classes in dedicated studios — Steps N Motion covers a broader age range and style set.

Emerging players

• British Swim School: Franchise of children's swim instruction operating year-round in converted retail spaces. Comparable as a subscription-based children's activity franchise targeting similar demographics, but in a different activity and with smaller studio footprints.

Others

• School of Rock: National franchise of music education schools for children and adults. Comparable in subscription-based, multi-location children's enrichment model and parent-driven purchase decision, but in music rather than dance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/stepsnmotiondance
• LinkedInlinkedin.com/company/steps-n-motion-dance-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steps N Motion Dance Studio