Studio MAD

What Studio MAD does

Studio MAD is a privately held creative production studio headquartered in Almelo, Netherlands (operating as MAD Media Art Design B.V.), founded in 2010 with a headcount of 11-50 employees. The company delivers end-to-end audiovisual content production spanning film and video (corporate films, brand movies, TV commercials, documentaries, product videos, social media content), 2D/3D motion graphics and animation, custom sound design and music composition, professional photography, and emerging immersive experiences including fulldome and VR content. Notable technical capabilities include the use of high-speed Phantom Flex cameras capturing at 10,000 frames per second and adoption of AI tools such as ComfyUI for generative visual art in immersive installations.

The business operates on a project-based professional services model, with revenue generated through commissioned production engagements priced per project. Studio MAD serves a horizontal mix of enterprise and mid-market clients across industrial manufacturing (Svedex, Merford, Normfinish), technology (ABB, Thales, Malvern Panalytical, Zonneplan), food and beverage (Grolsch, Remia, De Dessert Meesters), sports and media (ESPN, Heracles, Preston Palace), and consumer brands (Hartman, HomeComfort, ATLAS POWER). Its go-to-market is sales-led, combining direct client engagement with strategic creative agency partnerships (Artica, Lemon Scented Tea, Adwise) and a regional partnership with MarketingOost for public-sector tourism campaigns.

The company distributes work through its own portfolio website, Instagram, LinkedIn, and a Vimeo showcase branded 'Fools for Motion,' and also offers its in-house Almelo studio for external booking. Long-standing client relationships include Svedex since 2012 and repeated Malvern Panalytical engagements across multiple product launches (Aeris, Revontium, Mastersizer 3000+, Nanosight Pro). Studio MAD is founder-owned, bootstrapped, and shows no evidence of institutional investment or M&A activity.

Name

Studio MAD

Legal name

MAD Media Art Design B.V.

Website

https://studiomad.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Studio MAD is an Almelo, Netherlands-based creative production studio delivering film, 2D/3D motion graphics, sound design, photography, and immersive content for enterprise clients across industrial, technology, food and beverage, sports, and consumer brand sectors.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211), Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Video production services
• Motion graphics animation
• Corporate film production
• Sound design services
• Brand video content

Headquarters

HQ city

Almelo

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Video and Motion Production Services: Studio MAD generates revenue through commissioned video production, motion graphics, 2D/3D animation, sound design, and photography services. Projects are custom-produced for clients ranging from corporate films, product videos, commercials, documentaries, and social media content. The company operates an in-house studio available for booking.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Studio MAD is a video production and motion graphics studio that creates film productions, 2D/3D motion graphics, sound design, and photography content for commercials, brand campaigns, product videos, documentaries, and corporate communications. The studio delivers end-to-end production services from concept development through filming, post-production, animation, audio design, and final delivery for enterprise and mid-market clients across diverse industry sectors.

Product overview

Studio MAD is a video production and motion graphics studio based in Almelo, Netherlands, operating under the tagline 'Fools for Motion.' The company provides a unified suite of creative production services centered on film/video creation, 2D/3D motion graphics animation, sound design/audio production, and photography. Their portfolio includes corporate films, brand movies, TV commercials, social media content, product videos, explainer videos, and documentaries. Recent additions include AI-generated visual content capabilities (using ComfyUI) for immersive dome experiences. The company works across diverse industry sectors including technology, food and beverage, security, sports, tourism, and manufacturing, serving clients such as ABB, ESPN, Grolsch, Malvern Panalytical, and Thales.

Differentiator

Problem solved

Functional benefit

Products and services

• Film Production Professional film production services including corporate films, brand movies, TV commercials, documentaries, and promotional video content for enterprise and mid-market clients across multiple industry sectors.
• 2D/3D Motion Graphics Motion graphics and animation services combining 2D and 3D techniques for product videos, explainer content, social media assets, brand storytelling, and immersive experiences.
• Sound Design and Music Production Audio production including custom music composition, sound effects, voice-over production, and audio post-production for video content, including foley design synchronized with visual materials.
• Photography Services Professional photography for campaigns, product imagery, corporate events, and content used across digital platforms and print materials, including billboard photography.
• Studio Facility Booking The company's in-house production studio facility in Almelo, Netherlands, available for external booking by production companies, brands, and agencies requiring professional filming space.
• 3D Visualization and Immersive Content 3D rendering, product visualization, and immersive fulldome content creation combining 2D/3D animation with AI-generated visual content for museums, exhibitions, and immersive brand experiences.

Named customers20 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor and core.

• Sixteen Twente Creative Studios (Antiviraal Collaboration)minorStrategic or Co-development Partner · 9 June 2020Sixteen creative agencies and freelancers from Twente including Studio MAD joined forces during COVID-19 to produce the music video 'Antiviraal'. Each participant visualized different lyrics from the rap by GeestMC with beats by Toni Shift.
• ArticacoreStrategic or Co-development PartnerArtica is a Creative Agency from the East (Twente region) that has collaborated with Studio MAD on multiple projects including Hartman TV commercial and Artica brand movie. The collaboration involves joint conceptualization and co-creation of visual content where Artica handles creative direction and MAD provides production capabilities including camera, lighting, direction, audio design, animation, and editing.
• Lemon Scented TeacoreStrategic or Co-development PartnerAdvertising agency Lemon Scented Tea collaborated with Studio MAD on VisitOost tourism campaign for Overijssel region and Whole Earth social media campaign. Lemon Scented Tea developed the campaign concepts and creative strategy while MAD handled video production, audio, and editing execution.
• Adwise - Your Digital BrainminorStrategic or Co-development PartnerDigital agency Adwise developed the concept and script for HomeComfort content while Studio MAD brought the vision to life through video and photography production.
• Nerds&CompanyminorStrategic or Co-development PartnerNerds&Company partnered with Remia and Studio MAD for employer branding videos and photography project to help Remia present itself as an employer through visual content.
• MarketingOostcoreGTM or Marketing PartnerMarketingOost commissioned Studio MAD to produce commercials promoting tourism in Overijssel region. MAD worked with Lemon Scented Tea agency on this regional tourism marketing initiative.
• 100%FATminorStrategic or Co-development Partner100%FAT handled videomapping and technical integration for DELIC x HUDA ReCharge fulldome experience, ensuring visuals perfectly fit the dome's curved surface and achieving seamless immersive effect.
• Sport on the Move FoundationminorStrategic or Co-development PartnerSport on the Move Foundation collaborates with MAD to produce film and photography content for Paralympic athletes. The foundation supports athletes preparing for games while MAD provides production expertise for storytelling content.

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• B-Reel: Global creative production and innovation studio with offices in Stockholm, LA, and NYC. Comparable in motion graphics and branded film, but operates at a much larger scale and broader service portfolio.
• MediaMonks (S4 Capital / Monks): Global digital production and content powerhouse offering film, motion, and creative services at scale. Competes for the same enterprise branded content budgets as Studio MAD but with vastly greater scale and geographic reach.

Direct peers

• Unit Image: French motion design and VFX studio with strong enterprise/agency client work in 2D/3D animation and CGI. Comparable on motion graphics and branded visual storytelling for large corporate clients.
• Submarine: Amsterdam-based film and documentary production studio with in-house creative and post-production capabilities. Direct peer as a Dutch independent production house serving branded, documentary, and immersive content briefs.
• Ambassadors: Dutch creative production studio covering film, 2D/3D motion design, and live action. Directly comparable as a Netherlands-based integrated production boutique targeting enterprise and agency briefs.
• Buck: Los Angeles and New York-based creative studio focused on motion design, brand, and digital content. Direct peer in the 2D/3D motion graphics + sound + integrated content category, though at a larger scale.
• 100%FAT: Dutch motion design and visual production studio specializing in 2D/3D animation and immersive/fulldome work. Direct peer — they are already a listed MAD partner, and operate in the same Dutch boutique 2D/3D + immersive category.

Emerging players

• Hazazah: Amsterdam-based creative studio for motion design, 3D, and brand content. Comparable as a smaller Dutch competitor pursuing 2D/3D motion and brand storytelling briefs in the same regional market.

Regional players

• Lemming Film: Dutch film and TV production company producing scripted and documentary content. Adjacent Dutch production peer with overlap in documentary and branded video work, though its core is long-form narrative rather than corporate/motion work.
• Pimm Productions: Netherlands-based film and content production company. Comparable as a Dutch regional production peer serving corporate and brand clients, though more film-led and less motion-graphics-focused than Studio MAD.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/showcase/foolsformotion
• LinkedInlinkedin.com/company/studio-mad
• Instagraminstagram.com/studiomad

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio MAD