What TWG | the working group does

TWG | the working group is a Mechelen, Belgium-based B2B production house that delivers end-to-end marketing campaign execution for marketing agencies and enterprise brands. Its service offering spans six integrated pillars — concept realisation, digital experiences and web platforms, visual storytelling and branding, in-house print production, marketing logistics and e-fulfilment, and brand activations (including 360° mini-games and on-site experiences). The company targets two primary customer segments: marketing and event agencies (where TWG operates as a 'backstage crew' executing work) and direct brand clients (where it delivers strategy, creativity, and execution jointly). Its clientele includes AA Drink, Garmin, Pringles, Vivium, Delhaize, Western Union, Zeiss, Deschacht, Brussels Airport Company, Golazo, the Vlaamse Gemeenschapscommissie, and W Racing Team, with project scope ranging from multi-country loyalty platforms (AA Drink Boost in Belgium, the Netherlands, and Germany) to international event branding (European Running Championships 2025) and nationwide logistics rollouts.

Underpinning the service stack is a proprietary platform ecosystem of three interconnected products: Brandcloud (an integrated CMS/CRM/e-commerce/loyalty/events platform with ISO 27001–certified infrastructure and integrations with HubSpot and Customer.io), Printcloud (a B2B print project management platform covering ordering, production tracking, and on-site installation), and Districloud (a free B2B warehouse management and e-fulfilment platform with native Shopify and WooCommerce integrations). The platforms can operate standalone or as an integrated flow in which Brandcloud orders route through Districloud for fulfilment, creating a structural differentiator against fragmented agency-plus-vendor stacks.

Revenue is generated primarily through project-based professional services engagements with quote-based pricing in EUR (quotes valid 15 days, prices exclusive of VAT, multi-year contract terms), supplemented by subscription licensing for Printcloud and Brandcloud. Districloud is offered as a freemium product with pay-as-you-go logistics execution, serving as a self-serve acquisition channel. The company is privately held (The Working Group bv, VAT BE0739.868.587), operates as part of the broader Golazo Group, and has been active since 2011 from a single headquarters at Generaal de Wittelaan 15, 2800 Mechelen.

Name

TWG | the working group

Legal name

The Working Group bv

Website

https://theworkinggroup.be

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

The Working Group is a Mechelen-based B2B production house delivering end-to-end marketing campaign execution — concept, digital platforms, branding, print, logistics, and activations — for marketing agencies and enterprise brands across Belgium, the Netherlands, and Germany.

Ownership category

akta.pro rank

Headquarters

HQ city

Mechelen

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Professional Services (Concept to Execution): End-to-end service delivery spanning concept development, digital experiences/web platforms, branding/visual storytelling, print production, marketing logistics/e-fulfilment, and brand activations/360° games. Revenue is project-based and contract-driven, billed per engagement with pricing per the terms and conditions (quotes valid 15 days, prices in EUR excl. VAT). The company acts as a production house for agencies and brands.
2. Software Platform Licensing (Districloud, Printcloud, Brandcloud): Districloud is offered as a free B2B platform. Printcloud and Brandcloud operate on a quote-based pricing model. Revenue is derived from SaaS/platform licensing fees for access to the proprietary management platforms, with Districloud serving as the free entry point to the ecosystem that drives cross-sell of premium platform features.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

TWG | The Working Group is a Belgian production house that delivers digital experiences, branding, print production, marketing logistics and brand activations for marketing/event agencies and enterprise brands. It bundles concept realisation, digital platform development, visual storytelling, in-house print production, e-fulfilment and on-site activations under one roof, supported by three proprietary platforms (Brandcloud, Printcloud, Districloud) that integrate content, print and warehouse management for clients.

Product overview

TWG | The Working Group is a full-service production house combining creativity, technology, and production under one roof. Their product portfolio consists of three main proprietary platforms: Brandcloud (centralized content management, CRM, and e-commerce), Printcloud (B2B print project management), and Districloud (warehouse management and e-fulfilment). These platforms are complemented by six service pillars: Conceptrealisatie, Digitale experiences & web platforms, Visuele storytelling & branding, Printproductie, Marketinglogistiek & e-fulfilment, and Activaties & 360° games. The three platforms can operate independently or as an integrated ecosystem—for example, Brandcloud integrates natively with Districloud to create a seamless flow from online experience to order, storage and shipping. Printcloud serves as the ordering interface for print production needs.

Differentiator

Problem solved

Functional benefit

Brands

• Brandcloud: A powerful content management platform that brings together websites, content, marketing, data, customer relationships, events, and e-commerce in one central ecosystem.
• Printcloud
• Districloud

Products and services

• Brandcloud A proprietary content management platform that centralises websites, content, marketing, data, customer relationships, events and e-commerce for organisations running multi-channel digital operations. Integrates with Districloud for e-commerce and logistics flows and connects with HubSpot and Customer.io.
• Printcloud A B2B platform for managing complex print projects, bundling ordering, production tracking and project management in one environment, including building rebranding execution and on-site installation.
• Districloud A free B2B warehouse management system for inventory, distribution and order management of marketing materials, with native Shopify and WooCommerce integrations for automated picking, packing and shipping.
• Concept realisation (Conceptrealisatie) Strategic campaign concept service translating brand positioning, naming, moodboards and pitches into exhibition stands, event booths, advertising materials, digital applications and full rebranding execution across online and offline channels.
• Digital experiences & web platforms Full-service digital development of websites, apps, web platforms and custom software with in-house UX/UI design, wireframes, SEO optimisation and secure gated environments.
• Visual storytelling & branding Creative design services delivering full branding, illustrations, POS materials, 3D modelling, animations, technical visualisations, DTP perfectioning and print-ready file preparation.
• Print production (Printproductie) In-house print production for event branding, packaging, custom boxes, displays and merchandise, including large-format prints, offset printing and full installation services such as vehicle wrapping and fleet branding.
• Marketing logistics & e-fulfilment Stock management, packaging, shipping, on-site assembly and event build-ups, including full e-fulfilment from inventory management through picking, packing and shipping, managed via the Districloud WMS platform.
• Activations & 360° games Brand activations covering branded mini-games, savings campaigns, QR campaigns, reward systems and on-site activations with smart data capture, including hardware rental (iPads, totems, computers) and technical execution support.

Quantifiable outcome

• More than 5,000 personalised materials processed in a single web2print project for FTI/Vlaamse Open Technologie & Innovatiedag
• +4 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Done By FridayminorStrategic or Co-development PartnerDone By Friday commissioned TWG for the complete physical branding rollout of Western Union shops across Belgium. Done By Friday handled communication, planning, creative concept and mockups; TWG executed production and installation. This represents a strategic working relationship where Done By Friday acts as an agency partner bringing client relationships and TWG provides production capability.
• Golazo GroupcoreStrategic or Co-development PartnerGolazo Group is a significant recurring client of TWG. TWG has executed multiple projects for Golazo including full rebranding of Golazo buildings/offices/wagenpark in Belgium and the Netherlands, rebranding of Stadion De Veen in Heusden-Zolder, Golazo Travel vehicle branding, and vehicle fleet belettering. Golazo appears to be part of the same corporate group as The Working Group (TWG is part of the Golazo Group based on privacy policy references to 'Golazo-groep').
• Golazo EventscoreStrategic or Co-development PartnerGolazo Events, part of Golazo Group, commissioned TWG for the full visual branding rollout of the European Running Championships 2025 — from concept to execution of signage and event branding across the Brussels-to-Leuven course.
• Belgian Breweries (Rodenbach, Westmalle, Omer, Gouden Carolus, Duvel, Stella Artois)minorGTM or Marketing PartnerTWG coordinated with Belgian breweries for the Brussels Airport Company booth at Air Cargo Europe 2025 in Munich. Belgian beer brands were featured as part of the premium art deco café hospitality experience at the trade show stand.
• Golazo TravelminorStrategic or Co-development PartnerGolazo Travel, part of Golazo Group, had TWG execute the full wrap of multiple minibuses as part of the broader Golazo rebranding and fleet branding initiative.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MKG: Experiential marketing agency producing brand experiences, events and digital activations for enterprise clients. Directly comparable to TWG's 360° activation and event branding capabilities.
• Hogarth Worldwide: WPP-owned global production house delivering creative production, content adaptation, print management and digital production for brands and agencies. Most directly comparable to TWG's integrated production-house model and proprietary print/content platform stack.
• Jack Morton Worldwide: Global brand experience agency under IPG that designs and produces live events, activations and sponsorships for enterprise brands. Closely comparable to TWG's Activations & 360° games offering, especially given TWG's execution of Rock Werchter and European Running Championships work.
• Tag Worldwide: IPG-owned production services company offering digital production, print management, packaging and brand activation. Operates a similar 'backstage crew' model for agencies and brands with proprietary workflow platforms — closely aligned with TWG's Printcloud and Brandcloud approach.
• Imagination: Independent brand experience agency specialising in immersive brand activations, events and content. Comparable to TWG's Activations service line and integrated concept-to-execution model.
• George P. Johnson Experience Marketing: Independent experience marketing agency producing brand activations, events and exhibits for global B2B and B2C brands. Overlaps directly with TWG's on-site activations, event signage and trade-show booth production capabilities.
• Sparks: Global experiential and event marketing agency (part of GMR) producing brand experiences, trade shows and immersive activations. Overlaps with TWG's end-to-end event production work for European Running Championships and Air Cargo Europe-style flagship events.

Broad incumbents

• Dentsu Creative: Global creative network within Dentsu offering integrated brand, digital, content and experience services with embedded production capabilities. Represents the scaled incumbent counterpart to TWG's boutique integrated production model.

Emerging players

• Boondoggle: Belgian integrated creative agency combining strategy, creativity, digital and production. Operates in the same Belgian market with similar full-service ambition but with more agency-orientation and less in-house print/logistics infrastructure than TWG.

Regional players

• Probo: Dutch print, signage and digital production company serving marketing teams across the Netherlands with integrated print, fulfilment and online ordering platforms. Comparable to TWG's print production + Districloud fulfilment model in the neighbouring Dutch market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/twg-the-working-group

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TWG | the working group