Soccer City Sports Group

Name

Soccer City Sports Group

Legal name

Soccer City Sports Center

Website

https://soccer-city.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Soccer City Sports Group operates a 44,000+ square foot indoor facility in Wilbraham, MA with four turf fields, serving Western Massachusetts youth and adult soccer players through leagues, training programs, field rentals, an on-site Soccer Shop, birthday parties, and a seasonal pickleball court.

Ownership category

akta.pro rank

Product category

Indoor Sports Facility

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industries

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH), Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Indoor soccer leagues
• Youth soccer training
• Turf field rentals
• Soccer retail store
• Birthday party packages

Headquarters

HQ city

Wilbraham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Indoor Soccer Leagues: Registration fees for youth and adult indoor soccer leagues. Teams pay $895 per session (U8 teams pay $595), plus referee fees. Leagues run in 3 sessions throughout winter season with 7 games guaranteed plus playoffs.
2. Field Rentals: Hourly rental of 4 turf fields for various sports including soccer, field hockey, lacrosse. Fields rented on first-come first-serve basis with rates varying by field size and time of day ($120-$220 per hour).
3. Training Programs: Youth training programs including Kid's Club (ages 3-4), Skills Academy (ages 5-11), and specialty clinics. Programs run in 5-week sessions with per-session pricing.
4. The Soccer Shop Retail: Brick-and-mortar soccer specialty retail store selling Nike & Adidas cleats, jerseys, equipment. Located inside the facility.
5. Birthday Parties: Premium party packages at $345 for 16 participants including field time and gift card to Soccer Shop. Additional options for extra field time and field upgrades.
6. Pickleball Court Rental: Single regulation pickleball court available April-November at $40/hour. First-come first-serve basis.
7. Advertising & Sponsorship: Various advertising packages including field banners ($500-$2,750), training center shirt sponsorships ($3,000-$5,000/year), and field naming rights ($3,500 first year).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Soccer City Sports Group operates a 44,000+ square foot indoor sports facility in Wilbraham, Massachusetts, hosting four artificial turf fields used for youth and adult indoor soccer leagues, a structured Training Center (Kid's Club, Skills Academy, Specialty Clinics), hourly field rentals for soccer and other sports, a pickleball court, birthday party packages, The Soccer Shop (Nike/Adidas specialty retail), and The Print Shop (custom screen printing and embroidery). The company serves Western Massachusetts, Central Massachusetts, and Northern Connecticut, running 14 leagues across three sessions each winter season.

Product overview

Soccer City Sports Group operates a comprehensive sports facility in Wilbraham, MA featuring four indoor turf fields within a 44,000+ square foot facility. The company offers a portfolio of interconnected services including indoor and outdoor soccer leagues for youth and adults, structured training programs (Training Center comprising Kid's Club, Skills Academy, and Specialty Clinics), field rentals, pickleball courts, birthday party packages, and retail operations (The Soccer Shop and Print Shop). The ecosystem is supported by registration through EZ Facility/EZLeagues, LiveBarn streaming for game viewing, and advertising partnerships with local businesses. Founded in 1992, the company serves Western Massachusetts soccer communities with competitive league play, youth development programs, and specialty retail.

Differentiator

Problem solved

Functional benefit

Brands

• The Soccer Shop: The original Western Mass soccer specialty store located inside Soccer City Sports Complex, selling soccer cleats, turfs, jerseys, goalkeeper gear, and equipment from Nike & Adidas.
• The Print Shop
• Training Center
• City PKL

Products and services

• Indoor Soccer Leagues Indoor soccer leagues for youth and adult players running during winter sessions with multiple age divisions and skill levels; teams pay $895 per session ($595 for U8) and receive 7 guaranteed games plus playoffs.
• Outdoor 7v7 Coed League Summer outdoor coed soccer league with 7v7 format requiring 2 women on the field, offering 7 guaranteed games played on Sunday mornings at Wilbraham Middle School.
• Field Rentals Hourly rental of four indoor artificial turf athletic fields (44,000+ sq ft facility) suitable for soccer, field hockey, lacrosse, baseball, football, and fitness training; rates vary by field size and time of day from $120 to $220 per hour.
• Kid's Club Basic introductory class for ages 3-4 teaching fundamental soccer skills (dribbling, kicking, footwork, terminology) through fun games and group activities; $135 per 5-week session ($155 with a size 3 ball).
• Skills Academy Academy-style training program for beginner to intermediate players ages 5-11, focusing on building strong skill sets, with optional Development League games on weekends.
• Specialty Clinics Position-specific training clinics for field players and goalkeepers ages 9-14 (including a Shooting Clinic and Goalkeeper Clinic) designed for intermediate to advanced players.
• Pickleball Court Rental One regulation-sized pickleball court available on a first-come, first-served basis at $40/hour, seasonal availability from April 15 to November 1; paddles and balls not provided.
• Birthday Parties Premium party package priced at $345 for 16 participants, including 60 minutes of field time on Field 2, 60 minutes in a party area, soccer balls/pinnies/cones, and a $25 Soccer Shop gift card; add-ons include extra field time and a Field 1 upgrade ($50).
• The Soccer Shop Western Massachusetts' original soccer specialty retail store, located inside the Soccer City Sports Complex, carrying Nike and Adidas cleats, turf shoes, authentic replica jerseys, goalkeeper gear, and equipment.
• Print Shop Custom screen printing and embroidery services located at the main entrance, offering team uniforms and personalized apparel.
• Advertising Packages Sponsorship and advertising opportunities for local businesses, including field banners ($500-$2,750/year), media display on TV slideshows, Training Center shirt sponsorships ($3,000-$5,000/year), Champion t-shirt sponsorships ($2,500/year), and field naming rights ($3,500 first year).
• Free Agent Registration Individual player registration for adults seeking to join indoor soccer leagues; Soccer City staff act as captain and provide matching jerseys for assigned teams.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Food 101 BistrominorGTM or Marketing Partner · 1 November 2026Local restaurant advertising on Soccer City facilities. Displayed on soccer-city.com with link to their website.
• Marta Law OfficesminorGTM or Marketing Partner · 1 November 2026Local law firm advertising on Soccer City facilities. Displayed on soccer-city.com with link to their website.
• Siok and SonminorGTM or Marketing Partner · 1 November 2026Local business advertising on Soccer City facilities.
• Dunkin DonutsminorGTM or Marketing Partner · 1 November 2026National brand advertising on Soccer City facilities. Displayed on soccer-city.com with link to their website.
• Goodman and Fox DentalminorGTM or Marketing Partner · 1 November 2026Local dental practice advertising on Soccer City facilities. Displayed on soccer-city.com with link to their website.
• Luso FederalminorGTM or Marketing Partner · 1 November 2026Local financial institution advertising on Soccer City facilities. Displayed on soccer-city.com with link to their website.
• My Pop OrthominorGTM or Marketing Partner · 1 November 2026Local orthodontics practice advertising on Soccer City facilities. Displayed on soccer-city.com with link to their website.
• Alves FuelsminorGTM or Marketing Partner · 1 November 2026Local fuel company advertising on Soccer City facilities. Displayed on soccer-city.com with link to their website.
• Nike & AdidascoreOthersMajor equipment suppliers for The Soccer Shop retail store. Shop carries top-tier soccer cleats and turfs from Nike & Adidas brands.
• EZ FacilitycoreTechnology or IntegrationOnline registration platform provider for league registrations, scheduling, and standings management.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Life Time Fitness: Life Time operates large-scale fitness, recreation, and sports clubs nationally including indoor courts, pools, training programs, and family programming. Broadly comparable as a multi-discipline recreational sports operator, though at much larger scale and broader scope.
• DICK's Sporting Goods (House of Sport): DICK's House of Sport concept combines retail with in-store batting cages, climbing walls, and turf fields. Partial overlap with Soccer City's combine-retail-and-indoor-turf model via The Soccer Shop + field rentals.

Direct peers

• TOCA Football: TOCA Football operates indoor soccer training and entertainment centers across the U.S. with a tech-enabled experience and youth/adult training. Directly comparable as a soccer-dedicated indoor facility combining training, leagues, and recreational play.
• iLoveKickball: iLoveKickball organizes adult co-ed recreational sports leagues (kickball, soccer, dodgeball, etc.) in multiple U.S. cities. Comparable to Soccer City's adult recreational league model and adult free-agent matchmaking concept.
• ZogSports: ZogSports is a national adult recreational sports league operator running co-ed leagues in soccer, basketball, volleyball, etc. Comparable to Soccer City's adult indoor soccer league and free-agent program in NYC, Chicago, and other regional markets.
• Skyhawks Sports Academy: Skyhawks runs youth sports training programs (soccer, basketball, tennis, etc.) across the U.S. for ages 3-12. Comparable to Soccer City's youth training program structure and seasonal clinic/camp product offering.
• Soccer Shots: Soccer Shots is a national youth soccer franchise providing intro-to-soccer training programs for ages 2-8. Comparable for the Skills Academy / Kid's Club training-side of Soccer City and operates through a multi-site franchise model in similar geographies.
• Sportsplex / SoccerZone Indoor: Sportsplex and SoccerZone operate multi-field indoor sports complexes offering soccer leagues, field rentals, and birthday parties. Closely comparable to Soccer City's core indoor turf-field operations and field rental revenue model.
• Lil' Kickers: Lil' Kickers runs youth soccer development classes for ages 18 months to 9 years inside partner facilities. Closely comparable to Soccer City's Kid's Club (ages 3-4) and Skills Academy (ages 5-11) introductory soccer programming.

Emerging players

• Soccer Post: Soccer Post operates a small chain of independent soccer specialty retail stores in the Northeast U.S. Comparable to The Soccer Shop retail component of Soccer City and its role serving regional club teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SCSoccerShop
• LinkedInlinkedin.com/company/soccer-city-sports-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soccer City Sports Group