The Bodie Co

What The Bodie Co does

The Bodie Co is a privately held boutique medical aesthetics studio founded in 2022 and headquartered in New York City. The company operates a single Manhattan location (38 W 28th Street, 5th Floor) and delivers non-invasive and minimally invasive aesthetic and wellness treatments across four categories: face (facials, injectables including Salmon DNA, dermal fillers, vitamin cocktails, wrinkle reduction), body (PHYSIQ body contouring, lipo and cellulite shots, cupping therapy), skin (laser hair removal via Motus AZ+, IPL, EndoliftX, Virtue RF microneedling, chemical peels, PEP Factor), and wellness (peptide therapy, B12 shots, lymphatic massage, red light therapy, sensory chakra bed). The treatment portfolio is built on FDA-approved third-party devices (PHYSIQ, LASEmaR 1500, Motus AZ+, Virtue RF) combined with branded proprietary techniques (HydroFirm and Rail Technique for fillers).

The business operates a direct-to-consumer model with bookings managed through Mindbody and product/gift card sales through Shopify. Three-tier membership pricing (Silver $149, Gold $249, Black $399 per month) with 6-month auto-renewal commitments drives recurring revenue, alongside à la carte treatments and curated packages (GLOW, Ultimate Reset, Reveal, TONE, The New You). Customer acquisition relies on organic social media (Instagram, TikTok, Facebook), educational blog content, email marketing, and word-of-mouth referrals.

The company targets primarily women seeking non-surgical aesthetic enhancement and a secondary segment of body-optimization seekers interested in weight loss and metabolic treatments. The team is described as medical professionals with 15+ years of industry experience and 20,000+ cumulative treatments performed. The Bodie Co has no disclosed institutional funding, no parent company, and no disclosed partnerships, operating as an independent bootstrapped entity.

Name

The Bodie Co

Legal name

The Bodie Co

Website

https://thebodie.co

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

The Bodie Co is a New York City boutique medical aesthetics studio offering non-invasive injectables, body contouring, skin treatments, and wellness services to individual consumers, primarily women seeking non-surgical aesthetic enhancement, via a single Manhattan location and tiered membership subscriptions.

Ownership category

akta.pro rank

Product category

Medical Aesthetics

NAICS

Hair, Nail, and Skin Care Services (81211)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Body Scrubs & Exfoliation Treatments (HSALAFAE)

akta.pro secondary industry

Sensitive Skin & Rosacea-Calming Treatments (HSALADAF)

Keywords

• Medical aesthetics
• Body contouring
• Injectable treatments
• Medspa services
• Skin rejuvenation

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Membership Subscriptions: Recurring monthly subscriptions (Silver $149, Gold $249, Black $399) providing monthly treatments, discounts on additional services, and priority access. Auto-renewal with 6-month commitment.
2. Treatment Packages: Pre-curated package deals combining multiple treatments (GLOW, Ultimate Reset, Reveal, Tone, The New You) offered at bundled pricing for specific goals.
3. A La Carte Treatments: Individual treatments across Face, Body, Skin, and Wellness categories. Treatments include injectables, lasers, microneedling, body contouring, and wellness services priced individually.
4. E-commerce Product Sales: Online store (Shopify) selling products directly to consumers, plus gift cards delivered via email.
5. Gift Cards: Digital gift cards sold for any occasion, delivered by email with redemption instructions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Bodie Co is a boutique medical aesthetics studio offering non-invasive and minimally invasive aesthetic and wellness treatments. Its service menu includes injectables, body contouring, laser skin treatments, skin revitalization, and wellness therapies such as peptide and salmon DNA treatments, delivered to individual consumers in a modern, discreet environment.

Product overview

The Bodie Co is a modern medical aesthetics studio offering a comprehensive portfolio of non-surgical aesthetic and wellness treatments. The company operates across four main categories: Face treatments (facials, injectables including Salmon DNA, Dermal Fillers, Liquid Facelift, Vitamin Cocktail, and Wrinkle Reduction); Body treatments (PHYSIQ body contouring, Lipo Shot, Cellulite Shot, and Cupping Therapy); Skin treatments (Laser Hair Removal via Motus AZ+, IPL, Skin Revitalization, EndoliftX, Virtue RF, Microneedling, Chemical Peels, PEP Factor, and Intimate Bleaching); and Wellness treatments (Peptides, B12 Shot, Lymphatic Massage, Red Light Therapy, and Sensory 7 Chakra Bed). The company also offers tiered membership programs (Silver, Gold, Black) and curated treatment packages (GLOW, Ultimate Reset, Reveal, TONE, The New You). The portfolio is built around advanced device-based treatments, injectable solutions, and manual therapy services.

Differentiator

Problem solved

Functional benefit

Products and services

• PHYSIQ Body Contouring

Quantifiable outcome

• PHYSIQ increases muscle mass by up to 40% and reduces fat by up to 30%
• +4 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• LaserAway: Largest US medspa chain focused on laser hair removal, skin, and body treatments. Competes for the same aesthetics-seeking consumer with significant national brand recognition and pricing power.
• Ideal Image: National medspa chain with hundreds of locations offering injectables, laser hair removal, and body contouring. Broader incumbent competing for similar end customers but with vastly greater scale and marketing budgets.
• SkinSpirit: Multi-location medical spa chain offering injectables, lasers, and body treatments with a medical-provider-led model. Comparable service portfolio but West Coast-centric with broader scale.

Direct peers

• Ever/Body: NYC-based boutique medspa offering injectables, laser hair removal, body contouring, and skin treatments with a similar DTC membership-friendly model. Directly comparable in service mix, target customer, and Manhattan positioning.
• Smooth Synergy: NYC medspa offering injectables, body contouring, facials, and skin tightening treatments. Directly comparable boutique competitor in the Manhattan market.
• Tribeca Medspa: Long-established Manhattan medspa offering injectables, body contouring, laser, and wellness treatments. Comparable in service breadth and premium NYC positioning.
• Skinney Medspa: NYC medspa with a similar menu of injectables, body treatments, and skin rejuvenation at premium price points. Direct competitor for the same Manhattan clientele.
• Skin Laundry: Multi-location boutique medspa specializing in facials, laser, and injectables with a streamlined membership/series pricing model. Closest comparable in business model and recurring-revenue approach.

Emerging players

• Plump Cosmetics & Injectables: NYC-based injectable-focused bar/medspa targeting a similar aesthetics-seeking demographic with streamlined, modern branding. Comparable on injectables service line and DTC positioning.
• Milan Laser Hair Removal: Largest US laser hair removal specialist with 250+ locations and an unlimited-treatment membership model. Comparable specifically on laser hair removal and subscription pricing, though narrower in service breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thebodieco
• Instagraminstagram.com/thebodie.co
• TikToktiktok.com/@thebodieco
• LinkedInlinkedin.com/company/thebodieco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Bodie Co