Studio 19 Dance Company

What Studio 19 Dance Company does

Studio Five Dance Company is a privately held dance education business founded in 2007 in Fuquay-Varina, North Carolina. Operating from a single five-studio facility at 6109 NC-55, Suite 135, the company delivers age-segmented dance instruction spanning seven core programs: Wiggles & Giggles (walking–2.5 years), Tippy Toes/Tappy Feet/KinderClub (3–6 years), Club Five Elementary (1st–5th grade), Club Five Middle–High (6th–12th grade), Tenacity (adults), Performance Company (pre-professional), Emi's Buddies (special needs), and the Fine Arts Club half-day preschool. Instruction covers ballet, tap, jazz, hip-hop, lyrical, modern, contemporary, acro, musical theater, and Pilates/dance fitness.

The technology stack is operational rather than strategic: DanceStudio-Pro handles class registration, scheduling, and parent portal access; ShopNimbly powers a small online dancewear storefront; Google Sites hosts the Performance Company microsite; and Google Forms manages inquiry capture. Two cameras in each studio allow parents to observe classes from the lobby. There is no proprietary technology, app, or AI/ML capability.

The business model is a direct-to-consumer, subscription-recurring tuition structure billed in 9 monthly payments (September–May) at $50, $60, or $100 per month for 30-minute, 45-minute, and 1.5-hour class tiers respectively, with a 10% sibling discount and a 60-day happiness guarantee. Supplementary revenue streams include Standard ($300) and Deluxe ($450) Saturday birthday party packages, performance company participation fees, and modest apparel sales. Customer acquisition runs on free trial classes, word-of-mouth referrals, Facebook/Instagram presence, and an active blog/newsletter. The studio is owned and operated by Meghan Retseck (Owner/CEO) with Jackie Hoyt as Operations Director and Jessi Proctor as Studio Director; no external funding, parent company, or M&A activity is disclosed.

Name

Studio 19 Dance Company

Legal name

Studio Five Dance Company

Website

https://studiofivedancecompany.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Studio Five Dance Company is a privately held Fuquay-Varina, NC dance studio founded in 2007, operating five studios that deliver age-segmented dance instruction — from toddler through adult, including special needs and pre-professional tracks — via monthly recurring tuition and ancillary party and apparel revenue.

Ownership category

akta.pro rank

Product category

Dance Studio Services

NAICS

Fine Arts Schools (61161), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

Keywords

• Dance instruction services
• Children dance classes
• Adult dance fitness
• Special needs dance program
• Pre-professional dance training

Headquarters

HQ city

Fuquay Varina

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dance Class Tuition: Monthly tuition fees for dance classes based on class duration (30-minute, 45-minute, and 1.5-hour classes). Classes run September through May with 9 monthly payments. Annual payment option available at discounted rates.
2. Birthday Party Packages: Standard party package at $300 and Deluxe party package at $450. Includes themed dance class, crafts, and party room time.
3. Special Needs Program (Emi's Buddies): Free monthly dance classes for children and adults with special needs, including Down's Syndrome, Autism, and Cerebral Palsy. Classes held first Friday of each month.
4. Dance Apparel Sales: Online dance wear store through ShopNimbly for shoes, attire, and class-related merchandise.
5. Performance Company Fees: Pre-professional training program with customized training for dancers seeking accelerated dance experience. Includes company banquet and special awards.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Studio Five Dance Company is a single-location dance education studio that delivers recurring group dance classes in multiple styles (ballet, tap, jazz, hip-hop, lyrical, modern, contemporary, musical theatre, acro) for students from walking-age toddlers through adults, including a free monthly program for individuals with special needs. Complementary offerings include themed birthday party packages, seasonal summer camps, a pre-professional Performance Company, and a half-day Fine Arts Club preschool program. All instruction takes place in five in-studio classrooms with enrollment managed via the DanceStudio-Pro platform.

Product overview

Studio Five Dance Company operates as a comprehensive dance education facility offering age-differentiated core programs spanning from toddler (Wiggles & Giggles) through adult classes (Tenacity), with specialized offerings including Emi's Buddies for special needs students and Performance Company for pre-professional dancers. The studio provides supplementary services including themed birthday parties and seasonal summer camps. All programs are delivered through in-studio instruction with class registration managed via DanceStudio-Pro, and the company maintains five studio spaces to accommodate its program portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Emi's Buddies: A dance program designed specifically for students with special needs including Down's Syndrome, Autism, and Cerebral Palsy. Free monthly classes for children and adults with special needs.
• Performance Company
• Fine Arts Club

Products and services

• Wiggles & Giggles

Quantifiable outcome

• Classes limited to max 15 students (ages 7+) and max 12 students (Tippy Toes/Tappy Feet)
• +3 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• My Gym: Franchised early-childhood movement and fitness program for children from infancy through age 10, structured around age-tiered classes with recurring memberships. Directly comparable to Studio Five's Wiggles & Giggles and preschool-age programming model.
• The Little Gym: Franchised children's enrichment center offering structured movement, gymnastics, and motor-skill classes for ages 4 months through 12 years on a recurring membership basis. Highly comparable to Studio Five's age-tiered, recurring-tuition model for young children.
• Arthur Murray Dance Studios: Largest franchised dance studio network in North America, offering group and private dance instruction across multiple styles. Comparable to Studio Five as a dance school operator serving students of all ages with a recurring class-based model.
• Goldfish Swim School: Franchised children's activity center delivering weekly swim lessons on a subscription basis with year-round enrollment, free trial offers, and family-friendly facilities. Mirrors Studio Five's recurring tuition, trial-class funnel, and parent-experience design.
• Fred Astaire Dance Studios: National franchised dance studio chain providing group and private lessons for children and adults. Closely matches Studio Five's recurring class model and multi-style curriculum for families and adults.

Broad incumbents

• Club Pilates: Largest franchised Pilates studio network offering group reformer classes on a subscription basis. Comparable to Studio Five's adult Tenacity Pilates offering and the broader subscription-based small-group fitness model.

Emerging players

• School of Rock: Franchised music education company with a performance-based curriculum and recurring lesson model for children and adults. Comparable to Studio Five as a kids' enrichment franchise combining structured lessons with performance company opportunities.
• Tumble House: Franchised children's gymnastics and tumbling program offering age-tiered classes on a recurring membership basis. Comparable to Studio Five's acro offerings and its children-focused subscription class model.
• Code Ninjas: Franchised children's STEM education center with recurring memberships and project-based curriculum. Comparable to Studio Five as a kids' enrichment franchise targeting suburban families with tiered, age-based programs.
• Mathnasium: Franchised supplemental education center providing recurring math instruction for K–12 students on a subscription basis. Comparable to Studio Five as a recurring-enrollment enrichment franchise serving local suburban families.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/studiofivedancecompany
• LinkedInlinkedin.com/company/studio-five-dance-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio 19 Dance Company