Stonefire Outdoor Living, Inc.

What Stonefire Outdoor Living, Inc. does

StoneFire Outdoor Living, Inc. designs, builds, and installs modular masonry living spaces for residential customers across New England, with primary operations in Westborough, Massachusetts and active project delivery into Cape Cod, Rhode Island, and broader Eastern and Central Massachusetts. Its underlying technology is a patented Pre-Constructed Unit (PCU) methodology under which fireplaces, fire pits, outdoor kitchen islands and bars, wood-fired ovens, and seating walls are built 95% complete in a controlled in-shop fabrication environment and then delivered to the site for installation measured in days rather than the weeks typical of traditional on-site masonry construction. The portfolio additionally extends into patios, stone walls, steps, walkways, pool coping, pergolas (including Sundance louvered roof systems), outdoor lighting, and outdoor TV and audio — assembled under a sales-led, consultative model anchored on site visits, in-house 3D design visualization, and a dedicated showroom that the company describes as one of the most comprehensive in New England.

The company monetizes primarily through project-based, custom-priced installation contracts, supplemented by ongoing maintenance packages (cleaning, sealing, crack and joint repair) and reseller-style sales of partner appliances and accessories. Distribution combines direct showroom-driven sales with satellite partner displays at Tulp Outdoor (Sagamore, MA) and Hyannis Country Garden (Hyannis, MA), and the business is intentionally referral-heavy, using completed projects as de facto permanent showrooms. The operating perimeter is reinforced by two structurally related entities: StoneHearth, a wholly-owned sub-brand extending the same masonry craft into indoor fireplace makeovers, and StoneFire Core, a separate manufacturing arm established in 2019 that produces premium outdoor fireplaces and the signature PCUs.

Ownership transitioned in 2024 from founder Giuseppe Ventriglia — a 40-plus-year masonry veteran — to long-time partners Dennis DePierri (now President and Innovator, the named developer of the PCU process) and Stephanie DePierri (Owner, Estimator, Overseer), with the founder retained in a sales and mentorship capacity. The team also includes a Construction Manager, a head of finance and marketing, and a junior showroom staffer; the company is privately held with no disclosed outside investors and operates with a headcount band of 11-50 employees.

Name

Stonefire Outdoor Living, Inc.

Legal name

StoneFire Outdoor Living, Inc.

Website

https://stonefireoutdoorliving.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

StoneFire Outdoor Living designs, fabricates, and installs modular masonry living spaces — including fireplaces, fire pits, outdoor kitchens, and wood-fired ovens — for residential customers across New England using patented pre-constructed units delivered largely complete for fast installation.

Ownership category

akta.pro rank

Product category

Outdoor Masonry Construction & Hardscape Services

NAICS

Masonry Contractors (23814), Residential Building Construction (2361)

SIC

Cut Stone & Stone Products (3281), Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)

akta.pro primary industry

Stonework & Masonry (Stone Veneer, Brick, Block) (HSAIACAI)

akta.pro secondary industries

Patio Construction (Pavers, Concrete & Stone) (HSAPALAB), Outdoor Kitchens & Built-In BBQ Construction (HSAPALAE), Fire Pits & Outdoor Fireplaces (HSAIACAG), Family Room / Great Room Additions (HSAPADAJ)

Keywords

• Outdoor masonry construction
• Modular fireplace installation
• Hardscape design services
• Outdoor kitchen builders
• Precast masonry units

Headquarters

HQ city

Westborough

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Installation Projects: One-time project-based revenue from design and installation of custom outdoor living spaces including patios, stonewalls, fireplaces, outdoor kitchens, and other masonry structures
2. Maintenance Services: Ongoing maintenance packages including cleaning, power washing, sealing, crack repair, and joint repair to protect customer investments
3. Products and Appliances: Sales of outdoor appliances, fire features, lighting, and accessories through partnerships with manufacturers like Fire Magic, Twin Eagles, and others

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

StoneFire Outdoor Living designs, fabricates, and installs upscale indoor and outdoor masonry living spaces for residential customers using a proprietary Pre-Constructed Units (PCU) approach. Core offerings include custom outdoor fireplaces, fire pits, outdoor kitchen islands with grills, wood-fired ovens, hardscape features (patios, stonewalls, walkways, pool coping), and indoor fireplace makeovers under its StoneHearth sub-brand, supported by 3D design visualization, an in-house manufacturing division (StoneFire Core), and ongoing maintenance services.

Product overview

Stonefire Outdoor Living is a masonry and outdoor living construction company offering a comprehensive suite of products and services centered around their proprietary Pre-Constructed Units (PCU) — patent-protected, pre-fabricated masonry fireplaces, fire pits, bars, wood burning ovens, and seating walls delivered 95% complete for rapid installation. Their core product line includes Outdoor Fireplaces, Fire Pits, Bar & Grill Islands, and Wood Fired Ovens, all handcrafted masonry units available in various configurations and fuel types. The company extends their offerings through sub-brands StoneHearth (indoor fireplace makeovers) and StoneFire Core (manufacturing division established 2019), alongside complementary products including Sundance Louvered Roofs (motorized pergolas), Outdoor Appliances (from partnered brands), Outdoor TV & Audio systems, and Outdoor Lighting. Service offerings encompass 3D Design Services, Hardscape Services (patios, stonewalls, walkways), Maintenance Packages, and a physical Showroom/Design Center in Westborough, MA serving as an inspiration hub. The company operates on a modular delivery approach aimed at affordability and minimal disruption.

Differentiator

Problem solved

Functional benefit

Brands

• StoneHearth: Indoor fireplace makeovers and custom stone fireplace installations, drawing on over 40 years of expertise in stone masonry from StoneFire Outdoor Living.

Products and services

• Outdoor Fireplaces Handcrafted masonry outdoor fireplaces available in multiple sizes and configurations, supporting wood, LP gas, or natural gas fuel types. Built using StoneFire's Pre-Constructed Unit (PCU) approach so that units arrive on-site 95% complete for quick installation. Targeted at upscale residential homeowners in New England.
• Fire Pits Handcrafted masonry fire pits available in wood-burning or gas (LP or natural gas) configurations. Part of the Pre-Constructed Units product line, delivered largely prefabricated for rapid on-site installation.
• Bar & Grill Islands Custom handcrafted outdoor kitchen islands and grill stations in various sizes and configurations, finished to order with integrated appliance options for upscale residential backyard transformations.
• Wood Fired Ovens Authentic Italian-style handcrafted masonry wood-fired ovens in wood or gas configurations, with mobile countertop variants available for indoor or outdoor use as part of the PCU product line.
• Pre-Constructed Units (PCU) Patent-protected proprietary pre-fabricated masonry units (fireplaces, fire pits, bars, wood-fired ovens, seating walls) built 95% complete in StoneFire's controlled shop environment and delivered to site for quick installation. The underlying technology behind the company's rapid-install products.
• Sundance Louvered Roofs Motorized louvered pergola systems sourced through Sundance Louvered Roofs, constructed from high-grade extruded tempered aluminum with powder coat finish. Includes motor-controlled louvers, integrated gutters, and maintenance-free operation to extend the outdoor living season.
• Outdoor Appliances Curated selection of outdoor cooking appliances from partner brands (Fire Magic, Twin Eagles, Alfa Forni, Blaze Grills, Kamado Joe, Fontana Forni) integrated into StoneFire's outdoor kitchen installations.
• Outdoor TV and Audio Weatherproof outdoor TV and audio systems engineered for New England climate conditions, enabling outdoor entertainment for game days, movie nights, and gatherings as part of StoneFire living space installations.
• Outdoor Lighting Outdoor lighting solutions that provide aesthetic finishing touches and ambiance/mood enhancement for completed outdoor living spaces.
• Hardscape Services Full-service masonry hardscape construction including patios, stonewalls, steps, walkways, and pool coping, using durable materials engineered to withstand New England weather conditions.
• StoneHearth Indoor Fireplace Solutions Indoor fireplace transformation service under the StoneHearth sub-brand, offering custom stone masonry makeovers and installation of efficient and safe gas, wood, and pellet-burning appliances for homeowners with existing fireplaces needing aesthetic or functional upgrades.
• StoneFire Core Manufacturing Manufacturing arm of StoneFire, established in 2019, producing premium outdoor fireplaces and the company's signature Pre-Constructed Units (PCU) in a controlled shop environment.
• 3D Design Services Custom 3D design visualization services that produce detailed, accurate, and interactive 3D models of customers' outdoor living projects before construction begins, providing confidence in the final design.
• Maintenance Packages Comprehensive maintenance packages for installed hardscape and masonry, including regular cleaning, power washing, sealing and protection, crack repair, joint repair, and patio joint maintenance to protect customer investments.
• Showroom and Design Center Physical showroom and design center located at 206 Turnpike Rd, Westborough, MA, featuring dozens of functional outdoor living spaces on display. Functions as an inspiration hub for homeowners and landscape designers and supports the consultative sales process.

Quantifiable outcome

• Installations completed in days instead of weeks compared to traditional on-site construction
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and supporting.

• Tulp Outdoor LivingcoreChannel Partner/ Reseller/ DistributorFamily-owned outdoor furniture company with European heritage. Partnership allows StoneFire products to be displayed at their Sagamore MA location (5 Cranberry Hwy), expanding customer access in Cape Cod region.
• Hyannis Country GardencoreChannel Partner/ Reseller/ DistributorCape Cod's local plant experts providing beautiful plants, accurate information, and diverse product selection. StoneFire products featured at their Hyannis location (380 W Main St), serving as satellite destination for customers.
• Sundance Louvered RoofssupportingTechnology or IntegrationPartner for motorized louvered pergolas made from high-grade extruded tempered aluminum with powder coat finish. Products complement StoneFire outdoor living installations with maintenance-free, weather-resistant roofing solutions. Made in USA.
• Fire MagicsupportingTechnology or IntegrationPremium outdoor grill manufacturer offering professional-grade grills for outdoor kitchen installations.
• Twin EaglessupportingTechnology or IntegrationHigh-end outdoor grill manufacturer featured in StoneFire outdoor kitchen projects.
• Alfa FornisupportingTechnology or IntegrationItalian wood-fired oven manufacturer offering authentic pizza ovens for outdoor kitchen installations.
• Blaze GrillssupportingTechnology or IntegrationOutdoor grill manufacturer offering range of products from basic to professional grade for outdoor cooking needs.
• Kamado JoesupportingTechnology or IntegrationPremium kamado-style ceramic grill manufacturer featured in outdoor kitchen offerings.
• Fontana FornisupportingTechnology or IntegrationItalian manufacturer of wood-fired ovens and outdoor cooking appliances for residential and commercial use.
• Warming TrendssupportingTechnology or IntegrationFire feature manufacturer supplying fire bowls and warming products for outdoor living installations.
• Tempest TorchsupportingTechnology or IntegrationTorch manufacturer providing flame torches for outdoor ambiance and lighting features.
• HPC FiresupportingTechnology or IntegrationFire bowl manufacturer supplying fire features for outdoor living spaces.

Scale indicators4 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• SiteOne Landscape Supply: Largest North American wholesale distributor of landscape, hardscape, and outdoor living products. Comparable because it both supplies the materials contractors like StoneFire use and offers its own outdoor living design/installation services through affiliated contractors, competing for the same homeowner spend.
• Unilock: Major North American manufacturer of concrete pavers, walls, and outdoor living features. Relevant peer because its manufactured stone and paver systems are used as direct substitutes for custom masonry work like StoneFire's, and it serves the same upscale residential hardscape market.
• Belgard: National hardscape manufacturer of pavers, retaining walls, and outdoor living components owned by Oldcastle APG. Comparable because its products are the substrate material StoneFire builds upon, and it competes indirectly by enabling contractors and homeowners to assemble similar patios, walls, and fire-feature spaces at scale.
• EP Henry: Established East Coast paver and wall manufacturer with strong Northeast U.S. dealer network. Comparable to StoneFire on geography, premium hardscape positioning, and the fact that its wall/fireplace kits serve as substitutes for custom masonry work in the same New England and Mid-Atlantic markets.
• Techo-Bloc: Premium hardscape manufacturer offering pavers, slabs, walls, and outdoor fireplace/ kitchen kits. Comparable to StoneFire as both supply the look and feel of custom masonry outdoor living spaces, with Techo-Bloc's pre-engineered fireplaces and kitchens directly competing against StoneFire's PCU-built units.
• Heatilator: Long-standing manufacturer of prefabricated fireplaces and chimney systems, owned by Hearth & Home Technologies. Comparable to StoneFire's outdoor fireplace line as Heatilator's indoor/outdoor fireplace products compete on convenience, brand, and installation speed against StoneFire's PCU approach.
• Rinnai: Global manufacturer of gas heating and hot water products, including tankless water heaters and gas fireplace inserts. Comparable because its gas fireplace inserts and outdoor heating products are sold through dealers and contractors for the same upscale residential projects StoneFire outfits, and partner with similar builder channels.

Direct peers

• Archadeck Outdoor Living: Franchise-based outdoor living design/build company specializing in decks, patios, outdoor kitchens, and fire features. Highly comparable to StoneFire on consultative, project-based sales of integrated outdoor living environments, though it competes primarily through a franchise network rather than in-house masonry fabrication.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/stonefire
• LinkedInlinkedin.com/company/stonefire-outdoor-living

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stonefire Outdoor Living, Inc.