Smart Secure

What Smart Secure does

Smart Secure is a Brooklyn, New York-based low voltage systems integrator that designs and installs security, fire alarm, access control, intercom, surveillance, audio-visual, and structured cabling systems for residential and commercial properties. The company maintains an 11-50 employee headcount and operates within the New York metropolitan area, with no disclosed geographic expansion outside that region. Its product portfolio spans surveillance/CCTV systems, burglar alarms, FDNY-approved fire alarm systems, video intercoms, access control solutions with hardware/software mixing capability, sound/home audio systems, paging systems, phone systems, and structured and network cabling. Smart Secure emphasizes a consultative, customer-specific installation approach rather than a standardized product offering, and markets itself as a 'contractor's dream team' for residential and commercial construction projects, supported by 18 contractor partnerships established in 2021.

The company's revenue model is primarily project-based installation revenue (one-time) supplemented by ongoing service, maintenance, and upgrade engagements (professional services). Pricing is quote-based, undisclosed publicly, and positioned 11% below competitors. Go-to-market is consultative and direct, combining bottom-of-funnel website quote requests, phone and email contact, LinkedIn outreach, and a channel motion through construction contractor partnerships. Customer mix spans multifamily residential (e.g., 255-unit, 111-unit properties), commercial offices, educational institutions, healthcare offices, religious facilities, retail, and self-storage. As of 2025, the company reports 57 commercial properties and 27 residential homes secured, with Mayer Friedman as CEO and founder-operator; no external funding rounds, acquisitions, or parent entities are disclosed.

Name

Smart Secure

Legal name

Smart Secure

Website

https://smartsecureny.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Smart Secure is a Brooklyn, NY-based low voltage systems integrator installing security, fire alarm, access control, surveillance, intercom, AV, and cabling systems for residential, commercial, and institutional clients across the New York metro area.

Ownership category

akta.pro rank

Product category

Security System Installation Services

NAICS

Security Systems Services (except Locksmiths) (561621)

SIC

Electrical Work (1731)

akta.pro primary industry

Low-Voltage & Security Systems Contracting (Access Control, CCTV, Intrusion) (IMAFALAF)

akta.pro secondary industries

Fire Alarm & Life Safety Systems Integration (BPAKAGAF), CCTV Networking, Cabling (PoE) & Storage Infrastructure (HSAHACAI)

Keywords

• Low voltage installation
• Security system installation
• Access control systems
• Surveillance camera systems
• Fire alarm systems

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Security System Installation: Installation of comprehensive security systems including surveillance, burglar alarms, access control, fire alarms, intercoms, and network cabling for residential and commercial properties. Revenue is generated through project-based installation fees.
2. Service and Maintenance: Ongoing service and maintenance for installed security systems, providing 24/7 property protection and system support.
3. System Upgrades: Upgrades of existing low voltage and security systems, providing clients with updated technology and enhanced capabilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Smart Secure designs, installs, services, and upgrades low voltage security, fire alarm, access control, intercom, surveillance/CCTV, and audio-visual systems for residential and commercial properties in the New York metropolitan area. The company delivers integrated structured cabling and communication infrastructure as a complete solutions provider rather than a one-size-fits-all vendor.

Product overview

Smart Secure is a low voltage installation company offering an integrated suite of security and communication systems for residential and commercial properties. The core offering includes surveillance/CCTV systems, burglar alarms, fire alarm systems (FDNY approved), intercom systems, access control, video systems, sound/home audio systems, and structured/network cabling. The company provides installation, service, and upgrades for all low voltage and security systems, positioning itself as a complete solutions provider for property protection and connectivity needs. Services are delivered through a customer-focused approach rather than a one-size-fits-all methodology, with systems often integrated together (e.g., access control integrated with surveillance).

Differentiator

Problem solved

Functional benefit

Products and services

• Surveillance Systems CCTV and camera monitoring systems enabling monitoring of multiple cameras across numerous locations, with indoor and outdoor cameras, HD resolution video, motion recording, and a fully integrated mobile solution compatible with most devices. Designed for residential and commercial property owners seeking video security.
• Burglar Alarm Systems Professional burglar alarm solutions including risk evaluation and customized security recommendations to protect homes and businesses from unwanted intrusion.
• Intercom Systems Video intercom systems that transmit clear audio and high-definition video, serving as a security and communication solution for residential and commercial properties.
• Fire Alarm Systems Fire detection and alarm systems using latest technologies, FDNY approved, providing prompt and reliable notifications for 24/7 property protection across residential and commercial buildings.
• Sound System / Home Audio Theater Home audio theater systems delivering high-end audio with various speaker sizes and configurations, including wireless and portable wifi-compatible speakers for a digital interface.
• Access Control Systems Flexible access control solutions allowing mix and match of hardware and software with seamless integration with surveillance systems, covering basic identification and entry control through advanced access management.
• Video Systems Video monitoring and camera systems for property defense, asset protection, and crime deterrence, enabling live activity observation and liability reduction across residential and commercial sites.
• Structured / Network Cabling Professional low voltage structured cabling and network cabling solutions for data, voice, and video transmission infrastructure supporting building connectivity and communication systems.
• Paging and Phone Systems Paging and announcement systems for commercial and educational facilities, plus business telephone and communication systems installation and integration.
• System Service and Maintenance Ongoing service and maintenance for installed security, fire alarm, intercom, access control, and low voltage systems, providing 24/7 property protection and system support.
• System Upgrades Upgrades of existing low voltage and security systems, providing clients with updated technology and enhanced capabilities.

Quantifiable outcome

• 11% lower pricing than competitors while maintaining quality service

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Construction ContractorscoreChannel Partner/ Reseller/ DistributorSmart Secure has established 18 new partnerships with construction contractors in 2021, positioning the company as the 'contractor's dream team' for low voltage and security installations. These partnerships involve working with general contractors on both residential and commercial construction projects, providing comprehensive structured cabling, fire alarm, security, and audio-visual systems. The relationships emphasize timeline compliance, custom specifications, and seamless team collaboration.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Sonitrol: Established commercial security provider specializing in verified intrusion detection and integrated access/video systems. Overlaps with Smart Secure's commercial surveillance and access control offerings, but provides nationwide coverage and a proprietary monitoring model.
• Johnson Controls (Tyco / Building Technologies): Global building systems integrator covering fire alarm, security, HVAC, and low-voltage systems for large commercial and institutional facilities. Competes with Smart Secure on enterprise-scale integrated fire/security bids, though as part of a much broader portfolio.
• ADT Commercial: Commercial security arm of ADT providing intrusion, video, access control, and fire systems integration for enterprise customers. Operates broadly across the same product categories as Smart Secure but at national scale and with proprietary monitoring infrastructure.

Direct peers

• Vector Security: Regional-to-national security systems provider offering installation, monitoring, and service for intrusion, video surveillance, access control, and fire alarm systems. Comparable business model spanning one-time installation plus recurring service contracts across residential and commercial segments.
• Convergint Technologies: One of the largest North American systems integrators delivering integrated security, fire alarm, surveillance, access control, and audio-visual solutions for commercial customers. Most directly comparable on the integrated low-voltage systems contracting model Smart Secure operates, though at vastly greater scale.
• Pavion: National integrator of fire alarm, security, and life-safety systems formed from the rebranding of Koorsen Fire & Security and Quad Cities integrators. Directly comparable on fire alarm + security systems integration for commercial customers, particularly in regulated environments.
• Koorsen Fire & Security (Pavion network): Fire alarm and security systems integrator with a long-standing FDNY-style regulated-service orientation, serving commercial and institutional customers across multiple states. Comparable on the regulated fire alarm install-and-service core of Smart Secure's offering.
• APG Security Systems: NYC-area low-voltage systems integrator specializing in surveillance, access control, intercom, and structured cabling for residential and commercial properties. Closely matches Smart Secure's regional positioning, customer mix, and bundled service offering in the same metro.

Emerging players

• Brivo: Cloud-native access control and physical security platform provider serving small-to-mid-market and multi-tenant commercial properties. Partially overlaps with Smart Secure on the access control layer, but emphasizes subscription SaaS rather than installation services.

Regional players

• Security Instrument Corp: Mid-Atlantic-based commercial and residential security systems integrator offering fire alarm, intrusion, video surveillance, and access control installation and monitoring. Comparable on services mix; primarily serves Delaware/Maryland/New Jersey rather than NYC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/smart-secure-ny

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Secure