Sound.dna Gmbh

What Sound.dna Gmbh does

Sound.dna GmbH is a Vienna-based audio and acoustic consulting firm founded in 2015 that designs integrated acoustic experiences for commercial environments. The company sells a three-pillar service portfolio: acoustic.systems (smart audio hardware and room acoustics with automated volume and playlist adaptation based on ambient noise, time of day, customer frequency, and venue type), sound.creation (brand songs, sound logos, advertising jingles, and POS sound design produced from a unified musical foundation, delivered via the in-house Swoon Factory recording studio in Vienna), and music.service (curated B2B music streaming delivered as a Premium Reseller Partner of Soundtrack your Brand, providing access to a 58 million-track catalog with B2B-fair licensing).

The business generates revenue from hardware sales and installation of smart audio systems, professional acoustic consulting and sound design services, and recurring managed music streaming subscriptions (bundled from €29/month with annual invoicing). It serves enterprise and mid-market clients primarily in retail, hospitality, corporate offices, and real estate development across the DACH region. Named customers include IKEA Austria (10 stores equipped since 2021), Donauzentrum (950-speaker deployment), Vapiano, Hyatt Andaz Prague, Nespresso/Nestlé HQ Vienna, HUMANIC, Shopping City Süd, Steelcase BMV, and Fat Monk. Distribution is direct enterprise sales with bespoke project scoping, supplemented by the Soundtrack your Brand reseller channel for the recurring music layer. The company operates as a bootstrapped, founder-led GmbH with no external investment, a small core team led by founder Bernhard Thurner, and disclosed partnerships with Yamaha, Newtec, and the Austrian Handelsverband.

Name

Sound.dna Gmbh

Legal name

sound.DNA GmbH

Website

https://sound-dna.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Sound.dna GmbH is a Vienna-based acoustic consulting firm founded in 2015 that designs smart audio systems, sound branding, and managed music streaming for retail, hospitality, and corporate clients, anchored by enterprise references including IKEA Austria and Donauzentrum.

Ownership category

akta.pro rank

Product category

Commercial Acoustic and Sound Branding Services

NAICS

Sound Recording Studios (51224), Other Sound Recording Industries (512290)

akta.pro primary industry

Enterprise/B2B Music Streaming (Business Background Music) (MPAIACAJ)

akta.pro secondary industry

Jingle & Brand Sonic Identity Studios (MPAIALAE)

Keywords

• Acoustic design services
• Sound branding
• Background music
• Commercial audio systems
• Smart sound control

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Acoustic Systems & Hardware: Sale and installation of smart audio systems, speakers, and sound equipment for commercial spaces including shopping malls, retail stores, restaurants, and hotels. Includes planning, installation, and configuration services.
2. Acoustic Consulting & Design Services: Professional services including acoustic concept development, sound branding strategy, system planning, and acoustic design for brand spaces.
3. Music Service (Premium B2B): Managed music streaming service including playlist curation, account setup, installation, ongoing management, technical support, and annual invoicing. Acts as premium reseller partner of Soundtrack your Brand.
4. Sound Branding & Creation: Custom brand song production, sound logos, jingles, and POS sound elements for brand identity and marketing purposes.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Sound.dna GmbH designs and delivers integrated acoustic branding solutions for commercial spaces, combining three core offerings: smart audio system installation and room acoustics engineering (acoustic.systems), custom sound branding production including brand songs, sound logos, jingles, and POS sounds (sound.creation), and managed B2B music streaming with hand-curated playlists (music.service) resold through a Premium Reseller partnership with Soundtrack Your Brand. The company serves retail, hospitality, shopping center, hotel, and corporate clients across the DACH region with end-to-end services spanning acoustic concept, 3D room simulation, system installation, and ongoing acoustic management.

Product overview

Sound.dna Gmbh offers a comprehensive three-service portfolio for commercial acoustic experiences: (1) acoustic.systems provides smart audio technology and room acoustics solutions with intelligent sound systems; (2) sound.creation delivers sound branding and design services including Brand Songs, Sound Logos, and jingles; (3) music.service offers curated playlists and streaming services via Soundtrack Your Brand partnership. The company positions these as a holistic concept harmonizing acoustic elements for businesses.

Differentiator

Problem solved

Functional benefit

Brands

• acoustic.systems: Smart audio technology and room acoustics for optimal sound solutions.
• sound.creation
• music.service

Products and services

• acoustic.systems Smart audio technology and room acoustics solutions for commercial spaces, including intelligent sound systems with automated volume and music adaptation, speaker planning via 3D room simulation, acoustic measurements, sound masking and privacy systems, and certified public address/evacuation systems. Targeted at retail, hospitality, corporate office, shopping center, and hotel environments.
• sound.creation Sound branding and design services producing custom brand identities through musical compositions: Brand Songs, Sound Logos, advertising jingles (Werbe-Jingles), and POS-Sounds. All sound elements are derived from a single Brand Song foundation for musical consistency, produced at the in-house Swoon Factory recording studio. Targeted at brands seeking distinctive audio identity.
• music.service Hand-curated playlist and B2B music streaming service delivered via Soundtrack Your Brand Premium Reseller partnership, providing access to 58 million legally licensed music titles. Includes music curation, account setup, installation, ongoing management, and technical support. Soundtrack Your Brand license fees start at EUR 29/month included in package pricing with annual billing. Targeted at retail, hospitality, corporate, healthcare, and wellness environments.

Quantifiable outcome

• 44% of customers leave without purchasing when acoustics don't match the brand
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Soundtrack your BrandcoreTechnology or IntegrationPremium B2B partnership with the fastest-growing music streaming service for businesses. Sound.dna is an official Premium Reseller Partner, providing clients access to a catalog of 58 million tracks with B2B-fair artist compensation. Services include music curation, account setup, installation, management, and technical support.
• HandelsverbandminorStrategic or Co-development PartnerAustrian Retail Association partnership. Handelsverband logo displayed in partner section on About page, indicating industry collaboration.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bose Professional: Bose Professional designs and supplies commercial audio systems, speakers, and DSP for hospitality, retail, and conferencing. It competes with the acoustic.systems hardware/installation arm of sound.dna as part of a broader commercial AV portfolio.
• Sonos for Business: Sonos for Business offers managed commercial sound systems and music streaming for retail and hospitality venues. It overlaps with sound.dna's combined hardware-plus-streaming offering through a broader consumer-rooted brand portfolio.

Regional players

• Sixième Son: Sixième Son is a leading French/Central European sound branding agency creating sonic identities and audio strategies. It is directly comparable to sound.dna's sound.creation work and operates primarily in adjacent European markets.

Emerging players

• Antfood: Antfood is a boutique sound branding and original music studio serving global brands and agencies. It overlaps with sound.dna's sound.creation service (brand songs, sonic logos) and competes for similar enterprise brand-side budgets.
• Mubert: Mubert provides AI-generated royalty-cleared music for content creators and commercial use, including a B2B background music API. It is an emerging alternative to curated licensing with partial overlap to sound.dna's music curation offering.

Direct peers

• Mood Media: Mood Media is the global leader in in-store media — B2B background music, audio/visual messaging, and scent marketing for retail, hospitality, and corporate clients. It directly competes with sound.dna across the music.service and acoustic systems stack and serves the same enterprise buyer.
• Rockbot: Rockbot provides licensed B2B streaming music and on-premise jukebox solutions for restaurants, retail, and hotels in North America. It competes head-to-head with sound.dna's music.service stream and has a similar multi-venue value proposition.
• Soundtrack Your Brand (Spotify for Business): Soundtrack Your Brand is the B2B streaming platform that sound.dna resells, providing a 58M+ track catalog licensed for commercial use. It is a direct platform peer and partnership counterpart for commercial background music.
• Heartbeat (sound branding agency): Heartbeat is a German/Austrian sound branding and audio identity agency creating sonic logos, brand music, and acoustic concepts for European brands. It mirrors sound.dna's sound.creation service and operates in the same DACH enterprise market.
• Stingray Business (Stingray Group): Stingray offers curated in-store music, digital signage, and interactive media to retail and hospitality chains worldwide. It overlaps directly with sound.dna's music.service and acoustic systems proposition for multi-location enterprise customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sound-dna
• Instagraminstagram.com/bernhardthurner

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sound.dna Gmbh