COBRA ANCHORS CO. LTD.
Cobra Anchors is a Canadian manufacturer of wall anchors, masonry anchors, concrete screws, picture hooks, and plant hangers, selling through 15,000+ retail points including Home Depot and Rona, and operating as a subsidiary of PrimeSource Brands.
- Company typePrivate
- Founded1973
- HeadquartersAnjou, Canada
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What COBRA ANCHORS CO. LTD. does
Cobra Anchors Co. Ltd. is a privately held Canadian manufacturer of wall anchors, masonry anchors, concrete screws, picture hooks, and plant hangers, founded in 1973 through the merger of UES Produits de Fixation Universel and UES Plastique & Métal and headquartered in Ville d'Anjou (Montreal), Quebec. The company operates two manufacturing facilities — a 117,000 sq ft plant in Montreal and a US facility in Temple, Pennsylvania — plus a distribution center in Gonesse, France, employing approximately 240 people across operations. Cobra's portfolio is organized into six product categories (Hollow Wall, Multi-Purpose, Masonry, Concrete Screws, Picture Hooks, Plant Hangers) and is anchored by 22+ globally patented innovations including FlipToggle, TripleGrip, WallDriller Plus, Parawedge, and CobraTork, many of which carry ICC-ES, FM, and UL certifications for code-mandated applications.
The company's products are distributed through major home improvement retailers and industrial distributors, reaching 15,000+ retail points of sale across 22 countries. Key channel relationships include a long-standing supply agreement with Home Depot across 2,000+ US stores (including a dedicated 2020 expansion for the Parawedge line), an exclusive partnership with Rona across 350 Canadian stores since 2022, distribution through Home Hardware and Bauhaus, and a network of wholesalers and industrial distributors. The revenue model is straightforward wholesale hardware sales to retail and industrial channels, with bulk, contractor-pack, and pro-pack SKU tiers designed to serve both DIY consumers and professional contractors. Cobra vertically integrates design through manufacturing (electroerosion, cold forming, injection molding, die casting, and robotized assembly), supports ongoing automation capex, and was acquired in August 2024 by PrimeSource Brands, a Clearlake Capital-backed specialty branded residential building products platform where it sits alongside Dimora Brands, Nationwide, Wolf, and Axxis.
COBRA ANCHORS CO. LTD. firmographics
Firmographics- Name
- COBRA ANCHORS CO. LTD.
- Legal name
- COBRA ANCHORS CO. LTD.
- Website
- https://cobraanchors.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Short description
- Cobra Anchors is a Canadian manufacturer of wall anchors, masonry anchors, concrete screws, picture hooks, and plant hangers, selling through 15,000+ retail points including Home Depot and Rona, and operating as a subsidiary of PrimeSource Brands.
- Ownership category
- akta.pro rank
COBRA ANCHORS CO. LTD. industry classification
Industry- Product category
- Construction Fasteners / Wall Anchors
- SIC
- Cutlery, Handtools & General Hardware (3420)
- akta.pro primary industry
- Fasteners, Anchors & Connectors (Bolts, Weld Studs, Plates) (IMADACAJ)
- akta.pro secondary industry
- Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks) (CRAIAEAK)
Keywords
Where COBRA ANCHORS CO. LTD. is headquartered
LocationHeadquarters
- HQ city
- Anjou
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
COBRA ANCHORS CO. LTD. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Anchors and Hooks Sales: Revenue generated from manufacturing and selling wall anchors, masonry anchors, concrete screws, picture hooks, and plant hangers to retailers and distributors. Products sold through Home Depot, Rona, Home Hardware and other major home improvement retailers across North America and Europe.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bulk and contractor pack options |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
COBRA ANCHORS CO. LTD. product offering
Product offeringCore offering
Cobra Anchors manufactures and sells specialty wall anchors, masonry anchors, concrete screws, picture hooks, and plant hangers for DIY homeowners and professional contractors. The company's product range covers self-drilling drywall anchors, hollow-wall toggle anchors, wedge-type concrete fasteners, and decorative hardware used in residential and commercial fastening applications. Products are distributed through major home improvement retailers and industrial channels across North America and internationally.
Product overview
COBRA ANCHORS CO. LTD. is a hardware manufacturer specializing in wall anchors, picture hooks, and plant hangers. The product portfolio is organized into six main categories: Hollow Wall anchors (including WallDriller Zinc, WallDriller Plus, FlipToggle, DrillerToggle, and Wallbiter), Multi-Purpose anchors (such as TripleGrip and Nylon Anchors), Masonry anchors (including Parawedge, Drive Nail Anchors, Drop In Anchors, Lag Screw Shields, Lead Anchors, Plastic Screw Anchors, ParaSleeve, and SuperSleeve), Concrete Screws (CobraTork Zinc, CobraTork Galvanized, and Cobra Tap), Picture Hooks, and Plant Hangers (VersaHook and Ceiling Driller). Products are available for both professional contractors and DIY users, with various certifications including ICC-ES, FM, and UL listings.
Differentiator
Problem solved
Functional benefit
Products and services
- WallDriller
Companies that use COBRA ANCHORS CO. LTD.
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
COBRA ANCHORS CO. LTD. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
COBRA ANCHORS CO. LTD. partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- RonacoreExclusive partnership with Rona across 350 stores in Canada. Cobra products obtained exclusivity in all Rona stores across Canada starting 2022.
- Home DepotcoreSupply agreement with Home Depot covering all 2,000 stores across the United States for Parawedge masonry anchors (manufactured at Temple, PA plant). Products ICC ESR-3652 certified. TripleGrip, DrillerToggle, FlipToggle already distributed for 8+ years. Agreement required $3.2M+ investment and creates 21+ jobs.
- BauhausminorFirst European customer marking Cobra's expansion into Europe in 2012. Cobra is focused on further European expansion.
- PrimeSource Building ProductscorePart of PrimeSource Brands portfolio alongside Dimora Brands, Nationwide, Wolf and Axxis. Represents branded specialty building products platform with largest sales and service capabilities in the industry.
Scale indicators9 records
Recent moves12 records
Expansion highlights6 records
COBRA ANCHORS CO. LTD. competitors and assessment
Company assessmentBroad incumbents
- Hilti: Global construction tooling and fastening heavyweight with premium anchors and direct-to-pro distribution. Overlaps with Cobra on masonry and concrete screws but operates at a much higher price point and scale.
- Illinois Tool Works (ITW): Diversified industrial conglomerate owning multiple fastener brands (Red Head, Spit, Paslode). Broad incumbent benchmark for Cobra's pricing, distribution, and consolidation profile.
- Hillman Solutions: Large North American hardware and fastener distributor/maker with deep retail penetration. Overlaps with Cobra in fasteners sold through Home Depot, Lowe's, and big-box home improvement.
Regional players
- Rawlplug: UK/European anchor and fastener manufacturer with a comparable portfolio of wall, masonry, and concrete anchors. Relevant peer for Cobra's European expansion thesis via Gonesse.
Direct peers
- Powers Fasteners (Stanley Black & Decker): Masonry and concrete fastening specialist now part of Stanley Black & Decker. Competes head-to-head with Cobra's Parawedge and CobraTork lines in the pro and construction channels.
- TOGGLER: Specialist in hollow wall and toggle anchors including the original SNAPTOGGLE and ALLIGATOR product lines. Closest direct competitor to Cobra's FlipToggle, WallDriller, and TripleGrip hollow wall families.
- Fischer (fischer group of companies): German-headquartered specialist in nylon, metal, and chemical anchors. Cobra's natural European peer and a potential benchmark for cross-Atlantic expansion given Gonesse distribution already in place.
- Simpson Strong-Tie: A leading North American manufacturer of structural connectors, fasteners, and anchors for construction. Directly comparable to Cobra as a code-listed, specification-driven fastener maker serving retail and pro channels.
- Red Head (ITW): ITW's masonry and concrete anchor brand; competes with Cobra's Parawedge, drive nail, and concrete screw lines in retail and pro channels across North America.
Emerging players
- DEWALT (Stanley Black & Decker): Power tool and accessory brand that has been expanding into fastener and anchor SKUs through Home Depot. Shares the same dominant retail channel as Cobra and competes for shelf space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
COBRA ANCHORS CO. LTD. social profiles
Digital presenceCOBRA ANCHORS CO. LTD. compliance and trust
Trust signalCompliance4 records
COBRA ANCHORS CO. LTD. financial estimates
Financial estimateRevenue estimate
Valuation estimate
COBRA ANCHORS CO. LTD. leadership team
Management profileNumber of profiles
Profiles4 records
COBRA ANCHORS CO. LTD. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
COBRA ANCHORS CO. LTD. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about COBRA ANCHORS CO. LTD.
What does COBRA ANCHORS CO. LTD. do?
Cobra Anchors manufactures and sells specialty wall anchors, masonry anchors, concrete screws, picture hooks, and plant hangers for DIY homeowners and professional contractors. The company's product range covers self-drilling drywall anchors, hollow-wall toggle anchors, wedge-type concrete fasteners, and decorative hardware used in residential and commercial fastening applications. Products are distributed through major home improvement retailers and industrial channels across North America and internationally.
Is COBRA ANCHORS CO. LTD. a public or private company?
COBRA ANCHORS CO. LTD. is a private company. It is classified as corporate owned and is currently operating.
When was COBRA ANCHORS CO. LTD. founded?
COBRA ANCHORS CO. LTD. was founded in 1973.
Where is COBRA ANCHORS CO. LTD. based?
COBRA ANCHORS CO. LTD. is headquartered in Anjou, Canada, in the North America region.
How does COBRA ANCHORS CO. LTD. make money?
One revenue line is on record: hardware Anchors and Hooks Sales.
Who are COBRA ANCHORS CO. LTD.'s main competitors?
Broad incumbents on record are Hilti, Illinois Tool Works (ITW) and Hillman Solutions. Rawlplug is listed as a regional player. Direct peers are Powers Fasteners (Stanley Black & Decker), TOGGLER, Fischer (fischer group of companies), Simpson Strong-Tie and Red Head (ITW). DEWALT (Stanley Black & Decker) is listed as an emerging player.
Does COBRA ANCHORS CO. LTD. have an API?
No public API is recorded for COBRA ANCHORS CO. LTD..
What industry is COBRA ANCHORS CO. LTD. in?
COBRA ANCHORS CO. LTD.'s product category is Construction Fasteners / Wall Anchors. Its primary akta.pro industry code is IMADACAJ, Fasteners, Anchors & Connectors (Bolts, Weld Studs, Plates), with a secondary code of CRAIAEAK, Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks). Its SIC code is 3420.