TRACER MINERALS, LLC

What TRACER MINERALS, LLC does

Tracer Minerals, LLC is a privately held, family-owned American agribusiness headquartered in Cimarron, Kansas, that formulates and sells amino acid chelated mineral supplements and related nutrition products. The company was founded by Chris and Carol Schuetze in 2013, with the founders' two daughters now also working in the business, and operates with a small named team covering ownership, R&D, manufacturing, logistics, and regional sales. Its core technology is a proprietary amino acid chelation process that binds minerals to amino acids at a minimum 1:1 molar ratio, producing electrically neutral compounds that the company claims achieve 340–580% greater absorption than inorganic alternatives, as published in the Journal of Applied Nutrition.

The product portfolio spans a single chelation platform applied across multiple end-markets: livestock (beef, dairy, equine, swine, sheep, goats, poultry, show animals), crop/plant nutrition, companion pets, and human dietary supplements. Sub-brands include the Platinum line for cattle/equine/small ruminants, Duoport and MicroMaxx for feedlot cattle, TetraMaxx for everyday cattle support, Avalar for poultry, InGrained/Lux/DeLux for crops, and the Life Balance line for humans and pets. Approximately 40+ named SKUs are offered, with pricing ranging from roughly $12.95 for small consumer units to $2,175 per ton for custom bulk livestock formulations (4-ton minimum).

Tracer Minerals distributes through two parallel channels: direct-to-consumer e-commerce via its own Wix-hosted shop, and a national dealer network accessible through a 'Find a Dealer' locator on its website. Marketing relies on broad organic social media presence (Facebook, Instagram, TikTok, YouTube, LinkedIn, X), science-education content pages, and Google remarketing. Geographic operations are United States-only, with no disclosed institutional funding, partnerships, or acquisitions.

Name

TRACER MINERALS, LLC

Legal name

Tracer Minerals LLC

Website

https://tracerminerals.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Tracer Minerals is a family-owned Cimarron, Kansas company that formulates amino acid chelated mineral supplements for livestock, pets, plants, and humans, selling through DTC e-commerce and a national dealer network.

Ownership category

akta.pro rank

Product category

Animal Nutrition Supplements

NAICS

Animal Food Manufacturing (3111), Animal Food Manufacturing (31111), Farm Supplies Merchant Wholesalers (42491)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Trace Mineral Premixes (Chelated/Organic & Inorganic) (AFADAGAD)

akta.pro secondary industries

Minerals & Trace Elements (Chelated Minerals, Selenium, Zinc) (AFADALAC), Vitamins, Minerals & Multivitamin Supplements (HLAMALAF), Minerals & Trace Elements (Calcium, Magnesium, Zinc, Iron; Chelated Minerals) (AFAJAKAB)

Keywords

• Amino acid chelates
• Trace mineral supplements
• Livestock nutrition
• Plant micronutrient fertilizers
• Dietary supplements

Headquarters

HQ city

Cimarron

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Animal Nutrition: Sale of amino acid chelated mineral supplements for livestock including beef, dairy, poultry, equine, swine, goats, and sheep. Products include mineral packs, boluses, gels, and liquid supplements sold in various sizes from small bottles to 50-pound bags and bulk containers.
2. Product Sales - Crop/Plant Nutrition: Sale of amino acid chelated micronutrient liquid fertilizers for plants including DeLux household spray fertilizer, Lux household spray fertilizer, InGrained foliar-applied liquid fertilizer, and ChloraBlast.
3. Product Sales - Human Dietary Supplements: Sale of human dietary supplements including Life Balance Complete, Life Balance Joint Formula, Life Balance Magnesium Formula, Life Balance Iron, Life Balance Anti-Oxidant, and ME Cream topical magnesium product.
4. Product Sales - Pet Supplements: Sale of pet supplements including Life Balance Dog Tabs, Alpha Tabs for dogs, TriFecta loose mineral pack, and A+ Wound Care Spray for pets.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Tracer Minerals formulates, manufactures, and sells amino acid chelated trace mineral supplements formulated for beef and dairy cattle, equine, swine, goats, sheep, poultry, companion dogs, plants/crops, and human dietary needs. Products are sold as loose mineral packs, boluses, gels, liquid foliar fertilizers, capsules, creams, and sprays through the company's own e-commerce site and an authorized dealer network across the United States.

Product overview

Tracer Minerals is a family-owned American business offering amino acid chelated mineral supplements for livestock (beef, dairy, poultry, equine, swine, sheep, goats), pets (dogs), and humans (dietary supplements), as well as crop/plant fertilizers. The product portfolio includes core mineral supplements like TetraMaxx and MicroMaxx/Duoport for cattle operations, Platinum series products (Tracer Platinum 220, 110, Equine Platinum 245/125S) for various animals, specialized supplements for breeding programs (Breeder Pack, Bull Pack), show animals (STACK, HORSEPOWER, MAG-APPEASE, Mega Pro Show Supplement), and human wellness products (Life Balance Complete, Anti-Oxidant, Joint Formula, Iron, Magnesium). Additional offerings include crop fertilizers (InGrained, Lux, DeLux), pet products (Life Balance Dog Tabs, Alpha Tabs, TriFecta, A+ Wound Care Spray), and animal health supplements (Starting Fluid, Life Enhancer Gel/Bolus, Digestade, Avalar for poultry). All products are formulated with amino acid chelated trace minerals designed to maximize absorption and bioavailability.

Differentiator

Problem solved

Functional benefit

Brands

• Duoport: A mineral supplement product line for feedlot cattle
• InGrained
• Life Balance
• Avalar
• Platinum Line
• TetraMaxx
• MicroMaxx

Products and services

• TetraMaxx Everyday loose mineral pack for cattle operations delivering a balanced profile of amino acid chelated Zinc, Manganese, Copper, and Cobalt for consistent herd support.
• MicroMaxx / Duoport Premium chelated mineral supplement for feedlot cattle, formulated to maximize growth, feed efficiency, and overall health with highly bioavailable chelates.
• STACK Premium mineral supplement for show livestock (cattle, goats, pigs) supporting growth, muscle development, and ring-ready performance.
• HORSEPOWER Specialized mineral formula for performance horses with amino acid chelated minerals targeted at muscle strength, endurance, and recovery.
• MAG-APPEASE Premium magnesium supplement for show animals using amino acid chelated magnesium to support relaxation, focus, and ring-ready performance.
• Equine Platinum 125S Free choice trace mineral pack for horses supplying chelated Zinc, Copper, Manganese, Magnesium, Potassium, and Iron with salt and probiotic bacteria for gut health.
• Equine Platinum 245 High-quality free choice trace mineral pack for horses featuring chelated minerals and probiotic bacteria, supporting reproduction, immunity, and energy utilization.
• Tracer Platinum 220 Concentrated beef and dairy mineral pack at 2 oz per head per day featuring high chelated trace mineral levels, with optional custom add-ins at 4-ton minimum.
• Tracer Platinum 110 Beef and dairy mineral pack fed at 4 oz per head per day with approximately 22% salt and chelated trace minerals including chelated magnesium and potassium.
• Breeder Pack Premium cattle mineral pack designed for use during breeding programs to increase conception rates in donors and AI programs, fed for approximately 20 days at strategic times.
• Bull Pack Mineral pack formulated to help bulls prepare for breeding season and develop higher volume and quality semen for collection.
• 70/60 Omega Blend Specialty blend of expelled and extruded canola, flax, and lentils high in omega fatty acids intended to increase omega content in meat, milk, or eggs.
• Mega Pro Show Supplement Show feed supplement that combines amino acid chelates with high bypass fat and a vegetable protein blend for fortifying show feeds.
• Equimaxx Extreme Highly fortified equine formula enhanced with Biotin and Magnesium to improve hoof quality, mane and tail growth, and recovery times.
• Platinum 146 for Sheep Proven sheep formula combining amino acid chelated minerals with safe-level chelated copper to support health and reproduction in range or feedlot conditions.
• Tracer Platinum Goat 90 Free choice goat mineral formula designed for good acceptance and improved hair, feet, legs, and free movement.
• Starting Fluid Liquid supportive therapy delivering chelated Zinc, Copper, Manganese, Magnesium, and Potassium for cattle, horses, goats, and swine to help detoxify and improve oxygen utilization.
• Life Enhancer Gel Amino acid chelated trace mineral gel for intermittent administration during transport or immune challenges, supplying specific minerals at targeted ratios.
• Life Enhancer Bolus Bolus blend of amino acid chelates and vitamins for supportive therapy treatment of baby calves at birth or times of doctoring.
• Avalar Liquid Liquid poultry formula delivering amino acids and trace minerals based on biochemical pathways supporting growth, metabolism, production, and stress mitigation.
• Avalar Dry Dry poultry formula combining amino acids and trace minerals for a multispecies protective effect against chronic oxidative and metabolic stress in broilers, layers, turkeys, pheasants, and ducks.
• Avalar Dry 2X Concentrated (2X) version of Avalar Dry designed for use at half the application rate per ton of feed.
• Tracer Balancer R1540 Complete mineral and calcium balance pack with rumensin for operations feeding distillers grains, including trace mineral and vitamin pack components.
• Dry Individual Minerals — Animal Use Comprehensive selection of individual dry amino acid chelated trace minerals for building customized animal supplementation strategies.
• Individual Minerals — Liquids — Crop Use Comprehensive selection of individual liquid amino acid chelated trace minerals for customized crop supplementation strategies.
• InGrained Foliar Fertilizer Amino acid chelated micronutrient liquid fertilizer for foliar application, formulated to be stable, electronegatively neutral, and compatible with crop spray products.
• DeLux Household Plant Spray Fertilizer Household spray fertilizer concentrate delivering bioavailable nutrients for direct plant nourishment through dilution and weekly spraying.
• Lux Household Plant Spray Fertilizer Household spray fertilizer providing bioavailable nutrients for direct plant nourishment, safe for houseplants, flowers, fruits, vegetables, trees, shrubs, turf grass, and lawns.
• Digestade Probiotic Novel formulation of five probiotic strains of live bacteria suspended in an oil-based carrier to protect from moisture and support gut health.
• Life Balance Dog Tabs Daily supplement for dogs combining amino acid chelated trace minerals, digestive enzymes, and probiotic bacteria to support coat, stool quality, and reduced oxidative stress.
• Alpha Tabs Amino acid chelated trace mineral supplement for dogs with digestive enzymes and probiotic bacteria to improve coat, stools, range of movement, and recovery.
• TriFecta Dog Mineral Pack Loose mineral pack for dogs containing amino acid chelated trace minerals, vitamins, probiotics, and digestive enzymes to reduce oxidative stress and aid post-exertion recovery.
• A+ Wound Care Spray Hot spot treatment and wound care spray for pets using hypochlorous acid (HOCl) for skin and wound cleansing, formulated to be safe around ears, eyes, nose, and mouth.
• Life Balance Complete for Humans Broad spectrum human mineral and vitamin daily supplement supplying amino acid chelated trace minerals across Zinc, Copper, Manganese, Magnesium, Potassium, Iron, Selenium, Vanadium, Boron, Chromium, Molybdenum, and Calcium.
• Life Balance Joint Formula Human joint health supplement combining vitamins, amino acid chelated minerals, collagen, and other ingredients to support joint function and reduce inflammation.
• Life Balance Magnesium Formula Amino acid chelated magnesium supplement marketed for supportive therapy tied to heart, bone, muscle, and nerve function.
• Life Balance Iron Human iron supplement designed to prevent iron deficiency anemia and boost energy, formulated to be gentle on the stomach and support red blood cell production.
• Life Balance Anti-Oxidant Human dietary supplement with antioxidants that protect cells from oxidative stress and free radical damage, supporting healthy aging and immune function.
• ME Cream Mineral-enrichment moisturizing cream with coconut oil, sunflower oil, and shea butter containing magnesium and zinc for skin hydration and barrier protection.

Quantifiable outcome

• 580% greater copper absorption, 490% greater iron absorption, 410% greater magnesium absorption, 421% greater calcium absorption, and 340% greater manganese absorption compared to inorganic alternatives
• +1 more outcomes

Segments9 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Alltech: Alltech manufactures mineral, prebiotic, and trace-nutrition programs for livestock and poultry, operating in the same chelated/organic trace mineral category with broader product breadth and global reach.
• Standard Process: Standard Process produces whole-food and chelated mineral human supplements, comparable to Tracer's Life Balance Complete and Magnesium formulas in the human dietary supplement category.
• Novus International: Novus produces organic trace minerals (e.g., MINTREX) and feed additives for swine, poultry, and ruminants, directly competing in the chelated mineral space with documented bioavailability claims.
• VetriScience Laboratories: VetriScience makes pet supplements including chelated minerals and joint formulations, directly comparable to Tracer's Alpha Tabs, TriFecta, and Life Balance Dog line in the companion-animal supplement segment.
• Zinpro (Balchem Animal Health & Nutrition): Zinpro is a leading global producer of trace mineral amino acid complexes for livestock, poultry, equine, and companion animals - the closest functional analog to Tracer's chelated mineral platform.
• Kemin Industries: Kemin supplies trace minerals and animal nutrition ingredients, with product overlap in chelated mineral formulations for livestock and aquaculture segments served by Tracer.

Emerging players

• Life Extension: Life Extension markets chelated mineral dietary supplements (e.g., magnesium, iron, antioxidants) direct to consumers, overlapping Tracer's Life Balance product positioning with a larger DTC brand.

Broad incumbents

• Cargill Animal Nutrition: Cargill's animal nutrition business is a major feed and supplement manufacturer across livestock and pets; while vastly larger, it competes in the same cattle/equine mineral and supplement category as Tracer.
• Purina Animal Nutrition (Land O'Lakes): Purina Mills/Animal Nutrition sells feed, blocks, and supplements to cattle, equine, and small-animal owners, occupying the same dealer and farm-store shelf space as Tracer.
• ADM Animal Nutrition: ADM manufactures complete feeds, premixes, and supplements for livestock and companion animals, providing scale competition in the same mineral pack, block, and supplement channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TracerMinerals
• YouTubeyoutube.com/@TracerMinerals
• Facebookfacebook.com/Tracer-Minerals-816620945089310
• LinkedInlinkedin.com/company/tracer-minerals-llc
• Instagraminstagram.com/tracerminerals
• TikToktiktok.com/@tracerminerals

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRACER MINERALS, LLC