Testcrackers Llc

What Testcrackers Llc does

TestCrackers LLC is a Berkeley, California-based, privately-held test preparation company founded in 2012 by Yuri Gottesman, with Seth Capron joining full-time as co-director in 2014 after his Kellogg MBA. The business delivers live, online small-group courses (capped at 11 students) and one-on-one tutoring for the GMAT, GRE, LSAT, and Executive Assessment standardized exams. It reported 1-10 employees and operates from 12 listed office locations spanning the San Francisco Bay Area, Los Angeles, Chicago, Houston, Dallas, Boston, Miami, Washington DC, New York City, and Toronto, while serving students remotely via live online delivery after transitioning from an in-person model during the pandemic.

Core products are organized around discrete exam programs priced from $725 (GRE Verbal/Essay-only) up to $1,895 (Executive Assessment Comprehensive Course), with premium founder-led one-on-one packages reaching $9,900-$12,075. A weekly Small Group Tutoring Subscription at $60/week provides a recurring-revenue add-on for ongoing homework support, and a free GRE calculator is offered as a top-of-funnel tool. Instruction is delivered by tutors reported to be 99th-percentile scorers with an average of 17 years teaching experience; courses follow a proprietary interactive curriculum described in the company's marketing as systematically developed over decades.

The revenue model is direct-to-consumer with an inside-sales overlay: customers purchase courses online or via phone/text consultation (415-323-5728), with payment plans available through Affirm starting at $81-$106/month and need-based scholarships offered. Marketing relies primarily on Yelp and Google reviews plus word-of-mouth referrals rather than paid performance channels, and the legal entity (TestCrackers LLC) is founder-owned, bootstrapped, and has no disclosed institutional funding.

Name

Testcrackers Llc

Legal name

TestCrackers LLC

Website

https://testcrackers.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

TestCrackers LLC is a Berkeley-based, bootstrapped test preparation company offering live online small-group courses and one-on-one tutoring for the GMAT, GRE, LSAT, and Executive Assessment, serving individual business school, graduate school, and law school applicants across the US and Toronto.

Ownership category

akta.pro rank

Product category

Test Preparation Services

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.) (EDANAGAH)

akta.pro secondary industry

Test-Taking Skills, Strategies & Study Skills Guides (EDAGADAL)

Keywords

• Standardized test prep
• GMAT preparation
• GRE preparation
• LSAT preparation
• Executive assessment prep

Headquarters

HQ city

Berkeley

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Small Group Courses: Live online small group courses for GMAT and GRE preparation, including quant, verbal, and data insights modules. Full courses include multiple sessions plus small group tutoring hours.
2. One-on-One Tutoring: Private tutoring sessions with expert instructors, available in various package sizes (14, 22, 30 hours) for personalized test preparation.
3. Small Group Tutoring Subscription: Weekly small group tutoring subscription for ongoing homework help and continued access to live study support.
4. LSAT Courses and Tutoring: LSAT preparation courses including small group live courses and private tutoring options.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

TestCrackers provides live online small-group courses (limited to 11 students) and one-on-one tutoring for the GMAT, GRE, LSAT, and Executive Assessment standardized exams. Instruction is delivered by 99th-percentile-scoring instructors using a proprietary interactive curriculum, with packages sold directly to individual test takers via the company website.

Product overview

TestCrackers is an education technology company offering test preparation courses and tutoring services for standardized exams. The core offerings include GMAT Prep (with Quant, Verbal, and Data Insights modules), GRE Prep (with Quant, Verbal, and Essay components), LSAT preparation, and Executive Assessment tutoring. The company operates a platform-plus-services model combining live online small group courses (limited to 11 students) with optional add-on tutoring packages ranging from hourly sessions to comprehensive 14-30 hour programs. Courses are taught by 99th percentile instructors with extensive teaching experience, and include small group tutoring for homework support, practice exams, and course materials. Payment plans are available through Affirm financing.

Differentiator

Problem solved

Functional benefit

Products and services

• GMAT Full Course (Quant + Verbal + Data Insights) Comprehensive live online GMAT preparation course covering quantitative reasoning, verbal reasoning, and data insights modules, with small group tutoring included; designed for individual prospective business school applicants.
• Complete GRE Course (Quant + Verbal + Essay) Full GRE preparation course covering quantitative reasoning, verbal reasoning, and analytical writing, with small group tutoring and practice exams included for individual prospective graduate school applicants.
• GRE Quantitative Course Standalone live online GRE quantitative reasoning preparation for test takers who have already achieved their goal verbal score and need focused quant improvement.
• GRE Verbal and Essay Course Standalone live online GRE verbal reasoning and analytical writing preparation for test takers who have already achieved their goal quantitative score.
• LSAT Small Group Live Course 21-hour, 7-week live online small-group LSAT preparation course meeting Wednesdays 6-9pm ET, taught by founder Yuri Gottesman, for individual prospective law school applicants.
• Executive Assessment Comprehensive Course GMAT Focus-based live online course combined with 6 additional hours of Executive Assessment-specific content and strategy, designed for individual professionals preparing for the EA exam.
• One-on-One Founder Live Online Tutoring Premium live online private tutoring with company founders Yuri Gottesman and/or Seth Capron, sold in 14, 22, or 30-hour packages at standard and discounted weekday rates for GMAT, GRE, LSAT, or EA preparation.
• One-on-One Founder In-Person Tutoring Premium in-person private tutoring with company founders Yuri Gottesman and/or Seth Capron, sold in 14, 22, or 30-hour packages including concierge options, for GMAT, GRE, LSAT, or EA preparation.
• One-on-One Expert Live Online Tutoring One-on-one live online private tutoring with TestCrackers expert instructors, sold in 14, 22, or 30-hour packages for personalized GMAT, GRE, LSAT, or EA preparation.
• One-on-One In-Person Tutoring In-person private tutoring with TestCrackers expert instructors, sold in 14, 22, or 30-hour packages for face-to-face GMAT, GRE, LSAT, or EA preparation.
• Small Group Tutoring Subscription Weekly recurring live online small-group homework-help tutoring sessions providing ongoing study support and live instruction for enrolled test prep students at $60 per week.
• LSAT Tutoring One-on-one LSAT private tutoring and small group instruction using real LSAT questions, focused on pattern recognition and skill building, sold by the hour.
• Executive Assessment Tutoring Personalized one-on-one Executive Assessment tutoring with TestCrackers founders, focused on EA-specific strategies and targeted content for working professionals.

Quantifiable outcome

• Students commonly report score improvements of 50-150+ points on GMAT and 10-15+ points on GRE
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• E-GMAT: Online GMAT and GRE prep provider known for verbal-focused prep and a scalable subscription model. Competes with TestCrackers for digitally-engaged GMAT applicants, particularly on the verbal and integrated reasoning sections.
• GMAT Club: Largest GMAT-focused online community with free and paid prep resources, practice tests, and forums. Comparable in serving the same GMAT test-taker audience, but operates a community/content model rather than live instruction.

Broad incumbents

• Coursera: Massive online learning marketplace offering test prep content (GRE/GMAT practice and prep courses) alongside broader university offerings. Competes indirectly with TestCrackers for the same MBA-bound learner audience, primarily on price and self-paced access.
• 2U: Large online education platform partnering with top universities on graduate and short-course programs. Touches the same MBA/grad-school admissions applicant pool as TestCrackers via complementary offerings like bootcamps and graduate certificates.

Direct peers

• Magoosh: Online-first test prep company offering affordable self-paced GMAT, GRE, and LSAT prep. Competes with TestCrackers for the same students but at materially lower price points and via asynchronous content rather than live small-group classes.
• Manhattan Prep: Long-established premium test prep provider offering GMAT, GRE, and LSAT courses and tutoring. Closest direct analog to TestCrackers in terms of serving the same standardized-exam admissions market with instructor-led, higher-priced offerings.
• Veritas Prep: GMAT/GRE/LSAT prep company offering live online courses and tutoring, historically positioned as a premium alternative. Directly comparable to TestCrackers in instructor-led, outcomes-driven GMAT prep positioning.
• Target Test Prep: Specialty GMAT quant prep provider with a quant-focused, self-paced online platform popular with repeat test takers. Competes with TestCrackers' quant-specific GMAT course offering at a lower price point.
• Princeton Review: Major national test prep brand covering GMAT, GRE, LSAT, and Executive Assessment with both live and online delivery. Direct competitor across all four of TestCrackers' core exam verticals, with broader scale and stronger paid marketing.
• Kaplan Test Prep: One of the largest US test prep operators offering GMAT, GRE, LSAT, and Executive Assessment prep via live online, self-paced, and tutoring formats. Competes with TestCrackers across the full funnel, primarily on brand recognition and breadth rather than personalized instruction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/testcrackers-gmat-gre-prep

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Testcrackers Llc