Sun Yoga Hawaii

What Sun Yoga Hawaii does

Sun Yoga Hawaii is a privately held, single-location yoga studio operating from the Aina Haina Shopping Center in Honolulu, Hawaii, founded in March 2012 by Michele Santos. The studio specializes in infrared-heated yoga, offering a signature Sun Yoga class at 100-105°F that combines Vinyasa Sun Salutations, Hatha, and Tantric Yoga, alongside complementary formats including Sun Flow (low-heat Vinyasa at 90-95°F), Sun Sculpt (yoga plus strength training), Yin Yoga, Yoga Nidra/iRest guided meditation, Soul Sync Meditation, and Kids Yoga. The core technical differentiator is infrared radiant heating, which the studio positions as providing deeper tissue penetration and superior detoxification compared to conventional forced-air hot yoga systems.

The business operates a direct-to-consumer, community-oriented model built around a multi-tier subscription structure. Membership tiers range from $89/month (4x monthly visits) to $209/month (Unlimited 3-month commitment), with the best rate at $189/month for a 12-month Unlimited commitment. Non-members can purchase single drop-in classes at $31 or a 10-class pack at $269 ($27/class), and new or returning Oahu residents are acquired through a $59 14-day Intro Experience. Booking is managed through a dedicated iOS/Android mobile app and integrated MindBody platform, with no channel partners or third-party resellers.

The studio serves a horizontal segment of local wellness seekers, athletes using hot yoga as cross-training, and mindfulness practitioners, with a team of over 15 certified instructors. Sun Yoga Hawaii, LLC is structured as a US LLC, has no parent company, no external funding, no documented acquisitions or strategic partnerships, and operates with a small core employee base (1-10) supplementing its larger instructor roster. Revenue mechanics are entirely organic and geographically constrained to the Honolulu market.

Name

Sun Yoga Hawaii

Legal name

Sun Yoga Hawaii, LLC

Website

https://sunyogahawaii.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Sun Yoga Hawaii is a privately held, single-location infrared-heated yoga studio in Honolulu founded in 2012, serving local wellness seekers, athletes, and mindfulness practitioners with subscription memberships and drop-in classes across multiple yoga and meditation formats.

Ownership category

akta.pro rank

Product category

Yoga and Wellness Studio Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Hot Yoga & Heated Pilates (HSADACAC)

akta.pro secondary industries

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Power Yoga & Athletic Yoga Conditioning (HSADACAG), Kids & Family Yoga (HSADACAK)

Keywords

• Hot yoga classes
• Infrared yoga studio
• Yoga memberships
• Meditation classes
• Wellness studio

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Yoga Class Memberships: Monthly auto-pay membership subscriptions offering unlimited or limited class access. Memberships include 12-month, 3-month commitment options, and 8x or 4x monthly visit packages. This provides recurring subscription revenue from committed practitioners.
2. Drop-in Class Sales: Single class drop-in sales at $31 per class for non-members. One-time transaction revenue from occasional practitioners and trial customers.
3. Class Packs: 10-class pack available for $269 ($27 per class), valid for one year. Provides prepaid revenue with scheduled usage.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Sun Yoga Hawaii is a locally owned and operated yoga studio in Honolulu offering infrared heated yoga and wellness classes. Its core services include the signature Sun Yoga class (100-105°F infrared Vinyasa/Hatha/Tantric practice), Sun Flow (low-heat Vinyasa), Sun Sculpt (yoga plus strength training), Yin Yoga, Yoga Nidra/iRest meditation, general Meditation, and Kids Yoga, delivered via in-studio classes and a mobile app booking system with monthly memberships, class packs, and drop-in options.

Product overview

Sun Yoga Hawaii is a locally owned yoga studio offering a comprehensive range of yoga and wellness services centered around their signature infrared heated Sun Yoga practice. The studio provides multiple class formats including Sun Yoga (signature hot yoga at 100-105°F), Sun Flow (low-heat Vinyasa at 90-95°F), Sun Sculpt (yoga with strength training), Yin Yoga, Yoga Nidra/iRest meditation, and general Meditation classes. The studio also offers Kids Yoga and various membership tiers. Founded in March 2012 by Michele Santos, the studio differentiates itself through infrared heating technology and a community-oriented 'ohana' approach.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Burns up to 500-600 calories per Sun Yoga class
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Y7 Studio: Y7 is a specialty infrared hot yoga chain whose core differentiator — infrared heat in a candlelit signature flow — closely mirrors Sun Yoga Hawaii's infrared-heating positioning and premium-tier pricing strategy.
• CorePower Yoga: CorePower Yoga is the largest heated Vinyasa yoga chain in the US, with multi-location memberships and infrared/forced-air heated studios — directly comparable to Sun Yoga Hawaii's heated-format, membership-driven model.
• Modo Yoga: Modo Yoga is a multi-studio hot yoga chain with a community-and-environment-focused brand identity, similar class breadth (hot, flow, yin, restorative), and comparable membership structure.
• Yoga Six: Yoga Six is a growing Vinyasa-focused yoga studio chain offering multiple class formats (sculpt, flow, hot) with tiered membership pricing, directly comparable in product breadth and GTM.
• Sky Ting Yoga: Sky Ting is a community-forward yoga studio brand offering Vinyasa, restorative, and meditation modalities, comparable to Sun Yoga Hawaii's emphasis on multiple class styles under one brand and a community-led culture.
• hot8 Yoga: hot8 Yoga is a heated-yoga chain with a similar unlimited monthly membership tier and signature heated-format classes, comparable to Sun Yoga Hawaii's unlimited and limited-visit membership structure.
• Bikram Yoga: Bikram is the original heated-yoga franchise brand and defines the hot-yoga category Sun Yoga Hawaii competes within; same product format (heated room) and multi-month membership model.
• Pure Yoga: Pure Yoga operates premium multi-location yoga studios with broad modality offerings (Vinyasa, Yin, restorative, meditation) — overlapping with Sun Yoga Hawaii's full-spectrum class portfolio.

Broad incumbents

• Equinox: Equinox is a premium fitness club operator offering yoga among a broader portfolio — comparable on premium-tier pricing and members but a much larger portfolio play rather than a yoga-specialist competitor.
• Orangetheory Fitness: Orangetheory is a national boutique fitness chain competing for Honolulu wellness-discretionary spend across broader fitness categories (not yoga-specific), making it a comparable budget competitor rather than a direct product peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/sunyogahawaii?lang=en
• YouTubeyoutube.com/channel/UC5Lre0cFGx_fbUqIIVdRBqQ
• Facebookfacebook.com/SunYogaHawaii
• LinkedInlinkedin.com/company/sun-yoga-hawaii
• Instagraminstagram.com/sunyogahawaii
• Pinterestpinterest.com/sunyogahawaii/pins

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sun Yoga Hawaii