Studio PLOW
Studio PLOW is a multidisciplinary interior design and architecture firm in Santa Rosa, California, founded in 2016, delivering full-service residential and commercial design to high-end homeowners and tech/VC clients across the Bay Area, Wine Country, Colorado, Utah, and Montana, plus curated home goods through HAUS of Plow.
- Company typePrivate
- Founded2016
- HeadquartersSanta Rosa, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Studio PLOW does
Studio PLOW is a multidisciplinary interior design and architecture firm headquartered at 2540 Grosse Ave in Santa Rosa, California, founded in 2016 by Brit Epperson, who serves as Founder and Chief Creative Officer and is credentialed as both a registered architect and a licensed interior designer. The studio provides full-service residential and commercial design — space planning, architecture for new construction and ground-up projects, custom millwork, furniture selection, finishes, and lighting — for high-end private residences and commercial workplaces across the San Francisco Bay Area, Wine Country (Napa and Sonoma), Colorado, Utah, and Montana. Named commercial clients include Faire (multi-phase HQ, Petit Faire café, and Faire Marché totaling over 70,000 square feet), venture firms Slow Ventures, Defy.vc, and NFX, and coworking operator Noe + Co.
The firm's product portfolio centers on bespoke design services sold directly through referrals and press-driven inbound, alongside a sub-brand, HAUS of Plow, which operates as a direct-to-consumer e-commerce storefront selling curated home goods, vintage finds, and one-of-a-kind collaborations — including proprietary furniture pieces (Silo Table, Teff Table, Barley Bench) handcrafted in collaboration with San Francisco artisan Barrett Karber. The firm also offers virtual design consultations under the PLOW Design Hotline. Underlying technology is craft- and methodology-based rather than software-based: no app, API, SDK, MCP, or AI capability is disclosed; the studio states a "multidisciplinary approach combining architecture and interior design" with an aesthetic described as "restrained, yet warm and soulful."
The business model is a hybrid of professional services fees (project-based, quoted per engagement) and physical-product sales (one-time/perpetual-license-style e-commerce transactions with flat-rate $25 domestic shipping, 14-day refundable Essentials, final-sale One of a Kind vintage pieces, signature required over $250, freight/furniture requiring custom shipping quotes, and no international shipping). Go-to-market is sales-led and earned-media-led: organic social (Instagram, Facebook, LinkedIn), a newsletter, recurring international press features, and an "In Conversation With" content series. Studio PLOW is privately held, founder-owned, bootstrapped, with 1-10 employees, no disclosed funding rounds, no subsidiaries, and currently active hiring for Senior Designer and Procurement & Project Operations Coordinator roles.
Studio PLOW firmographics
Firmographics- Name
- Studio PLOW
- Legal name
- Studio Plow
- Website
- https://studioplow.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Studio PLOW is a multidisciplinary interior design and architecture firm in Santa Rosa, California, founded in 2016, delivering full-service residential and commercial design to high-end homeowners and tech/VC clients across the Bay Area, Wine Country, Colorado, Utah, and Montana, plus curated home goods through HAUS of Plow.
- Ownership category
- akta.pro rank
Where Studio PLOW is headquartered
LocationHeadquarters
- HQ city
- Santa Rosa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Studio PLOW business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Interior Design & Architecture Services: Full-service residential and commercial interior design and architecture services, including remodels and new construction projects
- HAUS of Plow Product Collection: Curated collection of home goods including vintage finds, essential interior styling pieces, and one-of-a-kind collaborations sold through HAUS storefront
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard Domestic Shipping |
| One time/ perpetual license | Pay-as-you-go | One of a Kind Collection |
| One time/ perpetual license | Pay-as-you-go | Essentials Collection |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Studio PLOW product offering
Product offeringCore offering
Studio Plow is a multidisciplinary interior design and architecture firm that delivers full-service residential and commercial projects — from space planning, finishes, lighting, and custom millwork through to ground-up new construction. The studio is complemented by HAUS of Plow, an e-commerce storefront offering curated home goods, vintage finds, and one-of-a-kind collaborations, plus virtual design consultations delivered via the PLOW Design Hotline.
Product overview
Studio PLOW is a multidisciplinary interior design and architecture firm offering a unified service portfolio centered on placemaking through interior space design. The core offering comprises interior design services (space planning, furniture selection, finishes, lighting, custom millwork) and architecture services (new construction, ground-up design). These services are complemented by Haus of Plow, a curated storefront selling home goods including vintage pieces and collaborations, plus virtual design consultations via the PLOW Design Hotline. The firm also designs and handcrafts proprietary furniture pieces (Silo Table, Teff Table, Barley Bench) in collaboration with craftsman Barrett Karber. Projects span residential remodels, commercial workplaces, restaurants, and retail spaces across San Francisco, Wine Country, Colorado, and Utah.
Differentiator
Problem solved
Functional benefit
Brands
- Haus of Plow: Curated collection of home goods including vintage finds, essential interior styling pieces, and one-of-a-kind collaborations. Also referred to as HAUS storefront.
Products and services
- Interior Design Services Full-service residential and commercial interior design including space planning, furniture selection, finishes, lighting, and custom millwork design for projects across the San Francisco Bay Area, Wine Country, Colorado, and Utah.
- Architecture Services Architecture services including new construction and ground-up design projects, working in collaboration with clients to shape and articulate interior spaces.
- HAUS of Plow Storefront Curated e-commerce collection of home goods including vintage finds, essential interior styling pieces, and one-of-a-kind collaborations, including handcrafted furniture designed in collaboration with Barrett Karber.
- Virtual Design Consultations Remote design consultation services (PLOW Design Hotline) allowing clients to access Studio Plow's design expertise regardless of location.
- Silo Table Adaptable walnut table transforming from table to desk, composed of two walnut surfaces (one ebonized, one oiled) with a hand-turned walnut base. Designed and handcrafted in collaboration with Barrett Karber.
- Teff Table Sturdy utilitarian table with a simple frame and tripod-shaped base in reclaimed marble or wood; tables can be nested or overlapped. Designed and handcrafted in collaboration with Barrett Karber.
- Barley Bench Multipurpose, lightweight bench with clean lines and slim profile, constructed from natural pine with chamfered edges and hidden leather feet. Designed and handcrafted in collaboration with Barrett Karber.
Companies that use Studio PLOW
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Studio PLOW technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Studio PLOW partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Grain ConstructioncoreGeneral contractor partnership on multiple projects including Forestville Treehouse, Casa de Arte, Chimney Rock, Caz Cabin, and Más o Menos. Also collaborated on furniture design and millwork.
- The Weavers StudiocoreCollaboration on The Weavers Studio project - a multi-use space within a restored Victorian home in Montana, keeping themes of community, inclusion, justice, and opportunity at the center.
- Barrett KarbercoreSan Francisco based furniture craftsman collaborating on custom furniture pieces including Teff Table, Barley Bench, and Silo Table designs.
- Suzanna Scott PhotographycoreKey photographer for Studio Plow projects, capturing the visual aesthetic of the studio's work across multiple projects.
- MGWestminorFurniture supplier for Slow Ventures project.
- Principal BuildersminorGeneral contractor for Slow Ventures workspace project.
- Saint Frank CoffeeminorLocal coffee roaster supplying Saint Frank coffee for the Petit Faire café at Faire's office.
- BCCIminorGeneral contractor for Petit Faire café project.
- HuntsmanminorArchitect of Record for Petit Faire café project.
- Rich Brilliant WillingminorHandblown glass lighting supplier for Defy.vc workspace project.
- Duncan OjaminorLocal artisan who created custom walnut coffee table for Defy.vc workspace.
- D.R.S.minorGeneral contractor for Defy.vc project.
- Saint FrankminorCoffee roaster featured in Petit Faire café serving hand-thrown ceramic mugs crafted by Faire vendors.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Studio PLOW competitors and assessment
Company assessmentDirect peers
- House of Jade Interiors: Utah-based interior design firm with residential new-construction expertise; directly comparable for the high-end mountain/second-home segment Studio Plow serves in Colorado, Utah, and surrounding markets.
- Studio McGee: Salt Lake City-based interior design firm offering residential and commercial design with a sizable content and product business; directly comparable because it operates at the same interior design + e-commerce + lifestyle brand intersection and targets similar high-end residential clients.
- Heidi Caillier Design: Seattle-based interior designer with a warm, layered, vintage-inflected aesthetic closely aligned with Studio Plow's restrained-yet-warm positioning; comparable in scale, client type, and editorial coverage profile.
- Amber Interiors: Boutique interior design studio with a parallel e-commerce and vintage product arm (Shop Amber Interiors); comparable to Studio Plow in scope (residential design + curated retail), aesthetic positioning, and dual revenue model.
- Commune Design: LA-based multidisciplinary interior design and architecture studio with a similar listening-first, narrative-driven design philosophy; comparable as a direct competitor for high-end residential and creative-commercial projects on the West Coast.
- Jake Arnold: LA-based interior designer with strong press presence, residential and commercial scope, and a product/license extension (Ruggable); closely parallels Studio Plow's editorial-driven brand and high-net-worth client mix.
- Ken Fulk: San Francisco interior designer known for high-profile residential estates, hospitality, and commercial spaces; competes for the same SF/Bay Area luxury clientele and brand-driven projects as Studio Plow.
Broad incumbents
- Studio Becker: Established luxury interiors and custom cabinetry firm with a long-standing Bay Area presence; overlaps with Studio Plow on high-end residential kitchens, millwork, and bespoke interiors in the same metro.
Emerging players
- Havenly: Online interior design platform offering design services at varying price points; included as an adjacent competitor that pressures the lower end of the market and could over time move upmarket against boutique studios.
- Lindsey Black Interiors: Boutique residential interior design studio with similar aesthetic and editorial ambitions; comparable as an aspirational peer at roughly the same boutique scale and high-end residential focus.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Studio PLOW social profiles
Digital presenceStudio PLOW financial estimates
Financial estimateRevenue estimate
Valuation estimate
Studio PLOW leadership team
Management profileNumber of profiles
Profiles1 record
Studio PLOW funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Studio PLOW M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Studio PLOW
What does Studio PLOW do?
Studio Plow is a multidisciplinary interior design and architecture firm that delivers full-service residential and commercial projects — from space planning, finishes, lighting, and custom millwork through to ground-up new construction. The studio is complemented by HAUS of Plow, an e-commerce storefront offering curated home goods, vintage finds, and one-of-a-kind collaborations, plus virtual design consultations delivered via the PLOW Design Hotline.
Is Studio PLOW a public or private company?
Studio PLOW is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Studio PLOW founded?
Studio PLOW was founded in 2016. It employs 1 to 10 people.
Where is Studio PLOW based?
Studio PLOW is headquartered in Santa Rosa, United States, in the North America region.
How does Studio PLOW make money?
Two revenue lines are on record. Interior Design & Architecture Services are the primary driver. The others are HAUS of Plow Product Collection.
Who are Studio PLOW's main competitors?
Direct peers on record are House of Jade Interiors, Studio McGee, Heidi Caillier Design, Amber Interiors, Commune Design, Jake Arnold and Ken Fulk. Studio Becker is listed as a broad incumbent. Emerging players are Havenly and Lindsey Black Interiors.
Does Studio PLOW have an API?
No public API is recorded for Studio PLOW.