SeniorLivingU

What SeniorLivingU does

SeniorLivingU is a privately-held assisted living education and training company founded in 1996 and headquartered at 830 Cherry Drive, Hershey, Pennsylvania. The company develops and sells training products for senior care staff and administrators across the United States, including certificate programs (Administrator Level 1, Administrator Level 2, Alzheimer's Disease and Related Disorders, Community Life Development), printed manuals and textbooks, DVDs, instructor guides, exams, and instant-download in-services. Its flagship technology product is the Anytime Learning Portal, an online Learning Management System (LMS) that delivers multimedia courses across multiple devices with self-paced progression and manager-facing tracking and reporting. The company also offers live and virtual instructor-led training seminars, including the Comprehensive Alzheimer's and Dementia Care Seminar (a required CDP Certification seminar approved by NCCDP and the Pennsylvania Department of Human Services) and the PA Fire Safety Train the Trainer Course.

SeniorLivingU generates revenue through a mixed model that combines one-time product purchases (manuals, certificates priced $25-$425 per unit, instant downloads at $30-$135), recurring LMS subscriptions for the Anytime Learning Portal (priced per user on annual contracts), and professional-services revenue from instructor-led seminars. Go-to-market is primarily direct via the company's e-commerce website with phone-based support (1-800-258-7030), supplemented by customized enterprise training engagements for organizations with multiple staff users. Distribution is entirely domestic (United States), with products shipped from the Hershey, PA fulfillment center via UPS ground or USPS.

The company serves a fragmented customer base of assisted living communities, memory care facilities, senior living administrators, and state healthcare associations. Its content holds NAB (National Association of Long Term Care Administrator Boards) CEU approval across multiple courses, and the Administrator Level 1 program is recommended by state licensing agencies in nine states (Alaska, Arkansas, Hawaii, Montana, Nevada, South Dakota, Texas, Virginia, Washington). Strategic co-development partnerships exist with BELTCA (Nevada) and state healthcare associations in Georgia, Maryland, Michigan, New Jersey, North Carolina, Oklahoma, Rhode Island, and Utah, which incorporate SLU curriculum into classroom-style training programs. The company operates with a small team (1-10 employees), has no parent company or external investors disclosed, and has been continuously operating for 28+ years.

Name

SeniorLivingU

Legal name

SeniorLivingU

Website

https://seniorlivingu.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

SeniorLivingU is a Hershey, PA-based assisted living education company founded in 1996 that sells training products—certificate programs, manuals, DVDs, exams, and an online LMS (Anytime Learning Portal)—to senior care staff, administrators, memory care facilities, and state healthcare associations across the United States.

Ownership category

akta.pro rank

Product category

Senior Care Professional Training

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Senior/Third-Age Lifelong Learning Institutes (EDAAAEAJ)

akta.pro secondary industry

Online & Hybrid Senior Learning Platforms (EDAAAMAD)

Keywords

• Senior care training
• Assisted living education
• Caregiver certification
• Learning management system
• Continuing education units

Headquarters

HQ city

Hershey

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Product Sales (Manuals, DVDs, Exams): One-time purchase of physical and digital educational materials including manuals, textbooks, DVDs, instructor guides, and exams for senior living staff training.
2. Certificate Programs: Certificate programs (Admin Level 1, Admin Level 2, Alzheimer's & Dementia, etc.) that include manuals, exams, and CEU certificates upon completion. Prices range from $225-$425 per program.
3. Anytime Learning Portal (LMS Subscriptions): Online learning platform with per-user pricing based on number of users and course package selected. Cost-effective alternative to hard copy materials for organizations.
4. Instant Downloads: Digital downloads of in-services, eBooks, and training materials for immediate access. Priced at $30-$135 per download or $135 for volume packs.
5. Live/Virtual Training Classes: In-person and virtual instructor-led training seminars including PA Fire Safety Train the Trainer, Comprehensive Alzheimer's and Dementia Care Seminar ($315), and other specialized courses.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

SeniorLivingU provides assisted living and senior care training through online certificate programs, DVDs, manuals, exams, and live seminars. Its Anytime Learning Portal hosts NAB-approved CEU courses, administrator certification tracks, and state-specific editions (Pennsylvania, Nevada/BELTCA) for compliance-driven training of senior care staff and administrators.

Product overview

SeniorLivingU offers a comprehensive suite of senior care training products and services centered around its Anytime Learning Portal, an online learning management system (LMS). The core product portfolio includes certificate programs (Administrator Level 1 and Level 2, Alzheimer's Disease and Related Disorders, Developing a Community Life Program, Taking Administration to the Next Level), training manuals and textbooks, DVDs, instructor guides, exams, and instant downloads. The Anytime Learning Portal provides online course access while traditional print and video products serve as complementary learning tools. The company also offers live and virtual training seminars including the Comprehensive Alzheimer's and Dementia Care Seminar and PA Fire Safety Train the Trainer Course. NAB-approved CEUs are available across most certificate programs, with state-specific versions such as the BELTCA Nevada Edition.

Differentiator

Problem solved

Functional benefit

Brands

• Anytime Learning Portal: Online learning management system (LMS) providing flexible, on-demand training with course content designed and tested by experienced senior care providers. Allows employees to access training from multiple devices, work at their own pace, with tracking and reporting for managers.

Products and services

• Anytime Learning Portal

Quantifiable outcome

• NAB-approved CEU programs for continuing education requirements
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core.

• Georgia Health Care Association/Georgia Center for Assisted Living (GHCA/GCAL)coreStrategic or Co-development PartnerGeorgia state association uses SLU's Administrator Level 1 curriculum in classroom-style training programs for assisted living professionals in Georgia.
• Lifespan's Beacon Institute (Maryland)coreStrategic or Co-development PartnerMaryland-based institute incorporates SLU curriculum in classroom-style training programs for senior care professionals.
• Michigan Center for Assisted LivingcoreStrategic or Co-development PartnerMichigan state association uses SLU's Administrator Level 1 curriculum for training programs serving assisted living professionals.
• ALTA (New Jersey)coreStrategic or Co-development PartnerNew Jersey assisted living association uses SLU curriculum in classroom-style training programs.
• North Carolina Assisted Living AssociationcoreStrategic or Co-development PartnerNorth Carolina state association uses SLU's Administrator Level 1 curriculum in training programs for member facilities.
• Oklahoma Assisted Living AssociationcoreStrategic or Co-development PartnerOklahoma state association uses SLU curriculum for classroom-style training programs for assisted living professionals.
• Rhode Island Assisted Living AssociationcoreStrategic or Co-development PartnerRhode Island state association uses SLU's Administrator Level 1 curriculum in training programs.
• Utah Assisted Living AssociationcoreStrategic or Co-development PartnerUtah state association incorporates SLU curriculum in classroom-style training programs for member facilities.
• BELTCA (Nevada)coreStrategic or Co-development PartnerNevada Board of Examiners for Long Term Care Administrators partnered with SeniorLivingU to create the BELTCA Edition of the Admin Level 1 program. This 4-book, 4-domain set meets Nevada's 100-hour administrator training requirement (60-hour instructional component).

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MedBridge: MedBridge offers online continuing education and compliance training for healthcare professionals across therapy, nursing, and senior care settings. It overlaps with SeniorLivingU's NAB-approved CEU and certificate programs for senior care administrators and clinicians.
• ATrain Education: ATrain Education provides online healthcare and senior care CEU courses approved by NAB and state boards. It competes in the same NAB-approved CEU and administrator certification market that SeniorLivingU serves.
• CareAcademy: CareAcademy provides online caregiver training and CEU-approved courses for home care, assisted living, and senior care providers. It targets the same caregiver and administrator workforce as SeniorLivingU with a more digitally native, subscription-driven model.
• Relias: Relias is a leading online training, compliance, and workforce enablement platform for healthcare, behavioral health, and senior care organizations. It directly competes with SeniorLivingU's Anytime Learning Portal in the assisted living and skilled nursing LMS market.
• CEU360 (Compliance Training Group): CEU360 provides online continuing education and CEU tracking for healthcare and senior care professionals. It directly competes with SeniorLivingU's NAB-approved CEU subscription and certificate tracking functionality.
• Institute for Professional Care Education: The Institute for Professional Care Education offers online caregiver and administrator training for assisted living and home care providers. It directly competes with SeniorLivingU's certificate programs and continuing education offerings.

Others

• Argentum (formerly Assisted Living Federation of America): Argentum is the national trade association for senior living providers. It shapes training standards and CEU requirements that drive demand for SeniorLivingU's courses, and it competes indirectly by curating preferred training vendor networks.
• National Council of Certified Dementia Practitioners (NCCDP): NCCDP certifies dementia practitioners (CDP) and partners with training providers like SeniorLivingU to deliver required Alzheimer's and dementia care seminars. It is an ecosystem enabler whose certification framework SeniorLivingU's CDP seminar fulfills.

Broad incumbents

• HealthStream: HealthStream is a large healthcare workforce learning and performance platform serving hospitals, health systems, and post-acute providers. While not specialized in assisted living like SeniorLivingU, it competes for enterprise-level training budgets across the senior care continuum.

Emerging players

• CareerStep / Penn Foster: Penn Foster (including CareerStep) offers workforce training programs for healthcare, elder care, and direct-care workers. It overlaps with SeniorLivingU in caregiver certification pathways and competes for entry-level senior care training budgets.

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SeniorLivingU

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SeniorLivingU