Utah Assisted Living Association

What Utah Assisted Living Association does

Utah Assisted Living Association (UALA) is a South Jordan, Utah-based nonprofit trade association that serves as the sole statewide membership body dedicated to assisted living and memory care providers in Utah. UALA represents operators ranging from small, locally owned single-site communities to large multinational organizations, and its stated mission is to support assisted living residents, staff, and leadership through advocacy, education, and collaboration with state agencies and legislators. Core service offerings include an Assisted Living Membership program with bed-count-based dues, a four-tiered Industry Partner sponsorship program (Platinum $4,500, Gold $3,500, Silver $2,500, Bronze $1,500), and a recurring calendar of educational events — most notably the Utah Department of Health-approved Administrator Certification Course ($949 members / $1,349 non-members), Dementia Training ($50/$125), Emergency Preparedness Workshops ($50/$125), an Annual Conference, and an Annual Golf Tournament. The association also operates a member-only Resource Dashboard with templates, mock surveys, and compliance tools, and runs a public "Preferred Communities" directory that helps families search for member providers.

Name

Utah Assisted Living Association

Legal name

Utah Assisted Living Association

Website

https://utahassistedliving.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Utah Assisted Living Association is a South Jordan, Utah-based nonprofit trade association that advocates for, educates, and connects assisted living and memory care providers statewide through membership dues, tiered industry sponsorships, and state-approved certification and training events.

Ownership category

akta.pro rank

Product category

Senior Care Trade Association

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Membership Organizations (8600), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

General Assisted Living Facilities (HLADABAA)

Keywords

• Assisted living services
• Senior care advocacy
• Elder care training
• Healthcare certification
• Senior living education

Headquarters

HQ city

South Jordan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Assisted Living Community Membership Dues: Dues for Assisted Living and Memory Care communities are based on the number of licensed beds per location. This is the primary recurring revenue stream supporting the association's operations.
2. Industry Partner Memberships: Tiered partnership memberships (Platinum $4,500, Gold $3,500, Silver $2,500, Bronze $1,500) providing vendor access, booth placements, advertising, and member communications.
3. Education and Training Events: Revenue from Administrator Certification Courses ($949-$1,349), Dementia Training ($50-$125), Emergency Preparedness Workshops ($50-$125), and other CPE-eligible educational events.
4. Golf Tournament and Events: Annual golf tournament generates revenue through foursome registrations ($800-$1,200) and hole sponsorships ($650-$1,200).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Utah Assisted Living Association (UALA) is a nonprofit trade association solely dedicated to advocating for assisted living communities in Utah. It provides membership-based services including regulatory advocacy, professional education, certification training, and networking resources. The organization serves assisted living providers of all sizes through tiered membership programs and hosts recurring events such as the Administrator Certification Course, Dementia Training, Emergency Preparedness Workshops, and an Annual Conference.

Product overview

The Utah Assisted Living Association (UALA) is a nonprofit trade association offering a membership-based platform with multiple service modules. The core offerings include Assisted Living Membership and Industry Partner Membership (with Platinum, Gold, Silver, and Bronze tiers), which provide access to advocacy services, educational programs, and member resources. Educational services include the Administrator Certification Course, Dementia Training, Emergency Preparedness Workshop, and CPE Certificate Program. The association also organizes the Annual Golf Tournament as a fundraising and networking event. UALA does not operate as a technology product company but provides member benefits, training, advocacy, and resources to support Utah's assisted living industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Assisted Living Membership
• Industry Partner Membership
• Administrator Certification Course
• Dementia Training for Assisted Living Providers
• Emergency Preparedness Workshop
• Annual Golf Tournament
• CPE Certificate Program
• Advocacy Services
• Member Resource Dashboard

Quantifiable outcome

• Successfully secured additional ongoing funding for Utah's New Choices Waiver program, resulting in increased reimbursement rates for assisted living providers
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered minor and core.

• New Tab MarketingminorGTM or Marketing Partner · 1 May 2025Bronze-level sponsor providing marketing services to senior living communities.
• US FoodscoreOthersPlatinum sponsor providing food service solutions to assisted living communities. Logo featured on homepage and at UALA events.
• ServPro (West Jordan)coreOthersPlatinum sponsor specializing in disaster restoration and cleaning services for assisted living facilities.
• Guardian PharmacycoreOthersPlatinum sponsor providing pharmacy services to assisted living communities in Salt Lake City area.
• Grand Canyon University (GCU)coreOthersPlatinum sponsor offering accelerated BSN nursing programs in Salt Lake City for healthcare workforce development.
• HPSIcoreOthersPlatinum sponsor providing healthcare staffing and workforce solutions.
• BucknercoreOthersPlatinum sponsor offering senior living services and retirement community options.
• GroovecoreOthersPlatinum sponsor providing marketing and technology solutions for senior living communities.
• Elevated GroupcoreOthersPlatinum sponsor providing consulting and business solutions for senior living.
• ECPcoreOthersPlatinum sponsor providing educational content management solutions for continuing education.
• Nicholas & Co.coreOthersPlatinum sponsor (NAC) providing food distribution services to assisted living communities.
• Fueled GrowthcoreOthersPlatinum sponsor providing business growth solutions and marketing services for senior living.
• BlueStepminorOthersGold sponsor providing financial planning solutions for senior living.
• Encompass HealthminorOthersGold sponsor providing rehabilitation and healthcare services.
• Canyon Home Care & HospiceminorOthersSilver sponsor providing home care and hospice services to seniors.
• NursaminorOthersSilver sponsor providing nursing staffing solutions.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Argentum: National trade association serving the senior living industry, including assisted living providers. Directly comparable as a membership and advocacy organization for the same operator base, though at national rather than state level.
• American Health Care Association / National Center for Assisted Living (AHCA/NCAL): Largest national trade association for assisted living and skilled nursing providers, offering advocacy, quality improvement programs, and education. Comparable as the national equivalent of UALA's mission and member services.
• LeadingAge: National association representing nonprofit and mission-driven aging services providers including assisted living. Comparable in its advocacy, education, and membership-based support model, though broader in scope.

Direct peers

• Oregon Health Care Association / Oregon Assisted Living: State trade association representing assisted living and senior care providers in Oregon. Comparable membership, advocacy, and training model for a single state; offers similar education and regulatory representation services.
• California Assisted Living Association (CALA): State-level trade association dedicated to assisted living providers in California. The most direct functional peer to UALA: same member base (assisted living operators), same revenue model (dues + sponsorships + training), same advocacy focus, just operating in a different state.
• Washington State Assisted Living Association: Trade association for assisted living providers in Washington State. Direct peer to UALA in structure and mission, providing advocacy, education, and member resources to a single state's assisted living industry.
• Colorado Assisted Living Association: State-level assisted living trade association serving Colorado providers. Directly comparable to UALA in mission, member base (assisted living operators), and advocacy/training revenue model.

Regional players

• Arizona Assisted Living Federation of America State Affiliate: Regional assisted living trade association serving Arizona providers. Closely comparable mission and member profile, operating in a neighboring Mountain West region with similar regulatory dynamics to Utah.
• Nevada Health Care Association: State-level association representing assisted living and broader care providers in Nevada. Comparable model of advocacy and education for a single state, with overlap in Mountain West operator membership.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/UtahAssistedLivingAssociation
• Xx.com/utassisted
• LinkedInlinkedin.com/company/utah-assisted-living-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Utah Assisted Living Association