What Rodeo Cannabis Co does

Rodeo Cannabis Co. is a Connecticut-based, vertically integrated adult-use cannabis operator combining a 50,000-plant, 80-acre sun-grown cultivation farm in Litchfield with a single retail dispensary in Rocky Hill and an in-house production facility. The company cultivates 15 strains under strict organic, soil-first methods, then converts that biomass into flower, pre-rolls, ceramic-core live resin and liquid diamond vapes, vegan live resin gummies (RSO, Live Resin, Sleep), concentrates, and branded merchandise sold through the Rocky Hill storefront and an e-commerce menu with quick pickup. Its go-to-market blends a direct-to-consumer retail experience (education-first budtenders, transparent QR-coded terpene and cannabinoid labeling, content marketing, and a tiered loyalty program) with a wholesale B2B stream supplying sun-grown flower to brand partners including Airo, Coast Cannabis, and Tyson 2.0.

The business model rests on three revenue streams: in-store retail of Rodeo-branded and curated third-party Connecticut brands, wholesale flower supply to partner brands, and a loyalty program (Silver Spur, Golden Boot, Platinum Saddle tiers) that drives repeat purchases. Pricing is unit-based and not publicly disclosed; the company positions itself on value and farm-direct savings. The customer base is split between adult-use recreational consumers (21+) in Connecticut — including first-time buyers and quality-focused experienced users — and B2B brand partners seeking terpene-rich, organically cultivated supply. Distribution is constrained to Connecticut due to state and federal cannabis regulations.

Operationally, the company is privately held, founded by Brian and Art, compliant with Connecticut DCP adult-use regulations, and operates with an undisclosed headcount. There are no disclosed funding rounds, M&A activity, or executive hires beyond the two co-founders. Competitive positioning leans on the claim of being Connecticut's only sun-grown farm, vertical seed-to-sale control, and transparent lab-result disclosure rather than scale advantages.

Name

Rodeo Cannabis Co

Legal name

Rodeo Cannabis Co.

Website

https://rodeocannabisco.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Rodeo Cannabis Co. is a Connecticut-based, vertically integrated cannabis operator running a sun-grown cultivation farm in Litchfield and a retail dispensary in Rocky Hill, serving adult-use consumers (21+) with in-house flower, vapes, gummies, and concentrates while wholesale-supplying partner brands.

Ownership category

akta.pro rank

Product category

Recreational Cannabis Dispensary

akta.pro primary industry

Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise) (CRANAFAH)

Keywords

• Cannabis dispensary retail
• Sun-grown cannabis cultivation
• Cannabis flower products
• Recreational cannabis sales
• Cannabis concentrates vapes

Headquarters

HQ city

Rocky Hill

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Cannabis Sales: Direct retail sales of cannabis products including flower, concentrates, vapes, edibles, pre-rolls, accessories, and apparel to adult consumers (21+) at the Rocky Hill dispensary location. The company sells both in-house Rodeo branded products and curated third-party Connecticut brands.
2. Wholesale Flower Supply to Partners: Supplying sun-grown cannabis flower to partner brands (Airo, Coast Cannabis, Tyson 2.0) who use Rodeo's cultivated flower in their products. Trusted by top brands for co-production.
3. Loyalty Program: Points-based loyalty program offering rewards for purchases. Customers earn points per dollar spent (1-2 points depending on tier) and redeem for $5 rewards per 100 points (5% back).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Rodeo Cannabis Co operates a vertically integrated cannabis business centered on a sun-grown cultivation farm in Litchfield, CT (80 acres, 50,000+ plants, 15 strains) and a retail dispensary in Rocky Hill, CT. The company sells in-house Rodeo branded products (flower, pre-rolls, vapes, gummies, concentrates) alongside curated third-party Connecticut cannabis brands. It also supplies sun-grown flower wholesale to partner brands.

Product overview

Rodeo Cannabis Co. is a vertically integrated Connecticut cannabis company operating a sun-grown cultivation farm in Litchfield and a retail store in Rocky Hill. The company offers a portfolio of in-house cannabis products centered around sun-grown flower and concentrates, including Pre-Rolls, Vapes, Gummies (RSO, Live Resin & Sleep), and Flower — all crafted from their Litchfield organic farm. Their production facility produces live resin gummies and vape products, while the retail location curates third-party Connecticut brands alongside their proprietary offerings. The product line spans core cannabis categories (flower, concentrates, edibles, vapes) complemented by merchandise and accessories, unified by a farm-to-table philosophy emphasizing transparency, terpene labeling, and clean cultivation practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Flower Sun-grown cannabis flower cultivated at the Litchfield, CT farm using strict organic practices, featuring terpene-rich strains for clean and elevated experiences. Sold to adult-use consumers (21+) at the Rocky Hill retail location.
• Pre-Rolls High-quality, expertly rolled pre-rolls made from sun-grown cannabis, available in single and multi-pack formats including infused varieties, designed for smooth burns and bold flavor. Sold to adult-use consumers at the Rocky Hill dispensary.
• Vapes Full-spectrum, additive-free vaporizers including Live Resin and Liquid Diamond varieties, made with ceramic-core technology for flavor and smoothness. Sold at the Rocky Hill dispensary to adult-use consumers.
• Gummies (RSO, Live Resin & Sleep) Vegan, gluten-free live resin gummies made in the company's production facility, including RSO, Live Resin, and Sleep varieties designed to deliver enhanced entourage effects. Sold at the Rocky Hill dispensary.
• Concentrates Premium cannabis concentrates including Live Resin and Liquid Diamonds, featuring rich terpene profiles and potent cannabinoid content. Sold at the Rocky Hill retail location.
• Merch/Apparel Branded merchandise and apparel items featuring the Rodeo Cannabis Co. brand, sold at the Rocky Hill retail location alongside cannabis products.
• Accessories Cannabis accessories sold at the Rocky Hill retail location to complement cannabis product purchases.

Quantifiable outcome

• Sun-grown cannabis has better terpene profiles due to natural light spectrum and UV ray exposure boosting terpene production
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• AirocoreOEM/ Whitelabel/ Licensing PartnerAiro is an ultra-clean, all-natural cannabis brand available in over 2,000 locations across 24+ states and Puerto Rico. They trust Rodeo's sun-grown cannabis farm in Connecticut to provide clean, terpene-rich flower for their products, using advanced design and industry-leading technology.
• Coast CannabiscoreOEM/ Whitelabel/ Licensing PartnerCoast Cannabis is an artisanal edibles brand made with natural ingredients and fair-trade craftsmanship. They source cannabis from Rodeo's Litchfield farm, representing the epitome of cannabis done right with ethically sourced products.
• TYSON 2.0coreOEM/ Whitelabel/ Licensing PartnerTYSON 2.0 is a premium cannabis brand bringing heavyweight hits and championship-level quality to every corner of the globe. They partner with Rodeo for cannabis supply to deliver knock-out level quality products.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Trulieve: Large multi-state cannabis operator with Connecticut presence. Comparable as a broad incumbent offering overlapping flower, vape, and edible products to CT consumers alongside Rodeo.
• AYR Wellness: Multi-state cannabis operator with Connecticut retail and cultivation footprint. Comparable as a vertically integrated competitor with greater capital resources and store count in the same CT market.
• Verano: Multi-state cannabis operator with cultivation and retail. Comparable broad incumbent in CT adult-use cannabis, with deeper capital and multi-state distribution versus Rodeo's single-store model.
• Curaleaf: Multi-state cannabis operator with adult-use retail and cultivation in Connecticut. Comparable as a vertically integrated CT competitor with far broader scale and capital access than Rodeo's single-store, single-state footprint.
• Green Thumb Industries: Multi-state cannabis operator with Connecticut retail and cultivation. Comparable broad incumbent competing in CT adult-use retail with national scale advantages over Rodeo.

Direct peers

• The Botanist: Multi-state cannabis retail and cultivation brand with Connecticut dispensary locations. Directly competes with Rodeo in CT adult-use retail, with a broader multi-state platform.
• Fine Fettle: Connecticut-based vertically integrated cannabis operator with cultivation and multiple dispensary locations. Directly comparable as a CT-focused adult-use retailer competing for the same customers as Rodeo.

Others

• Airo Brands: Vape and cannabis brand that sources sun-grown flower from Rodeo for use in its own products sold in 2,000+ locations. Comparable as a customer/partner rather than competitor, illustrating the wholesale demand Rodeo's cultivation can capture.
• Tyson 2.0: Premium cannabis brand co-founded by Mike Tyson that sources flower from Rodeo for its product line. Functions as a wholesale customer and co-branded product partner rather than a direct competitor.

Emerging players

• Cookies: Cannabis lifestyle and retail brand with select dispensary locations. Comparable as a brand-driven cannabis retail concept competing for premium-positioned adult-use consumers, though operating in different geographies.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/rodeocannafarm
• Xx.com/rodeocannabisco
• LinkedInlinkedin.com/company/rodeo-cannabis-co

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rodeo Cannabis Co