Studio Nois

What Studio Nois does

Studio Nois is a Gothenburg-based B2B studio, founded in 2019 as a spin-off of the 3D production department of Hoy and operating under the Mojna network of specialist digital agencies. The company builds 3D product visualizations and digital twins for manufacturers and brands, primarily in the furniture sector but with additional work in footwear (Salming), architecture (Smedjan), and performing arts (Stora Teatern). Its core platform is built on Unreal Engine 5 and WebGL, producing a unified digital twin asset from which it delivers product imagery, interior visualizations, architectural visualization, automated catalog imagery, technical illustrations, web-based and kiosk-mode product configurators, and XR/AR/VR experiences.

The technical approach centers on a "make it once, reuse it forever" modular pipeline: the digital twin encodes form, materials, movement patterns, and physical constraints of a physical product, then is repurposed across renderings, configurators, e-commerce flows, and trade show installations. Automation is delivered through scripting on the game engine base rather than through dedicated AI/ML systems. The proprietary WebGL configurator integrates with client CMS and e-commerce platforms without plugins, and the UE5 kiosk mode supports high-end trade show deployments.

Studio Nois operates as a project-based professional services business, with engagements typically running 8-12 weeks and pricing determined by SKU count, configuration complexity, material variants, source material availability, and automation potential. Customers engage directly via email or phone and receive scoped quotes, with multi-year contract cadences reported across the customer base. Go-to-market is enterprise field sales targeting manufacturers and design-led brands, supported by the Mojna network's shared infrastructure, bundled pitches with sister agencies (Oh No Gravity, Hoy, Leit, ROKKI), and organic marketing via the company website, LinkedIn, and Instagram.

Name

Studio Nois

Legal name

Studio Nois

Website

https://studionois.se

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Studio Nois is a Gothenburg-based B2B studio that builds 3D product visualizations and digital twins on Unreal Engine 5 and WebGL for manufacturers and design-led brands, primarily in furniture, with additional work in footwear, architecture, and performing arts.

Ownership category

akta.pro rank

Product category

3D Visualization & Digital Twin Services

NAICS

Graphic Design Services (541430), Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Computer Programming Services (7371)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industries

Cloud & Distributed Real-Time Production (Remote ICVFX, Multi-site) (MPAHADAJ), Low-Code/No-Code Application Platforms (HDAEAKAA)

Keywords

• 3D product visualization
• Digital twin services
• Product configurator development
• Architectural visualization services
• Game engine content production

Headquarters

HQ city

Göteborg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Project Engagements: B2B project-based engagements including product visualizations, digital twins, catalog imagery, hero images, interior scenes, exploded views, technical illustrations, and 3D models. Projects typically run 8-12 weeks from kickoff to delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Studio Nois produces 3D product visualizations, digital twins, catalog imagery, interior and architectural visualizations, interactive product configurators, and XR/AR/VR experiences for enterprise clients. Deliverables are built on a Unreal Engine 5 and WebGL platform that enables reusable digital twin assets and automated flows into client e-commerce systems. Projects are scoped and quoted per engagement, typically delivered within 8–12 weeks.

Product overview

Studio Nois offers a unified platform for product visualization and digital twins, built on Unreal Engine 5 and WebGL. Their portfolio includes: Produktbilder (photorealistic 3D product renderings), Interiörbilder (interior visualizations), Arkitekturvisualisering (architectural visualization), Katalogbilder (automated catalog image generation), Produktkonfigurator (web-based and UE5 configurator platforms), Digitala Tvillingar (digital twin asset management as the core platform), XR/AR/VR experiences, Interaktiva Installationer (interactive installations), and Teknisk Illustration (vector graphics from 3D). All services are delivered from the same platform using a modular, scalable process with real-time visualization capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Produktbilder (Product Images) Photorealistic 3D renderings of products for marketing materials and e-commerce, delivered as a project-based service for enterprise clients.
• Interiörbilder (Interior Images) Interior visualizations built on Studio Nois's modular system, showcasing products in realistic interior settings for marketing and sales.
• Arkitekturvisualisering (Architectural Visualization) Visualization of single buildings or large city areas using game engine technology, supporting high-resolution images, film sequences, and VR experiences from the same platform.
• Katalogbilder (Catalog Images) Large quantities of standardized product images with variation in configuration and materials, with automated flows into databases and e-commerce platforms.
• Produktkonfigurator (Product Configurator) Proprietary configurator platform built on WebGL for web browsers and Unreal Engine 5 for high-quality kiosk mode, integrating with client systems without plugins.
• XR, AR och VR Extended reality, augmented reality, and virtual reality experiences leveraging game engine technology for trade shows, exhibitions, and showrooms.
• Digitala Tvillingar (Digital Twins) Digital copies of physical products containing information about form, materials, movement patterns, and physical constraints. The base of Studio Nois's process, reused throughout the entire workflow.
• Interaktiva Installationer (Interactive Installations) Interactive experiences built for trade shows, exhibitions, and showrooms, typically leveraging Unreal Engine 5 kiosk mode.
• Teknisk Illustration (Technical Illustration) Vector graphics generated from 3D models for use in documentation, price lists, and manuals.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• MojnacoreStrategic or Co-development PartnerStudio Nois is part of Mojna, a network of specialist companies in digital experiences. The network includes Oh No Gravity (film/animation), Hoy (digital agency), Leit (digital marketing), and ROKKI (branding agency). Companies share culture and infrastructure while maintaining focus on their unique expertise areas.
• HoycoreStrategic or Co-development PartnerHoy is a digital agency and parent company that previously housed the 3D production and visualization department that became Studio Nois. Hoy specializes in the latest technology for digital services and products with focus on strong user experiences.
• Oh No GravityflagshipStrategic or Co-development PartnerCreative film and animation studio that utilizes latest generation film technology to tell timeless stories. Oh No Gravity uses the same pipeline as Studio Nois to create concept films for shared projects like Savo Spine and EFG Ori.
• NunchicoreStrategic or Co-development PartnerAgency partner for Savo projects including Savo Spine and The Savo Experience. Nunchi provides campaign direction and coordination for projects involving Studio Nois visualizations.
• Anna FurbackenminorOthersStylist for Smedjan architectural visualization project in Gothenburg.

Scale indicators1 record

Recent moves7 records

Expansion highlights4 records

Direct peers

• Neoscape: Neoscape produces CGI and real-time architectural visualisation, films, and interactive experiences for real estate developers and architects. It overlaps with Studio Nois's architectural visualisation and project-based customer set (e.g., Smedjan-type real estate clients).
• Threekit: Threekit is a 3D product visualisation and configuration platform used by enterprise brands to render, configure and merchandize products online. Its SaaS configurator and CGI pipeline closely mirror Studio Nois's digital-twin-to-configurator stack.
• Cylindo: Cylindo provides photorealistic 3D visualisation and AR for furniture and home brands, with a focus on catalog imagery and web/mobile product viewers. It competes head-on for the same furniture manufacturer customers Studio Nois serves (e.g., EFG, Savo-style brands).
• Marxent VisualCommerce: Marxent delivers 3D, AR, and VR commerce solutions for retailers including furniture and home goods, offering configurators and in-store AR experiences. Its product breadth and customer base parallel Studio Nois's enterprise B2B visualisation engagements.
• Demodern: Demodern is a German interactive studio producing real-time 3D, AR, and VR brand experiences using Unreal Engine for major European brands. It is a like-for-like real-time visualisation and interactive experience studio competing for similar enterprise B2B creative work.
• Configura: Configura's CET Designer provides space planning and product configuration for the furniture industry, with plug-ins for leading manufacturers. It's a comparable software-led approach to high-SKU product configuration that Studio Nois addresses via its WebGL/UE5 configurator.

Emerging players

• Arloopa: Arloopa offers AR and 3D product visualisation tools for brands, with focus on mobile AR experiences. It addresses the same product visualisation and AR use cases as Studio Nois's XR/AR offerings, but more software-led and emerging-stage.

Regional players

• Nørlum: Nørlum is a Danish CGI and visualisation studio working in real-time and product visualisation for Nordic and European brands. It is a regional twin to Studio Nois in geography and offering.

Others

• CGTrader: CGTrader is a 3D model marketplace that supplies royalty-free 3D assets used in product visualisation, AR, and configurators. It is an ecosystem participant rather than a direct competitor but pressures the cost curve of 3D asset creation that Studio Nois offers as a service.

Broad incumbents

• Sketchfab (Epic Games): Sketchfab is a major 3D model publishing platform (now part of Epic Games, maker of Unreal Engine) that supplies 3D assets and visualisation tooling at scale. While not a services peer, it is ecosystem-relevant as the upstream asset and distribution layer for the same real-time 3D tooling Studio Nois builds on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/studio-nois
• Instagraminstagram.com/studionoisab

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Nois